• International Journal of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.14-21
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• 2023

Recent information and communication technologies have already opened up new prospects for technology groups, especially in a knowledge-based society. A contemporary technological era, which can be stated as the hyper-connective Internet of Things surpassed the traditional service pattern and innovation pattern by conveying personalized, localized, and con-text-aware services close to different actors and users. The conventional boundary of the organization is disbanding as well as traditional innovation and research & development limits. This research article conducts a preliminary study about the hyper-connective Internet of Things technology portent with innovation 3.0 version based on an extended technological organization environment framework (E-TOEF). This article discusses the emergence of innovation 3.0 as a paradigm shift from a manufacturing paradigm to an actor-oriented paradigm. There is a need to shift from a manufacturing mindset to more user ergonomics and be aware of the potential of hyper-connective IoT on the revolution of innovation patterns to be more cooperative, open, and user-centered. Besides, this article would strain some conceptual approaches for the next-generation innovation paradigm known as "hyper-connective IoT" entitled innovation 3.0. This new innovation version goes beyond open innovation and undeniably clearly beyond closed innovation which was an earlier version.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.2
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• pp.66-76
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• 2020

We The 4th industrial revolution, the core characteristics of super-intelligence, hyper-connective, and ultrareality, has been actualized. New technologies such as artificial intelligence, big data, the Internet of Things, and high-tech video have begun to be applied to media and advertising. With the introduction of new technologies in the advertising field, innovative changes in advertising types, advertising effects, advertising methods, and advertising contents are expected. Accordingly, We intends to design a future advertising roadmap development by predicting how future advertising will change and develop through future technologies in the 4th industrial revolution era. To design the roadmap, this study analyzes changes in advertising technology, consumer, and media as changes in the advertising environment in the 4th industrial revolution era, and identifies the core changing trends, advertising factors in future advertising through the Delphi Survey on experts in advertising and future fields. We identifies how the future advertising technology, types, media, effects, and fields are developed by the changes of future advertising environments, including technology, consumers, and media in the 4th industrial revolution era. Hence it is expected to help the advertising industry and experts to prepare for future changes.