• Title/Summary/Keyword: Image

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Effects of Brand-Self Image Congruence on Attitudes toward Children's Wear Brands -Focus on Children's Image, Actual Image and Ideal Image- (브랜드-자기 일치성이 아동복 브랜드 태도에 미치는 영향 -아동 이미지, 실제 이미지, 이상적 이미지를 중심으로-)

  • Kim, Ji-Yeon;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.11
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    • pp.1137-1147
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    • 2012
  • Self-congruency plays an important role in the context of mothers' shopping for children's clothing because purchasers are inconsistent with users. This study incorporates three dimensions of self-congruencies (congruency between children's image perceived by their mothers and brand image, congruency between mothers' actual self-image and brand image, and congruency between mothers' ideal self-image and brand image) due to purchaser-user inconsistency in children's clothing consumption. A total of 574 mothers with children aged 6 to 10 participated in a web-based survey. Descriptive statistical analysis, factor analysis, reliability analysis and multiple regression analysis were conducted. Self-brand image congruency variables have a different influence on brand attitudes when mothers purchase children's clothing. Brand attitude is influenced positively only when the perceived children's image coincides with brand image and when mothers' ideal self-image corresponds to brand image. In contrast, mothers' actual self-image and brand image congruence negatively influence brand attitude. Further investigation indicates that there are different effects of dimensions of self-congruency on brand attitude according to the characteristics of mothers and their children. This study suggests that when there is purchaser-user inconsistency, different types of image congruence has to be implemented to assess the impact on brand attitudes.

The Suggestion of Particular Area Image Search Method (부분 영역 이미지 검색 방법의 제안)

  • Kim, Sungkon
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.4
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    • pp.355-360
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    • 2018
  • We propose a method to connect partial image in whole image to partial image in whole image of other internet site. For this study, we have developed four partial image generation methods and retrieval methods. A method of 'image segmentation' that cuts out only partial images that want to provide information from the whole image, a method of 'creating an image block' that finds outermost points of a cut-out partial image, a method of 'Stamp transformation of outer points', which connects outer points and registers them as the most similar image stamp, and a retrieval method that connects image stamps with other image stamps are developed. We suggested a image search UI that can use image stamps in various ways.

A Study of Fashion Model Image According to Fashion Trend since 1960 (60년대 이후 패션 트렌드를 중심으로 본 패션 모델이미지)

  • Sung, Kwang-Sook
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.1 s.1
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    • pp.21-33
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    • 2004
  • The main focus of this study is to provide the interrelation about the defining fashion model image by the fashion trend since 1960. This is expressed as follows, First, in the 60s'; 1) Image of innocent dolly style, Jean Shrimpton 2) Image of sexual style, Celia Hammond 3) Image of art style with charicteristic mask, Peggy Moffitt 4) Image of immature boyish style, Twiggy. Second, in the 70s'; 1) Image of natural and intelligent style, Larun Hutton 2) Image of exotic style with black beauty, Imman 3) Image of graceful and sexal style, Veruschka 4) Image of glamour and sexual style, Jerry Hall. Third, in the 80s'; 1) Image of unisexual style with power, Grace Jones 2) Image of graceful and noble style, In`es de la Fressange 3) Image of healthy and sexy style, Christie Brinkley 4) Image of sexy style with good sense, super model. And fourth, in the 90s' and now; 1) Image of glamour sexual style with self-consciousness, Claudia Shiffer 2) Image of graceful style with dignity, Christy Turlington 3) Image of asexual and androginous style, Stella Tennant), 4)Image of Twiggy style with immature and slender, Kate Moss 5) Image of new glamour style, Giseel Bundchen 6) Image of new style with unique beauty, Amber Vaiietta 7)Image of exotic style, Devon Aoki 8) Extraordinary, image of various style. The result of thir study, fashion models image have played a role in transmitting the style of fashion trend in their relevancy. Anyway it can be said that fashion models imply figurative meanings of the fashion trend.

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A study on the Sensibility Image Comparison of Wedding Dress Design between two regions (웨딩드레스 디자인의 감성이미지에 대한 지역간 비교 연구)

  • Lee, Eun-Jung;Lee, Eun-Sook
    • Fashion & Textile Research Journal
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    • v.11 no.1
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    • pp.14-23
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    • 2009
  • This study is to analyze the regional differences of sensibility image of wedding dress design for single women of marriageable age in Ulsan and Seoul. The conclusions of this study were as follows. In silhouette, both of two regions were not significant differences but within the same sensibility image there was a bit of differences. In neckline, reminded sweetheart of pure image, yet those of Ulsan reminded sweetheart of feminine image. Both of two regions reminded V of hard image, boat of feminine image, square of hard image, halter of complex image. But within the same sensibility image there was a bit of differences between two regions. Oval was significant differences between two regions. Subject of Ulsan reminded oval of mature image, yet those of Seoul reminded oval of elegance image. It was reminded ruffle of complex image. Subject of Ulsan reminded china of hard image, yet those of Seoul reminded china of calm image. In material, it was not significant differences between two regions, but within the same sensibility image there was a bit of differences between two regions. In detail, subject of Ulsan reminded ruffle of messy image, yet those of Seoul reminded ruffle of complex image. Both of two areas reminded ribbon of pure image, button of pure image. Subject of Ulsan reminded beads of feminine image, yet those of Seoul reminded beads of pure image. In conclusion, it could be said that there was no major differences in sensibility image for wedding dress design between Ulsan and Seoul.

Image Encryption Using Phase-Based Virtual Image and Interferometer

  • Seo, Dong-Hoan;Kim, Soo-Joong
    • Journal of the Optical Society of Korea
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    • v.6 no.4
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    • pp.156-160
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    • 2002
  • In this paper, we propose an improved optical security system using three phase-encoded images and the principle of interference. This optical system based on a Mach-Zehnder interferometer consists of one phase-encoded virtual image to be encrypted and two phase-encoded images, en-crypting image and decrypting image, where every pixel in the three images has a phase value of '0'and'$\pi$'. The proposed encryption is performed by the multiplication of an encrypting image and a phase-encoded virtual image which dose not contain any information from the decrypted im-age. Therefore, even if the unauthorized users steal and analyze the encrypted image, they cannot reconstruct the required image. This virtual image protects the original image from counterfeiting and unauthorized access. The decryption of the original image is simply performed by interfering between a reference wave and a direct pixel-to-pixel mapping image of the en crypted image with a decrypting image. Computer simulations confirmed the effectiveness of the proposed optical technique for optical security applications.

A Study on Linking Korean Wave and Corporate Image on Country Image, Perceived Quality: A Study of China

  • Kim, Sang Mook;Kim, Joo Nam;Park, Min Jae
    • Asia Marketing Journal
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    • v.20 no.1
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    • pp.69-87
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    • 2018
  • This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand impacts of Korean wave, this study conducts survey over Chinese consumers to test the effects of corporate image, Korean wave to the country image, and verify on its effects to perceived quality of the products made in the country. The results show that both corporate image and Korean wave influences to form positive country image of Korea, and perceived quality of Korean made products. The size of effects varies upon products type and stimuli. This study could provide policy makers insights how to promote country image as well as support SMEs for developing overseas markets. Also, it could give marketers valuable implications to develop effective global marketing strategies using cultural assets, country image and salient corporate image.

Image Enhancement Algorithm and its Application in Image Defogging

  • Jun Cao
    • Journal of Information Processing Systems
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    • v.19 no.4
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    • pp.465-473
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    • 2023
  • An image enhancement algorithm and image defogging method are studied in this paper. The formation of fog and the characteristics of fog image are analyzed, and the fog image is preprocessed by histogram equalization method; then the additive white noise is removed by foggy image attenuation model, the atmospheric scattering physical model is constructed, the image detail characteristics are enhanced by image enhancement method, and the visual effect of defogging image is enhanced by guided filtering method. The proposed method has a good defogging effect on the image. When the number of training iterations is 3,000, the peak signal-to-noise ratio of the proposed method is 43.29 dB and the image structure similarity is 0.9616, indicating excellent image defogging effect.

Development of Low Price Ultrasound Image Processing System (저가형 초음파 영상처리 장치의 개발)

  • Lee, Gun-You;Jun, Yang-Bae;Kim, Jeong-Hoon;Kim, Sang-Bong
    • Proceedings of the KSME Conference
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    • 2001.06b
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    • pp.53-58
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    • 2001
  • In this paper, a low price ultrasound image processing system is developed using DSP and PC. Ultrasound for image is generated by the 32-channel transducer. Ultrasound image is captured by DSP instead of the private image grabber board. Display of image and image processing algorithms are performed by PC. The image processing algorithms based on GUI are realized by software. So users without knowledge of image processing can perform the image enhancement more easily.

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Self-Image and Clothing Behavior of College Men (남자대학생의 자기 이미지와 의복행동에 관한 연구)

  • 이명희;김현주
    • Journal of the Korean Society of Costume
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    • v.38
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    • pp.323-336
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    • 1998
  • The purpose of this study was to classify the contents of self-image of college men and to investigate how clothing behavior was influenced by self-image, age, major, and the expenses of clothing. Samples were 342 male students of univer-sity in Seoul. Results of this study were following : 1. Four factors of self-image derived by factor analysis : F. 1‘mature-unmatured’;F. 2‘characteristic-ordinary’; F. 3‘conservative-open’; F. 4‘dominant-submissive’.2. 5 variables of clothing behavior were influenced by real self-image. Fashion was influenced by characteristic, open, dominant image, and the expenses of clothing. The ex-planatory power of the 4 variables was 29.3%. Aesthetics was influenced by characteristic, submissive, conservative image, the expenses of clothing, and age(R2=28.7%). Modesty was influenced by conservative and ordinary im-age(R2=6.5%). Coformity was influenced by ordinary image and the expenses of clothing (R2=5.7%). Comfort was influenced by dominant image and age(R2=5.3%). 3. 5 variables of clothing behavior were influenced by ideal self-image. Fashion was influenced by unmatured, characteristic, sub-missive image, and the expenses of clothing (R2=28.9%). Aesthetics was influenced by characteristic image, the expenses of clothing, and age(R2=23.5%). Modesty was influenced by conservative, mature, and ordinary image (R2=8.3%). Coformity was influenced by ordinary image(R2=1.9%). Comfort was influenced by mature image and age(R2=5.6%). The findings indicated that self-image had a significant effect on fashion and aesthetics, and characteristic image and conservative image were important variables that affected clothing behavior of college men.

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A Study on Gender Images Expressed in Military Fashion - Basis on a Women's wear in the 1990's - (밀리터리 패션에 나타난 성적 이미지 연구 - 1990년대 여성복을 중심으로 -)

  • 채금석;이화정
    • Journal of the Korean Society of Costume
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    • v.52 no.1
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    • pp.103-115
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    • 2002
  • The purpose of this study is understanding modern woman's various aesthetic values and aesthetic sense through observing expression aspects of gender images in the 1990s military fashion and analyzing their aesthetic characteristics and formative factors. Gender images in military fashion have expressed the masculine image of authoritative image and offensive image and offensive image, and the feminine image of conservative image and ostentatious image, sensual image. The authoritative image showed authority and dignity of military uniform by using the classic military uniform's image. This spoke for desire of women to rise their position. Heroism and androcentrism affected as its formation factor. The offensive image destroyed original dignified image of military uniform by that resistance to authoritative image and existing gender identity appeared as way-out form and deconstructive expression. Anti-establishment spirit, resistance to gender identity, and deconstructionism affected as its formation factor. The conservative image expressed military fashion only with slim and soft silhouette, curved line, color, and simple details by magnifying feminity. Fallen man's authority affected as its formation factor. The ostentatious image expressed military fashion with magnifying accessories such as gold button and belt by women who wanted to display ostentatiously their social position and charm. The aspiration for class of elite affected as its formation factor. The sensual image intended to show erotic voluptuous beauty of woman's body by indirect and direct body exposure. Narcissism, desire to show, and sexual amusement affected as its formation factor.