• 유통과학연구
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• 제19권2호
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• pp.15-24
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• 2021

Purpose: The research is to find out the perception of consumers for the convenience store (c - store) image in an emerging market, with a sample from Ho Chi Minh City. Research design, data, and methodology: Data were collected using a 24 - item structured questionnaire into six factors, namely: store atmospheric, merchandise, supplementary service, customer convenience, sales personnel, promotion. Five hundred consumers shopped at the different c - stores were collected for a multidimensional scaling technique that creates a perceptual map illustrating of c - store image. Results: The results point out that consumers' perception of a different c - store is different. The trend of c- stores are focusing on the dimensions of the function aspect. The customers also put their attention on the psychological dimension, which, in this case, is customer convenience with a sharp point. Almost all stores are bad on store atmospheric in customer- based. Conclusions: The modern retail store chains need to focus on elements to create a store image positioning and improve the perceptions of the consumers towards the store. Besides, customers not only visit the stores, not due to its convenient location, mass media or shopping experience, but also a strong identity for the store's brand image.

• ETRI Journal
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• 제41권6호
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• pp.797-810
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• 2019

Image saliency detection is the basis of perceptual image processing, which is significant to subsequent image processing methods. Most saliency detection methods can detect only a single object with a high-contrast background, but they have no effect on the extraction of a salient object from images with complex low-contrast backgrounds. With the prior knowledge, this paper proposes a method for detecting salient objects by combining the boundary contrast map and the geodesics-like maps. This method can highlight the foreground uniformly and extract the salient objects efficiently in images with low-contrast backgrounds. The classical receiver operating characteristics (ROC) curve, which compares the salient map with the ground truth map, does not reflect the human perception. An ROC curve with distance (distance receiver operating characteristic, DROC) is proposed in this paper, which takes the ROC curve closer to the human subjective perception. Experiments on three benchmark datasets and three low-contrast image datasets, with four evaluation methods including DROC, show that on comparing the eight state-of-the-art approaches, the proposed approach performs well.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2010년도 추계학술대회
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• pp.147-148
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• 2010

Recently, advancement in the visual technology has lead to the further development of the three dimensional (3D) imaging systems. The visual perception to view a pair of images simultaneously, is a crucial factor to build a stereoscopic 3D image. In this paper, we present the depth cues between the intensities of the two images when viewing with both eyes. Due to this stereoscopic effect, objects at different distances from the eyes differ in their horizontal positions, giving the depth cue of horizontal disparity. By simple image processing technique, we also present the binocular disparity map between the two images. A median filter has been used to filter out all the noises occurring in the disparity map image.

• 방송공학회논문지
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• 제16권6호
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• pp.916-926
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• 2011

3D 영화 콘텐츠처럼 고해상도로 만들어진 입체영상은 저해상도 영상에서는 동일한 3D 깊이감을 느낄 수가 없다는 단점이 있다. 본 논문에서는 공간적 복잡도을 이용하여 깊이맵을 변환하여 입체감을 개선할 수 있는 방법을 제안한다. 제안 방법에서는 깊이맵의 히스토그램을 분석한 후에, 깊이맵을 다수의 깊이평면으로 분할한 다음에 깊이 평면을 변환한다. 마지막으로 변환된 깊이평면을 통합하여 최종 깊이맵을 생성한다. 주관적 평가 실험에서는 입체감 개선 및 이에 따라 발생하는 시각적 피로도를 검증하였다. 실험에서는 입체감의 개선이 증명되었으며, 영상 해상도가 낮아져도, 입체감은 유지되는 것을 보여주었다. 또한 얻어진 입체영상의 시각적 피로도 검증을 통해서 생성된 입체영상은 피로도가 증가하지 않는 것을 보여주었다.

• 간호행정학회지
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• 제5권2호
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• pp.369-388
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• 1999

This study is a descriptive research to establish a positioning strategy of nursing service image, making a perception map on each hospital's nursing service image and ranking construct factors of nursing service image. The results in this study were as follows; 1. The rank of construct factors of nursing service image which were thought important by subjects was the first 'Kindness', the second 'Reliability', the third 'Professional Knowledge', the fourth 'Responsibility', and the fifth 'Advanced Nursing Skill'. 2. The perception map for nursing service image on each hospital showed a hierarchial structure and positioned the first B hospital, the second C hospital, the third D hospital, the fourth A hospital, and the fifth E hospital. The perception map for construct factors of nursing service image and hospitals showed the first dimension : 'Reliability', the second dimension : Kindness', the third dimension : 'Mission', 'Accuracy', 'Neat Appearance', and 'Ethical Aspect', and the fourth dimension : 'Client Advocate', 'Humanistic Consideration', 'Professional Knowledge', 'Responsibility', and 'Advanced Nursing Skill'. 3. The findings of subject's characteristics which affected degree of likeness on each hospital nursing service image to make a marketing strategy were as follows : In A hospital D hospital, and E hospital, the subject group whose hospital dates were under 1 week, education level was upper graduate university, and age was between 40's and 50's, were appeared to have low nursing service image on following construct factors : 'Kindness', 'Reliability', 'Responsibility', 'Mission', 'Neat Appearance', and 'Humanistic Consideration'. In B hospital and C hospital the subject group whose hospital dates were under 1 week or over 5 weeks, sex was woman, and age was 20' s or 40's, having a admission experience on subject hospitals, were appeared to have low nursing service image on following construct factors : 'Professional Knowledge', 'Advanced Nursing Skill', 'Ethical Aspect', and 'Humanistic Consideration'. As the based on above results, nursing managers can use positioning method to develope a marketing strategy for nursing service image.

• 한국의류학회지
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• 제16권2호
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• pp.155-168
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• 1992

The purposes of this study were: (1) to identify the image dimensions of apparel stores according to how the consumers rate the importance of store attributes; (2) to classify the apparel stores in Seoul, Korea according to consumers' perception of the image attributes of their preferred store; (3) to develop a positioning map of the apparel stores according to their salient image dimensions; and (4) to classify the female adults in Seoul according to the criteria of their preferred store and to describe the characteristics of target customers according to storetype. 'A questionnaire was developed to measure store patronage, perceived importance of the store image attributes, perception of the store image attributes for the respondent's most frequently patronized store, and demographic information. Data from 520 female adults living in Seoul were analyzed. The results were as follows; 1. The image dimensions of fashion stores were product quality, shopping convenience, location, promotion, atmosphere, product information, design characteristics and price. 2. The apparel stores in Seoul were classified into five groups by the perception of store image, which were labeled as national chain store, designer store, specialty store, wholesale store and independent store, according to their discriminant characteristics. 3. According to the positioning map, product quality and location convenience were identified as the most important apparel store type patronage criteria. 4. The female adult group divided by store preference indicated significant differences in the perceived importance of store attributes. Each group showed multi-store patronage.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2005년도 ICCAS
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• pp.2379-2384
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• 2005

We propose a novel method for object recognition using the smart tag system with a stereo vision on a pan-tilt mechanism. We developed a smart tag which included IRED device. The smart tag is attached onto the object. We also developed a stereo vision system which pans and tilts for the object image to be the centered on each whole image view. A Stereo vision system on the pan-tilt mechanism can map the position of IRED to the robot coordinate system by using pan-tilt angles. And then, to map the size and pose of the object for the robot to coordinate the system, we used a simple model-based vision algorithm. To increase the possibility of tag-based object recognition, we implemented our approach by using as easy and simple techniques as possible.

• 패션비즈니스
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• 제6권4호
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• pp.1-16
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• 2002

The purpose of this study is to investigate any differences in perception of fashion brand positioning between a manufacturer and a consumer. So this can provide theoretical suggestions for the development of brand positioning strategy for fashion brand. For this study, three brands, (MINE, TELEGRAPH, and MICHAA,) were selected by the criteria. The data were collected via a selfadministered questionnaire and analysed by the statistical method. The results of investigation were as follows: 1. The consumers had good attitudes in the order following: MINE, MICHAA, and TELEGRAPH in the factors1). In the case of purchasing the goods, the result of the research showed presented that the consumer had better attitudes than in the case of unpurchasing the goods. Contrary to our expectation, TELEGRAPH has the best attitude in personality, one of the factors. 2. In the image positioning map between the manufacturer and the consumer, the consumer had the same perception about the manufacturer. However, there is a gap on the degree of agreement for positioning map. In the case of purchasing the goods, the result of the research represents that the consumers are similar to the manufacturer in perception of the image positioning. 3. In the results of forming attitudes and recognizing brand by the consumer, there is a difference in brand positioning. The display and the shop appearance are very important means of attractions very to the consumers but salesmen‘s service or direct mail (DM) do not appeal to the consumer.

• 감성과학
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• 제16권1호
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• pp.29-42
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• 2013

본 연구에서는 피사체의 깊이와 깊이 표현의 상세레벨(detail level)을 각기 다르게 조정한 깊이맵을 이용하여 2D-to-3D 입체변환을 수행하고, 변환된 입체 이미지를 기반으로 시청자 평가 실험을 진행하여 피사체의 절대적 깊이 변화와 배경간의 깊이 차이에 따라 깊이맵의 상세레벨이 깊이감, 볼륨감, 불편감에 미치는 효과를 분석하였다. 주객체의 깊이는 3 레벨로 조정하였고, 또한, 주객체와 배경과의 상대적 깊이 차이도 하나의 독립변인으로 분석하기 위하여 3 레벨로 조정하였다. 깊이맵의 깊이 표현의 상세레벨을 다시 3레벨로 나누어, 이들 조건을 만족하는 18개의 깊이맵을 정의하고 이를 기반으로 실험을 위한 입체영상을 생성하였다. 18개의 입체영상을 실험참가자에게 보여 주고 설문을 통하여 각 영상별로 실험자들이 느끼는 주관적 입체감, 볼륨감, 불편감을 조사하였다. 그 결과 주 피사체의 절대적 위치와 피사체-배경간의 상대적 거리차이가 달라짐에 따라 깊이맵의 상세도가 깊이감, 볼륨감, 불편감에 미치는 영향력이 달라지는 결과를 얻었다. 단색 깊이맵의 경우는 주객체의 절대적 깊이위치에 상관없이 전반적으로 볼륨감을 크게 훼손하고, 스크린의 안쪽에 객체가 위치하는 경우, 다른 상세레벨의 깊이맵에 비해 깊이감도 크게 저하시키는 효과를 보이기 때문에 주객체의 절대적 위치와 상관없이 사용을 피하는 것이 바람직 한 것으로 분석되었다. 또한, 세밀한 깊이맵과 간략한 깊이맵을 적용하였을 때 실험자가 입체감을 크게 다르게 느끼지 못하는 것으로 나타남에 따라 입체변환시 모든 장면에 너무 과도하게 상세한 깊이맵을 구성할 필요가 없는 것으로 분석되었다.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2009년도 정보 및 제어 심포지움 논문집
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• pp.28-30
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• 2009

This paper describes a 3-DTIP(3-D Tour Into Picture) using depth map for a Korean classical painting being composed of persons and landscape. Unlike conventional TIP methods providing 2-D image or video, our proposed TIP can provide users with 3-D stereoscopic contents. Navigating inside a picture provides more realistic and immersive perception. The method firstly makes depth map. Input data consists of foreground object, background image, depth map, foreground mask. Firstly we separate foreground object and background, make each of their depth map. Background is decomposed into polygons and assigned depth value to each vertexes. Then a polygon is decomposed into many triangles. Gouraud shading is used to make a final depth map. Navigating into a picture uses OpenGL library. Our proposed method was tested on "Danopungjun" and "Muyigido" that are famous paintings made in Chosun Dynasty. The stereoscopic video was proved to deliver new 3-D perception better than 2-D video.