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Research on the Impact of the Network Marketing Strategy on Enterprise Performance of Artistic Products - Centered on Consumers' Impulsive and Repeated Purchasing Behaviors

  • Du, Mingzhe
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.8
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    • pp.159-166
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    • 2019
  • In this paper, we propose takes network marketing as a starting point for analysis, uses the theory of purchasing behavior and enterprise performance to analyze the network marketing strategy of artistic products, incorporates the practical problems encountered by some artistic products enterprises in Zhejiang Province in network marketing into theoretical research. The theoretical model of network marketing strategy acting on enterprise performance through the intermediary effect of purchasing behavior is constructed. This paper conducted an in-depth survey of three representative core domestic companies engaged in Internet marketing of artistic products, and analyzed the questionnaires of 357 respondents. The initial model was verified by statistical tools such as SPSS and AMOS, and three conclusions were drawn: Firstly, network marketing strategies of different dimensions have different effects on purchasing behavior: pricing strategy and product strategy have significant positive effects on impulse purchasing behavior, but channel strategy has no significant impact on impulse purchasing behavior; Channel strategy and product strategy have a significant positive impact on repeated purchasing behavior, but pricing strategy has no significant impact on repeated purchasing behavior. Second, user purchasing behavior has a significant positive impact on enterprise performance. Third, network marketing strategies of different dimensions have significant direct and positive impact on enterprise performance.

Buckling Behavior of a Square Tube Structure by Lateral Impact Load (사각 관 구조물의 충격에 의한 좌굴특성)

  • Yoon, K.H.;Song, K.N.;Kang, H.S.
    • Proceedings of the KSME Conference
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    • pp.812-818
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    • 2001
  • The drop type impact test and finite element analysis are established for examining the buckling behavior of a square tube under the lateral impact load. Based on these results, the effects by the boundary conditions for supporting the structure are reviewed, which are as follows. One is pinned condition by screw; the other is fixed by welding. The critical impact force and acceleration by test are nearly same between two cases. However, the critical impact velocity of the pinned condition is higher than that of the fixed case. Therefore, the dynamic buckling behavior of a pinned structure is better than the fixed condition in view of critical impact velocity. These test and analysis results will be adaptable for predicting the dynamic structural integrity of a tube structure not only the axial impact event but the lateral impact event.

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Influences of Core Materials during Impact The Bulging Behavior of Sleeved Polymer Projectiles (슬리브드 폴리머 발사체의 충격시 벌징 거동 패턴에 미치는 코어 재료의 영향)

  • Shin, Hyung-Seop;Park, Sung-Taek;Jung, Yoon-Chul
    • Proceedings of the KSME Conference
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    • pp.198-203
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    • 2008
  • In the present study, the deformation behavior of both of metal and polymer combination on impact was investigated. They have showed a different deformation behavior when the co-axially combined projectile was impacted on rigid target. The theory according to Taylor's simplified approach assumes an ideally rigid-plastic material model exhibiting rate-independent behavior and simple one-dimensional wave propagation concepts that neglect radial inertia. In the case of impact with polymeric materials, elastic strain in general are not negligible compared with plastic strain; and the rigid-plastic material behavior assumed by Taylor for metallic materials cannot be applied any more. Since, the sleeve and the core materials have widely different mechanical properties, they will produce a significant difference of mechanical impedance with each other. Therefore these impedance mismatch influences on the deformation behavior sleeved polymer projectile on impact. As a result, sleeved projectiles will generate a very interesting impact behavior. Therefore, the according to sleeved metal material and core polymer material can see expected. The objective of this study was to investigate the factors which influences on deformation behavior pattern of sleeve materials surface.

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A Study on the Impact Behavior and Damage of Laminated Composite Plates Subjected to the Low-Velocity Impact (저속 충격을 받는 적층판의 충격거동과 손상에 관한 연구)

  • Ahn, Kook-Chan;Kim, Kyu-Su;Park, Seung-Bum;Hwang, Byung-Sun
    • Journal of the Korean Society of Safety
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    • v.17 no.1
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    • pp.6-10
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    • 2002
  • This paper presents the impact behavior and damage of laminated composite plates subjected to low-velocity impact. For this purpose, a pendulum impact test for impact behavior and C-scan for impact damage are done. Test materials are carbon/epoxy laminated composite plates and stacking sequences $[0/90_4\;[0/45_2/-45]_s,\;[0/45/-45/90]_s$ and [0/26/51/77/-77/-51/-26/0].

Effect of Repetitive Impacts on the Mechanical Behavior of Glass Fiber-reinforced Polyurethane Foam (반복 충격이 유리섬유 강화 폴리우레탄 폼의 기계적 성능에 미치는 영향)

  • Kim, Myung-Sung;Kim, Jeong-Hyeon;Kim, Seul-Kee;Lee, Jae-Myung
    • Journal of Ocean Engineering and Technology
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    • v.33 no.1
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    • pp.85-91
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    • 2019
  • In a cryogenic storage structure, the insulation system is in an environment in which fluid impact loads occur throughout the lifetime of the structure. In this study, we investigated the effect of repetitive impact loading on the mechanical performance of glass fiber-reinforced polyurethane foam. The repeated impact loading test was conducted in accordance with the required impact energy and the required number of repetitive impacts. The impact behavior of glass fiber-reinforced polyurethane foam was analyzed in terms of stress and displacement. After the impact test, the specimen was subjected to a compression test to evaluate its mechanical performance. We analyzed the critical impact energy that affected mechanical performance. For the impact conditions that were tested, the compressive strength and elastic modulus of the polyurethane foam can be degraded significantly.

Impact Behavior of Steel Fiber Reinforced Polymer-Impregnated Concrete Cylinder (강섬유보강 폴리머침투 콘크리트 원통형구조의 충격거동)

  • Byun, K.J.;Jeong, K.Y.;Kim, J.W.;Shim, B.;Song, H.W.
    • Proceedings of the Korea Concrete Institute Conference
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    • pp.350-354
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    • 1995
  • This paper is about impact behavior of cylinder container, made of steel fiber reinforced polymer-impregnated concrete(SFPIC), for intermediate and low level radwaste disposal. In order to obtain the material properties of the SFPIC, steel ball impact tests were done to SFPIC beams and its simulation by finite element method was performed. By using the material properties in finite element impact analysis of the SFPIC concrete cylinder, we obtained impact behavior of the cylinder.

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A Study on the Relationship between Organizational Culture, Organizational Commitment and Organization Citizenship Behavior in hospitals (병원 조직문화 및 조직몰입과 조직시민행동 간의 관계에 관한 연구)

  • Lee, Yong-Chul;Choi, Su-Hyung
    • Korea Journal of Hospital Management
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    • v.7 no.2
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    • pp.1-23
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    • 2002
  • D. W. Organ(1977) published a paper about the importance of Organizational Citizenship Behavior(OCB) in an organization. Since then, the studies of OCB have been continuously increased. As recent business environment has changed with rapidity and uncertainty, OCB for the improvement performance of organization should be more emphasized. Role behaviors of organization are divided into two parts such as in-role behavior and extra-role behavior. In recent, although the researches about extra-role behavior have been studied, they are still not sufficient. This study attempted to examine relationships between organizational culture, organizational commitment and organizational citizenship behavior, Sample was 193 employee engaged in hospitals of Pusan. In this study I chose four factor(affective, conservative, task and innovative culture) of organizational culture and three factors (affective, continuous and normative commitment) of organizational commitment and five factors(altruism, conscientiousness, courtesy, civic virtue and sportsmanship) with regard to organization citizenship behavior. The major findings of the empirical research are as follows ; 1. The Causal relation of dimensions of organizational culture and dimensions of OCB. 1) Affective culture has significant impact on courtesy, civic virtue of OCB. 2) Conservative culture has no significant impact on all of OCB. 3) Task culture has significant impact on conscientiousness, civic virtue, sportsmanship of OCB. 4) Innovative culture has no significant impact on courtesy, civic virtue of OCB. 2. The Causal relation of dimensions of organizational commitment and dimensions of OCB. 1) Affective commitment has significant impact on all of OCB. 2) Continuous commitment has no significant impact on all of OCB. 3) Normative commitment has significant impact on courtesy, civic virtue of OCB. In brief, though this study has several limitations in research design and methods, the results suggest that organizational culture of hospitals and organizational comitment of hospitals shows a strong relationship to the organization citizenship behavior.

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Low velocity impact behavior of shear deficient RC beam strengthened with CFRP strips

  • Anil, Ozgur;Yilmaz, Tolga
    • Steel and Composite Structures
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    • v.19 no.2
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    • pp.417-439
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    • 2015
  • Many methods are developed for strengthening of reinforced concrete structural members against the effects of shear. One of the commonly used methods in recent years is turned out to be bonding of fiber reinforced polymers (FRP). Impact loading is one of the important external effects on the reinforced concrete structural members during service period among the others. The determination of magnitude, the excitation time, deformations and stress due to impact loadings are complicated and rarely known. In recent year impact behavior of reinforced concrete members have been researched with experimental studies by using drop-weight method and numerical simulations are done by using finite element method. However the studies on the strengthening of structural members against impact loading are very seldom in the literature. For this reason, in this study impact behavior of shear deficient reinforced concrete beams that are strengthened with carbon fiber reinforced polymers (CFRP) strips are investigated experimentally. Compressive strength of concrete, CFRP strips spacing and impact velocities are taken as the variables in this experimental study. The acceleration due to impact loading is measured from the specimens, while velocities and displacements are calculated from these measured accelerations. RC beams are modeled with ANSYS software. Experimental result and simulations result are compared. Experimental result showed that impact behaviors of shear deficient RC beams are positively affected from the strengthening with CFRP strip. The decrease in the spacing of CFRP strips reduced the acceleration, velocity and displacement values measured from the test specimens.

Ethanol Droplet Impact Behavior Visualization on the Flat and 50㎛ grating groove Al Surface (알루미늄 평판 및 50 ㎛ 간격 격자 표면에 대한 에탄올 액적 충돌 거동 가시화)

  • Kang, Dongkuk;Kwon, Daehee;Chun, Doo-Man;Yeom, Eunseop
    • Journal of the Korean Society of Visualization
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    • v.18 no.1
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    • pp.18-25
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    • 2020
  • The droplet impact behavior is dominated by some parameters such as surface temperature, We number, surface and fluid property. Especially, Leidenfrost effect which prevents the contact between surface and droplet is very powerful phenomenon for determining droplet impact behavior. Due to this effect, the impact regime is divided into contact boiling regime and film boiling regime whether the droplet contact with the surface. Many studies have found that surface micro-structures which processed by surface processing are effective to overcome the Leidenfrost effect. In this study, droplet impact behaviors were compared using ethanol both on flat and laser-ablated Al surface. On the flat surface, impact regime was mainly divided by surface temperature. And there is key dominant parameter for each regime. On the laser-ablated surface, we could see changed impact regime and different impact behavior such as jetting and ejection of tiny droplets despite of same impact conditions.

A Study on the Impact Factor of the Sustainable Giving Behavior on the Non-Profit Organization (비영리조직에 대한 지속적 기부행동에 영향을 미치는 요인에 관한 연구)

  • Park, Chun-Ran
    • Management & Information Systems Review
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    • v.20
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    • pp.33-60
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    • 2007
  • This study is a study on the impact factor of the sustainable giving behavior on the non-profit organization. According the research by non-profit organization, the main factors of most individual donators was given by stimulating sympathy. Also, the donators of the non-profit organization wanted to get a certain convenience and benefit through their donation under the reciprocity. The present study is an attempt to develop a more through understanding of the potential and actual impact factors of the sustainable giving behavior on the non-profit organization. Expecially, it also consists of an effort to assess the impact factors of the sustainable giving behavior on the non-profit organization.

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