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A Study on the Effect of Service Quality on Attitudinal and Behavioral Loyalty by Different Types of Restaurants (레스토랑 유형에 따라 서비스 품질이 태도적, 행동적 충성도에 미치는 영향력 차이에 관한 연구)

  • Ahn, Sung-Sik;Park, Yeon-Ok;Kang, Beong-Ho
    • Culinary science and hospitality research
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    • v.17 no.1
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    • pp.26-43
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    • 2011
  • This study aims to give insight into better understanding how service quality influences customers' attitude and behavior in terms of loyalty as well as how its effects vary by the types of restaurants (family restaurants or fast food restaurants). The results of the study are summarized as follows. First, perceived service quality, which consists of food, service, menu and atmosphere, made a significant impact on customer satisfaction for food, menu, atmosphere, and service, respectively. Second, the study examined how perceived service quality affected future expectations, and found only food turned out to be a significant factor. Third, customer satisfaction affected future satisfaction and customer loyalty, and it had a greater impact on attitudinal loyalty than behavioral loyalty. Fourth, future satisfaction affects customer loyalty, and it had a greater impact on attitudinal loyalty than behavioral loyalty. Fifth, the study examined how service quality, customer satisfaction and future expectation affected attitudinal loyalty and behavioral loyalty differently by different types of the food service industry (family restaurants or fast food restaurants) and found out there were some differences in the effects of customer satisfaction on behavioral loyalty and the future expectations and attitudinal loyalty on behavioral loyalty. The marketing implication is that service providers should be one step ahead in understanding the service quality perceived by customers (food, service, menu, and atmosphere). In addition, they should understand that establishing long-tenn relationships with customers by providing high quality service bas a direct impact on their business performance. Furthermore, management in family restaurants and fast food restaurants should include the improvement of service quality in their employee training programs.

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Effects of Perceived Similarity between Consumers and Product Reviewers on Consumer Behaviors (상품후기 작성자에 대해 상품후기 독자가 느끼는 유사성이 상품후기 독자에게 미치는 영향)

  • Kim, Ji-Young;Suh, Eung-Kyo;Suh, Kil-Soo
    • Asia pacific journal of information systems
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    • v.18 no.3
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    • pp.67-90
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    • 2008
  • Prior to making choices among online products and services, consumers often search online product reviews written by other consumers. Online product reviews have great influences on consumer behavior because they are believed to be more reliable than information provided by sellers. However, ever-increasing lists of product reviews make it difficult for consumers to find the right information efficiently. A customized search mechanism is a method to provide personalized information which fits the user's requirements. This study examines effects of a customized search mechanism and perceived similarity between consumers and product reviewers on consumer behaviors. More specifically, we address the following research questions: (1) Can a customized search mechanism increase perceived similarity between product review authors and readers? (2) Are product reviews perceived as more credible when product reviews were written by the authors perceived similar to them? (3) Does credibility of product reviews have a positive impact on acceptance of product reviews? (4) Does acceptance of product reviews have an influence on purchase intention of the readers? To examine these research questions, a lab experiment with a between-subject factor (whether a customized search mechanism is provided or not) design was employed. In order to enhance mundane realism and increase generalizability of the findings, the experiment sites were built based on a real online store, cherrya.com (http://www.cherrya.com/). Sixty participants were drawn from a pool that consisted of undergraduate and graduate students in a large university. Participation was voluntary; all the participants received 5,000 won to encourage their motivation and involvement in the experiment tasks. In addition, 15 participants, who selected by a random draw, received 30,000 won to actually purchase the product that he or she decided to buy during the experiment. Of the 60 participants, 25 were male and 35 were female. In examining the homogeneity between the two groups, the results of t-tests revealed no significant difference in gender, age, academic years, online shopping experience, and Internet usage. To test our research model, we completed tests of the measurement models and the structural models using PLS Graph version 3.00. The analysis confirmed individual item reliability, internal consistency, and discriminant validity of measurements. The results show that participants feel more credible when product reviews were written by the authors perceived similar to them, credibility of product reviews have a positive impact on acceptance of product reviews, and acceptance of product reviews have an influence on purchase intention of the readers. However, a customized search mechanism did not increase perceived similarity between product review authors and readers. The results imply that there is an urgent need to develop a better customized search tool in order to increase perceived similarity between product review authors and readers.

Reliable Evaluation of Dynamic Ground Properties from Cross-hole Seismic Test using Spying-loaded Lateral Impact Source (스프링식 횡방항 발진 크로스홀 탄성파 시험을 통한 지반 동적 특성의 합리적 산정)

  • Sun, Chang-Guk;Mok, Young-Jin;Chung, Choong-Ki;Kim, Myoung-Mo
    • Journal of the Earthquake Engineering Society of Korea
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    • v.10 no.4 s.50
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    • pp.1-13
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    • 2006
  • Soil and rock dynamic properties such as shear wave velocity $(V_s)$, compressional wave velocity $(V_p)$ and corresponding Poisson's ratio (v) are very important geotechnical parameters in predicting deformational behavior of structures as well as practicing seismic design and performance evaluation. In an effort to measure the parameter efficiently and accurately, various bore-hole seismic testing techniques have been, thus, developed and used during past several decades. In this study, cross-hole seismic testing technique which is known as the most reliable seismic method was adopted for obtaining geotechnical dynamic properties. To perform successfully the cross-hole test for rock as well as soil layers regardless of the ground water level, spring-loaded source which impact laterally a subsurface ground in vertical bore-hole was developed and applied at three study areas, which contain four sites composed of two existing port sites and two new LNG storage facility sites. The geotechnical dynamic properties such as $V_s,\;V_p$ and v with depth from the soil surface to the engineering and seismic bedrock were efficiently determined from the laterally impacted cross-hole seismic tests at study sites, and were provided as the fundamental parameters for the seismic performance evaluation of the existing ports and the seismic design of the LNG storage facilities.

User assessment about ecological stream restoration of Jeonjucheon - Focused on Environmental Characteristics and Importance-Satisfaction Analysis - (전주천 생태하천복원사업 후 이용자 평가 - 환경특성 및 중요도·만족도 분석을 중심으로 -)

  • Lim, Hyunjeong;Lee, Myungwoo;Jeong, Moonsun
    • Journal of Environmental Impact Assessment
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    • v.24 no.3
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    • pp.217-232
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    • 2015
  • This study is to examine the section-based stream management with environmental characteristics and user monitoring. In Jeonjucheon, upstream section located near to Jeonju Hanok village has very good water quality and natural stream landscape. In case of mid/down streams, water quality is good and heavy concentration of facility leads to high use rates of these sections. The questionnaire consists of 5 parts: user characteristics, use behavior, citizen participation, importance rank, and Importance-Satisfaction(IS). 383 out of 454 responses with listwise deletion are used for demographic analysis and IS Analysis. In terms of citizen participation through 'ecological experience activity' and 'stream stewardship activity', 'occasional participation' shows the average of 78% in all three sections. For importance rank, the results arranged in order of priority show 'water quality' > 'green corridor' > 'trail' in up/down streams and 'water quality' > 'vegetation management' > 'trail' in midstream. Therefore, 'water quality' appears to be the most important variable among 13 variables. At last, the results of ISA indicate that all 10 variables need to be improved as satisfaction is lower than importance. In addition, 'plant management' variable falls into 'concentrate here' quadrant where importance is high and satisfaction is low.

Relationship between Oral Health Behavior and Happiness Index in Elderly People (노인의 구강보건행태와 행복지수와의 관련성)

  • Lee, Hyun-Ok;Park, Ji-Young
    • Journal of dental hygiene science
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    • v.16 no.6
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    • pp.415-423
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    • 2016
  • This study examined the relationship between oral health behaviors and in senior citizens to determine how to improve their happiness index. The subjects in this study were 260 senior citizens aged 65 years or older, who resided in North Jeolla Province. A survey was conducted from June 17 to 30, 2016. The happiness index of elderly people who brushed their teeth more often and had dental checkups on a regular basis was significantly higher (p<0.05). Evaluation of subfactors associated with quality of life related to oral health showed significant differences in functional disturbances according to gender, age, the presence or absence of a spouse, and the use or nonuse of dentifrice (p<0.05). Physical pain significantly varied with the presence or absence of a spouse, educational level, monthly mean allowance, and regular dental checkups (p<0.05); significant differences were found in psychological discomfort according to gender, tooth brushing frequency, and regular dental checkups (p<0.05). There were significant differences in declining physical capacity according to gender, age, educational level, and monthly mean allowance (p<0.05); waning mental capacity significantly differed with age, living alone or with another person, the presence or absence of a spouse, and regular dental checkups (p<0.05). The factors that influenced the happiness index in senior citizens were age, living alone or with another person, educational level, monthly mean allowance and the Oral Health Impact Profile score (p<0.05). The study showed that measures are needed to improve the quality of life and happiness index in elderly people, including the development of oral health programs for this population.

Pre-Service Secondary Music Teachers' Concerns About Music Teaching and Learning (중등예비음악교사의 교직에 대한 염려 조사)

  • Shin, Jihae
    • Journal of Music and Human Behavior
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    • v.15 no.1
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    • pp.1-23
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    • 2018
  • Recently, there has been a growing focus on the concerns pre-service teachers have as they move through different stages of their teacher preparation programs. Accordingly, the purpose of this study was to investigate pre-service secondary music teachers' concerns about music teaching and learning. The specific research questions were as follows: (a) What concerns are most common among participants? (b) What are differences in the concerns of pre-service secondary music teachers based on their stage of teacher preparation? (c) What are differences in the concerns of pre-service secondary music teachers based on their previous teaching experiences? A survey was distributed to pre-service secondary music teachers in a university in Seoul, and responses from a total of 93 participants were included in the final analysis. Data analysis indicated that pre-service music teachers experienced more concerns related to teaching tasks and student impact than themselves. Also, as participants progressed through their teacher preparation programs, self concerns decreased while task concerns and student impact concerns increased. Pre-service secondary music teachers who had previously taught in a school had fewer concerns than participants with no teaching experience. Suggestions for how teacher preparation programs can address the concerns of pre-service secondary music teachers are offered.

An Empirical Study on the Flow Experience Affected by Characteristics of Mobile Internet (모바일 인터넷 특성이 플로우 경험에 미치는 영향에 관한 연구)

  • Yoo, Sang-Jin;Choi, Eun-Bin;Kim, Hyo-Jung
    • Information Systems Review
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    • v.8 no.1
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    • pp.125-139
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    • 2006
  • Recently, as mobile internet users grow rapidly, mobile internet companies are experiencing a fierce competition to capture new customers. Under this business environment, they try to identify factors that make people use mobile internet in order to satisfy customers by providing better and diversified services. There has been enormous effort to analyze customers' behavior in choose and use mobile internet services. However, there is no one best methodology to identify factors to attract customers yet. Thus, the study applied the flow construct proposed by Csikszentmihalyi(1977) and expanded by Hoffman and Novak(1996) to identify environmental factors of internet which has impact on users' mobile internet usage. To implement the study, the following activities have been done: literature reviews on service acceptance model and flow structure, questionnaire survey, suggestion of the flow model on mobile internet, and hypothesis test. For the study, 242 out of 307 samples collected were statistically analyzed using SPSS 10.0, AMOS 4.0 statistics package. The findings of this study are as follows: First, mobile internet environment factors influencing on challenge of flow antecedent were media characteristics(use of convenience, transmission quality), contents characteristics(uniqueness, timeliness, simplicity). Second, mobile internet environment factors influencing on skill of flow antecedent were contents(uniqueness, timeliness, simplicity), charge(definiteness and diversity of charge), usage(security, instant connectivity). Third, challenge of flow antecedent had a significant effect on flow of mobile internet usage. But it was not statistically significant that skill has an influence on flow. This study discovered the relationship between mobile internet environment factors(media characteristics, contents characteristics, charge characteristics, usage characteristics) and flow experience of mobile internet users which would be a valuable insight for marketing strategies. Results shows that challenge of flow antecedent have a significant impact on flow experience in mobile internet environment. Additional, media characteristics, contents characteristics of mobile internet environment factors is positively correlated with challenge of flow antecedent. In other words, mobile internet companies should provide customers with diverse service and take a challenging attitude to get customers show aggressive attitude in mobile internet usage.

Fates of Cyfluthrin and Trichlorfon in Water and Their Impacts on Aquatic Organisms Following Aerial Application Over the Forest (삼림환경에 항공살포된 Cyfluthrin과 Trichlorfon의 물에서의 동태와 수서생물에 미치는 영향)

  • Lee, Sung-Kyu;Kim, Yong-Hwa;Kim, Tae-Wook;Roh, Jung-Koo
    • Korean Journal of Environmental Agriculture
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    • v.8 no.1
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    • pp.17-29
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    • 1989
  • This study was conducted to evaluate the behavior in the water and the impact on aquatic organisms following aerial application of two insecticides in the forest, cyfluthrin and trichlorfon, to control the alder leaf beetle. As active ingredients, 25g of cyfluthrin and 536g of trichlorfon per ha were diluted seperately into 30L of tap water, and applied with a helicopter to the study areas. A model stream study was also conducted in a stream located adjacent to the study area in order to confirm the impact of insecticides on aquatic invertebrates. Cyfluthrin residues in water were $0.62{\mu}g/L$ (1st. application) and $78{\mu}g/L$ (2nd application) immediately after spraying. and decreased, to a non-detectable level after one day, while trichlorfon residue increased to $30.7{\mu}g/L$ one day after spraying and fluctuated for 22th day depending on precipitation after spraying. Cyfluthrin application rapidly increased the number of some drifting aquatic invertebrates during 24-hour period immediately after spraying, but had no effects on the other aquatic organisms such as fish and zooplankton. The largest increase in the number of drifting organisms following application of cyfluthrin was shown by Ephemeroptera, and followed by Trichoptera, Coleoptera, and Diptera. However, trichlorfon little affected the number of drifting aquatic invertebrates and zooplankton population.

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A Study of Analytical Integrity Estimations for the Structure and Rotor System of an Emergency Diesel Generator (비상디젤발전기의 회전체 및 구조물 해석적 건전성 평가에 관한 연구)

  • Kim, Chae-Sil;Choi, Heon-Oh;Jung, Hoon-Hyung
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.24 no.2
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    • pp.79-86
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    • 2014
  • This paper describes an integrity evaluation method for emergency diesel generator(EDG) and rotor part of EDG. EDG is a very important equipment in the nuclear power plant(NPP). EDG supplies electricity to the safety-related equipments for the safety shut down of NPP in an emergency situation of earthquake. The safety of the rotor part of EDG is also important during seismic impact from earthquake. The finite element modelling of the EDG including rotor part was constructed. The modal analysis of EDG was firstly performed. The first natural frequency was calculated and revealed higher than the cutoff frequency of seismic spectrum. Then the stress analysis was done to compare with the allowable stress. The safety of the rotor part was investigated by the finite element analysis of the rotor and journal bearing interaction to find film thickness and critical speed. The seismic load was applied to rotor part in a manner that the load was a weighted static load. Analysis results showed that the maximum stress was within the range of allowable stress and the film thickness is larger than the permissible minimum thickness, and the critical speed was out of the operating speed. Hence, the structural and dynamic integrity of EDG could be confirmed by the numerical analysis method used in this paper. However, dynamic analysis of a rotating rotor and supporting bearing with the seismic impact needs to be investigated in a more rigorous method since the seismic load to the rotating part complicates the behavior of rotating system.

The Use of Group Drumming With Korean Middle School Students in School Violence Prevention (중학생 대상 집단 타악기 연주 활용 학교폭력 예방 프로그램)

  • Suh, Eun Sil
    • Journal of Music and Human Behavior
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    • v.14 no.1
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    • pp.85-108
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    • 2017
  • The purpose of this study was to examine how a therapeutic drumming intervention would impact middle school students with regard to school violence prevention. Participants were all in the third-year class of a middle school in Korea. A school music teacher and a music therapist designed and implemented the program collaboratively, and mainly used dyadic, synchronized, and improvisational drumming based on the Social Emotional Learning core competencies. A total of 65 students participated in a weekly 45-minute program for 10 weeks. Ten participants out of 65 were selected for interviews and the rest of the 55 participants were asked to fill out an open-ended survey. Content analysis of the survey and interviews produced 492 meaningful statements, which were categorized into seven themes: somatic responses to drumming, emotional processing, group cohesion, empathy, relationship with peers, self-esteem, and self-regulation. The findings indicated that dyadic, synchronized, and improvisational drumming may promote prosocial behaviors in students of this age. The author discussed that drumming produces physical input directly from the instruments, which prompts students to identify and empathize with their own or others' emotions. This study therefore suggests that collaborative work between school music teachers and music therapists may positively impact middle school students' prosocial behaviors, as they pertain to school violence in Korea.