• ETRI Journal
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• v.26 no.2
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• pp.149-160
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• 2004

In this paper, we present an interactive data broadcasting system compliant with the Advanced Television Systems Committee (ATSC) standards. The proposed system provides users not only with various data broadcasting services but also remote interactive services. For various data broadcasting services, we have adopted a synchronized data injector that calculates the transmission time of synchronized data accurately and multiplexes synchronized data with the data of an MPEG-2 audio-visual program according to the calculated transmission time. To support remote interactive services, we designed and implemented a return channel server connected on a bi-directional interaction channel. Test results show that the proposed system provides both an asynchronous and synchronized data broadcasting service and remote interactive service appropriately.

• The Journal of the Convergence on Culture Technology
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• v.5 no.4
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• pp.209-215
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• 2019

The purpose of this study is to suggest the development of interactive services and technologies in the media industry. Through the analysis of domestic two-way broadcasting contents service, this study analyzed platform and services type according to service type of terrestrial broadcasting, SO operator and Telco. Also, by identifying the characteristics of interactive programs(open, interactive, personalized, stereoscopic), this study propose important convergence possibilities of the future providers and development plans through supporting technologies and services for each characteristic. In the case of terrestrial broadcasters, ARS, web sites and mobile apps were mostly provided in both directions, and SO and satellite broadcasting operators were found to provide diversity in interactive service operation using data domain. In the case of IPTV companies, most of them provide interactive services with additional video or information service through adjustment button or app, and cable TV operators had more adjustment data broadcasting than exclusive use data broadcasts. Therefore, domestic interactive broadcasting service type needs convergence type of revenue model needs and needs to be converted into new competitive interactive broadcasting program service environment.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 1997.06a
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• pp.55-60
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• 1997

Innovation on digital compression technology, high speed networking technology, digital broadcasting technology and distributed processing technology provides new interactive multimedia service that integrates telecommunication, broadcasting, and computer application. To meet the new trends, we focus our research direction to integrate the telecommunication services and the broadcasting services. For this purpose, we designed and implemented an interactive multimedia service platform based on the DAVIC specification. Our research results in the development of integrated interactive services and its experience will be feedback to the field trial service that will be launched from next year. In this paper, we will describe the overall architecture and system implementation results of the interactive multimedia service platform.

• ETRI Journal
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• v.33 no.1
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• pp.128-131
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• 2011

This letter describes a file format designed for interactive music service where users are able to recompose music based on their own preferences. The proposed design utilizes the flexible features of the ISO base media file format (ISO/IEC 14496-12, ISO-BMFF). The techniques offered in the proposed file format enable compact storage and efficient preset management, allowing users to recompose music with ease and convenience. Additionally, an implementation scheme for an interactive music player is shown along with its results.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2001.11a
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• pp.37-57
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• 2001

Digital technology enhanced the improvement of technological aspects in the both broadcasting and telecommunications industries. The infrastructures of each industry converged to one, which impacts not only on technology but also on the broadcasting service. The current broadcasting service is characterized by one-way service, but it'll changed to be customized, or two-way service that reflects the interest of customers. This change requires a new standard to categorize and analyze the future broadcasting service converged and market structure, differing from the present standard based on the transmission channels. This study aims at forecasting the demand of interactive TV service as a representative broadcasting service in the near future, and analyzing the market structure of the broadcasting services. We assume that the present broadcasting and information and telecommunications services such as terrestrial, cable TV, satellite, digital TV services and high-speed broadband service have strong relationship with interactive TV service. First we use Bass diffusion method to predict the diffusion curve of the present five services. Then we analyze the relationship between the present services and interactive TV service by Delphi method. Finally we estimate the potential subscription number of interactive TV service based on the relationship among the services and diffusion parameters.

• Information Systems Review
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• v.11 no.1
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• pp.197-215
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• 2009

As the ubiquitous technology has been widespread, the u-service development driven by the private sector is increasing these days. In this paper, a new development methodology of interactive u-services for a mixed-use complex in u-City is proposed. The current state-of-the-art IT, Web2.0, assumes that information must be communicated in both way, not only from service provides to users but also from users to service providers. Here the user-driven u-service will be utilized for service providers to customize user services. By this interactive u-service paradigm, the information users become the information providers so that the mixed-use complex will take advantage of massive information. Also, admitting that the mixed-use complex is limited in terms of the space size, the network effect of information and shared contents created through the interactive u-services can be maximized.

• The Journal of Industrial Distribution & Business
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• v.6 no.1
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• pp.27-35
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• 2015

Purpose - This research primarily assesses interactive quality in the service encounters of Ethiopian Telecom from the customer and contact personnel perspectives. Research design, data, and methodology - After reviewing the literature on service encounters and interactive quality, two separate questionnaires and structured personal interviews were conducted to collect the opinions of 400 customers and 100 employees of Ethiopian Telecom. The researchers used convenience sampling; the responses, measured on a five-point Likert-type scale, were analyzed through chi-square tests conducted on SPSS 17.0. Results - Regarding the outcome expected by customers, encounter effectiveness is very low. Regarding accessibility and materiality, the corporation's personnel are freely accessible, relatively well-dressed, and have access to sophisticated office equipment and physical facilities. Finally, with regard to agent satisfaction, the telecom's contact employees are shown to gain little professional satisfaction from service encounters. Conclusion - The study clearly presents the areas in which interactive quality strongly affects both telecom customers and employees; this will help the corporation take corrective action. This is of utmost contemporary importance for both practitioners and researchers.

• Asia pacific journal of information systems
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• v.20 no.4
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• pp.125-147
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• 2010

This paper Introduces an electronic auction service to be provided on Interactive TV (T-auction). This converged service is expected to much enhance the quality of the service to current online auction users through vivid visualization and live Interactive experience. Our study focuses on how the characteristics of the interactive TV-based shopping platform can affect users' attitudes towards the converged service. To develop our proposed research model, we extended the technology acceptance model and integrated it with a hedonic factor, or perceived enjoyment to reflect the dual characteristics of the converged system. We also adopted the variable of intermediary trust In the service as a critical mediating determinant for a successful commutations-mediated commerce. The research model was verified with an empirical study conducted on 970 Korean online auction users. Results show that both trust and perceived usefulness positively affect user adoption of the service. Trust had not only a direct effect on users' attitudes toward T-auction but also an indirect one by mediating the service quality, information quality, perceived enjoyment and ease of use. Meanwhile, the hedonic factor of T-auction contributes to increasing both the level of the intermediary's trust and its perceived usefulness. Users' enjoyment also was found to help form a positive attitude toward T-auction services. Theoretical and practical implications of this study for current e-auction service providers and potential t-auction service providers are also discussed.

• The Journal of the Acoustical Society of Korea
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• v.28 no.8
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• pp.706-713
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• 2009

Standardization of technology for formatting multiple audio tracks and relevant information for interactive music service is in progress owing to the increasing need of consumers for participating in music production to their own taste. In this paper, we introduce the status of MPEG-A Interactive Music Application Format (IM AF) standardization and analyze techniques adopted in the current IM AF.

• The Journal of the Korea Contents Association
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• v.2 no.3
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• pp.31-40
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• 2002

In this thesis, the interactive multimedia contents service system is proposed. The interactive multimedia contents service system which added the on-line merit on the off-line merit of CD-ROM title can transfer messages among users and update contents immediately. The Interactive multimedia contents service system which Integrated the CD-ROM title and Internet sonics is possible to use in on-line / off-line. The proposed system more improved the fault of CD-ROM title in the conventional main media, the search environment by using mutual correlation of the utilization and method of the Internet CD-ROM title.