• Journal of Distribution Science
• /
• v.16 no.8
• /
• pp.51-61
• /
• 2018

Purpose - To active the Korea kimchi distribution, this study aims to investigate the effect of Korea national image and kimchi image on kimchi purchase intention. this study suggest the strategies for kimchi export to China by examining how the Chinese perceptions of Korean kimchi. Research design, data, and methodology - For this study, empirical analysis was conducted based on survey results. A questionnaire was distributed to a total of 400 Chinese consumers. Of these, 280 were collected and 278 were used for statistical processing, excluding 2 that were found to be unsuitable for analysis. This study was performed by the regression analysis using the spss24 statistical program. Results - As a results, It was not significant that the Chinese consumers' familiarity on the Korea image will have a positive effect on their kimchi purchase intention. On the other hand, the kimchi/Korean food image of Chinese consumers' will increase their kimchi consumption experience. Conclusions - The Chinese consumers' positive image on kimchi/Korean food in terms of the unique characteristics of kimchi, health aspects and preference of kimchi is positively influenced when they have higher image on Korea related to its national characteristics, and that of the higher image for Korea has a positive effect on kimchi purchase intention.

• Journal of Wellbeing Management and Applied Psychology
• /
• v.4 no.2
• /
• pp.1-13
• /
• 2021

Purpose: This study analyzed the general status and conditions of the kimchi industry in Korea. The purpose of this study is to contribute to the information of a desirable kimchi market by analyzing the distribution, price, market, and consumers of kimchi based on the current status and status of the kimchi industry in Korea. Research design, data and methodology: This study basically conducted research design and analysis based on theoretical consideration and kimchi market data. Results: The conclusion of the study is that in order to globalize kimchi, it is expected that a strategy to target overseas markets with relatively low competition through a low-salt diet and premium strategy along with the image of Western health is expected. Conclusions: In Korea, small and medium-sized companies can target the B2B (Business-to-Business) market first and then target department stores or convenience stores at a stable time in the future to expand sales channels and profitability through premium or low-cost policies. Another strategy is to target overseas markets as soon as the company stabilizes through B2B. Therefore, in the kimchi industry, it is necessary to establish a sales/marketing strategy according to what position and position of one's own company in the kimchi industry.

• Korean Journal of Soil Science and Fertilizer
• /
• v.50 no.3
• /
• pp.162-178
• /
• 2017

Remote sensing can be used to provide information about the monitoring of crop growth condition. Recently Unmanned Aerial Vehicle (UAV) technology offers new opportunities for assessing crop growth condition using UAV imagery. The objective of this study was to assess weather UAV aerial images are suitable for the monitoring of highland Kimchi cabbage. This study was conducted using a fixed-wing UAV (Model : Ebee) with Cannon S110, IXUS/ELPH camera during farming season from 2015 to 2016 in the main production area of highland Kimchi cabbage, Anbandegi, Maebongsan, and Gwinemi. The Normalized Difference Vegetation Index (NDVI) by using UAV images was stable and suitable for monitoring of Kimchi cabbage situation. There were strong relationships between UAV NDVI and the growth parameters (the plant height and leaf width) ($R^2{\geq}0.94$). The tendency of UAV NDVI according to Kimchi cabbage growth was similar in the same area for two years (2015~2016). It means that if UAV image may be collected several years, UAV images could be used for estimation of the stage of growth and situation of Kimchi cabbage cultivation.

• Korean Journal of Soil Science and Fertilizer
• /
• v.49 no.5
• /
• pp.469-479
• /
• 2016

Kimchi cabbage is one of the most important vegetables in Korea and a target crop for market stabilization as well. In particular Kimchi cabbages in a highland area are very sensitive to the fluctuations in supply and demand. Yield variability due to growth conditions dictates the market fluctuations of Kimchi cabbage price. This study was carried out to understand the distribution of the highland Kimchi cabbage growth status in Anbandeok. Anbandeok area in Gangneung, Gangwon-do, Korea is one of the main producing districts of highland Kimchi cabbage. The highland Kimchi cabbage status map of each growth factor was obtained from unmanned aerial vehicle (UAV) imagery and field survey data. Six status maps include UAVRGB image map, normalized difference vegetation index (NDVI) distribution/anomaly map, Crop distribution map, Planting/Harvest distribution map, Growth parameter map and Growth disorder map. As a result, the highland Kimchi cabbage status maps from May 31 to Sep. 6 in 2016 were presented to show spatial variability in the field. The benefits of the highland Kimchi cabbage status map can be summarized as follows: crop growth monitoring, reference for field observations and survey, the relative comparison of the growth condition in field scale, evaluation of growth in comparison of average year, change detection of annual crops or planting areas, abandoned fields monitoring, prediction of harvest season etc.

• Journal of Science of Art and Design
• /
• v.8
• /
• pp.185-210
• /
• 2005

Closely connecting Well-Being culture with our traditional eating culture. we can predict next generation Kimchi refrigerator trend with this research. In the highly developing industrial society, design has been playing the central role in the managerial strategy of a company and has been one of the central agendas in determining the economical competence of a country, and has also been regarded as a means to acquire sustainable superior competence. Thus, these trends suggest that the aesthetic value of product has become more important than its technological function. In this study we reviewed theoretically esthetic factors influencing the preference and the evaluation of a product and made a list of eight esthetic factors based on various referential studies which include simplicity, balance, unity, rhythm, style, novelty, typicality, and proportion. Also on the point of view of design, it is necessary to find out definitely the consumer preference frame the relationship among design preference design image design attribute. Will give you guidelines on which designers can select and design some more objective and reliable design factors, finding out the relation of cause and effect by which they can know what kind of product designs their consumers like and how the popular image which that product offer is composed of. We investigated the esthetic factors affecting consumers preferences and the basis for evaluating a product. Aimed at providing materials for developing product design by presenting an ,esthetic guideline product design by presenting an esthetic guideline and to put these materials to practical use. Investigated other considered elements classified by manufactures and importance of esthetic factors and its influence on consumer tastes . All of these result, It could not conclude all of the adjective design image and design factors of every consumer, but through consumer reaction framework consumer are response and prefer the products which design image have. and then understand prefered design image are influenced to design factor's and could be apply to new design development.

• Journal of the East Asian Society of Dietary Life
• /
• v.23 no.2
• /
• pp.184-196
• /
• 2013

To investigate the image, preference, importance and satisfaction of foreign visitors to Korean foods, 220 visitors (male 104, female 115) were surveyed with questionnaires in English and Japanese. To achieve this research purpose, frequency analysis, exploratory factor analysis, t-test, and one way ANOVA was performed using the SPSS 15.0 program. Subjects had various nationality such as Europe/Oceania (24.7%/), Asia (23.3%), Africa (12.8), and North America (39.3). The representative food was kimchi > bibimbop > bulgogi but the most favorite food was bibimbop > kalbi > bulgogi in order. Like this, there are some discrepancies among the food choice, especially in kimchi, so the taste of kimchi should be improved according to the foreigners' taste. The results of the preference about the image get the high grade from those factors; the resonable price of Korean food, the spicy taste, various kinds of food according to the settings of the table, good for the health with excellent taste. Foreigners consider that the cleanliness of food and tableware, the sanitation of the restaurants, the taste of the food and freshness of ingredients are the important factors in Korean food and Korean restaurants. According to these factors, the satisfaction is affected by the attitude of servers > the taste of the food > the freshness of the ingredients > the amount of the food > the atmosphere of the restaurants > the cleanliness of the tableware in order. From the relationship between the importance and the satisfaction, the low grade food should improve the color and styling of the food and be served the appropriate amount of the food. Moreover, it is needed to improve the combining the spices and the ingredients to maintain a balance between strong and delicate flavors and with this, Korean food should be more globalized to promote the development of Korea tourism.

• Journal of the East Asian Society of Dietary Life
• /
• v.10 no.5
• /
• pp.445-454
• /
• 2000

This study was focused on the analysis of questionnaire that surveyed the preference and perception on perilla leaves, known as kkaennip. 31.6% of total respondents answered that they had purchased perilla leares once or twice a month, and the volume of their purchases was offen limited to one or two bundles. Among those respondents, 50.4% surveyed that they had usually taken less than ten leaves in each meal. In the preference survey, 59.2% of total subjects responded 'like' or 'very like' on perilla leaves, and 60.5% of those subjects who favorably responded liked the flavor of the perilla leaves. On the other hand, 51.2% showed unfavorable responses due to the concern of agricultural chemicals. The favorite dishes using perilla leaves were 'kkaennip kimchi'. 'kkaennip ssam'and'kkaennip jon'in the order. The perceptions on the kkaennip kimchi in the market were considered as 'convenient'. 'not affectionate', 'fast', 'expensive' etc.

• Journal of the East Asian Society of Dietary Life
• /
• v.4 no.1
• /
• pp.37-47
• /
• 1994

A survey on images and consumption for Instant food for 450 homemakers in Ullungdo, Hansando and Daegu area were summarized as follows. 1) The tought of Homemakers food took 'easy to cook' and 'save time' as the best advantage in the image on instant food, while 'tasty' as the lowest one. It appeared that characteristic variables as household income, homemaker's education, homemaker's age, and area had influence on the image about instant food. 2) Processed food(ham, sausage)was purchased the most, while fermented food(kimchi, gochuchang) was purchased the least. It appeared that characteristics variables as household income, homemaker's education and homemaker's age had influence on the purchasing degree of instant food. 3) There were positive correlation coefficient between homemaker's image on instant food and household income(0.247) and area(0.211). There were negative correlation coefficient between homemaker's image on instant food and homemaker's age(-0.171). 4) Homemaker's purchasing degree about instant food had positive correlation coefficient with homemaker's image on instant food(0.389), household income(0.247) and area(0.211)and had negative correlation coefficient with homemaker's age(-0.190). 5) Fat intake had positive correlation coefficient with homemaker's purchasing degree(0.281) and homemaker's image(0.144) on instant food. Energy intake had positive correlation coefficient with homemaker's purchasing degree(0.206) and homemaker's image(0.138) on instant food.

• Journal of the Korean Society of Food Culture
• /
• v.32 no.6
• /
• pp.476-486
• /
• 2017

This study surveyed the recognition, image, preference, attributes, satisfaction and revisit intention for Korean food of local Vietnamese to facilitate the globalization of Korean food. Most participants had recognized Korean food. and, they were especially aware of kimchi (김치), bulgogi (불고기) and bibimbab (비빔밥), Additionally, most repondents thought these foods represent Korean traditions and culture very well. The image of local Vietnamese for Korean food was good. Which was reflected in Korean food having "a good reputation" and a high possibility for "globalization" were high. This study also investigated 16 kinds of Korean food and found the highest preferences to be for bulgogi (불고기), followed by galbitang (갈비탕), whereas that for doenjangchigae (된장찌개) was lowest. Some of the top choice attributes of Vietnamese for Korean food were found to be in "because it is 'colorful', 'prepared sincerely', 'plated neatly', 'fresh' and 'comes with a variety of banchans (side dishes). This is a very meaningful result, making this an important reference for the globalization of Korean food. The local Vietnamese had high satisfaction and reuse intention degree for Korean food, and especially high satisfaction with the colorfulness of Korean food. In addition, the local Vietnamese showed a very high revisit intention for Korean food.

• Journal of the Korean Society of Food Culture
• /
• v.29 no.3
• /
• pp.250-258
• /
• 2014

This research investigated the relationship among Korean Wave Cultural Contents consumption of Korean food, Korean products, and Learning of the Korean language. The survey targeted non-Koreans who were either interested in or experienced Korean Wave Cultural Contents. Exactly 61.3% of subjects had traveled to Korea. The most common method of experiencing the Korean Wave was via the Internet (57.7%), followed by TV (21.1%) and Mobile (7.7%). The most popular Korean Wave Contents were K-pop (35.2%) and TV Dramas (31.0%). Movies were preferred in the Americas ($3.63{\pm}0.83$) and Asia ($3.63{\pm}1.09$), whereas K-pop was preferred in Asia ($3.68{\pm}1.12$) and games preferred in Europe ($2.50{\pm}1.56$). Regarding Korean food, most participants had tasted Kimchi (81.7%), followed by Bulgogi (74.6%), Bibimbap (66.9%), and Galbi (66.2%). According to the country-by-country survey, in the case of Galbi (p<0.05), Bibimbap (p<0.05), and Bulgogi (p<0.05), Asians had more experiences with Korean food compared to those from other regions. Meanwhile, in the case of satisfaction of Korean food, Bulgogi ($4.22{\pm}1.05$) was ranked highest, whereas Kimchi ($3.85{\pm}1.15$) was ranked lowest. According to the region-by-region survey, those from Oceania and other regions preferred Kimchi ($4.25{\pm}0.71$) and Bulgogi ($4.50{\pm}4.50$) while the Americas preferred Galbi ($4.82{\pm}0.39$) and Bibimbap ($4.54{\pm}0.81$). Bulgogi ($2.76{\pm}0.06$) was highly ranked as a representative Korean Food while Kimchi ($2.44{\pm}0.71$) was ranked the lowest. This research explained that among Korean Wave Cultural Contents, movies and music positively influenced on the 'Image of Korea', movies and K-pop effected 'Purchasing intention of Korean products', and TV Dramas, movies, and K-pop effected 'Purchasing intention of Korean Food'.