• Title/Summary/Keyword: Korea image

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An Empirical Study of Two-Way Effects on Country Image of KOREA and Corporate Image - A Focus on Chinese Consumer of SAMSUNG Electronics - (한국 국가이미지와 기업이미지간의 상호효과에 대한 실증연구 -삼성전자의 중국소비자를 중심으로-)

  • Lee, Chun-Su;Lee, Jang-Rho;Seo, Min-Kyo
    • International Commerce and Information Review
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    • v.8 no.4
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    • pp.323-341
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    • 2006
  • IThis research meets with empirical results in pursuit of aim as below mentioned. Firstly, it gets a line on two-way effects which have an effect on both (the country image and corporate image) by using the corporate image for the study of the country image. After making an analysis of the empirical test, found out that the corporate image has influence upon the country image significantly. Also found out that the country image has an effect on the corporate image powerfully. Therefore, it effects an inspection of evidence that the country image and corporate image have significantly positive concern, each other. Secondly, it is offering the way to use the culture marketing as grasping the mediating effects, which culture difference has influence upon the country image and the corporate image. The mediating effects show that the country image has influence on the corporate image more as culture difference is bigger.

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National Image of South Korea Held by Russian Netizen: Focusing on Internet Blogs and Survey analysis (러시아인들의 한국에 대한 이미지 연구 - 인터넷 블로그 분석 및 설문조사를 중심으로)

  • Kang, Su Kyung
    • Cross-Cultural Studies
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    • v.26
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    • pp.379-404
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    • 2012
  • This study aims to investigate national image of South Korea held by russians. Surveys(based on Free-association Image) and discussion were conducted on LiveJournal (internet blog) with russian netizen. A national image is influenced by a subjective perspective rather than an objective one. Therefore, an image can differ substantially from reality. Futhermore, it takes a long time to change an established image, particularly to a positive image. According to the results, the image of South Korea were dominated by unstable political situations, especially factors related to North Korea. In addition, based on Free-association image, thinking about Korea or Korean, most russians recognize Korea(South) with North Korea. Above all Russians recognize Korea, basing their images on factor of the past or their neighbors-russian korean- or famous Korean brand like Samsung, LG, Hyndai, "Dosirak". Russian netizen did not recognize South Korea as one of leading countries in Asia, paying little attention to South Korea compared to China or Japan. We belive that it is necessary to consider these situations in future efforts to enhance the national image of South Korea.

A Study on the Impact of National Image and Corporation Brand Image on Product Image and Customer's Purchasing Intention (국가이미지와 기업브랜드이미지가 제품이미지 및 구매의도에 미치는 영향에 대한 연구 -한.중 교역을 중심으로-)

  • Hong, Sang-Jin
    • Journal of the Korea Safety Management & Science
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    • v.13 no.3
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    • pp.169-174
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    • 2011
  • The purpose of this study was to clarify the impact of national and corporate brand image of Korea on chinese consumers' purchasing Intention, also the impact of China on korean consumers' purchasing Intention. And the second aim of the research is to provide Korean businessmen who are interested in chinese market with information about chinese consumers' purchasing behaviour. Data from 205 chinese and korean consumers were analysed. As the result of analyses, it was found that Korean country image positive affects corporate brand image(samsung) and Chinese country image negative affects corporate brand image(haier) and product image. Korean corporate brand image only affects product image on chinese consumers. The product image affects Korean and Chinese consumer's purchasing intention.

A Study on Image Distortion Correction for Gobo Lighting Optical System (고보 조명 광학계의 이미지 왜곡 보정에 관한 연구)

  • Gyu-Ha Kim;Ji-Hwan Lee;Chang-Hun Lee;Mee-Suk Jung
    • Korean Journal of Optics and Photonics
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    • v.34 no.2
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    • pp.61-65
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    • 2023
  • This paper studies a method of applying pre-distortion to the image mask of the gobo illumination optical system to correct an irradiated image and irradiate a clear image. In the case of the gobo illumination optical system, since it is generally irradiated with a tilt, distortion in the upper and lower directions occurs severely in the image. To solve this problem, the correction coordinates of the image were derived using a proportional equation, and the distortion was corrected by applying them to the image mask. As a result, it was confirmed that the distortion was reduced by 64.5% compared to the case of using the existing image mask.

ANALYSIS OF THE IMAGE SENSOR CONTROL METHOD

  • Park, Jong-Euk;Kong, Jong-Pil;Heo, Haeng-Pal;Kim, Young-Sun;Yong, Sang-Soon
    • Proceedings of the KSRS Conference
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    • 2007.10a
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    • pp.464-467
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    • 2007
  • All image data acquisition systems for example the digital camera and digital camcorder, use the image sensor to convert the image data (light) into electronic data. These image sensors are used in satellite camera for high quality and resolution image data. There are two kinds of image sensors, the one is the CCD (charge coupled device) detector sensor and the other is the CMOS (complementary metal-oxide semiconductor) image sensor. The CCD sensor control system has more complex than the CMOS sensor control system. For the high quality image data on CCD sensor, the precise timing control signal and the several voltage sources are needed in the control system. In this paper, the comparison of the CCD with CMOS sensor, the CCD sensor characteristic, and the control system will be described.

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Research on chinese college students' perception of korean image

  • Xiaoyue Song;Jinling Wan
    • Journal of the International Relations & Interdisciplinary Education
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    • v.2 no.2
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    • pp.9-33
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    • 2022
  • This paper mainly studies the national impression of college students on South Korea, selects students from some key universities as the target population, and conducts an in-depth investigation from the overall impression of South Korea, diplomatic image, food culture, language culture, tourism, entertainment circle and other aspects. Through a questionnaire survey of Chinese college students, this paper studies the image of South Korea in the eyes of contemporary Chinese college students, including the following aspects: First, Research the current Chinese college students' perception of the overall image of South Korea; Second, it studies the current Chinese college students' perception of the image of South Korea in the diplomatic, language, food, tourism and entertainment circles, and analyzes the internal dimensions of the image of South Korea in the minds of Chinese college students; Third, it studies the current Chinese college students' cognition of the overall image of South Koreans, and analyzes the internal dimensions of the image of South Koreans in the minds of Chinese college students; Fourth, to investigate the evaluation of Chinese college students on the image of South Korea. The survey results are analyzed from the perspectives of all subjects and gender differences, combined with the theories of communication and intercultural communication, and suggestions and prospects for the future development of the national image are made.

Effect of Chinese Consumer's Cultural Proximity on Country Image and Fashion Product Image of Korea (중국 소비자들의 문화적 근접성이 한국국가이미지와 패션제품이미지에 미치는 영향)

  • Zhang, Jing-Yao;Park, Jae-Ok;Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.2
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    • pp.173-184
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    • 2015
  • This study examined the impacts of the cultural proximity of Chinese consumers on the image of both country and product, and investigated how they are related to purchase intention of Korea fashion. Subjects were Chinese female consumers in their 20s and 30s, living in Yangtze River delta and Seoul. The results of the study were as follows: 1) The cultural proximity had a significant influence on the country image and fashion product image. Chinese consumers with more emotional proximity had more positive attitude towards country image, such as politics, economics, technology, cultures and people image. And consumers who had higher interest in Korea and Korean culture evaluated the quality, design, value and reputation of Korean fashion more positively. 2) Chinese consumers with positive attitude towards people, technology and culture image seemed to prefer fashion product. Specifically, the dimensions of country image had a different influence on the fashion product image such as product quality, design, value, reputation. 3) The Korea country image and fashion product image had also affected on purchase intention of Korean fashion products. Consumers with positive attitude towards people and technology image had higher purchase intention of Korea fashion products. And consumers with positive attitude towards reputation, value and design of fashion products had higher purchase intention of fashion products.

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A Study on the Characteristic and Image of Oriental Costume Design:-Korea, China and Japan- (동양적 복식디자인의 특성과 이미지 연구(제1보)-한국, 중국, 일본을 중심으로-)

  • 김희정;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.1
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    • pp.24-33
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    • 2000
  • The purpose of this study was to investigate the characteristic and image of oriental costume design on represented among three countries, Korea, China and Japan. The specific objectives were; 1) to identify the design characteristics of oriental costume. 2) to investigate the hierarchic structure of oriental costume image and the meaning structure of oriental costume image. The stimulus were 75 costume design of contemporary costume which represented the traditional image of orient. The main survey of questionary consisted of their evaluation of the oriental costume image by 26 semantic differential bi-polar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyze by Cluster analysis. Factor analysis, ANOVA, Scheffe test. The major findings were as follows; 1) As a result of design analysis, costume design of Korea, China, Japan had differences on form, color, texture, pattern, ornament, etc. 2) The hierarchic structure of oriental costume image consisted of elegance, sexy, feminine. Through factor analysis about oriental costume image 7 factors were identified; Attention, Attractiveness, Sexiness, Activeness, Weightness, Classics, Classics, Maturity. It was found out strongly that Korean costume image was simple and comfort image, Chinese costume image was sexy and feminine image, Japanese costume image was luxurious and mature image.

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Affine-Invariant Image normalization for Log-Polar Images using Momentums

  • Son, Young-Ho;You, Bum-Jae;Oh, Sang-Rok;Park, Gwi-Tae
    • 제어로봇시스템학회:학술대회논문집
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    • 2003.10a
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    • pp.1140-1145
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    • 2003
  • Image normalization is one of the important areas in pattern recognition. Also, log-polar images are useful in the sense that their image data size is reduced dramatically comparing with conventional images and it is possible to develop faster pattern recognition algorithms. Especially, the log-polar image is very similar with the structure of human eyes. However, there are almost no researches on pattern recognition using the log-polar images while a number of researches on visual tracking have been executed. We propose an image normalization technique of log-polar images using momentums applicable for affine-invariant pattern recognition. We handle basic distortions of an image including translation, rotation, scaling, and skew of a log-polar image. The algorithm is experimented in a PC-based real-time vision system successfully.

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Image Encryption Using Phase-Based Virtual Image and Interferometer

  • Seo, Dong-Hoan;Kim, Soo-Joong
    • Journal of the Optical Society of Korea
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    • v.6 no.4
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    • pp.156-160
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    • 2002
  • In this paper, we propose an improved optical security system using three phase-encoded images and the principle of interference. This optical system based on a Mach-Zehnder interferometer consists of one phase-encoded virtual image to be encrypted and two phase-encoded images, en-crypting image and decrypting image, where every pixel in the three images has a phase value of '0'and'$\pi$'. The proposed encryption is performed by the multiplication of an encrypting image and a phase-encoded virtual image which dose not contain any information from the decrypted im-age. Therefore, even if the unauthorized users steal and analyze the encrypted image, they cannot reconstruct the required image. This virtual image protects the original image from counterfeiting and unauthorized access. The decryption of the original image is simply performed by interfering between a reference wave and a direct pixel-to-pixel mapping image of the en crypted image with a decrypting image. Computer simulations confirmed the effectiveness of the proposed optical technique for optical security applications.