• International Journal of Human Ecology
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• 제10권1호
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• pp.47-59
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• 2009

This study investigates the relationship of self-differentiation with individualism and collectivism among college students. Special focus was on whether distinctions between vertical and horizontal individualism and collectivism were more useful in examining the relationship with self-differentiation. The results reveal that different aspects of individualism and collectivism were differently related to self-differentiation, indicating that self-differentiation was negatively associated with all aspects of collectivism and with vertical individualism, but positively with horizontal individualism. This study proved that four distinct constructs were more useful in explaining the effects on self-differentiation. The implications of the findings are discussed for clinicians and future research.

• 한국콘텐츠학회논문지
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• 제20권12호
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• pp.593-610
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• 2020

이 연구의 목적은 한국인의 집단주의가 어떤 면에서 변화하였는지, 혹은 변화하지 않았는지에 대해 탐색적으로 살펴보는 것이다. 기성세대와 신세대들과의 심층인터뷰 및 FGI를 통하여 오늘날 한국인의 집단주의를 표현하는 키워드를 발견하였다. 첫째, 오늘날 한국인들의 집단주의는 '선택적 집단주의'로써, 이전처럼 주어진 집단이 아닌 스스로 선택한 구성원들로 이루어진 보다 축소된 형태의 집단을 기반으로 한다. 둘째, 기술의 발달과 함께 오프라인 집단주의와 대조되는 온라인 집단주의가 출현하였는데, 온라인 집단주의는 온라인 기술을 활용한 커뮤니케이션에 기초하며, 익명성을 통한 평등주의, 시간과 공간을 초월한 연결성 등을 중요한 특징으로 한다. 셋째, 한국인의 집단주의를 구성하는 가장 중요한 요인은 '정'인 것으로 나타났는데, 이는 집단주의의 변화하지 않은 측면으로 인식되었다. 마지막으로 한국인들에게 집단은 자아정체성과 밀접한 관련을 가지고 있으며, 이로 인해 한국인들은 예나 지금이나 집단에 대한 소속감 및 구성원들과의 관계에 집착하는 모습을 보인다. 연구의 의미와 한계에 대해 논의하였다.

• 한국생활과학회지
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• 제23권1호
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• pp.85-99
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• 2014

The purpose of this study was to classify individualism-collectivism orientation into groups and analyze the difference of fashion leadership and expected values of appearance management by the groups. Questionnaires were administered to 376 adults in 20's and 30's living in Deagu and Kyungbook area through June 10~June 20, 2013. Frequency, factor analysis, reliability analysis, cluster analysis, correlation analysis, ANOVA, Duncan-test, t-test, and $X^2$-test were used for data analysis. Survey method was used to collect data for this study and the measures such as individualism-collectivism orientation, fashion leadership and expected values of appearance management consisted of 5-point Likerties scale. Individualism-collectivism orientation was categorized into collectivism, competition consciousness, love of family, and individual focus. Fashion leadership were found as opinion leadership, double leader, and innovator. Expected values of appearance management were found as pleasure/individuality, other consciousness, and conformity. This indicates that women showed high opinion leader, double leader, and innovator of fashion leadership and pleasure/individuality, and conformity of expected values of appearance management while men care more about competition consciousness, love of family, and individuality focus of individualism-collectivism orientation. Individualism-collectivism orientation showed significant correlation with the sub-variable of fashion leadership and expected values of appearance management. Individualism-collectivism orientation were classified into three groups such as competition collectivism, individuality, and low individual-collectivism. A test of significance in groups was determined by demographic variables like gender, age, occupancy and monthly income. Groups showed significant difference in fashion leadership and expected values of appearance management.

• 한국콘텐츠학회논문지
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• 제19권5호
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• pp.1-14
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• 2019

한국인들에게서 보이는 집단주의의 모습은 서양 이론에서 정의한 집단주의(collectivism)와는 차이가 있다는 주장이 제기되고 있다. 이 연구는 한국인들의 집단주의 정서, 즉 '우리성(we-ness)'의 개념이 가지는 하부차원을 규명하고, 이러한 '우리성'이 커뮤니케이션 행위에 미치는 영향을 살펴보고자 하였다. 연구 결과 한국적 집단주의인 '우리성'은 심리적지지, 집단이기주의, 집단회의주의, 개인희생, 집단지향, 정서적 친밀감의 6개 차원으로 구성되어 있었으며, 이는 크게 긍정적 집단주의(심리적지지, 집단지향, 정서적 친밀감)와 부정적 집단주의(집단이기주의, 집단회의주의, 개인희생)로 나뉠 수 있었다. 긍정적 집단주의와 부정적 집단주의가 커뮤니케이션 행위에 미치는 영향을 검증한 결과, 전반적으로 긍정적 집단주의는 건설적 커뮤니케이션 행위에, 부정적 집단주의는 비건설적 커뮤니케이션 행위에 영향을 미치고 있었다.

• 농촌지도와개발
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• 제19권3호
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• pp.527-550
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• 2012

This study is aimed to compare individualism and collectivism propensity of married immigrant women in a Korean rural area. By result of comparison on nationality, the level of collectivism was higher than it of individualism in every country, but the level of collectivism among the countries was no significant difference. The level of individualism among the countries was difference significantly, and the level of individualism of Chinese is most high but it of Japanese is most low. By logistic regression analysis the probability to be involved in the group that level of individualism is high was heightened as respondent have no religion or their's satisfaction on rural life increase. The level of horizontal propensity was higher than it of vertical propensity both individualism and collectivism. But the result of comparison on nationality, difference between horizontal and vertical propensity was no significant. Besides of these results, practical implications were discussed.

• 복식
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• 제47권
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• pp.47-60
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• 1999

The purpose of this study was to investigate relationship between individualism collectivism clothing behaviors and clothing purchasing motives among high school students and the difference of individualism collectivism clothing behaviors and clothing purchasing motives according to demographic variables. And we also took a close look at how they turned out in their actual clothes-buying. The questionaire survey was used toward 55 high school students in seoul region during October 1998. SAS package program were used to analyze the gatherd data. Frequency Percentage Factor Analysis Duncan test Correlation Analysis and so on. The conclusion based on the results are as follow; 1. The analysis of correlations among individualism collectivism clothing behaviors and motivations showed that there are significant correlations among them 2. There are significant differences in individualism collectivism clothing behaviors and clothing purchasing motives according to demographic variables. 3. There also are significant differences in what motivates them to buy clothes and what they actually purchased(=their motives to buy clothes and their actual purchasing).

• 아동학회지
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• 제31권5호
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• pp.17-30
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• 2010

The purpose of this study was to investigate the relationship between surface/deep acting in emotion labor, the collectivism and the organizational commitment of teachers in kindergartens and childcare centers. The subjects were 212 teachers employed in kindergartens or childcare centers in Daegu and Gyeongbuk Province. The collected data were analyzed by mean of Pearson's correlation, simple regression, hierarchial regression, by the use of SPSS Win 15.0. The results of our study are as follows. (1) Collectivism was positively associated with deep acting in emotion labor but not with surface acting. (2) Organizational commitment was positively associated with deep acting in emotion labor but not with surface acting. (3) Collectivism operated as a main effect with organizational commitment being observed to increase as collectivism increased. In addition, interaction effects of deep acting in emotion labor and collectivism on organizational commitment were observed, however, no interaction effects were seen in term of surface acting in emotion labor and collectivism on organizational commitment.

• 한국의류학회지
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• 제31권11호
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• pp.1574-1585
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• 2007

This paper aimed to investigate the difference of clothing behavior and desired image according to individualism-collectivism cultural tendency for women. A survey of 217 adult women was conducted from November to December 2006, mainly in Daegu. Reliability, frequency, percentage, factor analysis, ANOVA, t-test, Tukey test and an -analysis were used for data analysis by using SPSS WIN 11.0 package. The results were as follows: First, while the group with a higher tendency toward individualism valued personality and convenience above everything else, the group which has a higher tendency to collectivism disposition has a much greater interested in conformity and brand-orientation. Second, while the group with a higher tendency toward individualism pursued an bold image for their clothing, the group with a higher tendency toward collectivism preferred a feminine and plain image. Third, regarding the individualism-collectivism and demographic peculiarity, there were no significant differences between the two groups according to marital status and average monthly income. However, there were significant differences in individualism-collectivism among the groups determined by age, occupation, educational background and rural or urban background.

• 가정과삶의질연구
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• 제28권3호
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• pp.129-137
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• 2010

This study investigated the relationships among collectivism, role conflict, and the organizational commitment of teachers in kindergartens and childcare centers. The subjects were 190 teachers who worked in a kindergarten or a childcare center in Daegu and in Gyoungbuk Province. Questionnaires were used to investigate collectivism, role conflict, and organizational commitment by self-reports from teachers. The collected data were analyzed by factor analysis, Pearson's correlation, and stepwise multiple regression using SPSS Win 15.0. The results were as follows. (1) Collectivism was positively associated with the organizational commitment of the teachers. (2) Role conflict was negatively associated with the organizational commitment of the teachers. Among the different types of role conflict, teaching profession conflict, co-worker conflict, and administration conflict were negatively associated with organizational commitment. (3) Role conflict was a better predictor of organizational commitment than collectivism. Additionally, administration conflict as a type of role conflict was a better predictor of organizational commitment than collectivism.

• 가정과삶의질연구
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• 제30권6호
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• pp.13-21
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• 2012

The purpose of this study was to investigate the relationship between supervisors' transformational leadership, collectivism and the job satisfaction of teachers in kindergartens and childcare centers. The subjects were 240 teachers employed at kindergartens or childcare centers in Daegu and Gyeongbuk Province. The collected data were analyzed by mean of simple regression, hierarchial regression, and the use of SPSS Win 15.0. The results of our study are as follows. (1) Collectivism was positively associated with supervisors' transformational leadership. (2) The job satisfaction of teachers was positively associated with supervisors' transformational leadership. (3) The interaction effects of supervisors' transformational leadership and collectivism on the job satisfaction of teachers were observed.