• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.944-956
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• 2013

Drivers need lots of information when they drive on the highway, however it is necessary and important to be provided information which is appropriate formation. In order to offer the suitable information, adequate size, quantity, and frequency of provided information are required for the drivers. To evaluate propriety of the expressed message of VMS that provides real-time traffic conditions, first of all, the amount of message about legibility distance and viewing should be estimated. In this research, drivers' characteristics of VMS message design were also reviewed to enhance the efficiency of VMS. And legibility distance, the amount of viewing information, and ratio of viewing information were analyzed on the currently operating VMS. The results of this study proposed that the appropriate size, quantity, and frequency were concluded by the legibility and memory of message on the real driving conditions. Consequently, these design methods of VMS could be expected to improve the transmitting capability of highway information to drivers.

• The Journal of the Korea Contents Association
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• v.3 no.2
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• pp.1-10
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• 2003

A semiotic approach to modem visual arts has emerged since French post-structuralism was introduced to Anglo -American academics by "deconstruction" or "postmodemi sm." It views a work of art as a sign, which is its math odical assumption and, at the same time, makes its appli cation more accessible. In the milieu of modem visual arts' effort to be intimate with general audience, modem art photography is now fared with the request to be a familar and universal domain, instead of being left only in photo books as artistic and academic achievements. More specifically, various photo images puter graphics to such megaexhibitions as "Gwangju Biennale,. "Media City Seo ul," and "Pusan International Art Festival," are main objects of study. A coherent and scientific analysis of visual semitotics is still on the way, however, it is an urgent task how to read and interpret a photo image with multiple meanings. This study argues that visual seniotics can be a powerful tool to enhance the understanding of art photography. After all, seniotics is a product of age； we live in the age of legibility, that is, of reading the work of art well as the social events and phenomena. art well as the social events and phenomena.