• Management Science and Financial Engineering
• /
• v.13 no.2
• /
• pp.99-116
• /
• 2007

This paper considers the value of location in a linear city model and examines the product differentiation equilibrium of duopoly providing different benefits to consumers. We show that if the value of location is small, symmetric location equilibrium occurs where two firms follow the maximal differentiation principle. However, as the value of location increases, asymmetric location equilibrium occurs where the low-value-location firm moves to the high-value-location firm and thus adjusted maximal differentiation principle holds. We also investigate two different price leadership model and demonstrate the relationship between the value of location and the role of price leadership. In particular, we show that when the location value is high, the price leadership by high-value-location firm will appear as a unique equilibrium.

• Knowledge Management Research
• /
• v.18 no.1
• /
• pp.159-176
• /
• 2017

Recently, the popularity of smartphones has led to a dramatic increase in the frequency of use of App(Application) services. LBS (Location-Based Service) App service adopts various methods such as push marketing and useful information by region through providing location-based service based on the location of the consumer. In particular, an enterprise or an App management company can provide necessary information to the consumer through the necessary information among the customer related knowledge information obtained by utilizing the location information of the consumer in real time. Nevertheless, since LBS is a service that can be performed only when the company obtains consent to provide location information voluntarily by the consumer, there is a case of privacy infringement due to consumers' use of personal information. The purpose of this study is to identify the characteristics of privacy related variables and the knowledge structure for consumer value formation based on the theory of privacy calculation. We also compared the characteristics of Korea with those of China in privacy issue. As a result of the analysis, it was confirmed that factors such as information utilization ability and information control ability were influential as a key factor of privacy calculation. In addition, perceived value influences the reputation of the LBS App service.

• Journal of Information Technology Services
• /
• v.15 no.4
• /
• pp.125-151
• /
• 2016

In recent years, O2O (Online to Offline) services get a lot of attention to improve the trust in online shopping and minimize the inconvenience and the cost burden in offline shopping as the number of consumers, who do not show concern about the purchase platform like online or offline, increases. Even though the services have been getting the spotlight as a strong business platform for next generation commerce, there have been only a few studies on the O2O services. The purpose of this research is to investigate the factors which affect the consumer's intention to use location-based O2O services. The study is based on VAM (Value-based Adoption Model) which is able to analyze those factors from the aspects of benefit and sacrifice. We used the partial least squares (PLS) method for empirical analysis, and the result shows that contextual offers, instant connectivity, webrooming and economic efficiency, which fall under the benefit, affect perceived value positively while annoyance and face consciousness, which fall under the sacrifice, do not affect perceived value significantly. In addition, contextual offers and instant connectivity affect trust positively. Location accuracy, which falls under the benefit of location-based O2O service, do not significantly affect perceived value and trust while security risk affects trust and use intention negatively. It appears that trust affects perceived value and use intention positively.

• Journal of Intelligence and Information Systems
• /
• v.19 no.3
• /
• pp.73-91
• /
• 2013

Advertising market has been facing new challenges due to dramatic change in advertising channels and the advent of innovative media such as mobile devices. Recent research related to mobile devices is mainly focused on the fact that mobile devices could identify users'physical location in real-time, and this sheds light on how location-based technology is utilized to achieve competitive advantage in advertising market. With the introduction of smartphone, the functionality of smartphone has become much more diverse and context awareness is one of the areas that require further study. This work analyses the influence of context awareness value resulted from the transformation of advertising channel in mobile communication market, and our research result reflects recent trend in advertising market environment which is not considered in previous studies. Many constructs has intensively been studied in the context of advertising channel in traditional marketing environment, and entertainment, irritation and information are considered to be the most widely accepted variables that has positive relationship with advertising value. Also, in smartphone advertisement, four main dimensions of context awareness value are recognized: identification, activity, timing and location. In this study, we assume that these four constructs has positive relationship with context awareness value. Finally, we propose that advertising value and context awareness value positively influence smartphone advertising attitude. Partial Least Squares (PLS) structural model is used in our theoretical research model to test proposed hypotheses. A well designed survey is conducted for college students in Korea, and reliability, convergent validity and discriminant validity of constructs and measurement indicators are carefully evaluated and the results show that reliability and validity are confirmed according to predefined statistical criteria. Goodness-of-fit of our research model is also supported. In summary, the results collectively suggest good measurement properties for the proposed research model. The research outcomes are as follows. First, information has positive impact on advertising value while entertainment and irritation have no significant impact. Information, entertainment and irritation together account for 38.8% of advertising value. Second, along with the change in advertising market due to the advent of smartphone, activity, timing and location have positive impact on context awareness value while identification has no significant impact. In addition, identification, activity, location and time together account for 46.3% of context awareness value. Third, advertising value and context awareness value both positively influence smartphone advertising attitude, and these two constructs explain 31.7% of the variability of smartphone advertising attitude. The theoretical implication of our research is as follows. First, the influence of entertainment and irritation is reduced which are known to be crucial factors according to previous studies related to advertising value, while the influence of information is increased. It indicates that smartphone users are not likely interested in entertaining effect of smartphone advertisement, and are insensitive to the inconvenience due to smartphone advertisement. Second, in today' ubiquitous computing environment, it is effective to provide differentiated advertising service by utilizing smartphone users'context awareness values such as identification, activity, timing and location in order to achieve competitive business advantage in advertising market. For practical implications, enterprises should provide valuable and useful information that might attract smartphone users by adopting differentiation strategy as smartphone users are sensitive to the information provided via smartphone. Also enterprises not only provide useful information but also recognize and utilize smarphone users' unique characteristics and behaviors by increasing context awareness values. In summary, our result implies that smartphone advertisement should be optimized by considering the needed information of smartphone users in order to maximize advertisement effect.

• Journal of Positioning, Navigation, and Timing
• /
• v.11 no.3
• /
• pp.217-227
• /
• 2022

In order to provide a location-based services regardless of indoor or outdoor space, it is important to provide position information of the terminal regardless of location. Among the wireless/mobile communication resources used for this purpose, Long Term Evolution (LTE) signal is a representative infrastructure that can overcome spatial limitations, but the positioning method based on the location of the base station has a disadvantage in that the accuracy is low. Therefore, a fingerprinting technique, which is a pattern recognition technology, has been widely used. The simplest yet widely applied algorithm among Fingerprint positioning technologies is k-Nearest Neighbors (kNN). However, in the kNN algorithm, it is difficult to find the optimal K value with the lowest positioning error for each location to be estimated, so it is generally fixed to an appropriate K value and used. Since the optimal K value cannot be applied to each estimated location, therefore, there is a problem in that the accuracy of the overall estimated location information is lowered. Considering this problem, this paper proposes a technique for adaptively varying the K value by using a Convolutional Neural Network (CNN) model among Artificial Neural Network (ANN) techniques. First, by using the signal information of the measured values obtained in the service area, an image is created according to the Physical Cell Identity (PCI) and Band combination, and an answer label for supervised learning is created. Then, the structure of the CNN is modeled to classify K values through the image information of the measurements. The performance of the proposed technique is verified based on actual data measured in the testbed. As a result, it can be seen that the proposed technique improves the positioning performance compared to using a fixed K value.

• Korean Management Science Review
• /
• v.15 no.1
• /
• pp.33-47
• /
• 1998

The facility location problem considered here is to determine facility location sites under future's uncertain demand. The objective of this paper is to propose a solution method and algorithm for a two-stage stochastic facility location problem. utilizing the Benders decomposition method. As a two-stage stochastic facility location problem is a large-scale and complex to solve, it is usually attempted to use a mean value problem rather than using a stochastic problem. Thus, the other objective is to study the relative error of objective function values between a stochastic problem and a mean value problem. The simulation result shows that the relative error of objective function values between two problems is relatively small, when a feasibility constraint is added to a facility location model.

• Asia pacific journal of information systems
• /
• v.24 no.3
• /
• pp.299-323
• /
• 2014

The reason location based service is drawing attention recently is because smart phones are being supplied increasingly. Smart phone, basically equipped with GPS that can identify location information, has the advantage that it can provide contents and services suitable for the user by identifying user location accurately. Offering such diverse advantages, location based services are increasingly used. In addition, for use of location based services, release of user's personal information and location data is essentially required. Regarding personal information and location data, in addition to IT companies, general companies also are conducting various profitable businesses and sales activities based on personal information, and in particular, personal location data, comprehending high value of use among personal information, are drawing high attentions. Increase in demand of personal information is raising the risk of personal information infringement, and infringements of personal location data also are increasing in frequency and degree. Therefore, infringements of personal information should be minimized through user's action and efforts to reinforce security along with Act on the Protection of Personal Information and Act on the Protection of Location Information. This study aimed to improve the importance of personal information privacy by empirically analyzing the effect of perceived values on the intention to strengthen location information security and continuously use location information for users who received location-based services (LBS) in mobile environments with the privacy calculation model of benefits and risks as a theoretical background. This study regarded situation-based provision, the benefit which users perceived while using location-based services, and the risk related to personal location information, a risk which occurs while using services, as independent variables and investigated the perceived values of the two variables. It also examined whether there were efforts to reduce risks related to personal location information according to the values of location- based services, which consumers perceived through the intention to strengthen security. Furthermore, it presented a study model which intended to investigate the effect of perceived values and intention of strengthening security on the continuous use of location-based services. A survey was conducted for three hundred ten users who had received location-based services via their smartphones to verify study hypotheses. Three hundred four questionnaires except problematic ones were collected. The hypotheses were verified, using a statistical method and a logical basis was presented. An empirical analysis was made on the data collected through the survey with SPSS 12.0 and SmartPLS 2.0 to verify respondents' demographic characteristics, an exploratory factor analysis and the appropriateness of the study model. As a result, it was shown that the users who had received location-based services were significantly influenced by the perceived value of their benefits, but risk related to location information did not have an effect on consumers' perceived values. Even though users perceived the risk related to personal location information while using services, it was viewed that users' perceived value had nothing to do with the use of location-based services. However, it was shown that users significantly responded to the intention of strengthening security in relation to location information risks and tended to use services continuously, strengthening positive efforts for security when their perceived values were high.

• ETRI Journal
• /
• v.37 no.6
• /
• pp.1087-1095
• /
• 2015

Mobility management is important in mobile cellular networks. In this study, we considered an enhanced location-based registration (ELR) method. In the ELR method, even when a mobile phone enters a cell to find that the cell is already on its list (of visited cells) and then updates its main counter, it does not remove any cells from the list (memory space permitting), which gives better performance than the location-based registration (LR) method. However, the location registration cost of the ELR method is still high, and there is a lot of room for improvement with regards to this matter. We now propose an improved version of the ELR method; namely, the improved ELR (iELR). In the iELR method, when a mobile phone enters a cell to find that the cell counter value is less than the main counter value, or when a mobile phone enters a cell to register its location, it updates the main counter and the cell counter values as much as possible to reduce the future need for registrations. We show that our proposed iELR method provides better performance than the ELR method.

• Journal of Korean Institute of Industrial Engineers
• /
• v.37 no.2
• /
• pp.124-131
• /
• 2011

In this research report, we propose a heuristic algorithm with some primal recovery strategies for capacitated facility location problems (CFLP), which is a well-known combinatorial optimization problem with applications in distribution, transportation and production planning. Many algorithms employ the branch-and-bound technique in order to solve the CFLP. There are also some different approaches which can recover primal solutions while exploiting the primal and dual structure simultaneously. One of them is a MVCD (Mean Value Cross Decomposition) ensuring convergence without solving a master problem. The MVCD was designed to handle LP-problems, but it was applied in mixed integer problems. However the MVCD has been applied to only uncapacitated facility location problems (UFLP), because it was very difficult to obtain "Integrality" property of Lagrangian dual subproblems sustaining the feasibility to primal problems. We present some heuristic strategies to recover primal feasible integer solutions, handling the accumulated primal solutions of the dual subproblem, which are used as input to the primal subproblem in the mean value cross decomposition technique, without requiring solutions to a master problem. Computational results for a set of various problem instances are reported.

• The Transactions of The Korean Institute of Electrical Engineers
• /
• v.62 no.4
• /
• pp.562-565
• /
• 2013

A new variable rate speech coding technique is proposed. The method is based on the observation that the speech signal approximately looks linear for a very short period of time. The information transmitted is the location and data value of inflection points. If the distance between the inflection points is large, the mid point location and its data value are also delivered. Thus, the encoder transmits both the location and the data value for the inflection samples, but the location only for the non-inflection points. The location information is expressed using one bit for each sample, 0 for non-inflection and 1 for inflection point. At the receiver, using the interpolation, the decoder estimates the untransmitted sample values for non-inflection locations from the received sample values for the inflection samples. With 50 % of computational cost of the existing CVSD delta modulation, the proposed method is expected to achieve the data rate of 36 to 38 kbps and the SNR of 10 to 13 dB.