• The International Journal of Costume Culture
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• 제5권1호
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• pp.14-25
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• 2002

The purpose of this study is to define mass customization in the apparel industry and to discover, the apparel industry's potential to deliver customized apparel products. Different from product-centered mass Production, mass customization is focusing on customers' unique needs. The goal of mass customization is for customers to find exactly what they want at a reasonable price. Using new technologies such as 3-D body scanning and digital printing, mass customization can give customers customfit and personalized garments. Mass customization can satisfy a customer in terms of personalization, fit and design. Adoption of mass customization will open new opportunities for the apparel manufacturer of the future. Mass customization is a strategy that apparel manufacturers should consider for their goals.

• 대한가정학회지
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• 제40권8호
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• pp.61-69
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• 2002

The research of the current situation of made-to-measure production by ready-made men's suit companies was done by interviewing and surveying the made-to-measure specialists. It was apparent that most frequently purchased items in Mass Customization were jackets of formal dress. The results of the research on the current situation of Mass Customization by ready-made clothes companies were as follows. The Mass Customization accounted for 3∼10%. The advantages of Mass Customization were more acceptable sizes, designs and details while the initial reasons for it were unusual physical figures and designs. The posture of a customer during measuring turned out to be critical enough to influence fitness after production. The companies in the research were found out to have materials for Mass Customization in storage and the sizes and other data of fixed circle of customers who would want Mass Customization saved in computer in most of the cases.

• 디지털융복합연구
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• 제10권6호
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• pp.111-131
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• 2012

대량맞춤(mass customization)은 대량 생산과 맞춤화의 이점이 결합된 것을 의미한다. 현재 비즈니스 패러다임의 혁신적인 변화의 하나로 대량 맞춤을 꼽을 수 있지만 어떠한 상황에서 대량맞춤이 성공적인지에 대한 연구는 부족한 실정이다. 본 연구는 브랜드 인지도가 높고 생산 규모를 갖춘 세 업종(화장품, 스포츠 운동화, 가전제품)의 대표적 제조기업의 대량 맞춤 사례를 통해서 탐색하고자 한다. 본 연구는 대량 맞춤이 갖는 본질적인 특성을 기반으로 한 성공모델을 제시하고자 하기 위해 Lampel 과 Mintzberg [35]이 제안한 맞춤화의 단계인 순수 표준에서 순수 맞춤에 이르는 전략적 범위에서 맞춤화의 성공적인 전략을 살펴보았다. 본 연구결과 고객의 수요와 공급의 연결고리가 단절되는 디커플링 포인트(decoupling point)가 대량맞춤의 중요한 성공요소가 되는 것으로 나타났다. 본 연구 결과는 향후 대량 생산 체제를 갖추고 고객의 요구에 맞는 제품 생산을 추구하는 기업에게 대량맞춤에 대한 전략적 방향을 제시할 수 있을 것으로 기대된다.

• 복식문화연구
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• 제21권2호
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• pp.272-286
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• 2013

Mass customization is a marketing strategy to meet consumer needs for variation and uniqueness of products. Although there are quite a few studies quantitatively investigated the options provided by mass customization process, scholarly work related to mass customization has provided mixed results on consumer perception of complexity and their responses. The purpose of the study is to derive the factors that influence consumer complexity perception in online apparel mass customization process and consumers' needs to enhance mass customization services. Data were collected by conducting focus group interviews of which 29 participations in 4 groups. The results of the study suggested that consumers perceived complexity through mass customization process due to too many choice options. However, the effect of number of options on respondents' complexity perception was different depending on consumer characteristics such as consumer expertise and fashion involvement, and the characteristics of consumer preference development. Shopping context such as shopping purpose is another moderating factor. This study also suggests that a variety of marketing strategies which can enhance mass customization services affect the relationship between the number of options and consumers' complexity perception. The findings of the study provide academic and managerial implications.

• 디자인학연구
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• 제15권2호
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• pp.233-242
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• 2002

매스커스터마이제이션(mass customization)은 서로 상반되는 개념인 대량생산과 맞춤생산의 결합어로서, 가전산업은 규모의 경제를 위한 대량생산방식을 가지고 있기 때문에 이의 도입이 늦어지고 있다. 본 연구에서는 기존 연구에서 규명된 매스커스터마이제이션 유형의 고찰과 사례연구를 통해, 제품디자인의 시각으로 재구성하여 가전산업에 적합한 모델을 선정하고 이에 따른 디자인 전략을 수립하는 것을 중심으로 논의하였다. 매스커스터마이제이션은 커스터마이제이션의 주체와 시점에 따라 생산자측 커스터마이제이션(manufacturer side customization), 유통측 커스터마이제이션(deliverer side customization), 소비자측 커스터마이제이션(customer side customization)으로 구분할 수 있으며, 가전산업은 이 중에서 소비자측 커스터마이제이션이 가장 적합한 것으로 나타났다. 이를 위해 소비자 참여 디자인에 의한 소비자 요구 수렴의 활성화와, 소비자가 전문적인 지식없이도 커스터마이제이션을 가능하게 하는 제품디자인에서의 모듈화를 디자인전략으로 제안하였다. 또한, 생산자측에 부담을 주는 모델다양화 보다는 표준 플랫폼(platform)을 통해 제3의 생산자가 선택사양을 생산/유통할 수 있도록 하는 방안도 제시하였다. 매스커스터마이제이션의 시작점은 소비자의 요구를 파악하는 것이며, 향후 매스커스터마이제이션의 활성화를 위해서는 제품디자인 비전문가들로 구성된 소비자 참여 디자인을 위한 방법 및 도구의 연구와 개발이 이루어져야 할 것이다.

• 지식경영연구
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• 제8권1호
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• pp.1-14
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• 2007

This paper is an exploratory study providing critical research issues in knowledge management strategy, process operations, and knowledge management system design and control in mass customization. The firms implementing mass customization provide good cases adopting recent changes in business environment including increased diversity and variability of customer needs, fast development of related technologies, and increase of the necessity of knowledge management. In this study, required knowledge management characteristics are investigated and future research issues are suggested for successful implementations of knowledge management. Research issues are extracted from the context of strategy, process, and information system for the purpose of practical adaptation and the types of mass customization are emphasized as a mediating element for fit and consistency between firms' corporate strategy and knowledge management characteristics.

• 복식문화연구
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• 제11권5호
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• pp.647-656
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• 2003

Mass customization utilizes the new computer technologies, supply chain management, product information management, and some level of customization of the product for the individual customer. This study aimed at grasping the actual conditions of mass customization of domestic men's suit industry and the use of MTM CAD program. The MTM apparel production programs that are used by five leading men's suit manufacturers in Korea were compared. The results of the study showed that most of the manufacturers produced mass customized men's suits to supply extraordinarily large or small size suit based on the individual order. The information listed on an order sheet used at shops was not necessarily corresponding to the information in the MTM CAD program that is use for production of suit ordered from the shop. The pattern data base on the MTM CAD program are constructed based on the sizing system of individual manufacturer. The most manufacturers translated the customer's body dimensions into difference between the standard pattern and the customer's needed adjustment.

• 한국시뮬레이션학회논문지
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• 제21권1호
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• pp.69-79
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• 2012

대량 맞춤화 생산에서 목표 중 하나는 생산 비용이나 제품 인도 스케줄을 크게 변화시키지 않고 특정 고객의 요구를 만족시키는 생산을 달성하는 것이다. 조선 항공과 같은 대형 조립-생산 산업에서의 맞춤화는 이에 따른 부품이나 또는 부품의 중간조립품인 모듈의 변화를 가져오게 된다. 본 연구는 조선 분야에서의 사례 연구를 통하여 고객의 맞춤화에 따른 생산 스케줄의 변화가 선박 인도에 미치는 영향을 분석하고자 한다. 대단위 조립 생산에서 대량 맞춤화는 맞춤화의 요구 수준에 따라 엔지니어링 및 조립-생산 시간이 변화한다. 본 연구는 조선 산업에서 처음으로 대량 맞춤화를 수행하는 생산 방안을 제안하고 이론적조선 생산 과정을 간략히 기술한 시뮬레이션 모형을 통하여 다양한 수준에서의 대량 맞춤화가 선박 인도 일정에 어떠한 영향을 미치는가를 평가하였다.

• 한국의류학회지
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• 제34권4호
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• pp.606-616
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• 2010

This study investigates the flow that customers experience when they participate in a design process for the mass customization of apparel products according to participation level and individual personalities. In addition, how the flow influences the satisfaction and final purchase intention is also examined. The subjects were 600 female consumers. The following results were found: First, the level of mass customization was higher, the enjoyment, concentration, product satisfaction, and total satisfaction were higher. Second, the paths of 'participating ability'$\rightarrow$'flow', 'flow'$\rightarrow$'satisfaction'$\rightarrow$'satisfaction' 'final purchase intention' were significant. The process satisfaction had a more significant influence on the final purchase intention than the product satisfaction. Finally, the participation ability had a moderating effect for the flow experience according to the level of mass customization.

• 한국의류학회지
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• 제26권11호
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• pp.1527-1576
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• 2002

Quick Response based Mass-Customization can be produced and distributed customized goods and services on mass basis in apparel e-business. Because consumers can: t touch and feel the apparel products in e-business, they tend to have the negative buying behavior. The purpose of this study is to investigate the differences of consumer's texture sensibility of apparel products based on marketing channels (on-line/off-line). Two types of questionnaires for on-line and of f-line were used to assess consumer sensibility on apparel fabric. The 8 swatches were selected in regard to the previous literatures. 205 questionnaires for each type (on-line/off-line) were distributed. Statistical devices were t-test, mean and standard deviation with SPSS10.0. The result of this study was showed that there were partially significant differences on consumers' texture sensibility on apparel products between on-line and off-line. Under on-line environment, consumers perceived corduroy as warm, strong, and sandy. taffeta as warm, sandy, and glossy, denim as sandy, and warm, organza as sandy, and thin, satin as sandy, dense, and modern, chiffon as sandy, and flat, velvet as warm, and soft, single jersey as warm, soft, and comfortable. Therefore, apparel firms cooperating based Mass-Customization in e-business have to pay attention to the differences on consumers’ texture sensibility of on-line apparel products from those of off-line.