• International Journal of Internet, Broadcasting and Communication
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• 제16권1호
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• pp.1-10
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• 2024

The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.

• Journal of Multimedia Information System
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• 제1권2호
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• pp.95-100
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• 2014

Variable message signs (VMS) have the different sizes and a specific type according to the city scene and it has to be displayed by different message on the display panel in real-time. And VMS manufacturers must produce the different products in order to give a customized product to each order. In addition that, they should test and check the correct operation to each VMS product using the different message frame. That is very time and workers consuming and VMS emulator with an automatic variable message generator system is necessary. Also, the automatic message generator system is needed to real-time scheduling in order to display the message on the VMS panel like real world. In this paper, we design and implement the VMS emulator embedded the automatic message frame generator system with real-time scheduling which can set several parameters easily on the windows dialog.

• 경영과정보연구
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• 제25권
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• pp.171-201
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• 2008

Previous research on negative contents of verbal message being more influential has a two broad streams as impression formation theory and negative information having an more diagnostic informational value. Therefore, this research was intended to obtain consistent results from researches by message frame segmentation of verbal message and to determine the medium of verbal message. It was proven from the research that objects influencing verbal message are being effected by the participation ratio of products and the positive indication is having more meaningful difference than the negative indication statistically unlike to the results of previous researches. Unlike just a biased positive message or negative message as the result of previous research, it was proven that the positive indication is influential regardless of sequences according to participation ratio and site participation in case of positive and negative being existing together.

• International Journal of Advanced Culture Technology
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• 제7권3호
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• pp.86-91
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• 2019

The goal of this study is to identify how different types of messages can contribute to the effectiveness of social media in healthier dietary behavior. The sample consisted of 160 participants who use social media and participants were randomly assigned to one of the four experimental conditions. The study shows that a positively framed message paired with a health focused message and a negatively framed message paired with a body image focused message exhibit a positive eWOM and message perception. This research offers direction for development of appropriate message types to improve social media effectiveness. Social media marketers and advertisers can develop social media content on healthier dietary behavior.

• 한국지능시스템학회논문지
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• 제24권4호
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• pp.418-423
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• 2014

지능형교통체계(Intelligent Transportation Systems, ITS)는 첨단 교통체계의 구성요소, 통신, 컴퓨터 및 제어 기술을 활용하여 실시간으로 교통정보를 수집하고 가공하여 교통 이용자에게 제공함으로써 교통체계의 지능성, 안전성과 효율성을 추구하는 것을 말한다. 그러나 지능형교통체계는 도시의 경관과 어울리게 구성하고자 하는 각 도시들의 환경 정책에 따라 시스템의 크기와 모양이 다양하며, 따라서 실시간으로 제공되는 정보나 데이터가 각 시스템마다 다 다르다. 이에 정보 서비스 제공을 위한 디바이스를 제조하는 업체들은 요구가 발생되는 정보 서비스에 따라 매번 다른 메시지 프레임을 갖는 시스템을 제작해야 한다. 이러한 작업은 많은 시간과 인력이 낭비된다. 이에 본 논문에서는 다양한 메시지 프레임을 쉽게 설정하여 디스플레이 장치들을 현지에 직접 방문하지 않고, 테스트하기 위한 메시지 프레임을 자동으로 생성하는 기법을 제안하고 윈도우즈 환경에서 시스템을 개발하였다.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2003년도 ICCAS
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• pp.2198-2202
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• 2003

The data transmission of MVB(Multifunction Vehicle Bus) of TCN(Train Network Communication) is divided into the periodic transmission phase and the sporadic transmission phase. TCN standard defines the event-polling method for the message transfer in the sporadic phase. However, since the event-polling method does not use pre-scheduling to the priority of the messages to be transmitted, it is inefficient for the real-time systems. To schedule message transmission, a master node should know the priority of message to be transmitted by a slave node prior to the scheduling the sporadic phase, but the existing TCN standard does not support any protocol for this. This paper proposes the slave frame bit-stuffing algorithm, with which a master node gets the necessary information for transmission scheduling and includes the simulation results of the event-polling method and the proposed algorithm.

• 대한전기학회논문지:시스템및제어부문D
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• 제53권10호
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• pp.720-726
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• 2004

The data transmission over MVB(Multifunction Vehicle Bus) of TCN(Train Communication Network) is divided into the periodic transmission phase and the sporadic transmission phase. TCN standard recommends the event-polling method as the message transfer in the sporadic phase. However, since the event-polling method does not use pre-scheduling to the priority of the messages, it is inefficient for the real-time systems. To schedule message transmission, a master node should know the priority of message to be transmitted by a slave node prior to the sporadic phase, but the existing TCN standard does not support any protocol for this. This paper proposes the slave frame bit-stuffing algorithm, with which a master node gets the necessary information for scheduling and includes the simulation results of the event-polling method and the proposed algorithm.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2005년도 추계학술대회 논문집
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• pp.384-389
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• 2005

The objective on this project is to develop a cooperative Field Robot (FR), by using a customize Open Control Platform (OCP) as design and development process. An OCP is a CORBA-based solution for networked control system, which facilitates the transitioning of control designs to embedded targets. In order to achieve the cooperation surveillance system, two FRs are distributed by navigation messages (GPS and sensor data) using CORBA event-channel communication, while graphical information from IR night vision camera is distributed using CORBA Asynchronous Method Invocation (AMI). The QoS features of AMI in the network are to provide the additional delivery method for distributing an IR camera Images will be evaluate in this experiment. In this paper also presents an empirical performance evaluation from the variable chunk sizes were compared with the number of clients and message latency, some of the measurement data's are summarized in the following paragraph. In the AMI buffers size measurement, when the chuck sizes were change, the message latency is significantly change according to it frame size. The smaller frame size between 256 bytes to 512 bytes is more efficient fur the message size below 2Mbytes, but it average performance in the large of message size a bigger frame size is more efficient. For the several destination, the same experiment using 512 bytes to 2 Mbytes frame with 2 to 5 destinations are presented. For the message size bigger than 2Mbytes, the AMI are still able to meet requirement far more than 5 clients simultaneously.

• 전기전자학회논문지
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• 제27권4호
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• pp.668-678
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• 2023

FlexRay는 차량 내 네트워크(In-Vehicle Network)로 최대 2개의 채널로 각 채널당 최대 10Mbps 전송 속도를 가진다. FlexRay는 TDMA(Time Division Multiple Access)와 FTDMA(Flexible Time division Multiple Access) 방식을 사용하여 효율적으로 데이터를 전송하면서도 실시간 통신을 보장하기 때문에 파워트레인 등 안전성이 필수적인 차량 모듈의 실시간 전자 제어에 사용된다. 본 논문에서는 ISO 17458 표준과 FlexRay 컨소시엄 문서를 바탕으로 FlexRay의 프로토콜(Protocol), 시간 계층(Time Hierarchy), 메시지 프레임(Message Frame), 커뮤니케이션 컨트롤러(Communication Controller), 적합성 시험(Conformance Test)에 대해 자세히 설명한다.

• 한국환경보건학회지
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• 제49권4호
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• pp.228-235
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• 2023

Background: As the public interest in chemical substances found in daily life has increased, environmental health education content has been developed and related studies have been conducted. However, there is still insufficient research on methodologies for environmental health education. Objectives: This study aimed to explore risk communication strategies by focusing on N-nitrosamines in rubber balloons. Methods: In this study, two different health messages were composed: a gain-framed message emphasizing the advantages of practicing the health behavior and a loss-framed message emphasizing the negative consequences of not practicing the health behavior. The effect of the message containing risk information was evaluated by measuring the health beliefs and health behavior potential for female caregivers. As the Environmental Health Act defines a child as "a person under the age of 13," a total of 131 women with children under the age of 13 were studied. Results: The age, awareness, and interest of the participants in the gain frame group and these in the loss frame group were similar. In terms of message framing effect, the gain-framed message was more effective in terms of health belief and potential health behavior than was the loss-framed message. As a result of an independent t-test, among the six variables of health belief model the message effect was statistically significant at the level of p<0.05 in three variables: perceived severity (t=2.287, df=129, p=0.024), self-efficacy (t=2.123, df=129, p=0.036), and health behavior potential (t=2.094, df=129, p=0.038). Conclusions: This study presented a direction for effective environmental health education by studying the effects of risk communication messages based on scientific evidence. It is necessary to extend the scope of environmental health education research by expanding research into various household products.