• ETRI Journal
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• 제33권3호
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• pp.443-453
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• 2011

This paper evaluates the efficiency of mobile content firms through a hybrid approach combining data envelopment analysis (DEA) to analyze the relative efficiency and performance of firms and principal component analysis (PCA) to analyze data structures. We performed a DEA using the total amount of assets, operating costs, employees, and years in business as inputs, and revenue as output. We calculated fifteen combinations of DEA efficiency in the mobile content firms. We performed a PCA on the results of the fifteen DEA models, dividing the mobile content firms into those having either 'asset-oriented' or 'manpower and experience-oriented' efficiency. Discriminant analysis was used to validate the relationship between the efficiency models and mobile content types. This paper contributes toward the construction of a framework that combines the DEA and PCA approaches in mobile content firms for use in comprehensive measurements. Such a framework has the potential to present major factors of efficiency for sustainable management in mobile content firms and to aid in planning mobile content industry policies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권10호
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• pp.4856-4872
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• 2018

The mobile internet has grown ubiquitous across the globe with the widespread use of smart devices. However, the designs of modern mobile operating systems and their applications limit content retrieval with mobile applications. The mobile internet is not as accessible as the traditional web, having more man-made restrictions and lacking a unified approach for crawling and content retrieval. In this study, we propose an automatic and scalable mobile application content crawler, which can recognize the interaction paths of mobile applications, representing them as interaction graphs and automatically collecting content according to the graphs in a parallel manner. The crawler was verified by retrieving content from 50 non-game applications from the Google Play Store using the Android platform. The experiment showed the efficiency and scalability potential of our crawler for large-scale mobile internet content retrieval.

• Journal of information and communication convergence engineering
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• 제18권1호
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• pp.22-27
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• 2020

Content centric networking (CCN) is regarded as promising internet architecture because it can provide network efficiency in terms of bandwidth consumption by separating contents from a specific network location and decrease network congestion events. However, the application of a CCN does not widely consider the side effects of mobile devices, particularly mobile content sources. For content source mobility, a full routing update is required. Therefore, in this study, a route optimization scheme is proposed for mobile content sources in a CCN environment to provide low communication overhead, short download time, and low resource consumption. The proposed scheme establishes a direct path between content requesters and a mobile content source for the exchange of interest and data packets using interest-piggybacked data packets. Based on the inherent CCN naming characteristics, the content source does not know the name prefix of the content consumer, and thus the proposed optimized CCN scheme utilizes the content router in the home domain of the content source.

• International Journal of Internet, Broadcasting and Communication
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• 제10권4호
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• pp.19-24
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• 2018

Recently, people can create small content by themselves and it improved into a form that can be promoted. Also, as active small business owners increase, they produce the content for promotion by themselves without external professional help and they utilize it. This paper studies the method to make Mobile Apps, Mobile Web and homepage services available by automatically generating the mobile based mini content. The automated content creation system suggests the method that small business owners and groups can easily communicate with new people by bringing Single Page Application, hybrid mobile web app, N-Screen based content building, private cloud-based PaaS building technology, P2P network based file sharing and multimedia thread technologies together and creating the content.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2007년도 춘계학술대회
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• pp.83-88
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• 2007

The demand for mobile content has been increased dramatically upon proliferation of usages of mobile devices and the development of various contents. In addition, mobile services to satisfy various desires of these users spread rapidly into our daily lives. So, companies need to grasp what values the users think most important among the mobile content services in order to develop successful goods and services. Therefore, this paper will analyze what decision factors the service quality of mobile content of theses mobile communication services has and how they influence to customer satisfaction, and it will give suggestions for improving content qualities

• 한국콘텐츠학회논문지
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• 제9권1호
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• pp.30-44
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• 2009

본 논문에서는 이동 피어의 콘텐츠 탐색을 효율적으로 지원할 수 있는 이동 P2P 구조를 제안한다. 제안하는 이동 P2P 구조는 이동 피어의 탐색 비용을 감소시키기 위해 이동 피어, 이동 슈퍼 피어, 고정 슈퍼 피어로 구성된 3계층 구조이다. 이동 피어가 콘텐츠 탐색을 수행하기 위해서는 통신 가능한 피어로부터 콘텐츠를 찾고 질의영역 확장을 위해 이동 슈퍼 피어, 고정 슈퍼 피어를 이용한 계층적 콘텐츠 탐색을 수행한다. 계층적 콘텐츠 탐색, 피어 이동성에 따른 서비스 연속성을 보장하기 위해 이동 피어의 가입/탈퇴 과정은 이동성을 지원하는 메시지 구조에 의해 명시적으로 상위 피어에 저장한다. 실험 평가 결과 제안하는 구조는 기존의 2계층 구조 보다 콘텐츠 탐색 속도가 약 32% 향상되었고 고정 슈퍼 피어로 전송되는 메시지를 감소시켜 고정 슈퍼 피어 탐색 부하를 약 25% 감소시켰다.

• 한국멀티미디어학회:학술대회논문집
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• 한국멀티미디어학회 2012년도 춘계학술발표대회논문집
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• pp.123-126
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• 2012

In general, there are 3 subjects of discussion in education field; namely past, present and future. Related with those facts, there is several information or knowledge that relatively hard to be presented in the real world. In this matter, digital content shows its contribution especially in the education field. Digital content can virtually represent the information or knowledge that seems to be difficult to be visualized in the real world before. In this project, researcher develops a mobile device's application that consist the skeleton's 3D virtual content. This application is expected to solve the above explained problem that usually appears during learning human skeleton in senior high-school's biology class. Besides, the application of digital content will make the learning process become easier because the student will have a visual learning tool. Last, the mobile device that is used in this prototype has offer an important beneficial namely mobility beneficial, so that the user can access the content anytime and anywhere.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2005년도 추계학술대회
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• pp.425-433
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• 2005

The purpose of this paper is to study a framework on building and continuing consumer trust in mobile travel and tourism content (M-TTC). Trust development life cycle in e-commerce is a trust-oriented building flow of online consumer. Travel information and content in mobile commerce is a initiative and immature step in the ubiquitous era. Travel and tourism industry is information intensive and network business between the bricks and clicks, the public and private, and the virtual and physical. A framework of travel and tourism content in m-commerce based on Siau and Shen (2003) and in perspective of information cities by Ferguson, et al. (2004) proposes conceptual components to build information and content for continuous consumer trust. The main results of the paper by focus group research methodology focus on building a conceptual m-trust model of mobile content in travel and tourism industry. Additionally, it shows what the important factor is and how the trustworthy improves continuously to the public, mobile vendors, and technological aspects.

• 디지털융복합연구
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• 제13권9호
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• pp.243-250
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• 2015

모바일 학습 콘텐츠 구현은 IT와 관광을 융합하는 IT관광 융합 학문이다. 학습의 효과를 증대하기 위해서 모바일 학습 콘텐츠를 학습 모듈별로 분류한다. 본 논문은 u-스마트 관광정보2.0 시스템을 제안한다. 모바일 학습 콘텐츠 구현은 IT 관광 융합인 u-스마트 관광정보2.0 시스템을 이용한다. 이것은 디자인 패턴과 XML를 융합하여 학습자에게 재미와 흥미를 준다. 이것은 국가 직무 능력 표준구조로 학습자들의 디자인 패턴으로 나뉘어 학습 모듈별로 수업진행이 최대 장점이다. 그 결과 학습자 출석률이 향상되며 더욱 좋은 학습효과가 나왔다. 다른 장점은 관광정보 콘텐츠 정보품질에 맞는 모바일 학습 콘텐츠를 생성하고 관광정보콘텐츠를 실시간으로 학습 할 수 있다. 또한 모바일 학습 콘텐츠 구현은 향후 국가 직무 능력 표준 학습에 많은 도움을 줄 것으로 기대된다.

• IEIE Transactions on Smart Processing and Computing
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• 제5권4호
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• pp.283-288
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• 2016

Optimizing the number of ad clicks is a large-scale learning problem that is central to the multi-billion-dollar mobile advertising industry. There are currently several optimization methods being used, including ad mediation and ad positioning. Recently, researchers have recommended using ad refresh interval as a new method for optimizing mobile advertising. This paper applies that new method to optimize content duration for mobile ads. The result achieved from this optimization study could further increase revenue for mobile advertisers and publishers. This research has high applicability for the growing mobile advertising industry. It also lays out a solid background for future research in this promising area.