• Title/Summary/Keyword: Multiple attributes evaluation

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The Effect of Consumer's Objective Knowledge, Subjective Knowledge and Involvement of Apparel on Product Attribute Evaluation (소비자의 객관적 지식, 주관적 지식과 관여가 의류 상품 속성 평가에 미치는 영향)

  • Lee Ji-Yeon;Park Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.5 s.153
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    • pp.818-828
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    • 2006
  • The purpose of this study was to clarify differences in the product attribute evaluation in relation to the objective knowledge, subjective knowledge and involvement of apparel. The measurement instruments were developed by researcher on the basis of previous studies in the same field. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and quota sampling using age and residential areas was employed. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and LISREL 7.0. Major statistical methods were factor analysis, Cronbach's a coefficient, multiple regression analysis, and structural equation model analysis. The results were as follows: 1. Involvement was related to the consumer knowledge and the knowledge influenced evaluation of intrinsic attributes, social attributes, and economic attributes. 2. The dimensions of objective knowledge significantly influenced intrinsic attributes and economic attributes. The dimensions of subjective knowledge significantly influenced intrinsic attributes, social attributes and economic attributes. 3. Apparel involvement significantly influenced intrinsic attributes, social attributes and economic attributes. Consumers who have higher interest in apparel product but not in trends considered intrinsic attributes more importantly, whereas consumers who care trends considered social attribute more.

N-supplying Capability Evaluation of Corn Field Soils in Pennsylvania (Pennsylvania주 옥수수 재배 토양의 질소공급능력 평가)

  • Hong, Soon-Dal
    • Korean Journal of Soil Science and Fertilizer
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    • v.31 no.4
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    • pp.359-367
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    • 1998
  • In order to determine the nitrogen supplying capabilities (NSC) of corn fields, 47 field experiments were performed in Pennsylvania over 3 year from 1986 and NSCs were estimated by the regression analysis with chemical properties and soil attributes. Although the content of $NO_3-N$ in soil showed the best correlation with NSC ($R^2=0.518$), the standardized partial regression coefficient of $NO_3-N$ for NSC was 0.52, with some variations over the years. This value was slightly higher than those of the other properties which ranged from 0.001 to 0.351. Multiple linear regression with soil attributes for the evaluation of NSC was better than simple regression with $NO_3-N$. The coefficient of determination ($R^2$) for the evaluation of NSC was gradually increased; 0.599 with selected chemical properties, 0.698 with quantitative attributes(chemical properties and depth of Ap horizon), and 0.839 with quantitative and selected qualitative soil attributes. Consequently, in order to evaluate NSC, analysis by multiple linear regression with soil attributes was more reliable and better model than by the simple regression model.

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Mediation of Consumer Satisfaction in the Relationship between Outdoor Wear Purchase Decision-Making Process and Repurchase Intention (구매의사결정 단계와 재구매 의도 관계에서 고객 만족의 매개효과 분석 - 아웃도어 웨어를 대상으로 -)

  • Yoo, Hwa-Sook
    • Fashion & Textile Research Journal
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    • v.19 no.1
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    • pp.19-29
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    • 2017
  • This study identified the purchase decision-making process of outdoor wear consumers and examined the hypothesis that consumer satisfaction mediates the relationship between purchase decision-making process and repurchase intention. Data were acquired from a survey and analyzed with descriptive, factor analysis, reliability analysis and multiple regression analysis. Respondents were 454 adults who have purchased outdoor wear. The results are as follows. First, the purchase decision-making processes of outdoor wear consumers consisted of a series of steps: need recognition & passive information search, active information search, evaluation of alternatives with practical attributes, evaluation of alternatives with unpractical attributes, purchase decision, and post-purchase evaluation. Second, four purchase decision-making processes (except for need recognition & passive information search and active information search) had significantly positive effects on consumer satisfaction. Third, the need recognition & passive information search, the evaluation of alternatives with unpractical attributes and post-purchase evaluation had significantly positive effects on repurchase intention. Lastly, the partial mediation of consumer satisfaction in the relationship between two purchase decision-making processes (evaluation of alternatives with unpractical attributes and post-purchase evaluation) and repurchase intention were indicated. This academic study will help to understand the purchase decision-making processes of outdoor wear and allow companies to obtain information (from the industrial aspect) about which process to invest in and how to manage the process.

Investigating multi-attributes for expanding new renewable energy in agricultural sectors : Applying the analytic hierarchy process (농업부문 신재생에너지 보급확대를 위한 다중속성 평가)

  • Lee, Sang-Ho;Park, Jae-Hong
    • Korean Journal of Agricultural Science
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    • v.38 no.1
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    • pp.183-190
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    • 2011
  • The paper is to analyze multi-attributes for expanding new renewable energy in agricultural sectors which have environmental, technical, economic, and social factors consisting of 15 attributes which have both positive and negative impacts. We applied the analytic hierarchy process (AHP) to data from opinion polls. As a result of the AHP survey, the overall results indicate that the respondents more weight on economical factor than environmental, technical, and social factors for expanding new renewable energy. At the lowest level, a comparison of individual 15 attributes within three factors shows that fixed cost highest in multi-attributes, followed by operating cost, technical superiority. To achieve the public acceptance about expanding new renewable energy in agricultural sectors, the policy-makers should take all relevant factors into account through the decision-making process by the public opinions.

A Study on Graduate Attributes Assessment for K-EP (K-Engineering Professional) Qualification (K-EP(K-Engineering Professional) 자격을 위한 졸업생역량 평가방안 연구)

  • Choi, Se Hyu;Kang, Sang Hee;Kim, Jung Soo;Yoon, Jiyoung
    • Journal of Engineering Education Research
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    • v.24 no.6
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    • pp.30-39
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    • 2021
  • The present study aims to demonstrate that it is possible to objectively evaluate the competency (referred to as graduate attributes or program outcomes) of graduates of engineering education programs. To strengthen the link between engineering education accreditation and the qualification/certification system of engineering professionals, referred to as K-Engineering Professional (K-EP), individually assuring the quality of accredited graduates using multiple-choice test as main assessment tool is proposed. Test questions related to the basic vocational skills of NCS are developed for seven of the 10 program outcomes of the ABEEK KEC2015. The three program outcomes, PO1, PO3, and PO5, which need to fully accommodate the characteristics of each disciplinary field, are excluded. A pilot test involving graduates of eight accredited programs is conducted. Applying on Rasch model based on Item Response Theory (IRT), the item difficulty, fit and discrimination of multiple choice test are demonstrated. The pilot study strongly suggests that individual competency evaluation is possible at a certain level for seven program outcomes tested. For PO1, PO3, and PO5, however, questions that address the characteristics of each disciplinary field need to be devised. If a suitable pool of questions is built, it can be used as a program outcomes assessment tool by the accredited programs.

A study on process-plan selection via multiple attribute decision-making approach and fuzzy quantification theory (다속성 의사결정법과 퍼지정량화 이론을 이용한 공정계획 선택에 관한 연구)

  • Leem, Choon-Woo;Lee, Noh-Sung
    • Journal of Institute of Control, Robotics and Systems
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    • v.3 no.5
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    • pp.490-496
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    • 1997
  • This paper describes a new process-plan selection method using a modified Fuzzy Quantification Theory(FQT). The problem of process-plan selection can be characterized by multiple attributes and used subjective, uncertain information. Fuzzy Quantification Theory is used for handling such information because it is a useful tool when human judgment or evaluation is quantified via linguistic variables, and the proposed method is concerned with the selection of a process plan by derivation of the values of categories for each attribute. In this paper, a modified Fuzzy Quantification Theory(FQT) is described and the procedure of this approach is explained and examples illustrated.

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Cross-Cultural Comparison of Sensory Characteristics of Makgeolli (Korean rice wine) by Japanese and Korean Panels (막걸리의 교차문화적 관능 특성 연구)

  • Yang, Jeong Eun;Choi, Jun Bong;Chung, Lana
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.5
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    • pp.529-543
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    • 2014
  • The objectives of this study were to perform a descriptive analysis to characterize and compare the sensory properties of commercial Makgeolli products as well as a cross-cultural comparison of the sensory descriptions of these products between two sensory panels (Korean and Japanese). The samples used in this study were seven different types of Makgeolli, which were commercial products. A total of 10 Korean and 7 Japanese panelists were selected in Korea. Each group was trained, and they identified product attributes and performed descriptive analyses independently. The Korean and Japanese panelists generated 34 and 28 sensory attributes, respectively, to describe appearance, odor/aroma, taste/flavor, texture, and after flavor of the products. There were significant differences among the samples for 24 attributes by Korean and 23 attributes by Japanese panelists. Although there was not a large difference in the number of descriptors between Korean and Japanese panels, the Korean panelists generated more various attributes associated with flavor than the Japanese panelists, and the attributes of Japanese panelists included references to non-food products such as rotten grass. Multiple factor analysis (MFA) was applied to the descriptive analysis data from the Korean and Japanese panels to delineate the associations between Makgeolli samples and their sensory characteristics. Both the Korean and Japanese panels clustered the JRM, JSM, KRM and KSM samples into one group and the CRM and BSM samples into another group. The ESM sample was distinguished from the other six samples. These results of the cross-cultural comparison suggest that comparative analyses of sensory profiles between cultures should be conducted regularly in future studies, and further research such as consumer acceptance tests should be conducted to determine the sensory characteristics that drive consumer acceptance of Makgeolli products in the context of increasing food product exports to other countries.

A study on process-plan selection via fuzzy quantification theory (퍼지정량화 이론을 이용한 공정계획 선택에 관한 연구)

  • 이노성;임춘우
    • 제어로봇시스템학회:학술대회논문집
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    • 1997.10a
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    • pp.668-671
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    • 1997
  • This paper describes a new process-plan selection method using a modified Fuzzy Quantification Theory(FQT). The problem for process-plan selection can be characterized by multiple attributes and used subjective, uncertain information. Fuzzy Quantification Theory is used for handling such informations because it is a useful tool when human judgment or evaluation is quantified via linguistic variables and the proposed method is concerned with the selection of a process plan by derivation of the values of categories for each attribute. In this paper, a modified Fuzzy Quantification Theory(FQT) is described and the procedure of this approach is explained and examples are illustrated.

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A Study on the Website Evaluation Method Using the SEM (구조방정식을 이용한 웹사이트의 인간공학적 평가 방법에 관한 연구)

  • Choe, Jae-Ho;Baek, In-Gi
    • Journal of the Ergonomics Society of Korea
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    • v.22 no.2
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    • pp.45-56
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    • 2003
  • The purpose of this study is to develop the model including multiple causal relationship between factors to evaluate overall user satisfaction and develop an objective method to quantify the impacts and scores of each qualitative factors on overall user satisfaction using Structural Equation Model(SEM) and also test the feasibility to construct a comprehensive website evaluation model including qualitative and quantitative factors. The SEM model used 2 qualitative factors of usability and esthetic factors for the evaluation factors of user satisfaction and select 4 attributes of each factors using factor analysis. 3 shopping mall sites were evaluated to construct the SEM model, and 155 subjects participated the website evaluation using the walk-through and face-to-face survey method. Analysis results showed that the SEM model was statistically significant for all the 3 websites evaluated. Both the usability and esthetic factors showed significant effects to user satisfaction of websites and have positive correlation. The user satisfaction was more effected by the usability factor than esthetic factors, and the simplification and harmonization were the most critical attributes of the usability and esthetic factors.

- A Study on Improving Reliability for Multiple Criteria Decision Making Using Taguchi Method - (다구찌 기법을 적용한 다기준 의사결정 모형의 신뢰성 향상에 관한 연구)

  • Heo Jun Young;Park Myeong Kyu
    • Journal of the Korea Safety Management & Science
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    • v.6 no.3
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    • pp.249-273
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    • 2004
  • Finding an optimal solution in MADN[(Multi-Attribute Decision-Making) problems is difficult, when the number of alternatives, or that of attributes is relatively large Most of the existing mathematical approaches arrive at a final solution on the basis of many unrealistic assumptions, without reflecting the decision-maker's preference structure exactly. In this paper we suggest a model that helps us find a group consensus without assessing these parameters in specific cardinal values. Therefore, This research provides a comprehensive Decision Making of the theory and methods applicable to the analysis of decisions that involve risk and multiple criteria attributes. after, The emphasis of the procedure will be on developments from the fields of decisions analysis and utility theory of Taguchi Method. This theoretical development will be illustrated through the discussion of several real-world application and a case study. When the multiple number of decision makers are involved in the decision making procedure, the problem of uncertainties invariably occurs, because of the different views between them. In this paper, New decision making model using Taguchi Method is applied to effectively model the multi-attribute-decision making(MADM) procedure in the uncertainties dominated two area(quantitative and qualitative factors), Quantitative factors evaluation is used Loss Function of Taguchi, qualitative factors evaluation is used 50 ratio by each specialist. thus it can be used for aiding of preferable alternative. as a result, We will be proved efficiency about New decision making model of applied Taguchi Method with Analytical presentation of all the expecting outcomes when a specific strategy or an alternative plan is selected under expecting future environment.