• Title/Summary/Keyword: Need for Affect

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Effects of Online Game Users' Need for Affect and Social Norms on their Attitude and Flow Experience (온라인 게임 이용자의 감정욕구와 사회규범 인식이 게임에 대한 태도 및 몰입에 미치는 영향)

  • Kang, Naewon
    • Journal of Korea Game Society
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    • v.20 no.4
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    • pp.21-32
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    • 2020
  • The study took online game users' need for affect (approach/avoidance) and social norms (subjective/descriptive) into account and examined how these variables affected their attitude (utilitarian/hedonic) toward online games and their flow experience. Results from the hierarchical multiple regression analysis showed that, game users' approach affect and subjective norm had significant impacts on their utilitarian attitude, while their approach/avoidance affect and subjective norm had on their hedonic attitude toward onine games. Plus, the avoidance affect, subjective norm, and utilitarian/hedonic attitudes of game users had significant impacts on their flow experience.

Facebook Users' Behaviour and Motivation for Writing Reviews

  • Jeong, So Hee;Chung, Myoung Sug;Lee, Joo Yeoun
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.3
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    • pp.97-116
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    • 2018
  • Individuals depend considerably on gathering information from personal social networks rather than from commercial network channels or the mass media. Most academic journals that have examined this topic concentrate on online users' information-searching behaviours; however, this paper discusses online users' information-providing behaviour in the online community. The aim of this study is to investigate that online users' motivation to write reviews on Facebook and how the motivations affect users' information-providing behaviour. This study focusses on Facebook members' motivations that affect their review-writing behaviour. The fundamental theory for examining this topic is Vogt and Fesenmaier's (1998) 'information need'. This study modifies Vogt and Fesenmaier's (1998) theory for virtual communities through the development of each concept's measurement items, selecting the information need of four variables: functional, hedonic, innovation, and sign need. Among the four variables, sign need is the most important factor for Facebook users in the virtual environment. Through sign need, people indicate their status, personality form, and position, which significantly affects members' review-writing behaviour on Facebook.

The Analysis of the Causal Model of the Needs for Consumer Information Contents and Related Variables (소비자 정보의 내용별 요구도와 관련변수들간의 인과모형 분석)

  • 이은희
    • Journal of the Korean Home Economics Association
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    • v.35 no.5
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    • pp.177-194
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    • 1997
  • This study attempts to explore urban married women's needs for consumer information contents. In addition, the causality of the needs for consummer information contents and related variables is investigated. Major findings are the following: (1) Respondents' need for information on“the product selection”and “the use and management”of the washing maching or hair dryer is high, while the in need for the information on“the existing brands”is very low. (2) Among several relevent characteristics, respondents' product involvement is strongly related to the needs for consumer information contents. (3) The results of the analysis of casual model from washing maching showed that respondents' age, purchasing experience, perception of the price dispersion and quality difference, self confidence in the product evaluation affect on the need for consumer information contents directly. While respondents' income and education level show a indirect effect. (4) The results of the analysis of causal model from hair dryer showed that respondents' perception of the price dispersion, quality difference and product complexity affect on the need for consumer information contents directly. While respondents' age, purchasing experience, self-confidence in the product evaluation show a indirect effects.

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The Effects of Brand Experience on Brand Loyalty according to Emotional Responses - Focused on Brand Experience with Fashion Brand - (브랜드체험이 감정적 반응을 통해 브랜드충성도에 미치는 영향력에 관한 연구 - 패션브랜드를 중심으로 -)

  • Chang, Geunghae;Lee, Ene-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.1
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    • pp.105-120
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    • 2016
  • The purpose of this study is to verify the effects of brand experience on Brand Loyalty according to Emotional Responses. For this study, data were collected through Google questionnaires site. The survey ran from March to May, 2015, the total of 329 respondents was used in analysis. The subject consisted of adults living in domestic region, and convenience sampling. For statistical analysis, AMOS were used to verify the study model. The major results of the research are as follows. First, as to the relation between brand experiences and affectional responses, all of experience dimensions positively affect affectional responses. Second, regarding the relation between brand experience and brand attitude, partially experience dimensions affect brand attitude. Third, affectional responses affect positively brand attachment. Forth, brand attitude affect positively brand attachment. Fifth, brand attachment positively affect attitudinal brand loyalty and behavioral brand loyalty. Finally, with regard to the relation between brand experiences and brand attitude, consumer need for uniqueness has partially moderating effects when behavior experience affect brand attitude.

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A Study on Middle School Student's Application of Clothing & Textiles Section in Technology-Home Economics (「기술·가정」교과 중 의생활 영역에 대한 중학생의 학습활용도에 관한 연구)

  • Kim, Kyung-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.4
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    • pp.159-171
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    • 2010
  • The purposes of this study is to find middle school student's application of Clothing & Textiles Section in Technology-Home Economics. The samples are 298 middles school students in Kangneung. For the statistics analysis of this study, frequency, mean, Cronbach's ${\alpha}$ coefficient, one way ANOVA, t-test were calculated. The results of this study are summarized follows; 1) Middle school student's application of Clothing & Textiles Section is relatively low. Middle school student's need of Clothing & Textiles Section and recognition of Technology-Home Economic are relatively high. But Middle school student's preference of Technology-Home Economic is relatively low. 2) Variables that affect middle school student's recognition of Technology-Home Economic are number of sibling and sibling ranking. 3) Variables that affect middle school student's need of Clothing & Textiles Section are recognition and preference of Technology-Home Economic. 4) Variables that affect middle school student's application of Clothing & Textiles Section are recognition and preference of Technology-Home Economic and need of Clothing & Textiles Section.

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A Study on the Development of a Mathematics Teaching and Learning Model for Meta-Affects Activation (수학 교과에서 메타정의를 활성화하는 교수·학습 모델 개발)

  • Son, Bok Eun
    • East Asian mathematical journal
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    • v.38 no.4
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    • pp.497-516
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    • 2022
  • In this study, we tried to devise a method to activate meta-affect in the aspect of supporting mathematics teaching and learning according to the need to find specific strategies and teaching and learning methods to activate learners' meta-affect in mathematics subjects, which are highly influenced by psychological factors. To this end, the definitional and conceptual elements of meta-affect which are the basis of this study, were identified from previous studies. Reflecting these factors, a teaching and learning model that activates meta-affect was devised, and a meta-affect activation strategy applied in the model was constructed. The mathematics teaching and learning model that activates meta-affect developed in this study was refined by verifying its suitability and convenience in the field through expert advice and application of actual mathematics classes. The developed model is meaningful in that it proposed a variety of practical teaching and learning methods that activate the meta-affect of learners in a mathematical learning situation.

An Empirical Analysis of a Process Design Considering Worker's Cognition (작업자의 인지를 고려한 공정 설계에 대한 실증 연구)

  • Kim, Yearnmin
    • Journal of Korean Institute of Industrial Engineers
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    • v.42 no.2
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    • pp.80-85
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    • 2016
  • This study suggests a process design using cognitive processes. Job characteristic model for job design and recent cognitive engineering studies for process design are reviewed briefly. By using these concepts, the lean production system is re-interpreted in terms of cognitive engineering and the latent dimensions of the lean production system are revealed as the application of cognitive engineering principles. An integrated process design framework for cognitive manufacturing system using job characteristic model is suggested for the effective design of manufacturing system. Propositions for empirical analysis of this model are also analyzed through a questionnaire survey. Propositions are (1) experiential cognition and motivation potential affect the ability, role perception, and need for achievement of the operator in the manufacturing system, (2) the ability, role perception, and need for achievement of the operator affect the job performance. Both propositions are supported by correlation analysis and path analysis.

Dynamic System Modeling for Closed Loop Supply Chains System

  • Wadhwa, Subhash;Madaan, Jitendra
    • Industrial Engineering and Management Systems
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    • v.7 no.1
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    • pp.78-89
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    • 2008
  • The need for holistic modeling efforts for returns that capture the extended closed loop supply chain (CLSC) system at strategic as well as operational level has been clearly recognized by the industry and academia. Strategic decision-makers need comprehensive models that can guide them in efficient decision-making to increase the profitability of the entire forward and return chain. Therefore, determination of a near optimal design configuration, which includes the environmental, economical and technological capability factors, is important in strategic decision-making effort that affect the profitability of the closed loop supply chain. In this paper, we adopted an improved system dynamics methodology to tackle strategic issues that affect various performance measures, like market, time/cost, environment etc., for closed loop supply chains. After studying real life implementation issues in CLSC design, we presented guidelines for the PBM (Participative Business Modeling) methodology and presented its extension for the strategic dynamic system modeling of return chains. Finally, we demonstrated the measurement of operational performance by extending SD (system dynamic) application to closed loop supply chain management.

The Effects of Narcissistic Personality and Self-Esteem on the Appearance Management Behaviors of Female College Students (여대생의 자기애적 성격과 자아존중감이 외모 관리 행동에 미치는 영향)

  • Park, Eun-Jeong;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
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    • v.18 no.4
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    • pp.717-730
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    • 2010
  • The purpose of this study was to investigate the effects of narcissistic personality and self-esteem on the appearance management behaviors(weight, skin care, makeup, hair care, clothing selection) of female college students. The questionnaires were administrated to 362 female college students living in Gwang-ju city, Korea. For analysis of data, descriptive statistics, factor analysis, Cronbach'$\alpha$, regression analysis were applied. The results were summarized as follows. First. the female college students' narcissistic personality was categorized into four factors, need for administration, leadership/self-confidence, need for power/entitlement, and superiority. Second, narcissistic personality significantly influenced appearance management behaviors. The further examination of the effects showed that need for administration appeared to affect clothing selection, hair care, skin care, makeup, and weight. Third, self-esteem turned out to have positive effects on overall appearance management behaviors. The further examination of the effects showed that self-esteem appeared to affect clothing selection, skin care, hair care, makeup, and weight. The results indicated that female college students' narcissistic personality and self-esteem were important factors to their appearance management behaviors and marketing programs for fashion industries.

The Relationships Between Negative Affect, Social Support, and Career Maturity Among Adolescents (청소년의 부정적 정서 및 사회적 지지와 진로성숙도 간의 관계)

  • Choi, Mi-Kyung
    • Korean Journal of Child Studies
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    • v.37 no.3
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    • pp.53-68
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    • 2016
  • Objective: This study examined the relationships between negative affect, social support, and career maturity among adolescents. Methods: The participants in this study comprised 260 $1^{th}$ junior high school students in a Seoul metropolitan area. They completed questionnaires on level of negative affect, social support, and career maturity. Data were analyzed by means of basic descriptive statistics, Pearson's correlations, and multiple and hierarchical regression analyses. Aiken and West's method was used to determine the interactive model's modality. Results: The major findings were as follows: First, negative affect was negatively correlated with social support and career maturity. Social support was positively correlated with career maturity. Second, significant interaction effects were found between negative affect and social support on career maturity; that is, for male students, significant interaction effects were found between negative affect and social support (parent support) on career maturity (career determinacy/career independence). For female students, significant interaction effects were found between negative affect and social support (peer support) on career maturity (career confidence/career readiness/career determinacy/career independence). Conclusion: These results suggest the need to intervene in relation to social support (parent support/peer support) and to improve career maturity among adolescents.