• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.7
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• pp.882-893
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• 2013

This study provides an efficient marketing strategy for the cosmetic market by analyzing the effect of consumer desire on buying motive, brand satisfaction, brand attachment, and brand loyalty. The research conducted a survey using convenience sampling for adult women (from 20 years to 60 years) who purchased cosmetic items within 6 months. A total of 463 samples were used for the final analysis. Data analysis consisted of descriptive statistics, Cronbach's alpha, a confirmatory factor analysis, and a structural equation modeling analysis. Customer cosmetic consumption need had six factors: exhibition need, safety need, need to look younger and to pursue beauty, need to go along with others, eco-friendly need, and pleasure need. The buying motive had four factors: others-oriented motive, motive to keep skin healthy, economic motive, and motive to change products. The causality model showed that customer consumption need influenced buying motive, brand satisfaction, brand attachment, and brand loyalty. There were also significant effects on buying motive for brand satisfaction, brand attachment, and brand loyalty. In addition, there were indirect effects on the relationship between customer consumption need and brand loyalty. The pursuit for pleasure had a significant indirect effect on brand loyalty.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.119-132
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• 2005

The purpose of this study was to investigate the effect of adolescents' need on their attitudes to aesthetic surgery and clothing. Subjects were 627 middle and high school students. In this statistical analysis, SPSS 10.0 for Windows Program was used to calculate percentage, mean, and standard deviation. Also, these data were verified by Factor analysis, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient, and Multiple Regression Analysis. The results of this research were as follows: Adolescents with higher need for achievement showed negative attitudes toward the secret and risk of aesthetic surgery. On the other hand, those with higher need for dominance and exhibition were in favor of the surgery and willing to have it despite its high cost and risk. Individuality of clothing was directly affected by need for achievement and dominance. Adolescents with higher need for achievement and dominance considered individuality as one of the most important factors. And sexual attractiveness of clothing had a positive correlation with both need for dominance and exhibition. Such a fact leaded that adolescents with higher need for dominance and exhibition considered sexual attractiveness as one of the most important factors, along with individuality. As a conclusion, adolescents' need play an important role in explaining the recently observed trends among adolescents in aesthetic surgery attitude and clothing attitude.

• The Korean Journal of Rehabilitation Nursing
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• v.2 no.1
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• pp.29-44
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• 1999

This study was carried out to obtain basic data required to plan and develop Rehabilitation Day Care Program for the stroke Survivors at home in Korea. The subjects comprised of 118 stroke survivors who discharged from 4 hospitals in Seoul during the past 2 years. The data were collected from August 3, 1998 to September 18, 1998, through interviews with questionnaires about general characteristics, activities of dally living, depression and service need of rehabilitation day care program at the outpatient clinics by trained nursing graduates. Data were analyzed with descriptive analysis, Pearson's correlation analysis, and Stepwise multiple linear regression analysis using SPSS/WIN program. The results obtained are as follows ; 1. The mean score of the general need of rehabilitation day care program of stroke survivors was 2.78(range 1-4). The highest need among the service categories of the rehabilitation day care program was self-care and restorative activities category, and health services referral category, recreation category, psychosocial activities category in order. The needs of each category are as follows ; 1) In the health services referral category, the need for speech therapy was highest, followed by the need for physical therapy and occupational therapy. 2) In the psychosocial activities category, the need for self-help group was highest. 3) In the self-care and restorative activities category, the need for bathing was highest, followed by bowel training, and ambulation training. 4) The need for the recreation category was 2.62. 2. Among the need for the effect related to the utilization of day care program, the need for survivors' physical and psychological well-being was highest and was followed by the need for caregiver's physical and psychological wellbeing. Pearson's correlation analysis revealed following results ; 1. The need for rehabilitation day care program service displayed a correlation with the level of education, ADL, and the level of depression, and a reverse correlation with age. 2. The need for the effect related to the utilization of rehabilitation day program displayed a correlation with the level of education, ADL, and the level of depression. The stepwise multiple linear regression analysis revealed following results : 1. For the need for rehabilitation day care program service, 28.4% of the variance was initially explained by one variable, level of depression. The level of depression plus two variables, survivors' age and ADL, explained 34.2% of the variance in the need for rehabilitation day care program service. 2. For the need for the effect related to the utilization of rehabilitation day care program, 12.4% of the variance was initially explained by one variable, level of depression. The level of depression plus one variable, level of education, explained 20.4% of the variance in the need for the effect related to the utilization of rehabilitation day care program. In conclusion, above characteristics should be considered when we are planning to develop stroke survivors' rehabilitation day care program.

• Fashion & Textile Research Journal
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• v.13 no.1
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• pp.66-72
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• 2011

The purpose of this study was to identify the analysis of children's wearing need towards hues and tones of T-shirts based on gender. The experimental materials developed for this study were a set of stimulus and response scales. The 15 color pictures and 5-point scales were used for evaluation of wearing need. Data were obtained from 150 boys and 150 girls living in Seoul, Busan, Jinju, and Changwon on May and June 2010. For data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; Hues and tones showed an independent effect on children's wearing need. Interaction effects of children's gender and tones on children's wearing need were found. Interaction effects of hues and tones on children's wearing need were found. Also, interaction effects of gender, hues, and tones on children's wearing need were found. These results suggested that children's wearing need can be affected by their gender, hues, and tones.

• Journal of Fashion Business
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• v.20 no.3
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• pp.54-67
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• 2016

The purpose of this study was to investigate the The effect of fashion consumer's need for uniqueness in their clothing purchase behavior and switching intention. A total of 332 cases were included as the subjects of this study and a survey method was used. The data were analyzed by factor analysis, reliability analysis, t-test and multiple regression analysis using the SPSS 22.0 statistical program. The results were as follows. 1. The 3 dimensions (creative choice, unpopular choice, and avoidance of similarity) were extracted from the consumer's need for uniqueness and consumer divided high uniqueness group, middle uniqueness group, low uniqueness group. 2. The 3 factor (esthetic, functional, practical) were extracted from the clothing selection criteria. The three group had a significant difference in clothing selection and switching intention. Aesthetic factor and practical factor were the highest in high uniqueness group. 3. The need for uniqueness has influence on the aesthetic factor and practical factor. The creative choice factor had positive effect on the aesthetic and practical factor, yet unpopular choice factor had negative effect on the practical factor. The need for uniqueness and aesthetic factor has positive influence on brand switching intentions. 4. There was difference in unpopular choices factor by gender. A monthly average expenditure on fashion products had a significant difference in three kind of need for uniqueness. Results of this study provide a basis understand need for uniqueness and their effect on consumer behavior.

• Journal of Engineering Education Research
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• v.18 no.5
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• pp.22-31
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• 2015

The purpose of this study is to suggest the general education contents for undergraduate students at engineering related departments through need analysis in order to develop creative and integral talents. For this study, the need analysis was conducted by using focus group interviews, Borich's educational need equation and the Locus for Focus Model, and highly ranked priorities on both methods proposed as the highest priorities. As a result, 'drawing up a letter of self-introduction and a portfolio', 'understanding fields', 'understanding careers related to the major', 'presentation skills', 'knowledge for certificated exams', 'method to deduct creative ideas' were high on the list of top five priorities. The selected items by Locus for Focus Model show that undergraduate students at engineering related departments need general education contents associated with career development and communication by priority.

• Journal of the Korean Society of Costume
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• v.52 no.6
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• pp.71-83
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• 2002

The purpose of this study was to investigate the causal relationships of need, self-esteem, body satisfaction on aesthetic surgery attitude of female. The method of the study was survey research by using questionnaires. Subjects were 813 females of 10's to 40's living in Daejeon Metropolitan City and Gongju City, Chungchungnamdo. Statistical analysis methods were one-way ANOVA. Duncan's multiple range test, Pearson's correlation coefficient, and multiple regression analysis. The results of the study were as follows. Women with lower body satisfaction and self-esteem had a tendency to keep the secret of aesthetic surgery. Women in higher social class and having higher need for dominance showed also strong tendency to keep the secret of aesthetic surgery. Women with lower body satisfaction and having higher needs for achievement and exhibition appreciated the value of aesthetic surgery more. Women with lower body satisfaction and self-esteem but with higher need for exhibition and dominance were more willing to confirm the aesthetic surgery Women with higher need for dominance but with lower self-esteem and body satisfaction were more willing to undergo aesthetic surgery in spite of high cost of surgery. Women having lower self-esteem, lower need for achievement, and lower body satisfaction were more willing to admit the risk tolerance of aesthetic surgery. As a conclusion, need, self-esteem, and body satisfaction constituted important characteristics which could affect aesthetic surgery attitude directly. Women having higher need were more willing to admit the change of body shape via aesthetic surgery.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.310-323
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• 2017

The purpose of this study is to provide necessary data and information in order to support economic activity of career interrupted woman by analysis the differences between seeking work need on individual characteristic and re-employment need of job-seeking activities. This study includes the result of reviewing a prospective study and an enpinical analysis based on the theoretical background of career interrupted woman, vocational education, individual characteristic and re-employment need to achieve its goal. The collected data from 150 career interrupted women who had a vocational education was analyzed by one-way analysis of variance, T-verification and SPSS 12.0v program. In summary of this study, re-employment need would be different by individual characteristic, seeking work need and job-seeking activities. It shows that the method of re-employment should be provided as considering the individual characteristic of career interrupted woman. Therefore, this study suggests the necessity of suited education and improved system for individual characteristic of career interrupted woman.

• Journal of The Korean Society of Integrative Medicine
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• v.8 no.1
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• pp.193-202
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• 2020

Purpose : The objective of this study was to provide information about the need and perception of continuing education(CE) according to gender in physical therapists. This study also aimed to provide basic data for the improvement of quality of the CE program with physical therapists. Methods : The study analyzed basic data from Korea Physical Therapy Association regarding the 350 physical therapists in Gwangju metropolitan city (Male; 102, female; 248). The questionnaire consisted of 3 categories: general characteristics, need of CE, and perception. For need of CE and perception, it assessed using a 5-point Likert scale. Data were analyzed using frequency analysis, and simple regression analysis using dummy variable. Results : The need of CE showed a weak positive correlation in the only the pediatric physical therapy according to gender in physical therapists (R²=.012) (p<.05). Both male and female physical therapists had the highest need in the musculoskeletal system, followed by nervous system. The perception of CE were not significantly correlated according to gender in physical therapists (p>.05). Both male and female physical therapists were high on the cyber-CE (Q4) and on the need for CE (Q1, Q2, Q3). Whereas, a lower score was found in category that CE helped in the performance of the work (Q6, Q7, Q8). Conclusion : In this study, there was little or no significant correlation between need and perception of CE according to gender in physical therapists. Both male and female physical therapists recognize the need for CE, whereas they are less satisfied the efforts of CE in the performance of the work. Therefore, improvement of CE through various programs should be made to enhance the perception of CE.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.8
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• pp.802-813
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• 2012

This study establishes how the clothes consumption value, need for uniqueness, and use information sources could influence the importance of apparel product attributes and the importance of store attributes. Data were collected through a survey of adults in their 20's and 30's with 48 questionnaires for statistical analysis. The collected data were processed with the programs AMOS 16.0 and SPSS 18.0 for windows and reliability analysis, correlation analysis, factor analysis, and structural equation analysis were conducted to analyze the data. The results in this research are follows. First, the clothes consumption value influences the importance of apparel product attributes both directly and indirectly and the importance of store attributes indirectly through use information sources. Second, the need for uniqueness influences the importance of apparel product attributes indirectly and importance of store attributes both directly and indirectly through clothes consumption value and use information sources. The implications of these findings and suggestions for future study are also discussed.