• International Journal of Human Ecology
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• v.13 no.1
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• pp.105-115
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• 2012

This research investigated the influences of structural characteristics such as fabrics, mechanical properties, and subjective sensory images on the off-line and on-line preferences to women's spring/summer suits fabrics to extract the most effective factor towards preference as well as analyze the preferential off-line and on-line differences to predict the exact texture image on-line. Objective evaluations were done for the measurement of the mechanical properties of fabrics using Kawabata's Evaluation System and subjective evaluations were done with 109 female subjects who value the off-line and on-line sensory image of suit fabrics. For statistical analysis, factor analysis, cluster analysis, t-test, ANOVA, and regression were used. The results were as follows. The preference scores on-line were generally higher than those off-line. For the structural characteristics of fabrics, differences of thickness were observed according to preference clusters, and the preference increased as thickness was lowered off-line and on-line. For mechanical properties, WC influenced off-line and on-line preferences. Fabrics with low compression energy were preferred; however, the effect of SMD was observed off-line only. In subjective sensory images, the 'smoothness' image influenced off-line and on-line preferences the most. All sensory images influenced the off-line preferences; however, the effects of 'flexibility' and 'weight' were not shown on-line.

• Journal of Fisheries and Marine Sciences Education
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• v.21 no.2
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• pp.199-212
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• 2009

The purpose of this study is to analyze the cost-effectiveness analysis on on-line and off-line extra-curricula education(ECE). Based on a review of relevant literature, on-line ECE is defined as internet based learning, and off-line ECE is defined as on-site learning out of school such as private cram schools and private tutoring. The results of this study are as follows: First, sixty nine percent of the subjects were received ECE. Off-line ECE is more dominant than on-line ECE. Second, cost for off-line ECE is more expensive than on-line ECE. Third, off-line ECE is more effective than on-line ECE, when cost is ignored. Fourth, on-line ECE is more cost-effective than off-line ECE.

• Journal of Fashion Business
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• v.7 no.6
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• pp.85-91
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• 2003

Quick Response based Mass-Customization can be produced and distributed customized goods and services on mass basis in apparel e-business. Because consumers cannot touch and feel the apparel products in e-business, they tend to have the negative buying behavior. The purposes of this study were to analyze factors of texture image, and to investigate the differences of consumer sensibility on texture image of apparel products based on different marketing channels (on-line/off-line). Two types of questionnaires for on-line and off-line were used to assess consumer sensibility on apparel fabric. The 8 swatches were selected based on the previous literatures. 202 returned questionnaires for each type (on-line/off-line) were analyzed by t-test, mean and standard deviation with SPSS 10.0. The result of this study was showed that there were partially significant differences on consumer sensibility on texture image of apparel products between on-line and off-line. In case of corduroy, consumers perceived more high-class image under on-line than off-line. In case of taffeta, consumers perceived more thin and dense image under off-line (traditional marketing channel) than on-line (e-commerce). In case of denim, consumers perceived more thin and natural image under off-line than online. In case of organza, consumers perceived more natural image under on-line than off-line. In case of satin, consumers perceived more natural image under on-line than off-line. In case of chiffon, consumers perceived denser image under on-line than off-line. In case of velvet, consumers perceived thinner image, higher-class image, and more natural image of texture sensibility under on-line than off-line. In case of single jersey, consumers perceived higher-class image, and denser image of texture under on-line than off-line.

• Journal of Fisheries and Marine Sciences Education
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• v.22 no.3
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• pp.316-329
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• 2010

The purpose of this study was to examine how middle school students perceived the operation of on-line and off-line math-gifted education. The research questions were as follows: 1. How do students recognize the current situation concerning the operation of on-line and off-line gifted education? 2. How do students recognize the effect and satisfaction level of on-line and off-line gifted education? 3. How do students recognize the improvement of on-line and off-line gifted education? The subjects in this study were 591 students who included 208 in on-line classes and 383 in off-line classes. The results were as follows: First, the students who were enrolled in the on-line and off-line classes regarded gifted people as ones who had a superb ability in a particular field and as ones who think creatively. Second, all the students in on-line and off-line classes found gifted education to be of use to developing their potentials, and they had the biggest preference for experiential field study as the most effective teaching method. Third, concerning their needs for the management of gifted classes, they asked for immediate Q&A services over the Internet.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1997.10a
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• pp.162-165
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• 1997

본 연구에서는 off-line 스케쥴링과 on-line 스케쥴링을 함께 고려하는 스케쥴링 메카니즘에 대해 설명하였다. 일반적으로 스케쥴링은 off-line 문제를 주로 다룬다. 그러나, off-line으로 생성된 스케쥴은 실시간으로 발생하는 여러 문제들(기계 고장, 긴급 주문등) 때문에 현실과 맞지 않게 되어 유용성이 떨어지는 경우가 자주 발생한다. 따라서 off-line 스케쥴링의 결과를 수행할때 위와 같은 문제가 발생할 경우, 스케쥴의 변화를 흡수하면서 off-line 스케쥴링의 결과를 최대한 유지할수 있는 on-line 스케쥴링에서 이 같은 스케쥴 실행시의 문제를 해결할 수 있도록 bidding 알고리즘을 사용하는 방법을 제시하였다.

• Journal of Families and Better Life
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• v.24 no.6 s.84
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• pp.195-208
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• 2006

This study investigated the characteristics of on-line auction users with addictive tendencies. A questionnaire survey was conducted on-line between September 9 and 14, 2005 and 1,608 adults who had experience in on-line auctions participated. As a result, 23.5 percent of the subjects in this study were shown to have addictive tendencies in their use of on-line auctions. The socio-demographic factor found was gender difference. That is, men were more likely to show addictive tendencies than women. The subjects who had addictive tendencies showed certain psychological characteristics such as lower self-esteem more symptoms of depression, and a higher sense of alienation compared to those without addictive tendencies. Finally, on-line auction users who had addictive tendencies were shown to visit on-line auction site more frequently and to stay logged on the auction site longer than non-addicts, reflecting that the frequent the use of on-line auction, the higher the possibility of addiction to on-line auction.

• Journal of the Korean Home Economics Association
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• v.41 no.4
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• pp.71-83
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• 2003

The purpose of this research is to analyse the factors affecting household's educational expenditure on on-line educational system, student's recognition of better remarks effect, and satisfaction of on-line educational system. The sample of this study was 484 parents who had experiences of using on-Une educational system for their children being from preschool to high school. The results were as follows ; First, the household's educational expenditure on on-line educational system was affected from the sex, children's school level, and using on-line educational system or not. Second, the significant variables which affected students' recognition of better remarks effect were husbands' job, number of children, the first child's school level, households' monthly expenditure, students' remarks at school, and using on-line educational system or not. Third, the satisfaction of on-line educational system was affected from husband's job, using on-line educational system or not, and the students' recognition of better remarks effect.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.2 s.161
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• pp.269-279
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• 2007

The purposes of this study were to investigate factors affecting addictive shopping behavior and to compare the factors affecting between on-line and off-line addictive shopping. Four hundred eighty-nine female college students who have purchased fashion goods on-line shopping or off-line shopping were surveyed. For data analysis, descriptive statistics, Pearson's correlations, t-test, and multiple regression analysis were used. As the results, 15.5% of respondents were revealed as addictive buyers. Approximately 18% and 13% of subjects were revealed as on-line addictive buyers and off-line addictive buyers. There were statistically significant differences between addictive buyers and non-addictive buyers regarding self-mastery, depression, stress, and impulse. Addictive consumption scores were correlated to lower self-mastery, higher depression, and higher stress. Factors such as self-mastery, stress, impulse showed differences between on-line and off-line addictive buyers. Also, there were statistically significant differences between on-line and off-line addictive buyers. Based on these results, fashion social responsibility marketing strategies and implications regarding on-line and off-line shopping addiction would be suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.6
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• pp.635-645
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• 2011

This study explores the differences in product evaluation and approach behaviors as well as the effects of product evaluation on approach behaviors of utilitarian and hedonic products in on-line and off-line settings. A total of 332 subjects participated in the experiments to assess product evaluation and approach behaviors for utilitarian and hedonic clothing products in on-line and off-line settings. The results show that even though the same stimulus was presented, consumers' product evaluation of utilitarian clothing (i.e., t-shirts) was higher in the off-line setting than in the on-line setting while the approach behavior of hedonic clothing was better in the on-line setting than in the off-line setting. In addition, color was a crucial factor generating positive approach behaviors for utilitarian clothing while style and quality were core factors influencing the approach behaviors of hedonic products in an on-line setting. There was no consistency in the results of the important factors affecting approach behaviors of utilitarian and hedonic clothing in an off-line setting. The conclusion suggests implications for marketing based upon the results of this study.

• Fashion & Textile Research Journal
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• v.10 no.5
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• pp.607-617
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• 2008

This research investigated the factors that effect on the trust and loyalty in on-line shopping mall and analyzed a structural relationship of these variables. The variables are service quality, information quality of on-line WOM(afternote), reputation of on-line shopping mall. The Instrument dimensions of service quality are tangibles, responsiveness, assurance, diversity goods and price fairness. The Instrument dimensions of information quality of on-line WOM(afternote) are usefulness, abundance, accuracy and specialty. The Instrument dimensions of reputation of on-line shopping mall are cognizance and comment. The results by LISREL are as follows : There are 7 factors that effects on trust and loyalty. These are tangibles, responsiveness, assurance and price fairness of instrument dimensions of service quality, usefulness, specialty of instrument dimensions of information quality of on-line WOM, cognizance of the Instrument dimensions of reputation of on-line shopping mall. Specially, there are significant point that usefulness and specialty of afternote which can contact easily in on-line shopping mall effect on the trust and loyalty in on-line shopping mall.