• The Journal of Information Systems
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• v.17 no.3
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• pp.111-134
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• 2008

As students can purchase textbooks online or from local bookstores, we proposed a model to study the predictors of textbook purchasing from online bookstores based on the theory of reasoned action (TRA) and technology acceptance model (TAM). The survey instrument consisted of 51 items to assess 10 constructs of the proposed model, where the items used to measure the constructs were adapted from previous literature. Pre-testing and pilot testing of the measures were conducted by selected users of online bookstores. Data were collected from 220 university students who have purchased and intend to purchase their textbooks from online bookstores. The findings of this research are summarized as follows. First, navigation, previous experience, and innovation have a significant impact on the buyer's perception of ease of use. Second, price and delivery services have a significant impact on the buyer's perception of usefulness. Third, the perception of ease of use also has a significant impact on the buyer's perception of usefulness. Fourth, the perception of ease of use, perception of usefulness, and subjective norms all significantly support the purchasing intention in the case of online bookstores.

• Journal of Information Technology Services
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• v.20 no.3
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• pp.103-118
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• 2021

With the advancement of technology, the market size of online bookstores is constantly increasing in Korea. Despite the importance of the quality of services provided by online bookstores as many customers use online bookstores, many existing studies have approached only from a linear perspective that satisfying service quality factors will lead to customer satisfaction. In addition, the service quality of online bookstores has only been addressed in general and universal service situations, such as SERVQUAL and e-SERVQUAL and WebQual, or online situations. This study was conducted to consider the specificity of online bookstores and to establish specific strategies for improving service quality. In this study, we present six higher dimensions of service quality for online bookstores and 25 lower dimensions to measure it, and we confirm strategic direction for service quality elements through IPA analysis. As a result of the analysis, a total of 12 factors were included in the first quadrant, which required maintenance of service quality due to the high importance and satisfaction perceived by customers. Next, the importance of customers is high, but their satisfaction is low, so the second quadrant that should be improved first had a total of two factors. Third, the third quadrant was an area where customers perceived low importance and satisfaction, and a total of nine factors were involved. Finally, the fourth quadrant was an area where the customer was satisfied but perceived low importance, with a total of two factors. The results of this study can be used as basic data for strategic use of online service quality factors.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.1
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• pp.221-247
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• 2013

The purpose of the study is to investigate and analyze the categories of online bookstores and to propose improvements. For the study, the category conformity was compared among eight Korean online bookstores selected; the book classification on the categories was compared from them. The results show that the category conformity was high among online bookstores, but the book classification on the categories was different on the bookstores. ISBN contents classification codes for books might not help to classify the books on the categories. Thus, the study proposes a new publication category for the book classification on categories of online bookstores.

• Journal of Information Management
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• v.28 no.4
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• pp.34-75
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• 1997

The purpose of this study is to examine how librarians can utilize the online bookstores in their acquisition work. For this purpose, this article examines the procedures and matters to be attended of purchasing foreign books using online bookstores. And reviews several online bookstores in the Internet.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.267-287
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• 2013

As the online bookstore market has been saturated and the level of competition has become more intense, maintaining competitive advantage by mitigating consumers' perceived risks can be considered as one of good alternative strategies a company should use. Although studies that identify the types of consumers' perceived risks in the context of online bookstores as well as validate the relationships between perceived risk and its antecedent/consequent factors in an integrated manner are strongly required, there has been less attention paid to these matters. Therefore, based on previous literature, we identify five types of perceived risks (financial, performance, online payment, delivery, and seller's response risk) and validate the impacts of online bookstore specific characteristics and user specific characteristics on perceived risk. In addition, we also verify causal relationship between perceived risk and intention to use online bookstores. The results of PLS test using 108 samples collected from undergraduate and graduate students confirm that perceived risk has a negative impact on intention to use and four antecedents (reputation, service quality, self-efficacy, and user experience) are significantly related to perceived risk.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.85-96
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• 2022

The purpose of this study was to analyze the effect of service factors of used book transactions, which are becoming a major service in online bookstores, on customer satisfaction and the effect of customer satisfaction on reuse intention. 235 samples were collected through a survey for users of used book transaction services in their 20s or older, and 205 surveys were adopted through the refining process. Hypotheses were verified through factor analysis, reliability analysis, and structural model analysis using SPSS22.0 and AMOS22.0 statistical programs. Some factors were supported between service factors and customer satisfaction, and customer satisfaction had a significant effect on reuse intention, and moderating effects according to the preferred genre of reading were founded. More differentiated services should be considered according to the customer's preferred genre, as the services of online bookstores are becoming more standardized, customers do not feel differentiated.

• Journal of the Korean Society for information Management
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• v.30 no.3
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• pp.49-70
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• 2013

The purposes of this study are to analyze and compare current state of subject directories of the health field in eight internet bookstores in domestic and abroad. A comparative analysis was carried out for KDC and DDC, using names of subdivisions within the health field of internet bookstore. Also, user interviews to find their information needs about the health field in internet bookstore were conducted. And then, based upon the findings, this study proposed a design principle and a new classification for the health field of internet bookstores. With evaluations of the experts from the field, a final classification schedule (1 class, 11 division, 60 subdivision, and 16 section) was suggested. The results of this study can be used for a foundation of classifying health resources efficiently in internet bookstores and other web sites.

• Journal of the Korean Society for Library and Information Science
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• v.35 no.3
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• pp.17-34
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• 2001

It is very important to organize materials at intemet bookstores. It is time for us to develop a subject classification scheme as a tool for increasing the effectiveness of information retrieval with ease of subject access. The purpose of this study is to examine the subject features of internet bookstores in order to suggest the effective design of the subject scheme for them. Nine internet bookstore websites are analyzed at the aspect of the subject classification of the materials. Based upon the results of this study, an effective subject classification for internet bookstores is suggested to provide a better subject access.

• Information Systems Review
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• v.4 no.2
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• pp.133-153
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• 2002

Internet lowers the search cost to acquire information about products and sellers price information. Because consumers can easily compare prices among different Internet retailers, the price competition among merchants in Internet has been intensified. For online retailers, it is important to differentiate their sites from competitors based upon services rather than prices. This study investigates which factors influence on consumers price sensitivity in Internet book markets and examines whether consumers price sensitivity has any effect on the type of preferred Internet bookstore (hybrid or pure online book stores). Survey is conducted to empirically investigate the relationship among the various consumer attitudes and price sensitivity. The result shows that price search and price importance have effect on the choice of Internet bookstore. Consumers with higher price sensitivity preferred to purchase books from pure Internet bookstores rather than hybrid (click-and-mortar) bookstores. This study provides an exploratory framework that tries to understand consumer behavior about price sensitivity that might provide some marketing implications to lessen the price competition of Internet retailers.

• Journal of Korean Library and Information Science Society
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• v.39 no.3
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• pp.321-344
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• 2008

This study tries to compare the classification systems of major internet portals and their sub-portals specialized for the children and of major online book stores. It compares and analyzes the major directories of them and suggests recommendations not only to improve their own systems but also to apply to the development for the classification systems for children's library. Some of them are: (1) The system should reflect information requests and use behaviors of the children netizen. (2) It should select the terms reflecting the children's viewpoints and expressions and suggest the guidelines by ages. (3) It should maintain the clear hierarchies and grouping for the accessability and convenience of the users. (4) It will be helpful to establish the categories to mix the subject- or concept-based categories and the activities and objects of the children. (5) It will also be helpful to establish the categories based on the curricula added by those creating the imagination and interest and to subdivide by subject.