• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.8
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• pp.1265-1273
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• 2002

The purposes of this study were to examine online store attributes sought and evaluated by online shoppers and to compare those attributes with those of off-line stores. Data were obtained from an online questionnaire survey to 850 online shoppers who were randomly selected from the panel of an online survey agency, and 615 responses were analyzed. The t-tests revealed that there were significant differences on store attributes sought and evaluated by shoppers between online and off-line stores. Price related attributes (i.e., low price and reasonable price) and store name were more important for online stores while product related attributes (i.e., assortment, fashion, and brand) were more for off-line stores. Price related attributes, promotion, and entertainment were highly evaluated on online stores while product related attributes and service were on off-line stores.

• Management & Information Systems Review
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• v.33 no.5
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• pp.213-232
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• 2014

Sensitivity to online store stimuli (VMD attributes) and response (online store loyalty) may depend upon consumers' regulatory focus (emotional state). In other words, consumers' sensitivity to online store atmosphere and consequent store loyalty can be influenced by the match between their regulatory focus (promotion focused vs. prevention focused) and the type of the online store VMD benefits Study 1 results indicate consumers have a different evaluation about online store atmosphere depending on their regulatory focus. Promotion-focused consumers were significantly more sensitive to visual appeal and entertainment attributes of online store atmospherics than prevention-focused consumers. Conversely, prevention-focused consumers were significantly more sensitive to security and privacy attributes of online store, than promotion-focused consumers. Study 2 results indicate for promotion-focused shoppers, hedonic value toward online store atmosphere was associated with greater online store loyalty. In contrast, prevention-focused shoppers were influenced more by the utilitarian attributes on online store loyalty than promotion-focused shoppers. The current findings indicate that shoppers with promotion-focused are more easily persuaded by visual and entertainment-oriented online store cues. Conversely, shoppers with prevention-focus are more easily persuaded by safety and privacy-oriented online store cues.

• Journal of the Korean Home Economics Association
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• v.40 no.1
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• pp.99-112
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• 2002

The purpose of this study was to examine characteristics of online consumer groups by information seeking type and to identify the variables influencing consumers'purchase intention of internet fashion product shopping by consumer groups. A questionnaire was administered to 456 adults who had purchasing experience at fashion outline shopping mall. SPSS 9.0 package was used for data analysis. Factor analysis, ${\chi}^2$-test, t-test, frequency, percentage, one-way ANOVA and stepwise regression analysis were utilized. The online store attribute dimensions of fashion online shopping main were tangibility, variety, marketing promotion, responsiveness, reputation, price and convenience. The online store attributes had directly different influences in the purchase intention of Internet fashion product shopping by online consumer groups. Outline information seeking type who had higher variety and reputation perceptions had more positively affected on the purchase intention of internet fashion product shopping. Offline information seeking type who had higher tangibility and variety perceptions had significantly positive influence on the purchase intention of it. Combination(online+offline) information seeking type who had higher price and responsiveness perceptions had positive impact on purchase intention of it.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.8
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• pp.1299-1308
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• 2008

Customers’ loyalty to an online store may be worth up to ten times as much as its average customer. To develop a loyal customer base, most online stores try their best to continually satisfy their customers and to generate long-run relationships with them. This study investigates the effects of product attributes on customer satisfaction, trust, and loyalty in the context of online shopping for apparels. A self-administered questionnaire with multi-item scale was developed based on literatures. A total of 356 usable questionnaires were obtained from respondents and were analyzed using by LISREL 8.54 Program. The results showed that attributes of apparel products (e.g., products variety, price, and information) have indirectly influenced customer loyalty, which are moderated by customers’ satisfaction and trust. Additionally, customer satisfaction plays an important role to develop customer loyalty of online apparel stores. The findings suggest that, to satisfy their customers, online apparel stores should focus on product variety, and reasonable/economic prices of their apparel products, while they should provide the information about contents/care of apparels in building trusting relationships with their customers. In light of the major findings, this study sets forth strategic implications for customer loyalty in online settings of apparel store.

• Journal of Fashion Business
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• v.22 no.5
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• pp.15-31
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• 2018

The purpose of this study was to classify male consumers and examine their clothing consumption values and the perceived importance of store attributes. Using Internet-based research service, survey data were collected from 651 male consumers aged between 20 and 40. The questionnaire included questions regarding respondents' preference of different store types, clothing consumption values, perceived importance of store attributes. According to the results, the respondents were categorized into 5 distinct groups based on their store type preferences: discount store preference group, multi-channel preference group, store indifferent group, brand store preference group, online store preference group. Multi-channel preference group was the largest among these groups. The five store type preference groups statistically varied in clothing consumption values, i.e., epistemic value, brand/conspicuous value, and economic value. The groups also differed in the importance they placed in the store attributes of: service and product quality, promotion, fashionability, salesperson and store environment, store atmosphere, convenience, and website image. The results of this study have direct implication for retail marketers of fashion companies who are targeting male consumers. Marketers can apply findings of this study in implementing retail strategies for different types of stores.

• Journal of Fashion Business
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• v.25 no.2
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• pp.18-33
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• 2021

This study sought to understand the clothing consumption values of male consumers and analyze the attributes of online fashion multi-brand stores. The study examined the effect of clothing consumption values of male consumers on the perceived attributes of online fashion multi-brand stores and use intention. The study also aimed to investigate whether online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and use intention. An online survey of male consumers in their 20s and 30s was conducted, and a total of 338 responses were analyzed. The SPSS 24.0 program was used to perform frequency analysis, factor analysis, reliability analysis, regression analysis, and stepwise-regression analysis. The results are as follows. First, fashionableness out of the four attributes of online fashion multi-brand stores (fashionableness, entertainment, variety, and scarcity) influenced the practical and conspicuous values of clothing consumption values. Entertainment had a significant effect on all clothing consumption values. Variety had a significant impact on practical and conspicuous values and the scarcity factor influenced epistemic and conspicuous values. Second, while entertainment, variety, and scarcity influenced sharing intention, fashion, entertainment, and variety influenced purchase intention. Third, online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and sharing intention but not purchase intention.

• The Research Journal of the Costume Culture
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• v.21 no.1
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• pp.42-56
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• 2013

Nowadays the advantages of multichannel retailing strategy in fashion business have been widely discussed, but empirical research on fashion retail has been limited. The purpose of this research is to provide some ideas on multichannel retailing strategy to fashion retailers through the case of UNIQLO. The online survey was conducted on each 100 female customers in their 20s, 30s, 40s living in seoul among UNIQLO customers. The survey was consisted of measurement items for UNIQLO's online store image and offline store image, customer satisfaction, purchase intention, and demographic attributes. The online survey was found that 30.3% of UNIQLO's multichannel customers bought a product from offline store using online shopping mall as a search channel, on the other hand, 20.7% of UNIQLO's multichannel customers bought a product from online store using offline store as a search channel. Factors of the online shopping mall image were consisted of shopping convenience, product information, price policy, trust. And factors of the offline store image were consisted of trust and store, product information, service. Some factors of online store and offline store image had impact on multichannel customer satisfaction. And, customer satisfaction also had impact on purchase intention of UNIQLO product. Some suggestion for the future of multichannel research in fashion retailing was given.

• Journal of Fashion Business
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• v.19 no.6
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• pp.127-138
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• 2015

Due to the virtual nature of online businesses, online apparel stores need to enhance the consumer experience by utilizing store design attributes to provide their customers relevant and sufficient information. Since online apparel stores mainly communicate with their customers virtually and digitally, it is important to understand how consumers perceive and react to different design attributes commonly found on apparel stores' online websites. The purpose of this paper is to examine the importance of design attributes commonly found on online apparel stores' websites using three different importance measurements. The design attributes examined in this study include enlarged pictures, product detail pictures, product reviews by other buyers, coordinating items, and size measurement charts. The three different measurements used in this study include two direct measures and one indirect measure using conjoint analysis. Across the three different measures, both the men and women indicated that enlarged pictures represent the most important design attribute when they purchase clothes online followed by size measurement charts and they considered the availability of coordinating items the least important design attribute.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1099-1111
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• 2011

This study identified the types of consumer review information about apparel products based on consumer satisfaction/dissatisfaction with the availability/non-availability of consumer review information for online stores. Data were collected from 318 females aged 20s' to 30s', who had significant experience in reading consumer reviews posted on online stores. Consumer satisfaction/dissatisfaction with availability or non-availability of review information on online stores is different for information in regards to apparel product attributes, product benefits, and store attributes. According to the concept of quality elements suggested by the Kano model, two types of consumer review information were determined: Must-have information (product attribute information about size, fabric, color and design of the apparel product; benefit information about washing & care and comport of the apparel product; store attribute information about responsiveness, disclosure, delivery and after service of the store) and attracting information (attribute information about price comparison; benefit information about coordination with other items, fashionability, price discounts, value for price, reaction from others, emotion experienced during transaction, symbolic features for status, health functionality, and eco-friendly feature; store attribute information about return/refund, damage compensation and reputation/credibility of online store and interactive and dynamic nature of reviews among customers). There were significant differences between the high and low involvement groups in their perceptions of consumer review information.

• Journal of Distribution Research
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• v.9 no.3
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• pp.1-20
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• 2004

This paper suggests that the relationship between store images and store loyalty is moderated by store-type (online vs. offline). Data was collected from 341 online panel survey on four online stores and four offline stores. Regression analysis with interaction terms demonstrates that assortment and service among image attributes interact with store-type. Specifically, assortment is more important for offline store loyalty where as service is more important for online store loyalty. The authors discuss the implications of these findings and offer directions for future research.