• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.11
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• pp.176-186
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• 2017

The subject of this study is to search for the improvements or solutions of problems in the field of the performing arts that relies on public support and faces economic difficulties. Considering the value chain for the performing arts industry is comprised of Creation-Distribution-Consumption is isolated relatively, this study aims to identify improvements for the distribution system. By examining the government's theater-oriented support policy, this study details methods of improvements in the distribution sector of the performing arts industry. Following the study of the performing arts industry and its value chain, the study analyzes the structure, factors and the present state in the performing arts industry, as well as the volume and type of public sector support for distribution. The study concludes by suggestingmagnifying government's Distribution sector supporting that was limited by only 2.7% in 2014, and fostering and specialty improvement of circulation agents such as production agencies.In addition, supporting distribution diversification, namely the extension of platforms like the Visualization of Performing Arts, is needed. These alternatives will contribute to balanced development and coevolution of each sector which comprises the performing arts industry's value chain.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.241-255
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• 2016

This study aims at examining the making and distribution course of performing arts and its converged form with technology and industry in terms of the Contents Promotion Act. Since the 2000s, the inter-area contents making and sharing methods have been changing the making and distribution structure of performing arts. The recent production of performing arts contents live videos extends the areas of arts creation and communication beyond the time and spatial boundaries of performing arts and changes the existing systems. The performing arts which started with nowness and spatio-temporal restriction on the premise is now creating a new platform over the spatio-temporal boundary through the live video. Performing arts, in convergence with the areas of technology and industries, expands universal approaches and shows the public value of cultural fairness at public performing arts centers. In this context, this study aims at seeking the possible extension of performing arts contents by examining how the so-called high-class performing arts such as opera, theatre and classical music combines with the visual industry.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.37-43
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• 2007

In recent years, the cultural industry is considered to a major industry in the 21 century, and performing culture is growing rapidly in Korea. Also, rapid development in terms of quality and quantity can be found in the diversification of usage, a trend focusing on the space for performance, and an emphasis on the accessibility between the stage and auditorium. In addition, active research is being conducted on the performing arts facilities, a relationship between the stage and auditorium, and a space programfor each space considering users. However, most of the current studies are conducted byviewing the facilities in a two-dimensional space. Similar to other cultural facilities, such as museums and galleries, performing arts facilities have been planned in the thinking that the ratio of capacity increases in proportion to the area. Considering a dimensional capacity in the spatial composition of performing arts facilities is important, but it has been ignored until now. Therefore, in order to analyze performing arts facilities in the three dimensional approach, this study is conducted centering on the actual capacity and provides basic data that can be used for planning a construction of future performing arts facilities.

• Journal of Korea Society of Industrial Information Systems
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• v.5 no.1
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• pp.61-68
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• 2000

The propose of this paper is to present a new strategy for industrial promotion of Korea's performing arts. On the basis of the existing researches into the industrialized countries, it will be selected the economic characteristics of the performing arts industry, and be issued the policy directions of the industrial promotion of the performing arts sector. To derive a new strategy for industrial promotion of Korea's performing arts, we will consider the production, circulation, and consumption aspects of the performing arts sector, and will propose the systemization of the performing arts associated data base, and the proper division of the roles between the state and the private sector.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.9
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• pp.543-551
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• 2016

Recently, the cultural industry has become an attractive industry which is having a dramatic effect with the rise of Hallyu offering many possibilities for development. Specially, the marketing techniques employed by the performing arts industry started to change to respond to consumer tastes and demands like other commodity markets, as the popular performing arts industry began to receive attention as a promising industry. It is important to identify the behavior of consumers in order to actively deal with the demands and tastes of consumers that are becoming increasingly diverse and individualized. The performing arts market needs to recognize the importance of its audience and to apply appropriate marketing techniques. This study attempted to empirically identify the value of performing arts perceived by the audience and to investigate the influence of the relationship between the perceived value, attitude formation and satisfaction with performing arts. In order to examine the influence of the value of performing arts on attitude and customer satisfaction, a reliability analysis and factor analysis were conducted to investigate the dependability and validity of the measured variables. In order to achieve the study's intended purpose, the structural equation model (SEM) was utilized as the core analysis method. As a result, it was found that the perceived value and attitude towards performing arts have a positive effect on customer satisfaction. The results of this study are expected to be used as the basic data for organizations that plan performances to improve their marketing and promotion around the audience and for more specific and detailed research in the future.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.55-65
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• 2021

The purpose of this study is to explore whether entering the overseas market can be an opportunity in overcoming the limitations of the single profit structure in which the traditional performing arts industry relies on public support. To this end, we applied the concept of industrial value-chain and business model and divided the overseas market entry process into four stages-preparation, promotion, harvest, and follow-up. Based on three case-studies that actively pursued overseas market development with market-oriented thinking in the field of traditional music, the relevant entry model of overseas market for the Korean traditional performing arts industry was suggested. Although the overseas market is not yet a major source of revenue, the traditional performing arts teams searching for profit diversification can consider the overseas entry model derived from this study. Also as found in case studies, the Korean government should establish an institutional system to foster planning and distribution experts in charge of overseas markets for the traditional performing arts, and develop a long-term information provision program away from the one-time expense support.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.11
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• pp.7831-7837
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• 2015

In order to understand how various support programs affect the development of traditional performing arts, I used descriptive statistics and multivariate statistics analysis on 267 surveys. I estimated relationship between item-whole by calculating mean and standard deviation. This will help us comprehend effects of the variables. Cronbach alpha coefficient, a measure of internal consistency, exceeded 0.7, indicating that reliability is satisfactory. I have established one main hypothesis and four sub-hypothesis to identify the relationship between support programs and the performing arts more clearly. The result supports that the support programs do have effects on the performing arts. However, there are not enough researches done on this subject, and additional researches are needed in order to systemize relevant theories and the development of performing arts industry.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.88-99
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• 2016

Traditional Performing Arts is a key element of national competitiveness that represents the identity of a country. Preserving traditional performing arts such as traditional culture overall aggregate such as literature, art, music, dance, theater and enable it to meet future national culture is to secure a competitive brand. Meanwhile, it shrouded in advance global success of K-pop and TV content, such as our popular culture, but our traditional performing arts sector, there has been a steady effort to receive the attention of the world and expanding capacity and performance. Now, this point will be a new policy approach needed to expand more popular in both domestic and world demand in traditional performing arts. In this study, we propose a strategic plan to raise the popularization and industrialization of our own needs and unique traditional performing arts opportunities for successful overseas expansion and promotion of the content of traditional performing arts.With the help of information technology.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.163-174
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• 2020

The purpose of this study is to derive the characteristics of the creative process of convergence performing arts. Therefore, the PADAF-Play and Dance Art Festival, a representative convergence performing arts festival in Korea that has been held steadily every year since the first event in 2011, was selected as the subject of the study. Through PADAF, a representative convergence performing arts festival in Korea, qualitative case studies were selected through process-oriented discovery to study the characteristics of the creative process of convergence performing arts, which is a key feature of performing arts in the 21st century. For realistic and empirical research, the 8th and 9th PADAF participated in the entire process from the initial stage of preparation to the closing ceremony and conducted several in-depth interviews with PADAF officials and participating artists. Looking at the characteristics of the convergence performance art creation process through PADAF, creators overcame difficulties that they had not thought of in different ways in the process of meeting different heterogeneous genres, but through understanding other genres, experiential values through convergence, sharing as collaborators, and various ways of communication. The characteristics of the convergence performing arts creation process, which is focused on PADAF, are "Rhizom thinking" by French philosopher Gilles Deleuze(1925-1995), "Collective intelligence," and "Experimental Value for Experimental Creation" by creators. Through this derivation, we will help the changing performing arts scene based on the basic human desire to understand convergence performance art a little more and communicate through the extended expression of convergence.

• Journal of Korea Entertainment Industry Association
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• v.13 no.1
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• pp.89-98
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• 2019

Performing arts, for instance, theatre and dance that perform on the stage, should recognize the contemporary characters and also emphasize the trend of the times. Thus, the subject of those varies and provides the audience diversity contents and style. People who perform those try to put the contemporary characteristic and sociality into their stage by utilizing new technology for their stage to be more sophisticated in aesthetic and philosophic aspects. According to the trend of the times, science and technology have been making great progress. As a result, the stage technology continues to develop, contributing to enhance the aesthetic and philosophical completeness of the performing arts. Also, there are technical and formal researches or methods constantly that make the performing arts new and diverse. Therefore, it can be said that it is very important to widen a category of the performing arts that amplify the actor's acting and emotions on the stage and then give the audience an experience. This paper will analyze in the way which various image techniques utilize to widen the actor's technique in the performing arts and the actor's technique progresses in the era called the Fourth Industrial Revolution era that grafts the art onto new media. Through this paper, in the era of the Fourth Industrial Revolution, a new paradigm in actor's acting which is becoming a hot topic in performing arts is predicted and anticipated.