• 감성과학
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• 제15권3호
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• pp.355-366
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• 2012

This paper analyses the sensory responses of Chinese female consumers towards different designs of perfume bottles with particular attention to the existence of logos on them. We used total 40 samples of the perfume bottles, 20 with logos on them and 20 without, and the results show that young Chinese female consumers prefer simple designs over complex designs that contain different types of free curves with vivid colors. In addition, the existence of logos on bottles was found not to change the responses significantly, meaning that the logos on bottles do not affect sensibility of Chinese female towards perfume bottles. A logo's impacts on the bottle depended in part on the bottle's color and shape. Overall, a perfume bottle with simple shapes and light colors became regarded as more resplendent when the logo was added, but a bottle with more complex shapes and vivid colors tended to become regarded as plainer after adding the logo. This shows that a logo serves as a conciliatory element in the impression of the whole bottle in the 'resplendent-plain' category.

• 한국의류학회지
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• 제34권2호
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• pp.318-335
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• 2010

This study is to enhance the competitiveness of the domestic cosmetic industry and provide basic materials needed for a design idea by analyzing perfume bottles designed by Rene Lalique. The methods of this study are documentary research and demonstrative research. The documentary research considered the theoretical background with a focus on related domestic and international literature, previous research, and Internet materials. The demonstrative research extracted photo materials of the bottle designs of Lalique from domestic and international web sites along with literature that classified them into shapes, colors, materials, and patterns that analyzed the general characteristics and chronologic changes. The results of this study are as follows. The curve-oriented shape was common and multi-colors were used more frequently than a single color in the 1910's. Colorless-transparent glass and a flower patterns were used frequently for materials and patterns, respectively. Lalique reflects this style in his bottle designs because the Art Nouveau effect in the 1910's. In the 1920's, curved and straight shapes had a similar percentage. The use of multi-colors and one type of glass bottle increased versus the 1910's. Similar to the 1910's, a flower pattern was used most frequently. This suggests that Lalique was influenced by the established Art Nouveau and was also interested in the Art Deco style, In the 1930's, an organic curved shape was common. Unlike the 1910's and 1920's, a single color was more common than multi-colors. The one type of glass bottle and a geometric pattern were common for materials and patterns, respectively. The Art Deco style was reflected in the bottle design of Lalique in the 1930's.

• 감성과학
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• 제11권3호
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• pp.427-439
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• 2008

향수제품의 향에 적합한 색을 향수병과 포장지에 적용함으로써, 제품의 향을 소비자들에게 효과적으로 전달할 수 있다. 이에 본 연구는 두 개의 실험연구를 통해 색과 향의 교차-양상 연상관계를 조사하였다. 첫 번째 실험에서는 현재 시장에 출시되어 있는 약 200여개 향수병의 색을 분석하여 향의 종류에 따른 차별화된 색채 디자인 패턴을 발견하였다. 두 번째 실험에서는 국내 소비자들을 대상으로 향과 색의 대응관계를 조사하였다. 향수병을 볼 수 없는 상황에서 피실험자들에게 세 가지 향수제품의 향을 맡은 후 연상되는 색을 선택하게 하였다. 그 결과 세 가지 향수제품 모두 차별화된 색상(hue) 대응이 이루어졌고, 선정된 색상은 실제 향수병의 색상과 상당히 유사한 색상 영역에 분포하였다. 또한 향수제품의 세 가지 향 노트(상향, 중향, 하향)에 따라 연상되는 색의 현저한 톤(tone) 변화를 발견하였다. 위의 두 가지 실험을 통해 시중에 판매되고 있는 향수제품에 있어 향과 색 간의 뚜렷한 교차-양상 연상관계가 있음을 제안하였다.