• 한국정보시스템학회지:정보시스템연구
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• 제22권2호
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• pp.51-83
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• 2013

Personal creativity is critically important for organizations seeking to survive and thrive in today's highly turbulent business environments. Organizations must effectively identify and mobilize the creative resources of their members. When organizational members perceive a work environment that restricts or fails to encourage individual creative expression, a gap may exist between the level of individual creative potential and the actual amount of individual creativity practiced within the organization. In this situation, this paper will examine the impact of role conflict, role ambiguity, creative self-efficacy, and personal initiative on personal creativity. Creative self-efficacy is the subjective belief in one's personal ability to be creative, that is, a personal assessment of one's own creative potential. A strong internal belief in one's ability to successfully engage in creative behaviors is generally considered an important part of the creative process. Personal Initiative refers to behaviors, mainly directed toward work and organizational issues, that are characterized by the following aspects: self-starting, proactive, and persistent in overcoming barriers. Creativity-related creative self-efficacy and personal initiative are critical components to understand motivation that coordinates the relationship between perception and behavior of individual employees. Based on role theory, researchers have focused on role conflict and role ambiguity as the two key ingredients of role stress. Role ambiguity is defined as an evaluation about the lack of salient information needed to perform a role effectively. Role conflict results from two or more sets of incompatible demands involving work-related issues. Employees are usually pursued work-roles more than one in work-focused organization. Too many work-roles and perceived uncertainties at employee's work can be obstacles to personal creativity. In an analysis of results, while role conflict is not negatively related significantly to creative self-efficacy, role ambiguity is negatively related significantly to creative self-efficacy. While role conflict is significantly related to personal creativity, role ambiguity is negatively related significantly to personal creativity. Creative self-efficacy mediates the relationship among role conflict, role ambiguity, and employee creativity. Personal initiative mediates the relationship between creative self-efficacy and employee creativity. This paper shows that creative self-efficacy and personal initiative are the driving force behind personal creativity. Organizations can get some implications of creative-related role conflict and role ambiguity that employees have experienced. As a result, organizations must not only encourage creativity of employees by greater involvement but also encourage their input towards their-focused own works and tasks. And employees should be developed to pace with the organizational needs and development. Management must enable employees to think of new ideas and practices that promotes personal creativity.

• 디지털융복합연구
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• 제17권11호
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• pp.213-223
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• 2019

본 연구는 사용자들의 공유행위의도에 대한 이유를 설명하기 위해 계획된 행동이론 모델 변인(주관적 규범, 태도, 자기효능감)과 소속 욕구, 자기성장주도성의 관계를 입증하고자 하였다. 온라인 설문조사를 통해 온라인 비디오 공유 경험이 있는 959명의 참가자들을 표본으로 수집하였으며, 수집된 데이터는 구조방정식모형 검증을 통해 분석되었다. 연구 결과, 소속 욕구는 온라인 비디오 공유에 대한 태도와 주관적 규범에 영향을 미쳤으며, 자기성장주도성 역시 온라인 비디오 공유에 대한 태도와 자기효능감에 영향을 미치는 것으로 확인되었다. 또한 계획된 행동이론 모델의 3가지 변인 모두 온라인 비디오 공유 의도에 영향을 미치고 있음이 확인되었으며, 온라인 비디오 공유에 대한 태도는 주관적 규범과 자기효능감에 영향을 미치고 있음이 확인되었다. 본 연구는 소속 욕구, 자기성장주도성과 함께 계획된 행동이론 모델의 구성 변인을 통해 사용자의 온라인 비디오 공유 의도에 대한 설명력을 입증하였다는 점에서 의의가 있다.

• Asian Journal for Public Opinion Research
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• 제5권3호
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• pp.175-191
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• 2018

This exploratory study considers the difference between personal and perceived societal values related to South Korean women's role in the home, workplace, and society using eight items asked on the Korean Academic Multimode Open Survey (KAMOS), May-July 2017. Factor analysis showed that these eight items could be grouped into two categories: women's role in her family and women's in the outside world. Of the 2,000 respondents, 54.1% personally agreed that "Both the husband and wife should contribute to their family income." People in their 30s felt the largest gap between their personal and societal values; women also felt a larger gap than men. Those who watched television more were generally more conservative than those who used the Internet more. People who felt a smaller gap between societal and personal values were more likely to feel proud to be a Korean citizen. People who believe that it is better not to marry felt a bigger gap between some societal and personal values on items relating to whether a wife should work, whether a woman's housework or paid job is more valuable, and whether women's job performance is equal to men's. People who believe that divorce is sometimes acceptable were also more likely to feel a bigger difference in two items: the item about job performance and an item about whether a married woman's social status is dependent on her husband's.

• 항공우주정책ㆍ법학회지
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• 제6권
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• pp.149-164
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• 1994

• 복식문화연구
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• 제17권5호
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• pp.791-806
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• 2009

Internet brand community's message makes significant contributions for fashion industry. Therefore, if we understand and implement the characteristics of the message on the Internet brand's community, it can be useful for future marketing strategy. This study was to classified the internet community and to examine messages with regard to direction, write motive and prior knowledge. The messages were taken from February, 20th, to August, 7th in 2008. Content analysis method was used for this study. The results were as follows: First, Fashion brand community divided into user initiative type and enterprise establishing type. Second, User initiative type had positive direction message more than enterprise establishing type had. Third, User initiative type had large volumes of information searching or sharing related message, but enterprise establishing type had large quantities of personal experience related message about write motive. Fourth, There was no difference numerical prior knowledge between user initiative type and enterprise establishing type, and then both had a high rate of prior knowledge.

• 한국산학기술학회논문지
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• 제15권4호
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• pp.2112-2122
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• 2014

경쟁적 협력과 관련된 기존 연구들은 대부분 기업수준에서 경쟁적 협력이 조직성과에 미치는 효과를 분석하였을 뿐 팀 수준이나 개인 수준의 연구는 매우 부족한 편이다. 본 연구에서는 개인이 인식하는 경쟁적 협력 팀 분위기가 지식공유에 미치는 직접 효과 및 절차적 공정성, 개인주도성의 조절효과에 대해 실증 분석하였다. 국내 대기업 연구소 연구원들을 대상으로 실증분석한 결과 팀원들이 경쟁적 협력 팀 분위기를 강하게 인식할 수록 팀원들의 지식공유 활동에 긍정적인 영향을 미치는 것으로 나타났다. 또한 절차적 공정성은 이들간의 관계를 긍정적으로 강화시키는 것을 확인하였다. 마지막으로 본 연구의 시사점, 한계 및 향후 연구방향을 제시하였다.

• 디지털융복합연구
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• 제14권3호
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• pp.71-81
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• 2016

본 연구는 윤리적 리더십이 종업원의 행동(일탈행동과 자기주도성)에 미치는 영향과 윤리적 리더십과 종업원의 행동 간의 관계에서 자기 효능감과 리더에 대한 신뢰의 조절효과를 살펴보는 것이다. 선행연구 검토를 통해 4개의 가설을 개발하고 개발된 가설은 단순 회귀분석과 위계적 회귀분석을 통해 검증하였다. 분석결과 윤리적 리더십은 종업원의 일탈행동에는 부(-)의 영향을 그리고 자기 주도성에는 정(+)의 영향을 미치는 것으로 나타났다. 또한 종업원의 자기 효능감과 리더에 대한 신뢰가 조절역할을 하는 것으로 나타났다. 실증 분석결과를 바탕으로 실무적 시사점과 미래 연구 방향 등을 제시하였다.

• Asian Journal for Public Opinion Research
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• 제8권4호
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• pp.453-477
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• 2020

This research is a combination of qualitative and quantitative methods. It analyzed reputation factors for the personal branding of journalists in Thailand. Research tools were in-depth interviews and an online questionnaire with 33 variables. Eleven journalists and informed sources were interviewed. A total of 1,262 survey respondents were divided into three groups including 586 recipients, 416 news people, and 260 academics. Data were analyzed using content analysis and factor analysis. It was found that the reputation factors for the personal branding of journalists in Thailand consisted of 1) the professionalism in rich and reliable news reporting, 2) the ability to use communication technology that increases prominence and career opportunities 3) the social responsibility in reporting news events, 4) the key opinion leaders who speak up for people to monitor in the government for peace in society, and 5) the use of experience in developing news reporting capabilities.

• Asian Journal for Public Opinion Research
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• 제8권3호
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• pp.222-245
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• 2020

In the pandemic crisis, many governments implemented harsh interventions that might contradict democratic values and civil liberties. In Taiwan, the debate over whether or not to reveal personal information of infected persons to limit the coronavirus's spread poses the democratic dilemma between public health and civil liberties. This study examines whether and explains how Taiwan's people respond to the choice between individual privacy and collective security. We used survey data gathered in May 2020 to show that, first, the democratic values did not deter the pursuit of collective safety at the cost of civil liberty; rather, people with higher social trust were more likely to give up their civil liberties in exchange for public safety. Second, people who support democratic values and pursue collective security tend to avoid violating privacy by opposing the release of personal information. This study proves that democratic values do not necessarily threaten collective safety and that the pursuit of common good can co-exist with personal privacy.

• 한국재난정보학회 논문집
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• 제5권2호
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• pp.24-37
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• 2009

In the political and economic circles of our society, the security and secretary is always accompanying the society leaders, like shadows. The job of the security and secretary is a very difficult one that requires comprehensive and extensive capability and talent. From results of the prior studies, qualities of the security and secretary are divided into three groups. i.e. personal qualities, mental qualities and physical qualities. Each quality can be summarized as follows. Firstly, personal qualities mean honesty, responsibility, initiative, work ethic, sense of duty, modest attitude, kindness and loyalty. Secondly, mental qualities represent agility & composure, judgement, adaptability, memory, prediction, accuracy & reliability, observation and secret. Finally, physical qualities such as health, cleanliness, decent appearance, good feeling voice, physical strength and Martial arts for Protection. The security and secretary equipped with the above three requisites can be said to be the most ideal the security and secretary whom this age want and need.