• Title/Summary/Keyword: Pioneer factor

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A Study on the Factors Influencing the Brand Switch and Repurchase of Consumer. (소비자의 브랜드전환 및 재구매의 영향요인에 관한 연구)

  • Kim, Se-Hwan
    • Journal of Industrial Convergence
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    • v.2 no.2
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    • pp.69-84
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    • 2004
  • The purpose of this study is to investigate factors affecting the brand switch and repurchase of consumers. A model was created in this study. The model has the following three features. First, a brand was divided pioneer and follower brand. Customers' recognition for the difference between the pioneer and follower brand was examined. The new definition of the brands was set up: "The pioneer brand-The first setting up brand in the customers' recognition and the follower brand-all brands besides the pioneer one. Second, the two cases were assumed for the brand switching of customers: repurchasing of the pioneer brand, switching from pioneer to follower one. Lastly, a choice factor for brands of customers was composed of price, prototypicality. Based on the features, influencing factors depending on customers' choice for products generally was investigated.

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Midline enhancer activity of the short gastrulation shadow enhancer is characterized by three unusual features for cis-regulatory DNA

  • Shin, Dong-Hyeon;Hong, Joung-Woo
    • BMB Reports
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    • v.48 no.10
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    • pp.589-594
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    • 2015
  • The shadow enhancer of the short gastrulation (sog) gene directs its sequential expression in the neurogenic ectoderm and the ventral midline of the developing Drosophila embryo. Here, we characterize three unusual features of the shadow enhancer midline activity. First, the minimal regions for the two different enhancer activities exhibit high overlap within the shadow enhancer, meaning that one developmental enhancer possesses dual enhancer activities. Second, the midline enhancer activity relies on five Single-minded (Sim)-binding sites, two of which have not been found in any Sim target enhancers. Finally, two linked Dorsal (Dl)- and Zelda (Zld)-binding sites, critical for the neurogenic ectoderm enhancer activity, are also required for the midline enhancer activity. These results suggest that early activation by Dl and Zld may facilitate late activation via the noncanonical sites occupied by Sim. We discuss a model for Zld as a pioneer factor and speculate its role in midline enhancer activity.

e-Pioneer : An Evaluation System for Informatization Level of Small and Medium Enterprises (e-Pioneer : 중소기업 정보화 수준진단 시스템)

  • Han, Chang-Hee;Kim, Myong-Sup;Lee, Ki-Kwang
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.32 no.1
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    • pp.147-156
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    • 2009
  • The introduction and application of IT(Information Technology) to a company has become to be viewed as a key factor for the business competitiveness and improved productivity. This study presents an approach to evaluation of a company's informatization level, which is especially appropriate for small and medium enterprises. The proposed evaluation method, based on the traditional questionnaire approaches, considers the various characteristics of the company, e.g., types of business, characteristics of customers, and locations of supply chains etc. A web-based system was developed to enable users to obtain the evaluation results from the evaluation method. The system also provides a function to produce valuable strategies for informatization by utilizing the case base which will be cumulated by repetitive evaluation requests. Finally, a real case was analyzed in order to verify the practicality of the evaluation system.

Localization using Fuzzy-Extended Kalman Filter (퍼지-확장칼만필터를 이용한 위치추정)

  • Park, Sung-Yong;Park, Jong-Hun;Wang, Hai-Yun;No, Jin-Hong;Huh, Uk-Youl
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.63 no.2
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    • pp.277-283
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    • 2014
  • This paper proposes robot localization using Fuzzy-Extended Kalman Filter algorithm of the mobile robots equipped with least sensors. In order to improve the accuracy of the localization, we usually add the sensors or equipment. However, it increases the simulation time and expenses. This paper solves this problem using only the odometer and ultrasonic sensors to get the localization with the Fuzzy-Extended Kalman Filter algorithm method. By inputting the robot's angular velocity, sensor data variation, and residual errors into the fuzzy algorithm, we get the sensor weight factor to decide the sensor's importance. The performance of the designed method shows by the simulation and Pioneer 3-DX mobile robot test in the indoor environment.

Difference in Behavior and Recognition about Urban Rural Exchange of Urban Residents between Korea and Japan (일본 도시민 대상 설문조사 자료를 이용한 도농교류 행태 및 의식에 관한 한일 인식차이 비교)

  • Choi, Jung-Min
    • Journal of the Korean Institute of Rural Architecture
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    • v.15 no.2
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    • pp.41-51
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    • 2013
  • In the midst of growing demand for rural life of urban dwellers, this study tried to investigate the difference in behavior and recognition about urban rural exchange between Korea and Japan. For this, this study utilized 2,000 total samples of the survey conducted by MLIT in Japan, because Japan has experienced a low birth rate and aging population earlier and actively promoting urban rural exchange program than South Korea. The result of the analysis is as follows. First, the needs for rural life of urban dwellers are similar both in Japan and South Korea. However, Japanese prioritize future efforts to current efforts. Second, urban dwellers' activities in rural areas were classified into three categories; field trips and hands-on activities, cruise and circulating activities, and leisure activities. Third, similarly three types of visit or intercourse of urban dwellers into rural areas were classified; repeatedly visit the same place as 'iterative type', visit a new place as 'new pioneer type', and not yet determined as 'undefined type'. Variables such as age of household, income, number of inmate, and number of children were analyzed linked to these three types of visit or intercourse in a Discriminant analysis. As a result, only 'age of household', however, turned out to be the crucial factor which influence decisively distinguishing characteristics of these three types of visit into rural areas.

Size effect on strength of Fiber-Reinforced Self-Compacting Concrete (SCC) after exposure to high temperatures

  • Gulsan, M. Eren;Abdulhaleem, Khamees N.;Kurtoglu, Ahmet E.;Cevik, Abdulkadir
    • Computers and Concrete
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    • v.21 no.6
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    • pp.681-695
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    • 2018
  • This pioneer study investigates the size effect on the compressive and tensile strengths of fiber-reinforced self-compacting concrete (FR-SCC) with different specimens, before and after exposure to elevated temperatures. 432 self-compacting concrete (SCC) specimens with two concrete grades (50 and 80MPa) and three steel fiber ratios (0%, 0.5% and 1%) were prepared and tested. Moreover, based on the experimental results, new formulations were proposed to predict the residual strengths for different specimens. A parametric study was also carried out to investigate the accuracy of proposed formulations. Residual strength results showed that the cylinder specimen with dimensions of $100{\times}200mm$ was the most affected, while the cube with a size of 100 mm maintained a constant difference with the standard cylinder ($150{\times}300mm$). Temperature effect on the cube specimen (150 mm) was the least in comparison to other specimen sizes and types. In general, provision of steel fibers in SCC mixtures resulted in a reduction in temperature effect on the variance of a conversion factor. Parametric study results confirm that the proposed numerical models are safe to be used for all types of SCC specimens.

Differentiated B2B Marketing Strategy of Dongwon Systems, the No.1 Packaging Solution Company in Korea

  • Jun, Mina;Kim, Sang Yong;Lee, Janghyuk;Koo, Kay Ryung
    • Asia Marketing Journal
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    • v.20 no.3
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    • pp.1-15
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    • 2018
  • Dongwon Systems established in 1977 to exclusively supply Dongwon tuna cans, the parent company. Instead of its stable management and profits by relying on the parent company, the company was not complacent and started innovating and challenging new markets. Dongwon Systems decided to expand the business area and pioneer new markets so that it becomes the first domestic company to successfully expand into independent businesses other than parent company products. Such success of Dongwon Systems was driven by its differentiated B2B strategies. Unlike the characteristics of usual B2B companies, Dongwon Systems has been thinking both of its client companies and end-consumers. In this case-study, we will explore how Dongwon Systems became the No.1 packaging solution company in Korea through technology innovation in the aspects of unique B2B marketing strategy. The key success factor can be summarized in three ways; product and technology development with customer centric mind-set, systematically extending new markets through business diversification, and marking Southeast Asia as a bridgehead for its global strategy. It is expected that the current case study of Dongwon Systems will be able to provide implications for B2C companies as well as B2B companies that try to expand their business portfolio and global business areas through B2B marketing case analysis.

The Development of Climax Index by Analysis of Eco-morphological Characters for Major Deciduous Tree Species

  • Kim, Ji Hong;Chung, Sang Hoon;Lee, Jeong Min;Kim, Se Mi
    • Journal of Forest and Environmental Science
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    • v.28 no.4
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    • pp.199-204
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    • 2012
  • This study was conducted to estimate climax index by eco-morphology for major 36 tree and sub-tree species in natural deciduous forests so as to interpret seral position of each species in the forest community. Fourteen eco-morphological characters which were considered to be associated with successional gradient in the forest were selected for the study. Four levels per character for each species were given on a standardized scale of increasing climax, and the index was computed by the proportion of the sum of total scores, expressed by percent values. With calculated mean value of 54.8 for all indices, Carpinus cordata had the highest index value of 90.5, and Populus davidiana recorded the lowest of 13.2. The most climax group, greater than 70 of the index, contained only 8 species, intermediate group, between 41 to 70 of the index, had 23 species, and the most pioneer group, less than 40 of the index comprised 5 species. The result has noticed that the large number of species would take advantage of most diverse resource and niche in the intermediate stage of the sere in the forest. By cluster analysis all 36 species were subjected to be classified into several species groups which had common similar eco-morphological characteristics. The indices were additionally plotted on the two dimensional graph to recognize the positions related to the light absorption factor and reproduction factor. The climax index of tree and sub-tree species developed by this study could be applied to understand the present status of successional stage on the basis of species composition by the method of summing up the indices. And comparison of forest successional stage among various forest communities could be done by summing up the climax indices of composed species in each community. However, this kind of applied methodology should be limited to the forest of similar species composition and site condition.

A Success factor for Technology Commercialization for Start-ups by the Weighted-BMO Model (BMO모형을 이용한 스타트업 기술사업화 성공요인 연구)

  • Min, Kwang-Dong;Huh, Moo-Yul;Han, Jeong-Hui
    • The Journal of Industrial Distribution & Business
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    • v.9 no.11
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    • pp.39-54
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    • 2018
  • Purpose - To success, in spite of deficient resources, a start-up company has to check various circumstances. Many researchers proposed different appraisal methods for technology commercialization. But everybody agrees Merrifield is the first one, who is a pioneer of an appraisal model of technology commercialization. After he proposed it, many researchers and field workers developed a more complicated model, which called a BMO model. In this research, considering the circumstances of start-ups that lack available resources, it proposes a new appraisal method for technology commercialization, which is named a weighted-BMO model. Research design, data, and methology - For the new BMO-model, it studied the preceding studies. And it found that the success factors for start-ups were correlated with technology commercialization. After comparing the success factors for technology commercialization of start-ups with BMO appraisal factor, it withdraws the net BMO appraisal model: which we are calling the weighted-BMO model. Results - This study found a few things. First, actually, the BMO appraisal factors related with the success factors of technology commercialization. Second, the weighted-BMO model, which included the entrepreneur ability factor, was more accurately estimated the success of technology-based start-ups than the BMO model. Third, it overcame the weakness of the BMO-model, which did not include quantitative factors. In addition to evaluating the feasibility of the BMO model, we also presented a strategy for the future direction. But, still, it included a few shortcomings, which we are calling the arbitrage of weighted value. Sometimes, the intentional weighted value can deliberate the different valuation. Conclusitons - Due to this study, the weighted-BMO model included appraisal factors related with the success factors of technology commercialization and the entrepreneur ability factor, and quantitative factors. When evaluating the combined score of the existing Merrified BMO components, 35 points of the first pass criterion accounted for 29.17% of the total score, and 80 points of the merit score of the second rank criterion were 66.67% Considering that the weighted sum is taken into account, the baseline score of the weighted summing method for each component of the modified BMO model is 2.92 points, which is 29.17% of the weighted sum total of 10 points. The evaluation score was 6.67 points, 66.67% of the weighted total score of 10 points.

Success Factors of UCSD CONNECT as Business Incubator (UCSD CONNECT의 기업보육 성공요인)

  • Chun, Se-Hak;Byun, Yong-Hwan
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.135-149
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    • 2015
  • The purpose of this study is, through journal review, to introduce and analyze the success factor and programs of CONNECT which have made key contributions in the construction of San diego Bio-cluster and thereby show directions business incubators in Korea should try to follow. CONNECT is a most popular bench-marking case over the world for bio-venture incubation. In this paper, core success factors and incubating programs of CONNECT are analyzed in detailed way for local govenments and incubating institutions to develop enterprise promotion policy. CONNECT is famous for its tailored services to meet the varying needs of entrepreneurs at all stages of their business life cycles and growth. CONNECT is a pioneer which provide mainly software services by using network while it provide hardware supports like space at minimun level. CONNECT has provided early stage corporations with diverse software services on which business incubators in Korea should have focus Since its inception, CONNECT has assisted more than 800 technology companies. Leadership of policy makers, network and software services have been key success factors of UCSD CONNECT.