• Journal of Information Technology Services
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• v.15 no.1
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• pp.299-319
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• 2016

This study first introduces platform services and their business models. On the basis of the concepts of business ecosystem, we present a framework for distinguishing types of the platform service business models. Two key characteristics of business ecosystems-ecosystem configuration and value production process-are employed as fundamental dimensions for constructing typology. In particular, we also present the notion of value ecosystem, where not a single platform provider but a federation of platforms constitutes a virtual platform and completes a service system. The value ecosystem represents two distinct types of platform service business models : meta-platform ecosystem and platform coalition ecosystem. They show different governance structure in the platform federation and service flows across the ecosystem. We present detailed analyses of these two value ecosystems focusing on relevant cases of e-payment FinTech : Apple Pay as an example of meta-platform and Kakao Pay for platform coalition. Our conceptual typology contributes to platforms' proper strategy formulation and presents policy implications to, for example, platform neutrality.

• Journal of Distribution Science
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• v.19 no.4
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• pp.15-24
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• 2021

Purpose: This study deals with the strategic direction of platform business in the 4th Industrial Revolution. In a changing industrial environment, companies that leverage platform businesses can benefit greatly. Platform business is especially important in the distribution industry, so a variety of case analysis studies are needed. In this study, the Shinsegae Group, a platform leader, was selected and case-analyzed to learn more about the growth and development of platform businesses in the distribution industry. Research design, data and Methodology: Various literature research on platform business and secondary data of the distribution industry were reviewed. In this study, additionally, the interview method was used to discuss the development of more platform businesses through the Shinsegae and E-mart related departments. Results: This study investigated the development process and success of distribution platforms. First, a successful platform business builds multi distribution channels. Second, a successful distribution platform business attracts many participants. Third, a successful distribution develops various private label products to build a sustainable platform system. Conclusions and Implications: This study could provide a good example for the growth of companies with distribution platform business. Further implications were discussed.

• The Journal of Information Systems
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• v.32 no.2
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• pp.25-43
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• 2023

Purpose In online delivery platforms, platform workers are required to perform both platform labor, which is compensated with immediate wages, and shadow work which is a kind of unpaid job to support the platform labor. Thus, the objective of this study is to empirically examine how platform workers' platform labor and shadow work affect their job burnout and their turnover intention in the online delivery platform context. Design/methodology/approach This study developed a research model by employing platform labor and shadow work to influence job burnout and turnover intention. This study also tested the model by partial least square techniques after collecting 169 cross-sectional data from food delivery riders in Korea. Findings This study found that both platform labor and shadow work affected platform workers' job burnout. In addition, the results showed that shadow work influenced their turnover intention while platform labor did not affect the turnover intention. Based on the results, this study contributed to relevant researchers who are interested in platform contexts by offering measurable constructs on platform labor and shadow work. In addition, this study could provide practitioners with practical implications on managing platform workers.

• Journal of the Korean Society of Safety
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• v.21 no.6 s.78
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• pp.1-6
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• 2006

Subway platform is divided into Side-platform type and Center-platform type. In this study does quantitative fire risk assesment of subway platform types in numerical analysis by using CFD model. From the result of this study, 1) All exhaust mode was low-end result it seems most fire risk at Side-platform station. 2) All exhaust mode was low-end result it seems most fire risk at Center-Platform station. 3) When comparing same type exhaust mode of Side-platform and Center-platform that last thing was visible $9.1{\sim}72.34%$ low-end fire risk. Center-platform is more opera-tive than Side-platform that reduce fire risk when that was same dimension and external environment. Designer look upon a fire characteristic of subway platform types when he make smoke control air volume and platform area design.

• Journal of International Academy of Physical Therapy Research
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• v.5 no.1
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• pp.641-646
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• 2014

The purpose of this study is to observe how balance exercise on an unstable platform and on a stable platform affects balance ability. The subjects were 35 adults in their 20s and were randomly assigned to a stable platform group and an unstable platform group. They performed balance exercise three times per week for six weeks. Balance exercise introduced by previous research was modified and complemented for use in this study. Balance ability of the subjects was measured through center of pressure(COP) area, medial-lateral displacement, and anterior-posterior displacement using a portable balance platform BT4. There was significant difference in the COP area between the unstable platform exercise group and the stable platform exercise group. In comparison in differences between the unstable platform exercise group and the stable platform exercise group after the exercise, there was significant difference in anterior-posterior movement. Therefore, exercise on an unstable platform is more effective than exercise on a stable platform in strengthening balance ability.

• Journal of Korean Society of Disaster and Security
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• v.5 no.1
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• pp.13-19
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• 2012

This paper introduces platform of platform (POP) for global network on climate adaptation change and disaster risk reduction (CCA/DRR). The POP consists of disaster prevention technology e-market platform, e-learning platform, information sharing platform, and monitoring platform for AMCDRR action plan. The POP is developing based on Korean e-Government standard framework and supports Web and mobile service. Additionally the POP uses special product and technology to search and classify data about CCA/DRR.

• Korean Management Science Review
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• v.32 no.4
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• pp.209-236
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• 2015

This study focuses on the network externality effect related to the platform supplementary services. This study designs the network externality of platform and suggests a supplementary service adoption model. Additionally, this study examines the moderating effect of demand forecasting for the platform. Using AMOS program, a structural equation modeling has been used to analyze the research model. The findings can be summarized as follows : First, we find out the structural relationship among the factors (usefulness, perceived value, purchase intention) affecting adoption of the supplementary services. Second, positive perception of platform flow can promote the platform interaction. Third, positive perception of present users based on platform can arouse friendly evaluation in the platform interaction. Fourth, loyalty to the platform brand can improve the perceived usefulness of supplementary services, but cannot lessen the resistance to supplementary service cost. In addition, the moderating effects of demand forecasting for the platform in the path leading from platform factors to supplementary service factors were identified. In conclusion, traditional brand strategy may be effective in platform marketing activities but the extent of performance in the strategy can appear to be quite different. Therefore, taking the relationship with network externality into consideration should be involved in the marketing strategy in platform.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.172-182
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• 2021

We look at the business model development of a fan community platform 'Weverse' from two-sided platform (TSP) to multi-sided platform (MSP) and investigate its platform business model. From the Rocket Model's theoretical perspective, the results reveal that Weverse firstly focuses on inviting artists as many as possible starting from BTS, then attracts new artists' fans naturally. For success of this TSP, it forms MSP, 'Weverse Shop' to meet two sides' relevant needs timely and filtered. In third stage of connection, various partnerships are attempted in terms of open platform strategies. For instance, by combining 'VLive' and Weverse, Naver's fan platform business is transferred to Weverse. For core transaction through direct and indirect monetization, several cobranding activities are tried. Lastly, regarding optimization, newly born Weverse being launched in the first half of 2022 is supposed to create further synergies with Naver's R&D capabilities in data, AI, and other technologies like metaverse platform 'ZEPETO' which already sells clothing items of Weverse artists.

• The Journal of Advanced Prosthodontics
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• v.9 no.1
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• pp.31-37
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• 2017

PURPOSE. The purpose of this study was to analyze the influence of the platform switching concept on an implant system and peri-implant bone using three-dimensional finite element analysis. MATERIALS AND METHODS. Two three-dimensional finite element models for wide platform and platform switching were created. In the wide platform model, a wide platform abutment was connected to a wide platform implant. In the platform switching model, the wide platform abutment of the wide platform model was replaced by a regular platform abutment. A contact condition was set between the implant components. A vertical load of 300 N was applied to the crown. The maximum von Mises stress values and displacements of the two models were compared to analyze the biomechanical behavior of the models. RESULTS. In the two models, the stress was mainly concentrated at the bottom of the abutment and the top surface of the implant in both models. However, the von Mises stress values were much higher in the platform switching model in most of the components, except for the bone. The highest von Mises values and stress distribution pattern of the bone were similar in the two models. The components of the platform switching model showed greater displacement than those of the wide platform model. CONCLUSION. Due to the stress concentration generated in the implant and the prosthodontic components of the platform switched implant, the mechanical complications might occur when platform switching concept is used.

• Journal of Information Technology Services
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• v.20 no.2
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• pp.13-31
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• 2021

Recently, delivery app services based on the O2O platform are increasing rapidly. Accordingly, various studies on O2O service have been conducted. Most of the studies are on consumer behavior in O2O services, and few studies on platform vendors have been conducted. Therefore, this study empirically analyzed the factors affecting the vender's intention to continuous use in the O2O delivery app platform service. Based on prior researches, we set the quality characteristics and network characteristics of the O2O platform as independent variables. The quality characteristics of the O2O platform consisted of system quality, information quality, and service quality, and the O2O platform network characteristics consisted of network externality and platform reputation. Perceived value and switching cost were set as mediated variables, and vender's intention to continuous use was set as dependent variables. For empirical analysis, we conducted a survey targeting vendors of O2O delivery app platform service, and conducted frequency analysis, factor analysis, reliability analysis, and regression analysis. As a result of the analysis, the quality characteristics of the O2O platform, such as system quality, information quality, service quality, and O2O platform network characteristics, showed that network externality and platform reputation had a positive effect on perceived value. The perceived value was found to have a positive effect on the switching cost and the intention to continuous use, and the switching cost was found to mediate the perceived value and the intention to continuous use. This study can contribute to the establishment of platform operation strategy as an empirical analysis on the factors that influence the intention of O2O platform vendors to use the platform continuously.