• Title/Summary/Keyword: Platform

Search Result 11,417, Processing Time 0.039 seconds

Effect of Perceived Value of OTT Platform on Consumer's Technology Acceptance, Continuous Use Intention, and WOM

  • Byoung-Jo HWANG;Hee-Young CHO
    • The Journal of Economics, Marketing and Management
    • /
    • v.11 no.5
    • /
    • pp.29-44
    • /
    • 2023
  • Purpose: This study analyzed the effect of the perceived value of the OTT platform on consumers' technology acceptance, continuous use intention, and WOM using the Expanded TAM. Research design, data and methodology: A survey was conducted targeting OTT platform users in their 20s to 40s nationwide from August 10 to 16, 2022, and a total of 208 people were used in the final analysis. To verify the research model, frequency analysis, CFA, and SEM analysis were performed using SPSS and AMOS. Results: First, the perceived value of the OTT platform was found to have a positive effect on consumers' technology acceptance (perceived usefulness, perceived ease of use, and perceived enjoyment). Second, the perceived ease of use of OTT platform consumers was found to have a positive effect on perceived usefulness and perceived enjoyment. Third, it was found that the perceived usefulness and perceived enjoyment of OTT platform consumers had a positive effect on the continuous use intention, and WOM. Fourth, it was found that the continuous use intention the OTT platform had a positive effect on the WOM. Conclusions: Word of mouth and continuous use of existing customers are important for OTT platform companies to retain existing customers and secure new customers. Through the perceived value of the OTT platform, efforts should be made to provide various contents that consumers can enjoy along with usefulness and convenience of functions.

Factors Influencing the Use Diffusion of Cosmetic Medical Information Mobile Platform: Based on Technology Acceptance Model (미용성형의료정보 모바일 플랫폼의 사용확산에 영향을 미치는 요인: 기술수용모델을 기반으로)

  • Youyoung Park;Jeman Boo
    • Korea Trade Review
    • /
    • v.45 no.1
    • /
    • pp.279-300
    • /
    • 2020
  • The cosmetic medical information mobile platform is evolving into a new channel for searching and obtaining relevant information before using cosmetic medical service. In addition, the medical institutions can facilitate the medical contracts, and take advantage of systemic customer management through the cosmetic medical information mobile platform. Therefore, the paradigm of the cosmetic medical mobile service industry is facing a flow of change through the use diffusion of cosmetic medical information mobile platform. In this study, in order to explore the factors affecting the use diffusion of the cosmetic medical information mobile platform, this study used the research model of the influence of the characteristics of the cosmetic medical information mobile platform on perceived convenience and usefulness, and use diffusion by applying TAM(Technology Acceptance Model). As a result, immediateness, interactivity, and customization in the characteristics of cosmetic medical information mobile platform had positive effects on the perceived convenience. Also, interactivity, customization, and economics had positive impacts on perceived usefulness. In addition, perceived convenience and usefulness had positive effects on the use diffusion. Through this study, the factors influencing the use diffusion of cosmetic medical information mobile platform were actually explored, and the service value of the cosmetic medical information mobile platform were categorized. Future research is expected to contribute to the continuous improvement of quality and expansion of the cosmetic medical service market based on various research.

Spin-stabilized platform model with two input and two output (2-입력 2-출력을 갖는 자전 안정화 플랫트폼 모델)

  • 유인억;이상정
    • 제어로봇시스템학회:학술대회논문집
    • /
    • 1996.10b
    • /
    • pp.804-807
    • /
    • 1996
  • In this paper, a new model of TDF(two degree of freedom) spin-stabilized platform has been suggested. The platform driving signal modulated in the spinning frequency is described in demodulated form keeping its precession angular velocity. When a strong spinning torque exists, the cross-axis spring constant cannot be neglected in modelling of the platform precession dynamics. A linearized dynamic model of spin-stabilized platform pointing loop is derived and validated through the comparison between simulation and experimental results.

  • PDF

Open Source기반 HTML5 Mobile Web Application Platform 구조 분석 및 성능 최적화 방법

  • Im, Sang-Seok
    • Information and Communications Magazine
    • /
    • v.29 no.9
    • /
    • pp.10-17
    • /
    • 2012
  • 본고는 크게 두가지 주제로 구성이된다. 첫번째로는 HTML5 기반의 mobile Web application platform 구조에 대해서 상세히 소개한다. Web application platform은 기술 구조상 mobile OS에 내재되어 native형태로 배포되는 Browser engine을 포함한 platform 부분과 native Web platform 상에서 구동되는 HTML5 application framework 부분으로 구성된다. HTML5 application framework 구축을 위해 시장에서 널리쓰이는 open source로서 jQuery Mobile framework을 소개한다. 두번째로 해당 Web platform상에서 동작하는 Web application 개발시 부디칠 각종 성능 이슈 및 그것을 해결하기 위한 접근법을 다섯가지 기술 영역으로 나누어, 각 영역별로 적용 가능한 실기를 다룬다. 마지막으로 최적화시 사용가능한 각종 open source profiling 및 성능 최적화 tool에 대해서 소개한다.

A Design for URC Robot S/W Platform (URC 로봇 소프트웨어 플랫폼 설계)

  • Im, Sung-Ho;Kwon, Kee-Koo;Lim, Dong-Sun;Kim, Sung-Jung
    • Proceedings of the KIEE Conference
    • /
    • 2005.10b
    • /
    • pp.252-254
    • /
    • 2005
  • In this paper, we present a design for URC (Ubiquitous Robotics Companion) robot S/W platform. The URC robot S/W platform is based on the Qplus/Esto which is developing in ETRI and applied for URC robot reference S/W platform that we use it in case of many different robots with same interface. We expect the platform to save the developing time, to improve the compatibility and to reuse the developed contents.

  • PDF

A Study on the Service Improvement through the Analysis of Current Status of e-Trade Platform Usage (전자무역 플랫폼의 이용현황 분석과 서비스 고도화 방안)

  • Lee, Sang-Jin
    • International Commerce and Information Review
    • /
    • v.11 no.3
    • /
    • pp.47-71
    • /
    • 2009
  • In order to implement e-trade infrastructure through the radical innovation of trade process, e-trade platform which is called 'uTradehub' has been developed for three years. After pilot operation of this platform in 2007, the formal service of e-trade such as logistics, customs and foreign exchanges had been provided in 2008. However, the usage of e-Trade platform is not the level of users' satisfaction because trade-related communities have not actively participated into e-trade platform and several functions with users requirements are necessary to develop additionally. In this regard, there are strong demands to suggest some strategies for application and usage proliferation of e-trade platform. Therefore, this paper would like to evaluate the current status of e-trade platform service and usage by the theoretical consideration of preceding researches and practical analysis of statistical data. Then, it will explore several service improvement ideas in terms of system supplementation and integration, electronic documents standardization, radical change of using fee, global connection, user oriented education and advertisement.

  • PDF

Design of a Remote Control Application Using Mobile Phone with WPAN Platform

  • Lee, Tae-Yang;Kim, In-Hwan;Lee, Yang-Sun;Song, Young-Ho;Jeong, Gu-Mn
    • Journal of Korea Multimedia Society
    • /
    • v.13 no.6
    • /
    • pp.884-889
    • /
    • 2010
  • In this paper, we design a mobile phone based remote control system for PC using SKT WPAN platform and compare the presented platform with that of Windows Mobile. The usability of WPAN is one of the main issues which should be considered for the ubiquitous services. For easy development and easy use of the WPAN applications, SKT WPAN platform provides abstract WPAN APIs and WPAN Application Manager for ubiquitous services. In this paper, we implement a remote control application using the WPAN platform and show the validity of the platform comparing with other platforms. In the implemented application, we use WPAN abstract APIs on the mobile phone side and a general Bluetooth APIs on the PC for a connection between phone and PC. Through the implementation and comparison, we show that the WPAN application can be easily developed with WPAN platform.

Workspace and Force-Moment Transmission of a Parallel Manipulator with Variable Platform (가변형 병렬기구에 대한 작업공간과 힘/모멘트 전달 특성 해석)

  • Kim Byoung-Chang;Lee Se-Han
    • Journal of Institute of Control, Robotics and Systems
    • /
    • v.12 no.2
    • /
    • pp.138-144
    • /
    • 2006
  • Kinematic and dynamic characteristics of a Stewart platform based parallel manipulators are fixed once they are constructed. Thus parallel manipulators with various configurations are required to meet a variety of applications. In this research a parallel manipulator with variable platform (PMVP) has been developed, in which the length of the arm linking the platform center to the platform-leg contact point can be varied by an actuator. The workspace of the PMVP is larger than that of a traditional Stewart platform and especially the range in which the maximum orientation angles can be maintained is significantly expanded. Furthermore, the characteristics of force and moment transmission between the legs and platform can be adjusted to meet the requirements of various tasks. Kinematic and dynamics analysis was performed to verify the usefulness of the PMVP and the actual hardware was built to demonstrate the feasibility.

Implementation of an Open Artificial Intelligence Platform Based on Web and Tensorflow

  • Park, Hyun-Jun;Lee, Kyounghee
    • Journal of information and communication convergence engineering
    • /
    • v.18 no.3
    • /
    • pp.176-182
    • /
    • 2020
  • In this paper, we propose a web-based open artificial intelligence (AI) platform which provides high convenience in input data pre-processing, artificial neural network training, and the configuration of subsequent operations according to inference results. The proposed platform has the advantages of the GUI-based environment which can be easily utilized by a user without complex installation. It consists of a web server implemented with the JavaScript Node.js library and a client running the tensorflow.js library. Using the platform, many users can simultaneously create, modify and run their projects to apply AI functionality into various smart services through an open web interface. With our implementation, we show the operability of the proposed platform. By loading a web page from the server, the client can perform GUI-based operations and display the results performed by three modules: the Input Module, the Learning Module and the Output Module. We also implement two application systems using our platform, called smart cashier and smart door, which demonstrate the platform's practicality.

A Study of Safety System for High Platform (전철 고상홈 승강장안전시스템 개발시험)

  • 김명룡;권성태;박우현;홍용기
    • Proceedings of the KSR Conference
    • /
    • 2001.10a
    • /
    • pp.416-421
    • /
    • 2001
  • The subway station platform is designed in high platform for quick getting in/out which is against ordinary train platform. Out of 370 Metropolitan subway station platforms, subway stations which have cured platform are about 38%. In these cases, as the distance between subway and platform would become longer, handicapped people's wheelchairs, baby carriers and old and feeble people can feel uncomfortable when they are getting in and out Also, passengers often fall into track because of the height difference between high platform and track. And if passengers go down on track to pick up something fallen, they sometime fail to climb up and happen to hit against subway. To solve out these kind of inconveniences and prevent accidents, we have developed subway station high platform safety system and finished tests. This safety system is consisted of safety block, screened door and safety wall. This study explained the composition and function of this system and presented the test result to identify its performance.

  • PDF