• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.170-180
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• 2013

This study compares and reviews PPL in domestic and foreign music videos with reference to possibility of connecting K-POP music videos and PPL in industrial perspective and establishes a successful PPL strategy for K-POP. For this, their success factors are drawn through content analysis method for PPL examples in K-POP and foreign(British-American) music videos. The study analyzes PPL strategies in K-POP and foreign music videos by content analysis of PPL exposure frequency and time, PPL placement type, PPL products group type, advertisers, etc. According to the study, PPL product lines as well as fashions need to be diversified in K-POP music videos. The study also shows that it needs to apply the PPL strategy used in foreign music videos which are focused on exposure time rather than exposure frequency. In addition, it turned out to be important to establish more bold PPL placement exposure strategy in K-POP music videos. Therefore, the study is to offer theoretical and political implications required for successful PPL strategy in K-POP in the future.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.412-425
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• 2017

The success of K-Pop music industry continues as there is a new light shedding on the new Korean wave. There is a continuous discussion about the sustainability of the idol's dance music because of its limit in the uniform genre. As a solution to improve the quality of K-pop music, researchers said to supplement it through the change of educational system in the applied music. However, research into how much the education of applied music is contributing to the continuous success of the K-Pop music industry and how each industry is affecting each other was inadequate. Therefore, this study will understand the association between the K-Pop and the applied music, and look into ways that can act as a mutual supplementation for both fields. Subjects of analysis included performing artists, composers, arrangers, lyricists, and singers for songs within the top 100 of the digital total ranking for the past three years in the Gaon chart which is the official music chart for Korea. Then, the study apprehended how many of those subject had relations with the applied music and their activity frequency. As a result, there were a considerable number of K-Pop performers, at 41.74%, who also majored in the applied music. To continue to tendency of Korean wave and develop the Korean popular music, this study will explore roles each industry should cooperate in the future. There were the formation of social atmosphere for increase of consumer's needs to diverse K-pop music and change of education for training its human resources that K-pop industry demand.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.37-43
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• 2022

This study is a sustainability study of K-Music beyond K-Pop through New Media. New media literally means 'new media'. When TV, classified as legacy media, first appeared in the world, it was an innovative new media platform. Of course, it is considered the most traditional legacy media. However, the definition of new media inevitably changes with the times. Most of the media called new media today are based on online and mobile. This thesis focuses on popular music including crossover traditional music genre. And we define popular music exported abroad as K-pop, and propose the possibility of globalization of Korean music using K-pop users and new media, a metaverse based K-pop audition platform, as consumers and suppliers in the global market. Hallyu, the studying of K-Pop through the study of attitudes and economic effects of K-pop, such as reactions to the spread of K-pop and the reactions of fans who like K-pop, are constantly being discussed in various ways. But there has been no case of cultural technology research that linked the sustainability of Gugak as the Korean music through new media to the K-pop business platform. As the overflowing data pours out in the virtual space as an act that gives the meaning of existence, the online is able to become an open market that provides reliable information all over the world. Therefore we would like to propose on the sustainability of Korean music through the 'Korean Traditional Music Broadcasting Metaverse Audition' beyond the K-pop business model as the K-Music content in the cultural technology era.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.399-406
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• 2022

The purpose of this study is to increase the development possibility of K-pop music by analyzing K-pop music and analyzing the use of world music in it. As a research method, we will first look at the world music elements Puerto Rico's reggaeton, Jamaica's toasting, and the melody of Indian music. After that, we analyze two songs, Hyo-yeon's and Hyun-A & Dawn's , with rhythm and melody elements to find out the utilization of World Music. As a result of the study, it was found that it rhythmically showed the type of Dembow rhythm derived from Puerto Rico's reggaeton, and melody followed the form of Jamaican toasting and the melody of Arabic music. This study is meaningful in presenting the possibility of development and various directions of K-pop in the future by analyzing the use of world music used in K-pop music. Through the convergence of various world music and K-pop, I hope that K-pop music will become a culture that is supported by a wider public.

• The Korean Journal of Archival Studies
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• no.60
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• pp.161-194
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• 2019

In modern society, popular music is becoming a reflection of public consciousness, and due to advances in technology, pop music culture is gradually spreading both quantitative and qualitatively as it provides access to popular music in a variety of different ways. K-pop has become more important to society as it reflects the social status of the day, showing the most active activities and influences at home and abroad. In this study, we revealed the definitions and characteristics of K-POP and K-POP fandom. Then, a survey was conducted on the fandom of BTS, A.R.M.Y, which can represent K-POP fandom. The survey looked at the general perception of K-pop fandom's archives, the current status of its collection and production records, the perception of popular music archives, and the donation and commission of their records. At the results, we proposed utilization plans of K-POP fandom records, for developing popular music archives.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.95-100
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• 2013

K-POP is getting population at the all over the world. K-POP is based on the hook song that made using repetitive lyrics and melody. The characteristics of the music is a bit simple and cheerful rhythm and melody easy to sing along, interesting lyrics and great dance skills. K-POP is spreading to various countries via various social networking services such as YouTube, Facebook, Twitter. K-POP dominated by the digital music market, showed a growing tendency to shorten the length of music, to create a music that can give a strong impression. And 60 second pre-listening function increased music used the chorus in the first part. But it was generated the result that made obscures the configuration of the music and the meaning of the lyrics. In this paper, we study the characteristics of K-POP music and will present three directions of the hook song music production. Finally, we compared to Kangnamstyle of Psy using the proposed three standards.

• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.352-359
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• 2022

The study examined a sentiment analysis based on Tweeter messages between contemporary pop musicians and classical music composers. Musicians of each genre were carefully selected for the sentiment analysis. Many opinion messages on Tweets that users have discussed were collected, and the messages were evaluated by using Naïve Bayes Classifier. The results demonstrated that users showed high positive sentiments for the two different genres. However, on average, the positive sentiment values for classical music composers are higher than for contemporary pop musicians. In addition, the rankings of the highest positive sentiments among contemporary pop musicians and classical music composers did not coincide with the popularity of the two different genres of musicians. This study will contribute to the study of future sentimental analysis between music and musicians.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.212-217
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• 2018

Shin Hae-Chul's music opened a new horizon in the Korean pop music market where only popular music is produced and the music of a similar genre or pattern is mainstream, which has dissolved the complaints of the public who longed for new music. He experimented with his musical potential every time he released his work, which received favorable reviews in that he raised the level of Korean pop music. To solve the unstable factors in today's pop music, it is important to appeal to the public by capturing quality work through continued studies and creative activities. In that context, the attitude of "Next" is led by the late Shin Hae-Chul, and his qualities as an artist greatly contributed to the development of Korean pop music. This indicates that if musicians strive to develop themselves, and strengthen their creative ability to make bold and new attempts, Korean pop music will lead to another fashionable "K-pop" and will open up a new horizon.

• Asia pacific journal of information systems
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• v.25 no.1
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• pp.119-141
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• 2015

With the rapid spread of social media, video-sharing social media like YouTube has emerged as a consumption and distribution channel for entertainment goods such as music videos and movie trailers. In tourism research, there has been a lot of research of how the visual media such as movies and soap operas induced tourism. However, no studies have attempted to examine the role of social media as a music consumption channel and its impact on tourism. Expanding a body of media-induced tourism, we analysed the impact of video-sharing social media on music-induced tourism with a case of Korean pop music and inbound tourism to Korea. Developing a Web-crawler, we collected YouTube users' comments data on 166 Korean pop music video clips which were released from 2009 to 2012 with over 1 million view counts. Controlling many of the determinants of tourism and analysing country-by-country impact of YouTube comments with the panel data, we found that engagement of Korean pop music video clips on YouTube is a significant predictor for the flow of inbound tourists to Korea.

• Journal of Korea Entertainment Industry Association
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• v.13 no.4
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• pp.1-15
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• 2019

Psy's Gangnam style in 2012 showed K-pop's potential for global growth and BTS proved it by reaching three consecutive Billboard No.1. The success in the global music market brings tremendous economical and cultural power. This study is conducted for the continuous growth of K-pop music in the global music market by analyzing the musical factor of K-pop's global success. The top 20 most-viewed K-pop MV on Youtube is chosen as a research subject because Youtube is a worldwide platform that reflects global popularity. For the process of K-pop music creation, the role of the composer is expanded and many overseas producers participate in music creation. All 20 songs are created by the collective creation system and there is a consecutive collaboration between the main producers and certain artists. The top 20 most viewed K-pop songs have the musical characteristics of transnational genre convergence, hook songs, sophisticated sounds, frequent use of English lyrics, a reflection of the latest global trends, rhythm optimized for dance and clear concept. It makes the K-pop song easily remembered and familiar to overseas listeners. K-pop's healthy and fresh theme brings emotional empathy and reflects Korean sentiments. K-pop's global success is not a coincidence, but a result of continuous efforts to advance overseas. Some critics criticize K-pop's musical style is similar and it shows K-pop's limitation but K-pop progressed its musical evolution. By keeping the merits of K-pop's success factors and complementing its weak points, K-pop will continue its popularity and increase influence in the global music market.