• Title/Summary/Keyword: Primacy Effect

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A Study on the Character of Observation Time in order to Draw the Features of Spatial Primacy Effect - Focus on the Public space - (공간의 초두효과 특성 도출을 위한 주시시간특성에 관한 연구 - 공공공간의 로비를 대상으로 -)

  • Kim, Jong-Ha
    • Korean Institute of Interior Design Journal
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    • v.21 no.6
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    • pp.137-146
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    • 2012
  • This study introduced the concept of Primacy Effect for the analysis of the observation characters by time so as to analyze the characters of information which the users observing the lobby in a public space get when they encounter the space. From the viewpoint that the first impression on any space can motivate the judgement of space and continuous activities, the time range with the observation characters which can be regarded as Primacy Effect was analyzed in the aspects of continuity and saccade. First, with the case of alignment by time on three times of continuous observation, the perception attributes of subjects were shown to be very different among one another depending on which time range was applied for alignment. Second, the subjects with low average value of continuous observation times were found to be relatively stable in "ii~iii time ranges" and the time range of "0~5.10 seconds" was known to be the time range of relatively stable analysis for the characters of subjects' primacy effect to be analyzed. Third, the change of the amount of acquired information could be examined concretely through the analysis of observation attributes by time range, and the time range of "iii time range" showed more stable changing characters than other time ranges. Fourth, in the "iii time range" set up as a proper time range for the analysis of primacy effect had higher average value of 3.9 times of observation frequency compared with 6 times of continuous observation. As a grand average, 6 times(19.3) of average observation value was between 3 times(21.3) and 9 times(16.9), which enabled to set up 6 times of continuous observation as the number of observation times for stable analysis of primacy effect.

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The Influence of Nonconscious Affective Priming on Object Rating (의식되지 않는 정서 점화자극이 대상의 호감도에 미치는 영향)

  • 이수정
    • Korean Journal of Cognitive Science
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    • v.10 no.4
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    • pp.11-25
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    • 1999
  • The affective primacy hypothesis of Murphy와 Zajonc(1983) was replicated in this study. The results of experiment 1 and 2 expanded the affective priming effect by facial valence as well as affective events on object rating. Experiment 3 explored the affective priming effect of schizophrenics at the supraliminal level and their results compared with those of normal subjects. For normal subjects the effect of affective priming was found only at the subliminal level but schizophrenics showed the assimilation effects by affective priming even at the supraliminal level. Finally. principles of affective processing were discussed.

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The characteristics of schizophrenics in emotional regulation (정신분열병 환자들의 정서조절과정에 있어서의 특징)

  • 이수정
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.04a
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    • pp.163-169
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    • 2000
  • In order to explore pathological characteristics of emotional regulation, the differences of affective primacy effects have been observed between schizophrenics and normal subjects. The transference of priming effect on rating tasks has been found for normal subjects only at suboptimal conditions, yet schizophrenics presented the transference of priming effect at optimal as well as suboptimal conditions. Finally, the effects this malfunction of emotional regulation would make on emotional pathology of schizophrenics is discussed.

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The Order Effect on Impressions Formed by the Function of Clothing Style (의복 스타일에 따른 인상 형성에서의 순서효과)

  • 김경원;탁혜령;고애란
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.7
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    • pp.995-1006
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    • 2004
  • This study examines the effects of clothing style and the order effect on impression formation. The instrument of this study consisted of response scales and stimuli. Fifty-one items of 7-point semantic differential scales, 9 items of demographic traits, and 4 items of subjective evaluation scales were developed. Stimuli were color pictures of a model wearing each of two clothing styles(mannish style, feminine style). The sample include 56 male and female subjects in their twenties and thirties. The experimental design was within-subject design and the half of the sample responded to the mannish style first and the other half responded to the feminine style first. Responses to the semantic differential scales were factor analyzed, and seven factors were identified: intellectuality, sensibility, activity, modesty, competence, display, keenness. There were significant differences between mannish style and feminine style in impression of wearer's age, job, and physical attractiveness as well as wearer's intellectuality and sensibility. It was revealed that the first impression and second impression of wearer's intellectuality, sensibility, modesty, competence, display were differed by the function of the order of stimuli shown to the subjects. Both primacy effect and recency effect of order effect were confirmed, and especially negativity effect was influenced prominently on impression formation.

A Study on Students Scientific Reasoning in Solving Pendulum Task

  • Yang, Il-Ho
    • Journal of The Korean Association For Science Education
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    • v.23 no.4
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    • pp.430-441
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    • 2003
  • The purpose of this study was to investigate the effects of students' prior knowledge on scientific reasoning in solving a pendulum task with a computer simulation. Subjects were 60 Korean students: 27 fifth-grade students from an elementary school and 33 seventh grade students from a middle school located in a city with 300,000 people. This study adapted a pendulum task presented with a computer simulation on which subjects would use a pattern of multivariable causal inferences. The subjects were interviewed individually in a three-phase structured interview by the researcher and three assistants while he/she was investigating the pendulum task. This study showed that most students across grades focused heavily on demonstrating the primacy of their prior knowledge or their current hypothesis. In addition, students' theories that are part of one's prior knowledge have a significant impact on formulating, testing, and revising hypotheses. Therefore, this study supported the notion that students' prior knowledge had a strong effect on students' experimental intent and hypothesis evaluation.

Development of Memory Span in 3-to 6 Year Old Children (3~6세 유아의 기억량의 변화 -수자와 단어를 중심으로-)

  • 신현옥
    • Journal of the Korean Home Economics Association
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    • v.19 no.2
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    • pp.1-9
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    • 1981
  • The phenomena of memory have been shown to come out early in life and to develop drastically for early childhood. Therefore, the purpose of this study were examine the development of memory of Korean children and also to see the memory span of Korean children. the subjects in this study were 80 children (male and female each 40 children) from age 3 to age 6. These subjects were devide into two age groups (3~4 age, 5~6 age). the stimulus materials were the numbers and the words. The numbers in this study were chosen from the number problems of WISC. The 42 words which consisted of two phonemes were selected. The number of items was 3 to 9 on the first through the last trial. altogether 14 trials, 7 trials for numbers and 7 trials for words, were given to each subject. Free recall method was sued. The following conclusions could be made. 1. The memory span of Korean early childhood increased as the age of the children increased. 2. The primacy effect was appeared when the age increased. Therefore, rehearsal was appeared as the age of the Korean early childhood increased.

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Comparison of the Serial Position Effect in Alzheimer's Disease, Vascular Dementia, Elderly Depression, and in Normal Group: Using the CERAD-K's Word List Memory Test (CERAD-K의 단어목록기억검사를 통해 알아본 알츠하이머형 치매, 혈관성 치매, 노년기 우울, 정상 집단의 계열위치효과 비교 연구)

  • Park, Jeongran;Lee, Seokbum
    • Journal of Oriental Neuropsychiatry
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    • v.28 no.4
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    • pp.401-408
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    • 2017
  • Objectives: The purpose of this study is to obtain the differential variable and learning effect of the serial position effect, targeting individuals aged 60 years and over. A total of 89 individuals were categorized into the following groups: Alzheimer's group, vascular dementia group, elderly depression group, and normal group. Methods: Considering the size of the groups used for comparison, of the total 89 participants, 28 were in the Alzheimer's group, 24 in the vascular dementia group, 16 in the elderly depression group, and 21 were randomly chosen for the normal group. In the CERAD-K word list memory test, 10 words were shown to the subjects. We then asked them to freely recall the words. After changing the order of the words three times, the same process was followed. Results: First, a significant difference was observed among the groups in terms of word recalling rate. The analysis conducted afterward showed that, as predicted, the depressed group showed significantly better performance in recalling the words. Second, the vascular dementia patients and the Alzheimer's patients showed, as predicted, better recall of the largest recency region of words shown. Third, the normal group and the elderly depressed group showed a high-performance rate, proving that the reiterative method can contribute to the recalling process. Thus, we demonstrated that the Alzheimer's group showed the deterioration of short memory recalling skills and the elderly depressed showed deteriorated output performance skill.

A Study on the Effect of the Difference at Design Pattern on the Characteristics of Observation (디자인유형의 차이가 주시특성에 끼치는 영향에 관한 연구)

  • Kim, Jong-Ha;Park, Sun-Myung
    • Korean Institute of Interior Design Journal
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    • v.22 no.1
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    • pp.174-182
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    • 2013
  • This study divided the observation area in an indoor space for area setup to analyse the effect of the difference of design types on the characteristics of observation with the observed time of each area as objects. Though it is thought that the difference of design patterns may be influenced by the factors and material composing the space, no existing approaches have had any quantitatively measuring method. Eye-tracking could be efficiently utilized for observation analysis from the viewpoint of dating observation behavior. The followings are the results of analysing the observation characteristics depending on design pattern. First, 5 observing areas were set up according to concentration of observation time in order for the concentration by area to be examined and the factors of design having effect on the difference of observation patterns by design type could be analysed. Second, as a whole, the observation of modern types showed high observation characteristics. When the difference of observation characteristics by pattern was examined by difference at observation frequency, the observation frequency defined to be more than 50% was seen to be almost same from Area I to III and to get higher from Area IV, and that defined to be 30% was high at Areas III and IV. In Area V, it was very high at natural. Third, that of Area II is no more than 8.2% but had the most observation time. As for observation characteristics, the horizontal observation of the central part was the highest and had more observation frequency at modern type that at natural one. These observation characteristics by area enabled to analyse the observation tendency depending on design characters at relevant area. Fourth, the design factors composing natural type were found to bring more attention when the area showed higher concentration at natural type than at modern one. And the analysis of design factors could make it to be confirmed that the quality of material and background factors in addition to design factors in the area had more effect on sight concentration.

Analysis Characteristics of Interviewee Custume Design in Job Interviewee Image-Making - focused on custume of pre-employed women- (취업 면접 이미지메이킹에 나타난 면접 의상 디자인의 특징 분석 - 일반 사무직 예비 취업 여성 의상을 중심으로 -)

  • Lee, Un-Young;Lee, In-Seong
    • Fashion & Textile Research Journal
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    • v.12 no.3
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    • pp.265-271
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    • 2010
  • This study aims at academically organizing fashion coordination methods for interview image-making, which have been attempted through seminars in companies and universities, through empirical studies including previous studies and surveys conducted by groups of experts. The methods of this study include theoretical considerations through literature and empirical considerations such as one-to-one interviews and surveys of groups of experts in the areas of fashion and interview. Through these methods, this study examined elements of image-making characteristics of fashion for an interview, which are required for an interview, by investigating and analyzing interview image-making. As a result of the examination, the characteristics of proper clothes for an interview are as follows; Items of clothes: tailored, tuxedo, Chanel, Eton, blazer jackets, button-down and dress shirts, shirt waist, bow, Gibson blouses, tight, A-line, gored, pleats, flared skirts and straight, boot-cut and ankle pants. Color: achromatic colors including white, gray, black, navy, pink and yellow. Patterns: solid, stripe, and basket check.

Study on the Starting Time of Attention for Convergent Exploration of Visual Information (시각정보의 수렴적 탐색활동을 위한 주의집중 개시 시간에 관한 연구)

  • Kim, Jong-Ha;Jung, Jae-Young
    • Korean Institute of Interior Design Journal
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    • v.25 no.3
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    • pp.51-59
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    • 2016
  • The technique for Eye-tracking is to trace the movements of pupils so that the eye's exploration response to be digitized. The procedure of Observation Experiment shows a mutual environmental characteristics between men and measuring devices. In order to improve the reliability and to secure the objectivity of the data acquired from eye-tracking, it is very important to analyze the procedures for the experiment to be prepared and the test data to be saved. Based on this viewpoint, the convergent exploration activities at the observation experiment with the objects of sport images were examined to find out what influences the context effect given by experimental environments have on this experiment. In addition, the starting time of attention affecting the reliability of observation data has been estimated. When the observation time is to be subdivided by the unit of second. The attention disperses for the individual characteristics to be appreciated. However, in case of analysis by the overall average, there was the problem that the section of attention dispersed to make it difficult to analyze the subjects' observation features. The study results made it possible to understand the physiological characteristics which were near unconsciousness, when there was an intensive attention for the first 3 seconds and the observation data were shown to be in ordinary range after 4 seconds. The analysis of observation with the focus of the intensive attention enabled the analysis with the first 3 seconds excepted so that it might approach the ordinary range of observation data. The distribution of attention for the first 3 seconds showed the intensive attention, which was on the center. The emergence of intensive attention and the overlapping of the centers can be considered as a context effect due to the correction for the preparing process of experiment. Accordingly, it is thought to be helpful to the security of objectivity and the construction of reliability of eye-tracking data to analyze the observation features shown after the deletion of the data for the first 3 seconds.