• Journal of Technology Innovation
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• v.12 no.1
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• pp.67-114
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• 2004

This study attempts to integrate causal model with competitiveness evaluation model, both of which have developed independently of each other, in connection with many studies on PMES (performance measurement and evaluation system) including the BSC (balanced scorecard) of Kaplan and Norton (1992, 1996). For this attempt, this study is composed of four analyses : First, this study develops a structural model for evaluating and diagnosing corporate ‘comprehensive’ competitiveness including quality competitiveness, derive CCI (comprehensive competitiveness index) and QCI (quality competitiveness index) ; Second, this study analyzes the determinants of quality competitiveness, the impacts of quality competitiveness, on product design and product reliability, and the impacts of product design and product reliability on quality competitiveness in the comprehensive competitiveness evaluation model of this study. Third, this study empirically identifies the positioning of product design in the quality competitiveness evaluation model of this study and the functional relationship between product design and other functions : product development, manufacturing, marketing, and marketing, and sales in the same comprehensive competitiveness evaluation model, estimate the determinants of product design and its impacts, thereby providing some empirical findings for the foundation of design management theory, and Fourth, this study identifies the positioning of product reliability in the same quality competitiveness evaluation model, estimate the reliability function and the functional relationship between product reliability and other dimensions of product quality, and tests the hypotheses on the causality of product reliability.

• Journal of Distribution Science
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• v.22 no.3
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• pp.113-124
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• 2024

Purpose: This study is a quantitative study and analyzes the effect of evaluating the extreme and usefulness of product reviews on sales performance by using text mining techniques based on product review big data. We investigate whether the perceived helpfulness of product reviews serves as a mediating factor in the impact of product review extremity on sales performance. Research design, data and methodology: The analysis emphasizes customer interaction factors associated with both product review helpfulness and sales performance. Out of the 8.26 million Amazon product reviews in the book category collected by He & McAuley (2016), text mining using natural language processing methodology was performed on 300,000 product reviews, and the hypothesis was verified through hierarchical regression analysis. Results: The extremity of product reviews exhibited a negative impact on the evaluation of helpfulness. And the helpfulness played a mediating role between the extremity of product reviews and sales performance. Conclusion: Increased inclusion of extreme content in the product review's text correlates with a diminished evaluation of helpfulness. The evaluation of helpfulness exerts a negative mediating effect on sales performance. This study offers empirical insights for digital market distributors and sellers, contributing to the research field related to product reviews based on review ratings.

• Journal of Korean Society for Quality Management
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• v.43 no.4
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• pp.589-606
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• 2015

Purpose: In developing new products, reducing performance variation is important for competitiveness factors such as quality, cost, and delivery. This paper aims at evaluating three performance variations; measurement, performance evaluation, and manufacturing variations, and then improving product and process design, focused on paper helicopter making case study. Methods: For measurement system analysis, gage R&R (repeatability and reproducibility), linearity, stability are evaluated. Since gage R&R are not satisfactory, the measurement system is improved by adopting voice memos application of iPhone and providing standard measurement procedure. To evaluate performance variation, product deterioration and environment factor (wind speed) is considered. Since the existing design is sensitive to these noise factors, a new product design is developed, which is proven to be robust to the noise factors. Finally, manufacturing variations are evaluated with five factors which can cause variation in flight time. To reduce the impact of three significant factors, three improvement methods are applied. Results: Three performance variations are evaluated and robust paper helicopter design is presented. Conclusion: To reduce measurement and process variations, improved measurement method and paper helicopter making procedure are proposed. A new product design is also presented which is robust to deterioration and environmental variation. This paper is expected to benefit students and practitioners who want to have hands-on knowledge on new product quality improvement.

• Journal of the Ergonomics Society of Korea
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• v.27 no.2
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• pp.15-24
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• 2008

As users increasingly recognize the importance of safety and the Product Liability comes into effect, a company should take responsibility of protecting the users who use its product. In order to produce a safe product and satisfy the needs of users, it is critical for develope opriately and understand the characteristics of the product accurately. Furthermore, a safe product can be realized by considering a safety level of the product in a whole product development process. However, in general, product development projects hardly evaluate the safety of a product in the product planning step. In addition, most of safety evaluation methods which are applied in the product planning step have a tendency to be qualitative because a detailed product design step. Therefore, this research aims at enhancing the performance of the safety evaluation process by applying quantitative methods such as 'AHP' and 'Fuzzy'. AHP can help analysts derive the weight of safety factors. Fuzzy is applied to evaluate the degree of safety of product elements in this paper. The proposed method will be able to improve the safety level of a product by using the quantitative methods in the product planning step.

• Korean Management Science Review
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• v.29 no.1
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• pp.33-56
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• 2012

Domestic LCD TV market is composed of two groups of products produced by major firms and small and medium enterprises. The major companies make the price relatively high, but the other makes lower in the same sizes. The model of the low price products does not make consumers choice when they choose LCD TV. This makes the questions of capability between difference price products. The reason above mentioned, the firms that include group of comparatively lower price, are worried about not increasing sale because of prejudice. This study is to find any interrelationship and evaluate the efficiency between the products using performance, exterior and brand power of product. In order to do this, a hybrid AHP/DEA evaluation model for comparison/valuation of LCD TV products is developed. The proposed process is; first, to derive hierarchy structure of LCD TV evaluation criteria using axiomatic design, second, to calculate the score of each LCD TV product through AHP analysis including weight calculation of evaluation criteria, and last, to evaluate the efficiency of LCD TV product by applying DEA by defining product scores as output and prices as input. It concludes that the high price products shows good efficiency, but there are some products with good exterior and brand power, not performance, also presenting good efficiency.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.1
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• pp.19-33
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• 2002

Consumer involvement is one of the most important concepts in target marketing. Marketing managers seeking repeat business and a long term relationship with their consumers must understand the process underlying product evaluation. Therefore, the objective of this study was to find out the relationships between consumer involvement and product performance. Judgement sampling method through survey was utilized to collect the data and the subjects were 614 university students. Factor analysis, reliability test, and regression were used to analyze the data. The research results showed that there were three dimensions of product performance, so called, ‘aesthetic’, ‘utilitarian’, and ‘socio-interactive’. Consumer involvement was positively related to all dimensions of product performance. Understanding of the relationship between consumer involvement and product performance would contribute to build useful marketing strategies.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.17 no.1
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• pp.1-7
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• 2018

We aimed to develop a high quality 3.5 ton class swing reducer by studying the efficiency improvement of the reducer through the optimum design and performance evaluation of the assembled, high efficiency, lightweight 3.5 ton swing reducer. Based on the optimal design of the worm and worm wheel, the optimal manufacturing method of the worm wheel, the optimized casing design, and the optimum design of the output pinion, Respectively. Therefore, in this paper, to improve the efficiency of the worm gear reducer system, we will develop the manufacturing technology and verify the mass production by combining the manufacturing process design, processing and assembling technology according to the optimization design. We have conducted research to realize mass production by product verification such as product efficiency, reliability and durability according to optimal design of worm gear reducer.

• Journal of the Ergonomics Society of Korea
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• v.12 no.1
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• pp.17-24
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• 1993

Today, rapid development and timeliness of introducing a new product be- comes a more influencing factor of determing its competitive power due to a shortened product cycle, while rapid improvement of manufacturing technology makes product design and manufacturing fuse together. This implies that prod- uct usability evaluation and improvement starts right from its design phase, resulting in less development time and cost. To make this possible, proper as- sessment of human reach is one of essential functions for ergonomic product us- ability evaluation, specifically in the platform of computer-aided ergonomic evaluation models or any CAD system with a built-in man model. In this study, an analytic reach prediction algorithm ensuring the posture that human naturally takes, is presented by employing the methods developed for robot kinematics. Among robot kinematic methods for solving the multi-link system, the resolved motion method was found to be effective to solve human reach as a redundant manipulator model. Also, the joint range availability was used as a performance fonction to guarantee human naturalness. The result is expected to be directly applicable to product usability evaluations.

• Journal of the Korean Society for Precision Engineering
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• v.23 no.7 s.184
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• pp.130-137
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• 2006

TFT-LCD(Thin Film Transistor Liquid Crystal Display) module is representative commercial product of FPD(Flat Panel Display). Thickness of TFT-LCD module is very thin. It is adopted for major display unit for IT devices such as Cellular Phone, Camcorder, Digital camera and etc. Due to the harsh user environment of mobile IT devices, it requires complicated structure and tight assembly. And user requirements for the mechanical functionalities of TFT-LCD module become more strict. However, TFT-LCD module is normally weak to high level transient mechanical shock. Since it uses thin crystallized panel. Therefore, anti-shock performance is classified as one of the most important design specifications. Traditionally, the product reliability against mechanical shock is confirmed by empirical method in the design-prototype-drop/impact test-redesign paradigm. The method is time-consuming and expensive process. It lacks scientific insight and quantitative evaluation. In this article, a systematic design evaluation of TFT-LCD module for mobile IT devices is presented with combinations of FEA and testing to support the optimal shock proof display design procedure.

• Journal of Korean Institute of Industrial Engineers
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• v.40 no.4
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• pp.366-374
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• 2014

This study assessed and analysed a result of a product design experiment through Product Data Analytics (PDA), to find reasons for failure of some projects in the experiment. PDA is a computer-based data analysis that uses Product Data Management (PDM) databases as its operational databases. The study examines 20 product design projects in the experiment, which are prepared to follow same product development process by using an identical PDM system. The design result in the PDM database is assessed and analysed by On-Line Analytical Processing (OLAP) and data mining tools in PDA. The assesment and analysis reveals the lateness in creation of 3D CAD models as the main reason of the failure.