• The Korean Journal of Franchise Management
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• v.11 no.3
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• pp.19-26
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• 2020

Purpose: The old axion to put the customers first (e.g., customers are king, customers are always right) has been taken for granted in the service sector. In addition, many companies in South Korea are providing customer-first education for employees at their contact points to strengthen their competitiveness. However, excessive increase in the psychological power of the customer can lead to a problem of abuse of power, called 'Gap-jil.' Despite these concerns, most companies hardly discard policies to give high priority to customers because of the assumption that it enhances customer satisfaction leading to organizational performance. However, in recent years, some franchise catering companies have posted warnings about the abuse of power by customers, and a movement to pursue a power-balancing between service providers and their customers is spreading. Research design, data, and methodology: This research is conducted to reconsider the principle of the customer-first perspective and to create a basis for arguments that can solve the problem of abuse of power, which is recognized as a serious social problem. In this research, we test and analyze the effect of customers' psychological power in the context of a restaurant on expectation for service and response to service failure. Result: The result of an experimental study shows that the effect of psychological power on customer satisfaction can be somewhat negative. Also, customers with high psychological power are more likely to have high service expectations. Especially high psychological power of customers causes a difference in the expectation level of human factors such as employee attitude, while the difference in expectations of non-human factors such as restaurant atmosphere was not statistically significant. In addition, when customers with high psychological power encounter service failure situation, they are more likely to feel disappointment and regret with a service provider. Meanwhile, the effect of psychological power on complaining behaviors are not significant. Conclusions: The findings of this research provide meaningful implications that the service providers should reconsider their existing corporate culture and management policies that put customers first. In addition, the result of this research is provided meaningful opportunities to review the management philosophy for the company's customers and the education philosophy for the employee education.

• Journal of Families and Better Life
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• v.29 no.6
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• pp.1-8
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• 2011

This study examined the influences of parental acceptance-rejection, father involvement, and parental power-prestige in childhood on adult psychological maladjustment. Participants were 168 women. Stepwise regression results showed that father and mother's rejection in childhood were association with adult psychological maladjustment. However, both father involvement and parental power-prestige in childhood had no effects on adult psychological maladjustment.

• The Journal of Economics, Marketing and Management
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• v.11 no.5
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• pp.69-80
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• 2023

Purpose: The purpose of this study is to identify factors that affect decision-making for e-commerce users and to present ecommerce companies with the company's strategic directions for consumer purchases. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between brand image, product liking, heuristic and purchase intention and the difference according to psychological power. For analysis a total of 212 valid questionnaires from e-commerce users were used. confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both brand image and product liking had a significant effect on purchase intention as well as heuristics. However, heuristics did not affect the purchase intention. It was found that the relationship between brand image, product liking, heuristic, and purchase intention differed depending on the psychological power. Conclusions: Companies should seek ways to increase the positive brand image and likability of products so that consumers can quickly purchase products. In the relationship between brand image and heuristic, the low-psychological group has more influence on heuristic, and in case of product liking, the high-psychological group has more influence on heuristic. In the relationship between brand image and product liking for purchase intention, both in the high psychological power group affect more influence on purchase intention. Since the process of purchasing products varies depending on the consumer psychological power tendency, it is necessary to identify the characteristics of consumers and establish strategies for purchasing promotion measures.

• The Journal of Economics, Marketing and Management
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• v.11 no.1
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• pp.45-52
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• 2023

Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.

• Korean Journal of Human Ecology
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• v.18 no.1
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• pp.65-74
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• 2009

The study was conducted by regression analysis based on a survey with the subjects of 107 daycare teachers working at 120 daycare facilities located in Gyeonggi-do, so as to investigate the influence of daycare teachers' 'job stress' and 'job satisfaction' on their 'psychological happiness'. The results are: first, there was significant difference in job stress(F(3,103)=2.85, p<.05), job satisfaction(F(3,103)=5.88, p<.05) and psychological happiness(F(3,103)=3.52, p<.05) accordant to the kind of work facilities among social demographic variables. In the correlation between 'job stress' and 'job satisfaction', there was negative correlation(r= .-56, p<.(01). Second, in the correlation between 'job stress' and 'psychological happiness', there was negative correlation(r= .-41, p<.001). Third, in the correlation between 'job satisfaction' and 'psychological happiness', there was positive correlation(r= .54, p<.001). In the relationship between 'job satisfaction' and 'job stress', job stress had influence on job satisfaction($R^2$= .43, F=79.42, p<.001). The explanatory power of it was 43%. In the relationship between 'job stress' and 'psychological happiness', 'job stress' had influence on 'psychological happiness'($R^2$= .41, F=21.46, p<.001). The explanatory power of it was 17%. In the relationship between 'job satisfaction' and 'psychological happiness', 'job satisfaction' had influence on 'psychological happiness'($R^2$= 59, F=5457, p<.001). The explanatory power of it was 34%.

• Korean Journal of Health Education and Promotion
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• v.21 no.4
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• pp.99-108
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• 2004

The purpose of this study was to examine the relationship between physical fitness, and physical and psychological stress of females. The subjects of this study were 139 adult women, without a specific medical illness. The stress level was evaluated by Derogetis's checklist-90-Revision symptom of physical and psychological stress (Cronbach's a=0.88, 0.87). The physical fitness factors in this study were cardiopulmonary endurance, muscle endurance, muscle strength, power, agility, and flexibility. To analyze the data to examine the relationship between the physical and psychological stress, and physical fitness, correlation analysis was applied. The findings of this study were as follows. First, among the physical fitness factors, cardiopulmonary endurance, along with muscle strength and power had significant relations with physical stress (p<.01). Second, among the physical fitness factors, cardiopulmonary endurance showed a significant relation with psychological stress (p<.05).

• Journal of the Korean Institute of Landscape Architecture
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• v.51 no.2
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• pp.131-142
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• 2023

Solar power facilities to reduce carbon emissions are continuously being installed in forests, farmland, city, and on water. However, research on visual preferences and the psychological impact on observers after installing solar power facilities is insufficient. Therefore, in this study, shooting was conducted according to the viewing distance of the near, middle, and distant views of Hapcheon Dam, Korea's largest floating photovoltaic power plant. The acquired images were edited using Photoshop to compare the presence or absence of floating photovoltaic power generation facilities. In addition, psychological changes and visual preferences were analyzed through an EEG test and questionnaire among 50 participants. The results are summarized, as follows. First, the installation of water photovoltaic power generation facilities has a passive impact on the subjects' psychological changes and visual preference. Second, the psychological changes due to the installation of water photovoltaic power generation facilities were judged to affect almost all research subjects, regardless of nationality, gender, or universisty major. Third, the visual preference for installing the water photovoltaic power generation facility is low, which can be interpreted as the water photovoltaic power generation facility negatively affecting the "friendliness" and "naturalness" of the landscape. In addition, this change in visual preference was found to differ depending on the gender and universiity major of the subjects. Fourth, the psychological change and visual preference of the floating photovoltaic power generation facility according to the viewing distance, found that the close range had a higher effect than the middle and distant ranges.

• Nuclear Engineering and Technology
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• v.49 no.5
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• pp.1090-1094
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• 2017

The determinants of the public's nuclear power acceptance have received considerable attention as decisive factors regarding nuclear power policy. However, the contingency of the relative importance of different determinants has been less explored. Building on the literature of psychological distance between the individual and the object, the present study demonstrates that the relative effects of different types of perceived risks regarding nuclear power generation differ across acceptance targets. Using a sample of Korea, our results show that, regarding national acceptance of nuclear power generation, perceived risk from nuclear power plants exerts a stronger negative effect than that from radioactive waste management; however, the latter exerts a stronger negative effect than the former on local acceptance of a nuclear power plant. This finding provides implications for efficient public communication strategy to raise nuclear power acceptance.

• The Korean Journal of Health Service Management
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• v.10 no.2
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• pp.49-58
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• 2016

Objectives : The purpose of this study was to find factors affecting the cost-reduction practice of clinical nurses. Methods : The Data were collected from Feb. 25, to Mar. 15, 2015.the Total subjects were 201 nurses working in secondary-care hospitals located in Busan Results : The Meaningful variables that explain the cost-reduction practice in clinical nurses were psychological ownership, religion, and marital status in that order. Total explanation power was 22.1.% and psychological ownership has most explanation power. Conclusions : Psychological ownership and economic consciousness need to improve to develop cost-reduction practices. Additionally, nurses with and low concern about finances need to receive financial-related education.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.154-157
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• 1998

This study investigated the psychological and physiological responses to the sound of car horns produced by different. manufacturers. Ten female college students listened to the sound of the horns while their EEG responses on 6 sites were being measured, and rated each hem on psychological scales. Their EEG and psychological responses were investigated as to whether the responses were related to the loudness, sharpness, tonality, and roughness of the horns. The results indicated that the subjects felt more 'dominated' as the loudness and sharpness increased, that the subjects felt more 'pleasant' as the sharpness increased, that the subjects felt more 'dominant' as the tonality increased, and that the subjects felt more 'aroused' as the roughness increased. The physiological results showed that the fast alpha wave in the occipital lobe decreased in the relative power as the loudness, sharpness, and tonality increased, and that the delta wave in the occipital lobe increased and the slow alpha wave in the frontal lobe decreased in the relative power as the roughness increased.