• Information Systems Review
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• v.18 no.2
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• pp.59-77
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• 2016

Although various recommendation techniques have been applied to the e-commerce market, few studies compare the intent to use these techniques from the customer's perspective. In this paper, we conduct a comparative analysis of customers' intention to use five recommendation techniques widely adapted by online shopping malls and focus on the differences in purchasing electronic goods and apparel products. The recommendation techniques are as follows: best-seller recommendation, merchandiser recommendation, content-based recommendation, collaborative filtering recommendation, and social recommendation. Additionally, we examine which factors influence customer intent to use the recommendation services. Data were collected through a survey administered to 220 e-commerce users with prior experience with recommendation services. Collected data were examined using analysis of variance and regression analysis. Results indicate statistically significant differences in customers' intention to use recommendation services according to the recommendation technique. In particular, the best-seller recommendation technique is preferred when purchasing electronic goods, whereas the content-based recommendation technique is preferred for apparel purchases. Factors such as personal characteristics and personality, purchasing tendency, as well as perception of the product or recommendation service affect a customer's intention to use a recommendation service. However, the influence of these factors varies depending on the recommendation technique. This study provides guidelines for companies to adopt appropriate recommendation techniques according to product categories and personal characteristics of customers.

• Journal of the Korean Institute of Plant Engineering
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• v.23 no.4
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• pp.57-64
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• 2018

User-based collaborative filtering is a method of recommending an item to a user based on the preference of the neighbor users who have similar purchasing history to the target user. User-based collaborative filtering is based on the fact that users are strongly influenced by the opinions of other users with similar interests. Item-based collaborative filtering is a method of recommending an item by comparing the similarity of the user's previously preferred items. In this study, we create a recommendation model using user-based collaborative filtering and item-based collaborative filtering with consumer's consumption data. Collaborative filtering is performed by using RFM (recency, frequency, and monetary) technique with purchasing data to recommend items with high purchase potential. We compared the performance of the recommendation system with the purchase amount and the performance when applying the RFM method. The performance of recommendation system using RFM technique is better.

• KIPS Transactions on Computer and Communication Systems
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• v.4 no.9
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• pp.289-296
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• 2015

The explosive growth of information has been difficult for users to get an appropriate information in time. The various ways of new services to solve problems has been provided. As customized service is being magnified, the personalized recommendation system has been important issue. Collaborative filtering system in the recommendation system is widely used, and it is the most successful process in the recommendation system. As the recommendation is based on customers' profile, there can be sparsity and cold-start problems. In this paper, we propose personalized movie recommendation system using collaborative filtering techniques and context-based techniques. The context-based technique is the recommendation method that considers user's environment in term of time, emotion and location, and it can reflect user's preferences depending on the various environments. In order to utilize the context-based technique, this paper uses the human emotion, and uses movie reviews which are effective way to identify subjective individual information. In this paper, this proposed method shows outperforming existing collaborative filtering methods.

• Journal of Information Management
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• v.33 no.1
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• pp.1-17
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• 2002

This study examined several recommendation techniques to construct an effective book recommender system in a library. Experiments revealed that a hybrid recommendation technique is more effective than either collaborative filtering or content-based filtering technique in recommending books to be borrowed in an academic library setting. The recommendation technique based on association rule turned out the lowest in performance.

• Korean Management Science Review
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• v.23 no.3
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• pp.183-194
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• 2006

In this paper, we propose a customer profiling technique based on customer behavior for personalized products recommendation in Internet shopping mall. The proposed technique defines customer profile model based on customer behavior Information such as click data, buying data, market basket data, and interest categories. We also implement CBCPT(customer behavior based customer profiling technique) and perform extensive experiments. The experimental results show that CBCPT has higher MAE, precision, recall, and F1 than the existing other customer profiling technique.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.11
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• pp.5856-5865
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• 2013

The demand for Mobile Web Services has increased to overcome the issue of Mobile Application's platform dependencies and device resource's limitations. The method to improve productivity of the development and operation of the Mobile Web Services is to provide a low-coupling between Mobile Webs. In this paper, we propose the Recommendation Technique of dynamic Mobile Web integration to reduce the coupling. The Mobile Web Recommendation Technique is proposed based on XPDL.

• Journal of the Korea Society of Computer and Information
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• v.19 no.5
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• pp.61-69
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• 2014

Collaborative filtering recommendation creates similar item subset or similar user subset based on user preference about items and predict user preference to particular item by using them. Thus, if preference matrix has low density, reliability of recommendation will be sharply decreased. To solve these problems we suggest Hybrid Preference Prediction Technique Using Weighting based Data Reliability. Preference prediction is carried out by creating similar item subset and similar user subset and predicting user preference by each subset and merging each predictive value by weighting point applying model condition. According to this technique, we can increase accuracy of user preference prediction and implement recommendation system which can provide highly reliable recommendation when density of preference matrix is low. Efficiency of this system is verified by Mean Absolute Error. Proposed technique shows average 21.7% improvement than Hao Ji's technique when preference matrix sparsity is more than 84% through experiment.

• The KIPS Transactions:PartD
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• v.15D no.3
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• pp.421-428
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• 2008

Collaborative filtering is a popular technique used for the recommendation system, but its performance, especially the accuracy of recommendation, depends on how to define the reference group. This paper proposes a new contents recommendation scheme based on collaborative filtering technique whose reference groups are created by consumer's affection and consumption type in order to improve the accuracy of recommendation. In this paper, joy, sadness, anger, happiness, and relax are considered as the consumer's affection. And, low-utility / low-pleasure, low-utility / high-pleasure, high-utility / low-pleasure, and high-utility / high-pleasure are considered as the consumer's shopping types. Experimental results show that the proposed scheme improves the accuracy of recommendation compared to the recommendation scheme considering neither consumer's affection nor consumption type.

• Journal of Korea Multimedia Society
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• v.23 no.1
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• pp.31-42
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• 2020

During the 4th Industrial Revolution, service platforms utilizing diverse contents are emerging, and research on recommended systems that can be customized to users to provide quality service is being conducted. hybrid recommendation systems that provide high accuracy recommendations are being researched in various domains, and various filtering techniques, machine learning, and deep learning are being applied to recommended systems. However, in a recommended service environment where data must be analyzed and processed real time, the accuracy of the recommendation is important, but the computational speed is also very important. Due to high level of model complexity, a hybrid recommendation system or a Deep Learning-based recommendation system takes a long time to calculate. In this paper, a Cascade-hybrid recommended algorithm is proposed that can reduce the computational time while maintaining the accuracy of the recommendation. The proposed algorithm was designed to reduce the complexity of the model and minimize the computational speed while processing sequentially, rather than using existing weights or using a hybrid recommendation technique handled in parallel. Therefore, through the algorithms in this paper, contents can be analyzed and recommended effectively and real time through services such as SNS environments or shared economy platforms.

• Korean Management Science Review
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• v.17 no.3
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• pp.19-30
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• 2000

Customization and personalization services are considered as a critical success factor to be a successful Internet store or web service provider. As a representative personalization technique, personalized recommendation techniques are studied and commercialized to suggest products or services to a customer of Internet storefronts based on demographics of the customer or based on an analysis of the past purchasing behavior of the customer. The underlining theories of recommendation techniques are statistics, data mining, artificial intelligence, and/or rule-based matching. In the rule-based approach for personalized recommendation, marketing rules for personalization are usually collected from marketing experts and are used to inference with customers data. however, it is difficult to extract marketing rules from marketing experts, and also difficult to validate and to maintain the constructed knowledge base. In this paper, we proposed a marketing rule extraction technique for personalized recommendation on Internet storefronts using market basket analysis technique, a well-known data mining technique. Using marketing basket analysis technique, marketing rules for cross sales are extracted, and are used to provide personalized advertisement selection when a customer visits in an Internet store. An experiment has been performed to evaluate the effectiveness of proposed approach comparing with preference scoring approach and random selection.