• Title/Summary/Keyword: Relationship characteristics

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The effects of perceived internet fashion shopping mall characteristics on positive shopping emotion and relationship quality (지각된 인터넷 패션 쇼핑몰 특성이 긍정적 쇼핑 감정과 관계의 질에 미치는 영향)

  • Kim, Sungeun;Chung, Myungsun
    • The Research Journal of the Costume Culture
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    • v.22 no.1
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    • pp.73-85
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    • 2014
  • The purpose of the study was to investigate whether customer perception on internet fashion shopping mall characteristics influences positive emotion on internet shopping and relationship formation. For data collection, a questionnaire was administrated from February 20th to March 3th in 2012 to 362 adults who have purchased the products from internet fashion shopping mall. The analysis explores the effect of internet shopping mall characteristics on positive shopping emotion and relationship quality. It also tests the mediation effect of positive shopping emotion for the influence of internet fashion shopping mall characteristics on relationship quality. The results are as follows. First, the perceived internet fashion shopping mall characteristics had positive effects on relationship quality. Second, the perceived internet fashion shopping mall characteristics had positively effects on positive shopping emotion. Third, the effect of positive shopping emotion had positive effects on relationship quality. Fourth, the effect of perceived internet fashion shopping mall characteristics on relationship quality, mediated by positive shopping emotion, was shown to be none.

A Study on the Long-Term Relationship Intention Process According to Consumer Characteristics (소비자 특성별 장기적 관계지향성 형성과정 연구)

  • Kim, Jie- Yurn
    • Journal of the Korean Society of Costume
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    • v.56 no.3 s.102
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    • pp.91-106
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    • 2006
  • The purpose of this study is to examine the differences of long-term relationship intention process according to consumer characteristics. Data for this research was collected from 540 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The results are as follows. First, relationship consumers having relationship with stores were different from customers having relationship with a brand in specific store in the long-term relationship intention process. Second, consumers having relationship for a long period and consumers having relationship for a short period showed differences in long-term relationship intention process. Third, strong relationship consumers and weak relationship consumers showed differences in long-term relationship intention process. Forth, involvement groups showed differences in long-term relationship intention process. These results imply that fashion retailers need set up the relationship strategy for subdivision groups along consumer characteristics.

A Study on the Effect of Physical Environment of Childroom on Children's Emotion (아동실의 물리적인 환경이 아동정서에 미치는 영향에 관한 연구)

  • 황연숙;이연숙
    • Journal of the Korean housing association
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    • v.14 no.5
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    • pp.95-104
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    • 2003
  • The purpose of this research is to find out environmental characteristics of elementary school children's room, and determine the relationship between children's room environment and their emotional characteristics. For the research, used were a developed measurement instrument for environmental characteristics of children's room as well as the emotion measurement instrument published by Korean Testing Co. and developed by Dr. Lee Jong-seung for elementary school children in their higher year grades. The results showed that environmental characteristics of children's room has relationship with children's emotional characteristics. The order of environmental characteristics had a direct and high relationship with children's emotional characteristics, while originality had indirect relationship with children's emotional characteristics through intervening variables. The human relationship of children's emotional characteristics was the most influenced by children's room environmental characteristics.

The Effect of Mobile Fashion Shopping Characteristics on Relationship Quality (모바일 패션 쇼핑 특성이 관계 품질에 미치는 영향)

  • Ahn, Soo-kyung;Ryou, Eunjeong
    • Journal of Fashion Business
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    • v.21 no.1
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    • pp.99-111
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    • 2017
  • This research analyzed the influence of mobile fashion shopping characteristics on customer loyalty through relationship quality. The data were collected subjects in their 20's-30's who had purchased fashion products using a mobile shopping channel. through an online survey using the self administered questionnaire. Exploratory and confirmative factor analysis were conducted to identify the dimensions of mobile fashion shopping characteristics and customer relationship variables. Mobile fashion shopping characteristics comprised four dimensions including tangibility, ubiquity, security and personalization. Customer relationship variables were identified as four dimensions such as satisfaction, trust commitment and loyalty. A structural equation modeling analysis was employed to examine the relationship between mobile fashion shopping characteristics, relationship quality and customer loyalty. Tangibility, ubiquity and security had a significantly positive impact on satisfaction and trust, but personalization had an influence on only satisfaction. Satisfaction had a significantly positive impact on commitment and loyalty. Trust had an influence on only commitment. In conclusion, relationship quality was found to be the appropriate model to explain the influence of mobile commerce characteristics on consumer' loyalty in mobile fashion shopping.

The Effect of SNS Prosumer Activity Characteristics and Relationship Quality on User Satisfaction and Loyalty Intention (SNS 프로슈머활동 특성과 관계품질이 이용자만족과 충성의도에 미치는 영향)

  • Kwon, Do-Hee;Cho, Chul-Ho
    • Journal of Korean Society for Quality Management
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    • v.47 no.1
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    • pp.125-138
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    • 2019
  • Purpose: The present research was designed to explore a causal relationship among SNS prosumer characteristics, relationship quality, user satisfaction, and loyalty intention, and we intended to explore mediating role of relationship quality in the causal relationship. Methods: As survey tool, questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 214 was analyzed using SEM analysis method. Results: All theoretical relationships, except the relationship between information provision and relational quality, proved to be significant. The relationship quality plays an important intermediary role in the research model. Conclusion: The characteristics of SNS prosumer activity can be summarized by interaction and informational provision. To increase user satisfaction and loyalty, it is necessary to support these characteristics and strengthen relationships with customers.

The relationship between job characteristics and job stress, and the moderating effect of social support (직무특성이 직무스트레스에 미치는 효과 및 사회적 지원의 조절효과)

  • Ahn, Kwan-Young
    • Proceedings of the Safety Management and Science Conference
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    • 2008.04a
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    • pp.221-230
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    • 2008
  • This paper reviewed the relationship between job characteristics and job stress responses(physiological response, psychological response, behavioral response), and the moderating effect of social support. Based on the responses from 187 employees in small & medium manufacturing industry, hierarchical regressional analysis showed that job characteristics factors have partly negative relationships with job stress response. But, job variety has positive relationship. Social support has partly moderating effect on the relationship between job characteristics and job stress.

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Attachment Experience in Childhood, Personality Characteristics, Parenting Stress, and Parenting Behavior among Mothers with Preschool Children (유아기 자녀를 둔 어머니의 아동기 애착경험, 성격특성, 자녀양육 스트레스와 양육행동)

  • Chyung, Yun-Joo
    • Journal of the Korean Home Economics Association
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    • v.46 no.3
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    • pp.73-85
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    • 2008
  • The purpose of this study was to examine: (1) relationships among mothers' attachment experience in childhood, mothers' personality characteristics, and parenting stress and parenting behavior; (2) whether mothers' personality characteristics mediate the relationship between mothers' attachment experience in childhood and parenting stress; and (3) whether mothers' personality characteristics mediate the relationship between mothers' attachment experience in childhood and parenting behavior. The subjects were 177 mothers with preschool children, and the data were collected with questionnaires. It was found that there are correlations among mothers' attachment experience in childhood, mothers' personality characteristics, parenting stress, and parenting behaviors(autonomy encouragement, and rejection). It was found that mothers' attachment experience in childhood predicts mothers' parenting stress, but the relationship is mediated by mothers' personality characteristics. It was also found that mothers' attachment experience in childhood predicts mothers' parenting behavior, but the relationship is mediated by mothers' personality characteristics.

Relationship between Airline's Distribution Services SNS Content and Customer Satisfaction

  • YOO, Eunji;PARK, Soyeon
    • Journal of Distribution Science
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    • v.18 no.8
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    • pp.5-14
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    • 2020
  • This study aims to examine the impact of characteristics of SNS content provided by airlines on customer satisfaction and to explore the effect of the personal characteristics of the customers which have a modulating effect on the relationship between content characteristics of SNS and customer satisfaction. The data were collected over a period of April 21. 2019. to July 21. 2019. for three months from the people who have experience using SNS provided by airlines. 225 samples were selected and used as final samples from a collection rate of 93.4 percent. Findings suggest that the characteristics of airline's SNS content which include a promotion, information, and communication showed a positive impact on customer satisfaction. The analysis of a modulating effect of individual characteristics on the relationship between the airline's SNS content characteristics showed that diversity pursuit propensity, innovation propensity, and information-seeking propensity control the relationship between characteristics of airline's SNS content which are publicity, information and customer satisfaction. And it was found that all three personal characteristics do not control the relationship between communication and customer satisfaction. Thus, airlines should use SNS more effectively to generate customer satisfaction and present marketing measures to help generate profits through consumer purchasing behavior. It is expected that the findings of this study will help airlines to utilize marketing implications for effective and practical marketing methods.

The Moderating Effects of Organizational Characteristics on the Relationship between Relational Characteristics and Performance in ASP Services (조직특성과 관계교환특성이 ASP 서비스 성과에 미치는 상호작용효과 분석)

  • Chung, Young-Soo;Jung, Chul-Ho
    • Journal of Information Technology Applications and Management
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    • v.13 no.4
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    • pp.13-39
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    • 2006
  • The primary purpose of this study is to examine the interaction effects of organizational characteristics as contextual variables on the relationship between relational exchange characteristics and ASP service performance. The effect of relational exchange characteristics on ASP service performance has been also investigated. For this purposes, we developed a research model based on the literature reviews of ASP services, relational exchange theory, and contingency theory. A total of 106 usable survey responses from companies using ASP services has been analyzed in the study. The findings indicate that (1) flexibility and partnership had a positive influence upon noneconomic profit, (2) information sharing had a positive influence upon economic profit, (3) organizational size and IS maturity had a partial moderating effect on the relationship between relational exchange characteristics and ASP service performance, and (4) the subgroup analysis, conducted to determine the exact nature of interaction effect, reveals that the relationship between relational exchange characteristics and noneconomic profit is significantly stronger with a high level of organizational size than with a low level, and that the relationship between relational exchange characteristics and economic profit is significantly stronger with a low level of IS maturity than with a high level.

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The Impact of Environmental Characteristics on Electronic Commerce Performance

  • Cho, Se-Hyung
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2005.11a
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    • pp.357-360
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    • 2005
  • Domestic enterprises are surveyed and analyzed to find the empirical relationship between environmental characteristics and electronic commerce(EC) performance. Dynamism, hostility and heterogeneity are selected as environmental characteristics. EC performance is articulated as EC utilization, EC satisfaction and EC usefulness. Empirical test presents that dynamism has a statistically significant relationship with EC performance except EC usefulness, but hostility and heterogeneity have no statistically significant relationship with EC performance. The impact of industry type on environmental characteristics and EC performance is also tested.

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