• Title/Summary/Keyword: Review

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The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence

  • Park, Jihye;Yi, Youjae;Kang, Dawon
    • Asia Marketing Journal
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    • v.21 no.2
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    • pp.1-19
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    • 2019
  • Prior studies on the effects of online consumer reviews have mainly focused on review valence, but little research has investigated how two-sided (both positive and negative) and one-sided (only positive) reviews influence consumers' response to online review. In addition, little attention has been paid to how sponsorship presence (firm-sponsored reviews vs. consumer-voluntary reviews) influences individuals' attitude toward online review. Unlike consumer-voluntary reviews without any monetary incentive, firm-sponsored reviews include messages about brands providing monetary compensation. This study examines whether review valence (two-sidedness vs. one-sidedness) influences attitude toward online review via its influence on review credibility. Further, this study examines whether sponsorship presence affects when review valence influences attitude toward review. Thus, this research investigates the effect of review valence on attitude toward review and the moderating role of sponsorship presence in the relationship between review valence and attitude toward review. The first experiment reveals that attitude toward review is more favorable when the review is two-sided (vs. one-sided). The second study demonstrates that differences between the two-sided and the one-sided review occur only for firm-sponsored reviews, not for consumer-voluntary reviews. The theoretical and practical implications are also discussed.

A Study on the Effect of Reviewer's Attributes on the Usefulness of Online Review (리뷰어의 속성이 온라인 리뷰 유용성에 미치는 영향에 관한 연구)

  • Yao, Zi Yan;Park, Young-Ki;Hong, Tae-Ho
    • The Journal of Information Systems
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    • v.29 no.2
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    • pp.173-195
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    • 2020
  • Purpose The purpose of this study is to verify the effect of reviewer's attributes on review usefulness while exploring the variables that can moderate the relationship between reviewer's attributes and review usefulness through empirical analysis. Design/methodology/approach To understand the impact of online reviewer profiles on review usefulness and how these impacts change, this study collected more than 30,000 online reviews of restaurants through TripAdvisor.com, that is a representative OTA shares tourism information. We analyze the moderating effects of four variables such as review length, review equivocality, review uncertainty, and review readability. Findings According to the empirical analysis result, this study reveals that the reviewer's profile attribute can significantly improve the review usefulness of the reviewer, and confirmed the moderating effect of the review's attribute(Review length, Equivocality, Uncertainty, Readability).

A Comparative Study on Awareness of Review Work of Medical Institutions and Review Institutions - Focusing on Insurance Claim Officers at General Hospitals and Review Officers at Health Insurance Review Agency - (의료기관과 심사기관의 심사업무인식도 비교연구 - 종합병원 청구직원과 건강보험심사평가원심사직원을 중심으로 -)

  • Lee, Soo-Yun;Ha, Ho-Wook;Sohn, Tae-Yong
    • Korea Journal of Hospital Management
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    • v.9 no.3
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    • pp.71-97
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    • 2004
  • This study conducted a comparative analysis of awareness level of review standards, continuing education, and awareness about the need for speciality and educational courses in order to improve quality of Korean health insurance review work and to present directions for policies of personnel development and continuing education to smoothly perform hospital's insurance claim work and Agency's review work. The analysis unit of the study is individuals, and survey was conducted among hospital's claim officers and Agency' review officers by distributing questionnaires. The major results of the study are as follows: First, it is found that hospital's claim officers and Agency's review officers have conflicting awareness about review standards; more Agency's review officers think that current review standards are universal and reasonable, while more hospital's claim officers believe that they need to be revised. Especially, hospital's claim officers replied that it is possible that review results can differ according to government's policies. Second, there is no significant difference between the two groups in the opinion that there are individual differences in awareness level of review standard. In particular, both groups share the opinion that review results can differ according to officer's interpretation of review standards. Third, Both review officer groups feel the need for further training and continuing education. Fourth, there is no difference between the two groups in the opinion that both groups members should be educated in review related educational institutions. However, while 81.5% of Agency's review officers the education should be offered at the Agency, only 45.2% of hospital's claim officers agreed to it. Fifth, both review personnel do not show any difference in awareness of needed experience to successfully perform review work; both groups replied that three to four years experience is necessary to smoothly perform claim work and review work. This study was tried in order to search for directions to improve Korean insurance review work in quality rather than to explore characteristics themselves of individual factors. In this sense, this study presupposed an intention that the educational subjects for further training and continuing education for the two groups should be the same in order to narrow the awareness gap between hospital's claim officers and Agency's review officers. Thus, this study suggests that it is desirable to offer beginner courses at junior colleges or in undergraduate courses and advanced courses in professional graduate school for six to twelve months. In that a comparison of awareness level of hospital's claim officers and Agency's review officers who are actually in practice should precede appropriate presentation of directions for the qualitative improvement of insurance review work in Korea, the significance of this study lies in comparatively analyzing the awareness level of hospital's claim officers and Agency's review officers and in presenting the establishment of future further training and continuing education.

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Analysis of Technical Review Entry Criteria and Application (기술검토회의 진입조건 분석 및 적용)

  • Jeong, Se Young;Lee, Hong Ki;Kim, Dong Won;Choi, Kwan Beom
    • Journal of the Korean Society of Systems Engineering
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    • v.5 no.2
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    • pp.27-34
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    • 2009
  • This paper analyze technical review entry criteria and review process based on system property, and review checklist to conform technical review is also showed. The execution of review is determined according to the preparation of review item and identification for risk element. Risk level should be mitigated before technical review by appropriate plan. This paper described the entering condition of technical review for developmental phase, and tailoring consideration for technical review condition. Described technical review entry criteria, review process, and tailoring consideration is applied to development of test equipment for ground ant-air missile system. Applied system specific technical review process, tailored entry condition for test equipment for ground ant-air missile system and review check list is showed and the effectiveness of described system specific technical review process is presented.

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Determinants of Online Review Adoption : Focusing on Online Review Quality and Consensus (온라인 리뷰 수용에 영향을 미치는 요인 : 온라인 리뷰 품질과 동의성을 중심으로)

  • Hur, Sung-Hey;Ryoo, Sung-Yul;Jeon, Soo-Hyun
    • Journal of Information Technology Applications and Management
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    • v.16 no.4
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    • pp.41-58
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    • 2009
  • This research investigated how people are influenced to adopt online review. We applied the Elaboration Likelihood Model (ELM) and the Technology Acceptance Model (TAM) to this study. Our research model highlights the assessment of online review usefulness as a mediator from online review quality to online review adoption. This research predicted online review consensus has a role to bulid up online reviw usefulness. This study also includes vividness and perceived similarity as determinants of online review quality. Survey data reflect user's perceptions of actual online review they read. Results support most of research hypotheses except hypothesis related to moderating effect of user involvement. This research offers a model for understanding online review user's acceptance. Additional theoretical and practical implications are also discussed in the paper.

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The critical review for root understanding of law philosophy ([법철학]의 근본이해를 위한 비평적 서평)

  • 이천효
    • Journal of Korean Library and Information Science Society
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    • v.23
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    • pp.471-503
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    • 1995
  • Originally [descriptive review] is widely used by general reader. In contrast with this, [critical review] is generally used by librarian and researcher. Like this, book review is divided into descriptive review and critical review. Besides, the present writer su n.0, pposes to make additions to [interpretative review]. In this study, the present writer tries to realize full-scale review concerning [The Root Problem of Law Philosophy/Kim, Pyong-Kyu] by critical review and interpretative review. Together, the contents on which the critical review of law philosophy is based on were investigated as follows: (1) The law and metaphor (2) The Oriental law and natural law (3) The golden rule in the Orient (4) The ideology and justice of Confucianism (5) The justice in Confucian thought (6) The essay on justice of the West and the Orient (7) The significance of the Oriental morality (8) The relation of morality, ceremony and law (9) The essay on conscience (10) The essay on conscience of the Orient and the West

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A Study of Online Reviews Affecting Non-Face-to-Face Shopping

  • LYU, Moon Sang
    • The Journal of Industrial Distribution & Business
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    • v.14 no.1
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    • pp.67-74
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    • 2023
  • Purpose: This study aims to investigate how the online review usefulness affect consumers' shopping behavior in non-face-to-face shopping, which is now very common format of shopping environment after COVID-19 pandemic. Factors influencing online reviews were determined as quantity of review, agreement of review and characteristic of review based on research by existing researchers. Research design, data, and methodology: Customers in their teens to 60s who had experience of checking online reviews and purchasing products were surveyed using a Google questionnaire form from January 15, 2022 to February 19, 2022. To verify the validity and reliability of the research model, confirmatory factor analysis and discriminant validity analysis were conducted. In addition, the causal relationship between factors was verified through path analysis. Results: As a result, quantity of review and agreement of review had a statistically significant effect on review usefulness. However, characteristic of review did not have a statistically significant influence on review usefulness. And review usefulness had a statistically significant effect on attitude and purchase intention. Conclusions: This study investigated the factors affecting usefulness of online reviews and empirically analyzed the effects of online reviews on consumer attitudes and purchase intentions providing practical and theoretical implications for corporate online review management.

Mission and Operation of Institutional Review Board (임상시험심사위원회의 임무와 운영)

  • Kim, Yong-Jin
    • Journal of Yeungnam Medical Science
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    • v.30 no.2
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    • pp.73-78
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    • 2013
  • An institutional review board (IRB) should independently safeguard the right, safety, and well-being of all clinical trial subjects. It should consist of members who are qualified and experienced to review and evaluate the science, medical aspects, and ethics of the proposed trial. They have to pursue continuing efforts to improve the standards of review. The levels of review include the full board review, expedited review, continuing review, or exempt from review, while the levels of decision-making include approval, conditional approval, deferred approval, and disapproval. Investigators must follow the approved protocols and regulations honestly, and it is the IRB's mission to audit clinical trial sites as well.

Review of the Retrospective Drug Utilization Review Program from Foreign Countries' Experience (외국의 후향적 DUR 제도 현황과 정책적 함의)

  • Kim, Dong-Sook;Kim, Su-Kyeong;Jang, Sun-Mee
    • YAKHAK HOEJI
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    • v.55 no.3
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    • pp.173-184
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    • 2011
  • The purpose of this study was to review foreign retrospective Drug Utilization Review(DUR), and so to suggest a development plan suitable for use with domestic situation. Literature review of foreign retrospective DUR program and domestic project such as DUR and prescribing analysis project were reviewed. To improve prescribing quality, developed countries such as US, Canada, UK, France, and Australia have implemented various forms of policy. Based on the review of foreign retrospective DUR program, we suggested to apply practical implementation of retrospective DUR program.

The Effect of Review Behavior on the Reviewer's Valence in Online Retailing

  • Oh, Yun-Kyung
    • Journal of Distribution Science
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    • v.15 no.10
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    • pp.41-50
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    • 2017
  • Purpose - Online product review has become a crucial part of the online retailer's market performance for a wide range of products. This research aims to investigate how an individual reviewer's review frequency and timing affect her/his average attitude toward products. Research design, data, and methodology - To conduct reviewer-level analysis, this study uses 42,172 posted online review messages generated by 6,941 identified reviewers for 59 movies released in the South Korea from July 2015 to December 2015. This study adopts Tobit model specification to take into account the censored nature and the selection bias arising from the nature of J-shaped distribution of movie rating. Results - Our estimation results support that the negative impact of review frequency and timing on valence. Furthermore, review timing has an inverted-U relationship with the user's average valence and enhance the negative effect of review frequency. Conclusions - This study contributes to the growing literature on the understanding how eWOM is generated at the individual consumer level. On the basis of the main empirical findings, this study provides insights into building a recommendation system in online retail store based on the consumer's review history data - frequency, timing, and valence.