• Journal of Korean Society for Quality Management
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• v.33 no.4
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• pp.55-74
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• 2005

This study tries to examine the competitive strategy of service quality in Korean financial market. the purpose of this study is to find out the strategic implication of Korean commercial banks throughout the service level of experienced customers and the services positioning map. Especially, taking the advantage of a customer's service perception and request attributes make the service positioning map The findings from this research are as follows; the characteristic of each customer is derived from income and investment. and the service positioning map is derived from the characteristic of each customer.

• The Journal of Information Systems
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• v.17 no.1
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• pp.131-153
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• 2008

So many location based service systems, including automobile navigation system logistic management, taxi fleet management, and so on, are being used everywhere. However, these are all outdoors. This paper provides a stepping stone for commercial indoor location based services by developing an integrated system of our indoor positioning and map viewer modules. For the indoor positioning, we propose WLAN (Wireless Local Area Network) based EKF (Extended Kalman Filter) which estimates user's current location and tracts user's trace in the sequence of time. Our map viewer renders a map recorded in an Autocad DXF file and provides functions of map manipulation such as zoom-in, zoom-out, and move. We integrate our indoor positioning and map viewer modules and discuss the experimental results of the integrated system.

• Journal of the Korea Society of Computer and Information
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• v.16 no.8
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• pp.147-155
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• 2011

Map rendering, positioning, database managements are key elements of location based services. Google map and GPS (Global Positioning System) have become a very popular solution for map rendering and positioning, respectively. They are very effective and yet free of charge. However, they cannot be used for an indoor location based service system. We cannot render a building drawing with Google map, we cannot determine a moving object's position when it is indoor. This paper introduces our web services of rendering drawings, indoor positioning, and multimedia contents up-loading and playing so that any programmers can use them in developing indoor location based service systems. In order to experimentally show the efficiency of our web services, we have built a location based contents displaying system for museum visitors with them.

• Journal of Korean Academy of Nursing Administration
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• v.5 no.2
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• pp.369-388
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• 1999

This study is a descriptive research to establish a positioning strategy of nursing service image, making a perception map on each hospital's nursing service image and ranking construct factors of nursing service image. The results in this study were as follows; 1. The rank of construct factors of nursing service image which were thought important by subjects was the first 'Kindness', the second 'Reliability', the third 'Professional Knowledge', the fourth 'Responsibility', and the fifth 'Advanced Nursing Skill'. 2. The perception map for nursing service image on each hospital showed a hierarchial structure and positioned the first B hospital, the second C hospital, the third D hospital, the fourth A hospital, and the fifth E hospital. The perception map for construct factors of nursing service image and hospitals showed the first dimension : 'Reliability', the second dimension : Kindness', the third dimension : 'Mission', 'Accuracy', 'Neat Appearance', and 'Ethical Aspect', and the fourth dimension : 'Client Advocate', 'Humanistic Consideration', 'Professional Knowledge', 'Responsibility', and 'Advanced Nursing Skill'. 3. The findings of subject's characteristics which affected degree of likeness on each hospital nursing service image to make a marketing strategy were as follows : In A hospital D hospital, and E hospital, the subject group whose hospital dates were under 1 week, education level was upper graduate university, and age was between 40's and 50's, were appeared to have low nursing service image on following construct factors : 'Kindness', 'Reliability', 'Responsibility', 'Mission', 'Neat Appearance', and 'Humanistic Consideration'. In B hospital and C hospital the subject group whose hospital dates were under 1 week or over 5 weeks, sex was woman, and age was 20' s or 40's, having a admission experience on subject hospitals, were appeared to have low nursing service image on following construct factors : 'Professional Knowledge', 'Advanced Nursing Skill', 'Ethical Aspect', and 'Humanistic Consideration'. As the based on above results, nursing managers can use positioning method to develope a marketing strategy for nursing service image.

• Journal of Korea Multimedia Society
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• v.12 no.2
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• pp.300-312
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• 2009

An indoor location-based service cannot be realized unless the indoor positioning problem is solved. However, the cost-effective indoor positioning systems are suffering from their inaccurateness. This paper proposes a map information-based correction method for the indoor positioning systems. Using our Kalman filter with map information-based appropriate parameter values, our method estimates the track of the moving object, then it performs the Frechet Distance-based map matching on the obtained track. After that it applies our real time correction method. In order to verify efficiency of our method, we also provide our test results.

• Information and Communications Magazine
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• v.10 no.11
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• pp.74-84
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• 1993

Hyundai Electronics Industries Corp has developed a navigation system which automatically computes the current position and displays it on the map using GPS(Global Positioning System). This system has such features as follow : searching of destination by means of digital mapping, locating of the present position on the map and detecting of guidance timing through signals from the artificial satellites and vehicle's sensors, and having a few of functions as TV & VTR monitoring, tracing the route, displaying service information which include hotels, restaurants, entertainments, et al. This paper describes the operations and construction of this navigation system.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.75-76
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• 2022

WPS is a system that finds the location of a current moving object through information of a wireless AP. The current location is determined by utilizing the outdoor and indoor AP signal strength characteristics. Even if the map is configured for the first service, the map information of the DB built by the variability of the AP signal cannot be 100% reliable in the case of outdoor. Therefore, various algorithms are needed to increase the accuracy of WPS. This paper proposes a system to increase positioning accuracy by applying various methods to determine the current position of a moving object.

• Journal of Satellite, Information and Communications
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• v.8 no.4
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• pp.64-69
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• 2013

Recently, users who are interested in the service at indoor spaces is increasing. An indoor positioning system can minimize a range of positioning error using a variety of wireless communication infrastructure. Also, the system improves an indoor positioning accuracy by combining a mobile communication network. However, flexible positioning technologies regardless of an environment are insufficient. Therefore, this is time for a systematic study on an indoor positioning system business model. This paper classify differences between an indoor positioning system technology and outdoor positioning system technology. And we research a construction and application of the indoor positioning system that is adapted a wireless communication system (Wi-Fi, Bluetooth, RFID, UWE, Fingerprint, etc.) in domestic and foreign. We present a successful model of indoor positioning system and the development for future systems.

• Journal of Fashion Business
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• v.6 no.4
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• pp.1-16
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• 2002

The purpose of this study is to investigate any differences in perception of fashion brand positioning between a manufacturer and a consumer. So this can provide theoretical suggestions for the development of brand positioning strategy for fashion brand. For this study, three brands, (MINE, TELEGRAPH, and MICHAA,) were selected by the criteria. The data were collected via a selfadministered questionnaire and analysed by the statistical method. The results of investigation were as follows: 1. The consumers had good attitudes in the order following: MINE, MICHAA, and TELEGRAPH in the factors1). In the case of purchasing the goods, the result of the research showed presented that the consumer had better attitudes than in the case of unpurchasing the goods. Contrary to our expectation, TELEGRAPH has the best attitude in personality, one of the factors. 2. In the image positioning map between the manufacturer and the consumer, the consumer had the same perception about the manufacturer. However, there is a gap on the degree of agreement for positioning map. In the case of purchasing the goods, the result of the research represents that the consumers are similar to the manufacturer in perception of the image positioning. 3. In the results of forming attitudes and recognizing brand by the consumer, there is a difference in brand positioning. The display and the shop appearance are very important means of attractions very to the consumers but salesmen‘s service or direct mail (DM) do not appeal to the consumer.

• Journal of Distribution Science
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• v.7 no.4
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• pp.15-26
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• 2009

The internet has dramatically changed a way of business management and competition in the business environment. Especially, it stimulated not only to evolve online floral distribution service but also to change a phase of competition among floral retail stores in industry. And that also led to keen competition among IT service providers as well. This study is to examine how floral retail stores have been evolved and competed with the radical situation of the floral distribution industry through IT service in the aspect of business and information technology. In addition, the Typhoon Positioning Strategy(TPS), a strategy for the IT service positioning, is introduced from IT service provider's perspective. For IT service providers to create high business value and continuous service providing, IT service should be positioned on the customers' "core business" and developed to the level of "solution." The Typhoon Positioning Strategy(TPS) is a strategy for the IT service positioning, indicating that IT service should be positioned according to a Business Process-Service model with the consideration of business development direction, IT service trend, and user's IT capability. That is, IT service providers should find out customers' "core business" area first to provide a right IT service to the company, and the IT service provided should meet to the level of business solution. The capability of the IT solution users is also an important factor to be considered for the advanced IT service. There are four principles of the Typhoon Positioning Strategy(TPS). Principle 1) IT service provided should be an IT solution Map suitable for customer business processes. Principle 2) IT service provided should be able to support customer core business. Principle 3) IT service provided should be a business solution. Principle. 4) IT service provided should be applied differently according to the level of customer's IT capability.