• Title/Summary/Keyword: Shop Attribute

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The Study on Goods Attributes and Brand Attitude by Fashion Brand (패션브랜드에 따른 상품속성과 브랜드 태도에 관한 연구)

  • Shin, Won-Hye;Yoo, Tai-Soon
    • Korean Journal of Human Ecology
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    • v.13 no.6
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    • pp.943-957
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    • 2004
  • The purpose of this study is to 1) understand the importance of brands, which are known as one of the key purchasing points to consumers today; 2) 10 clearly clarify the various attributes of goods well-known to consumers; 3) to research the effect of the goods attributes on brand attitude. We examined 465 consumers to understand a purchase or a shopping habit with national and non-brand. The study used SPSS 11.0 package for a data analysis. Then using varimax rotation, we employed a factor analysis to analyze the data and obtain Cronbach ${\alpha}$ value. For more specific data analysis, we conducted t-test, regression analysis, and x2 analysis. The results are as followings: 1. The goods attribute is classified into product attribute, shop attribute, and price attribute. The product attribute is divided into wearability, labeling of size and quality, aesthetic expression, brand expression-harmony, textile-suitability, manageability and product assortment. The shop attribute is into shop environment, shopping convenience, promotion, salesperson service, convenience of location, shop's reputation. The price attribute is into price reasonability, price value, price economy, and price information. 2. The product attribute is different, by national and non-brands, in wearability, labeling of size and quality, brand expression-harmony, textile-suitability, manageability. The shop attribute had a significant difference in environment of shop and its reputation, and the price attribute had one only in price economy. 3. The brand attitude was affected by wearability, aesthetic expression, shop environment, price value, and price information. 4. Also, there exists a difference by demographic variables(age, job, academic background, marriage, income level) in brand attitude. For example, national brands have its consumers with the following variables: higher education, higher income, professional job, over 20s, and married.

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Study on the differences in the beauty shop selection attributes between Koreans and Chinese Consumers (한국과 중국 소비자 간의 뷰티샵 선택 속성 차이 비교 연구)

  • Lee, Ju-Ran;Kim, Sang-Soo
    • Journal of the Korea Convergence Society
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    • v.11 no.12
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    • pp.275-282
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    • 2020
  • As interest in the high-potential Chinese beauty market is growing, understanding the disposition of Chinese consumers different from Korea is becoming more important for successful entry into the Chinese market. This study attempted to compare differences in beauty shop selection attributes between Korean and Chinese consumers. In order to achieve this research purpose, the beauty shop selection attribute was classified into five components: environmental attribute, structural attribute, external attribute, awareness, and service attribute. Survey responses were collected from 162 Chinese and 111 Koreans, respectively, and empirical analysis was conducted. Both Chinese and Koreans had significant relationships between environmental attribute, service attribute and satisfaction, but the relationship between the remaining attributes and satisfaction were not significant. In addition, significant differences exist between Chinese and Koreans in the relationship between environmental attribute, service attribute and satisfaction. The results of this study can help companies to establish and operate a higher quality beauty shop based on understanding the situation and characteristics of each country in the fierce competition in the beauty market.

The Difference of Goods Attribute, Brand Awareness by Fashion Brand Type (패션브랜드 유형에 따른 상품속성, 브랜드 인지의 차이)

  • Yoo, Tai-Soon;Shin, Won-Hye
    • Fashion & Textile Research Journal
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    • v.8 no.6
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    • pp.647-654
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    • 2006
  • The purpose of this study is to identify the differences among goods attribute and brand awareness on fashion brand type. we were intended to suggest characteristics of each consumer group by identifying the differences of consumers' purchasing activities. 672 of consumers by brand who frequently purchase casual brand were chosen for the analysis according to common brand classification of national brand, private brand and no brand. For the purpose of data analysis, we performed factorial analysis of measuring tools and credibility test. Concerning the differences of goods attribute, brand awareness by brand type, MANOVA, ANOVA was employed, complimented with Sheffe-test as a post hoc test in case of occurrence of any differences by group. The findings from the analysis are described in the following. Regarding goods attribute by fashion brand type, there existed a significant difference between brand types in all the sub factors of goods attribute such as product attribute, shop attribute, and price attribute. Especially, the difference of product attribute is much more significant in the areas of material suitableness, product assortment, aesthetic expression, size & quality, clothing maintenance, and clothing comfortableness. In case of shop attribute, there was a significant difference between groups in all the factors such as shop environment, convenience of shopping, sales promotion, service quality of sales clerk, location, and shop reputation. Concerning price attribute, we found a significant difference between groups in the factors of price value, price reasonableness, price information, and economical efficiency of price. As for the difference of brand awareness by brand type, among other factors, brand value had a difference between groups; that is, private brand was found to obtain the highest brand value awareness.

Effects of Coffee Shop Choice Attributes and Type of Coffee Shop on Customer Satisfaction : Using Fuzzy Set Qualitative Comparative Analysis(fsQCA) (커피전문점 선택 속성과 점포유형의 결합 관계가 만족도에 미치는 영향 : 퍼지셋 질적비교분석(fsQCA)을 중심으로)

  • Han, Young-Wi;Lee, Yong-Ki;Ahn, Sung-Man
    • The Korean Journal of Franchise Management
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    • v.8 no.1
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    • pp.31-41
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    • 2017
  • Purpose - As the domestic coffee market is rapidly growing and competition is intensifying, coffee shops need to establish a marketing strategy that grasps the needs and desires of consumers in order to secure a competitive advantage in terms of survival. From this point of view, this study suggests what choice attributes consumers consider when visiting coffee shops, and analyzes the effect of customer choice attributes on franchise and private coffee shops using fsQCA. Research design, data, and methodology - In the present study, we tried to understand the effect of the combination of choice attribute on satisfaction by the type of coffee shop based on the complex system theory, while studying the existing coffee shop choice attribute focuses on the causal relationship. FsQCA is a complementary analytical method between quantitative and qualitative research, and is a method for effectively analyzing the complex combination of causal variables. Result - The results of the study are as follows. First, cleanliness was found to be the most important factor in determining coffee quality, which is the most important factor affecting customer satisfaction. Second, customers who prefer franchise coffee shops seem to be most concerned about atmosphere, menu, cleanliness and price. On the other hand, customers who prefer private coffee shops consider image the most important. Conclusions - The implications of this study are as follows. Overall, coffee shops should manage cleanliness basically regardless of the type of store, but they should manage the choice attributes differently depending on the type of coffee shop. Franchise coffee shops will be able to increase the level of store satisfaction by systematically managing the store atmosphere, menu, cleanliness, and price according to the manual using the advantages of the franchise system. On the other hand, unlike the franchise coffee shops, private coffee shops can operate autonomous stores, so customers can use various marketing mixes to enhance their store image.

Development of a Knowledge-Based Job Shop Scheduler Applying the Attribute-Oriented Induction Method and Simulation (속성지향추론법과 시뮬레이션을 이용한 지식기반형 Job Shop 스케쥴러의 개발)

  • 한성식;신현표
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.21 no.48
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    • pp.213-222
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    • 1998
  • The objective of this study is to develop a knowledge-based scheduler applying simulation and knowledge base. This study utilizes a machine induction to build knowledge base which enables knowledge acquisition without domain expert. In this study, the best job dispatching rule for each order is selected according to the specifications of the order information. And these results are built to the fact base and knowledge base using the attribute-oriented induction method and simulation. When a new order enters in the developed system, the scheduler retrieves the knowledge base in order to find a matching record. If there is a matching record, the scheduling will be carried out by using the job dispatching rule saved in the knowledge base. Otherwise the best rule will be added to the knowledge base as a new record after scheduling to all the rules. When all these above steps finished the system will furnish a learning function.

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Effects of Coffee Shop Brand Attributes and Price Fairness on the Purchasing Behavior - Focus on the Case of Coffee Shop A - (커피전문점의 브랜드 속성과 가격공정성이 구매행동에 미치는 영향 - A 커피전문점을 대상으로 -)

  • Choi, Mi Sun;Jung, Ju Hee;Kim, Ye Young
    • Journal of the Korean Society of Food Culture
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    • v.32 no.6
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    • pp.549-557
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    • 2017
  • As many companies are performing brand management as a marketing strategy to establish long-term relationships with their customers, consumers decide the actual purchasing behavior by understanding the brand attributes of the relevant company based on an evaluation standard of the products. This paper provides the basic data for improving the competitiveness of the coffee shop market continuously, and analyzes the influential relationships between each variable by limiting the brand attributes of the coffee shop and the price fairness factor that would be expected to affect the consumers' purchasing behavior as the cause variables. The results showed that the-out of brand attribute factors of the coffee shop, the brand awareness and perceived quality had significant effects on the price fairness while the influence of the shop image on the price fairness was not verified. In addition, all the brand awareness, shop image, and perceived quality had significant effects on the purchasing behavior while the statistical significance between price fairness and purchasing behavior was verified. The rationality of the price presented by the coffee shop could be judged depending on the quality perceived by the consumers. Similarly, once consumers classified the propriety of price and then perceived that a suitable price had been set up regarding the quality and service provided by the coffee shop, it was highly possible for them to include it in their actual purchasing behavior, despite the higher price than other brands'. Further research on the psychological variables affecting the purchasing behavior by securing more diverse consumers to understand their purchasing behavior for a wide range of research subjects and the generalization of research results, will provide useful data for establishing marketing measures necessary to form strong relationships between consumers and brand in the currently-saturated coffee shop market.

Job sequencing decision in flow shop using revised Multi-Criteria Decision Making Method (수정된 다기준 의사결정을 이용한 흐름방식에서의 작업순서 결정)

  • 안춘수;강태건;정상윤;홍성일
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.20 no.44
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    • pp.135-151
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    • 1997
  • In this paper, we propose a simple and relatively efficient heuristic method to determine job sequencing in the flow-shop considering multiple criteria such as processing time, due date and cost. The proposed method is applicable to the flow- shop where the jobs are released simultaneously and their processing sequence is predetermined and not changed until the whole jobs are processed. To develop this method, we mixed and modified some well-known multi-attribute decision heuristics such as the simple linear weighting scheme, the lexicographic rule and the 'elimination by aspect' rule. Some computer simulations were conducted to test the efficiency of the proposed method and it has been compared with the SWPT (Shortest Working Processing Time) rule and EDD (Earliest Due Date) rule. The results show that our method is as effective as the traditional ones in terms of mean flow time, tardiness, makespan, cycle time, machine utilization, etc., and proved to be much simpler and more flexible to be used in real situations.

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The Effect of Service Quality on Customer Satisfaction & Loyalty in Retail Shop (소매업에서 서비스품질이 고객만족 및 고객애호도에 미치는 영향)

  • Baek, Jong-Hyun;Yoon, Young-Jin;Ji, Sung-Gu
    • Journal of Korean Society for Quality Management
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    • v.28 no.2
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    • pp.211-241
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    • 2000
  • Service quality is the most well known concept in service company. But, it is not dearly defined yet. This is due to the service property itself. Finding the appropriate rates is so hard working job. The purposes of this study are finding the raters on retail shop, identifying the relationships among the raters and clarifying the customer attribute. To attain the purposes, We developed the rates that are especially adopted to the retail shop. And empirically test the relationships among service quality, customer satisfaction and customer loyalty. Also, to clarify the intension and behavior of customer, we classify the types of customer loyalty and set the 4 type group. We revealed the gap between groups that have different properties.

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A study on the VMD(visual Merchandising) of Female Clothing store (여성 의류매장의 VMD(Visual Merchandising)에 관한 연구)

  • 신수연;김희수
    • The Research Journal of the Costume Culture
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    • v.10 no.6
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    • pp.617-632
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    • 2002
  • The purposes of this study are 1) to classify the consumer group according to clothing purchase store(department store, road shop, discount store, Dongdaemoon & Namdaemoon markets) 2) to analyze the differences between VMD attributes which each consumer group value. The attributes on the VMD are categorized as 5 areas 1) interior 2) show window 3) product display & display change cycle 4) color · light · music · small instrument 5) promotion(POP & salesperson). The data were collected from 238 females students and were analyzed by frequency, percent and X²-test. The results of this study are as fellows . 1) On the attribute of Interior, there were significant differences in terms of flow in a store, rest area, the cleanness of floor, show case, and the merchandise itself. 2) On the attribute of show window, there were significant differences in terms of interst of show window. 3) On the attribute of product display & display change cycle, there were significant differences in terms of display method, and display change cycle. 4) On the attribute of color · light · music · small instrument, there were significant differences in terms of interest of color coordination, luminosity and effect of light, and necessity of music & small instrument. 5) On the attribute of promotion(POP & salesperson), there were significant differences in terms of aid of POP.

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Consumer Satisfaction According to Consumer's Information search Elements (소비자 정보탐색 요소에 따른 소비자 만족)

  • 강미옥
    • Journal of the Korean Home Economics Association
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    • v.36 no.5
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    • pp.29-46
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    • 1998
  • This study investigates how the consumers utilize the elements of information search and how consumers are satisfied with them. For this study, drives who have bought their own cars in two years were chosen for subjects of investigation. And samples were interviewed with an organized questionaire from July 8 to July 27, 1996. 300 samples were used for the final analysis. The major results from this study are as follows. 1) In general information search, consumers get a great deal of information from a talk their friends, neighbors, or colleagues, and they obtain information from an experienced person or a professional. In using sources of information search, they made the best use of their experiences, which is the sources of internal information, and for the second, they used advertising and the explanation of a salesman. In using the contents of information search, they made the best use of information about the merits and demerits in each attribute. In using the method of information search, the mixed search 1 method was used the most, and the attribute search method was used. 2) The casual relationship between the general satisfaction for the products and the relative variable was investigated. An age, the time pressure, the information of the products had a direct and indirect influence on the general for the products. The perceived risk, the number of inquiring activity, a shop and the buying method had a direct influence on the general for the products. An indirect influence was showed in the general satisfaction for the products through the medium of inquiring activity, a shop, and buying method.

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