• 한국의류산업학회지
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• 제3권1호
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• pp.61-69
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• 2001

The purpose of this study was to analyze the purchasing behavior related factors of Small Store User in Yhasi street of Dong-Sung Ro, Daegu. Frequency, $X^2$-test MANOVA, ANOVA and Duncan multiple range test were used to analyze the sample. The results of this study were as follows: 1) The largest sample were as follows: un married female, college students of twenties, 101-200 thousand won for salaries. 2) The factors of purchasing behavior were classified into 8 factors, enjoy shopping, store image, unique goods, culture space, salesperson, low price, information seeking, value via price orientation. 3) There were significant differences found between attitude on information source, number of seeking store, music in shop, music sound, size, display, price, street, in their factors of purchasing behavior (unique goods, value via price, low price, store image, enjoy shopping) 4) There were significant differences found between demographic characteristics (personal sales, location, transportation) in their factors of purchasing behavior (salesperson, cultural space, store image).

• 건축사
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• 통권589호
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• pp.106-111
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• 2018

• 한국환경과학회지
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• 제24권4호
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• pp.555-559
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• 2015

Tourists travel demand can be divided into the watch the natural landscape, such as shopping, entertainment and other projects. Each travel demand with motivation for meet the requirements of appropriate tourism space environment in order to complete. In this paper, through questionnaire investigation and SD (Semantic Differential) method for the basic attributes of shopping tourists and spatial characteristics of commercial pedestrian street. And analyzes the basic attributes of shopping as the main demand of tourists characteristics and the spatial characteristics of the suitable shopping demand, to provide a scientific basis for the design of tourist shopping space.

• 한국화재소방학회논문지
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• 제4권1호
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• pp.13-19
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• 1990

Recently, the expansion of underground shopping street has a tendency to make a large maze in urban underground space. As the passers -by in underground streets have little information about these spaces, there can be a great danger at fire. From this point of view, this study aims at offering the basic data which needs to make a reasonable planning of escape facilities of underground shopping street. Therefore, safe performance evaluation program is developed for evaluating inhabitants' safety at each model. This program is composed of systematic equations which generalize each phenomenon at fire.

• 패션비즈니스
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• 제18권2호
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• pp.29-41
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• 2014

As the online shopping mall market faces severe competition, marketers have focused on visual factors that generate positive consumer responses in order to induce more consumers. Although product photos are crucial in the communication of product information as well as in the development of positive images of online shopping mall, there was little intention the effect of diverse types of product photo. In this study, three types of backgrounds (i.e., no background, indoor background, street background) are compared in order to explore whether consumer sensibility factors are different according to photo backgrounds. Moreover, it investigates the effect of sensibility toward photo backgrounds on consumer attitude. A total of 222 consumers participated in the experiments. As a result, six sensibility factors were generated from online model photos, including structure, upscale, uniqueness, interest, simpleness, and easiness factors. Among these factors, simpleness and structure showed the highest means; simpleness was the factor indicating the differences according to photo backgrounds. Sensibility factors affecting attitude toward online shopping malls were uniqueness in the case of no background, interest in the case of indoor background, and upscale in the case of street background photo.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2007년도 제38회 하계학술대회
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• pp.2072-2073
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• 2007

This paper describes the analysis of potential distribution and leakage current magnitude around the electrical fittings submerged in an underground shopping street. In the experiment, a couple of electrical utilities(outlet, fluorescent lamp) were submerged in a concrete water bath. The experimental results are expected to be utilized for the risk assessment and the safety countermeasure against the electric shock.

• 패션비즈니스
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• 제5권2호
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• pp.87-104
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• 2001

The purpose of this study is to understand the distributions of fashion market and it's characteristics by investigating the attributes and changes of three representative fashion markets i. e. Chungjang Street Market, Underground Shopping arcades, Department Stores in Kwangju Metropolitan city. This study might contribute to the construction of more attractive fashion markets and also to consumer convenience by providing information about fashion. The method of investigation is by direct market visiting and interview from 2000. 7. 11 until 7. 30. The result is as follows; 1. Chungjang Street: This is the most famous and fashionable area, situated mainly on Chungjang street and Hwangkum-dong. The various kind of designer's boutiques, national brands, wedding shops, multi-shops etc. take place. Teenagers and people in their early twenties are the main customers. This point should be born in mind in a strategy of marketing. 2. Underground Shopping arcades: This market is open to customers of all ages and to the passengers crossing the streets and the purposeful visitors, even in rainy or snow days. However it is hard for novices to find it. 3. Department Stores: There are three department stores which are very competitive with each other by granting not only spacious and comfortable shopping areas but also places for children and cultural activities. The strategy of exhibiting unique items unparalleled in it's quality, might be needed with providing a comfortable parking lot, high quality commodes, appropriate sales program and more effective sales managements.

• 패션비즈니스
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• 제23권3호
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• pp.101-114
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• 2019

This study aims to analyze the color characteristics of Japanese cultural product shops and differences in business categories by analyzing the colors of the Gion Shopping Street in Kyoto, Japan. Through the study, the traditional colors are reflected not only in the domestic cultural products but also the interior colors of shops. That way, visitors can be influenced naturally and gain indirect cultural experience to form a good image of Korea, which can help to improve sales of cultural products. The analysis was conducted through the colors of Munsell to determine the overall, dominant, assort, and accent colors based on categories of goods to identify the characteristics of the traditional Japanese cultural product shop. Among the 85 shops that were surveyed, YR and W frequently appeared as chromatic and neutral colors. Dominant was W, and assort was YR. B, P and Y also showed up. In color combination analysis, 35.3% was contrasted. For the hue, 32.9% was dark. Based on goods categories, confectionary shops used YR mainly, while souvenir and fashion accessory shops used W the most. Restaurants mostly had W as thedominant and YR for assorting. Cafes and art shops used Bk the most. The interior colors of cultural products shops should maintain the atmosphere of tradition and convey images of the products well. Based on this research, Korea also needs to actively reflect the interior designs of cultural product shops using traditional colors.

• 한국지역지리학회지
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• 제5권2호
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• pp.47-117
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• 1999

도시에 관심을 가지는 사람이면 누구나 "도시란 무엇인가?"라는 화두(話頭)가 떠오르게 편다. 그리고 끊임없이 생각을 확장시켜 갈 것이다. 그러나 대부분은 "도시란 무엇인가?"에 대한 대답이 아니라 도시적인 현상, 도시의 특징, 농촌과의 차이점으로 사고(思考)를 진행시켜 갈 것이다. 또한 화두(話頭)가 무엇인지 망각하면서 계속해서 도시를 연구하고 또 분석할 것이다. 이렇게 화두(話頭)와 사고(思考)의 방향이 서로 엇갈리게 되는 경우가 인간의 현상에 있어서는 그리 흔하지 않을 것이다. 도시란 오묘한 존재임에는 틀림이 없다. 도시의 내부구조를 파악하기 위해서, 그리고 그 구조에 영향을 비치는 어떤 공간적인 원리, 나아가서 법칙이 존재한다는 신념을 가지고 있는 것이 도시지리학도들이다. 우리가 관심을 가지는 것은 가시적인 현상이 아니라, 그 현상 뒤에 숨어서 그 현상을 존재하도록 하는 법칙일 것이다. 어떻게 그 법칙을 추구할 수 있을까? 어떻게 하면 진리를 찾을 수 있을까? 과연 찾을 수 있을까? 지리학에 있어서 '무엇이 어디에 있는가?'하는 것은 중요하지 않다. '왜, 어떻게 있느냐'가 중요하다. 그러나 어디에 무엇이 있는지도 모르는 채 '왜', '어떻게'에 대한 정확한 해답을 얻을 수 있을까 하는 의문이 생긴다. 우리는 누적(累積)된 연구 성과의 중요성을 등한시 해서는 안된다. 선배들의 연구 업적을 간과해서도 안될 것이며, 또한 무비판적으로 수용해서도 안될 것이다. 지리학도들은 미시적(微視的)인 공간에 적용되는 원리는 거시적(巨視的)인 공간에도 적용되며, 그 역(逆)도 성립한다는 사실을 인식하고 있다. 본 연구는 미시적인 지역에 대한 접근이다. 부산시 내부에 존재하고 있는 CBD를 비롯한 여러 계층의 중심지(상점가)에 대한 접근의 일환으로 이루어지고 있다. 최종적으로는 부산시 전체의 공간구조를 파악하기 위한 목적을 염두에 두고 지난 10여년간 단계적으로 행하여 온 연구의 한 부분의 성격을 지니고 있다. 부산역 상점가는 부산시 내부에서는 온천장 상점가와 더불어 오히려 특수 기능 상점가의 하나이다. 이곳에 대해서 본 논문에서는 기능별 패턴의 일부, 층별 규모별 패턴, comer의 패턴, 가로별 패턴을 분석하여 부산역 상점가에 대한 접근을 완성하였다.

• 한국의류학회지
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• 제19권6호
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• pp.895-910
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• 1995

Journal of the Korean Society of Clothing and Textiles Vol. 19, No. 6 (1995) p. 895~910 The purpose of study was to estimate the consistency between brand image and shopping bag image, and also to find out the important factors which constructed the brand image. This study was conducted by means of a questionnaire survey of female students of moi or universities in Seoul. Frequency, percentage, mean, factor analysis, 1-test, ANOVA, Fisher's LSD, Coster analysis, MDS are used for data analysis. The result are as follows: 1) Brand image was devised into three factors: personality/modernity, nobility and usability. 2) The rate of consistency of brand image and shopping bag image was high in the brands of Benetton, System, Cresson, Be-art, Tomboy, Guess, Esprit, Anacapri, Mercoledi, Youngwoo in descending order. 3) The most important factor which represent the brand image was the choice of color. 4) This study found that shopping bags can be advertising media because they think that shopping bags played an important role as a walking advertising media on the street.