• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.235-237
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• 2022

Video content is divided into long-form video content and short-form video content according to the length. Long form video content is created with a length of 15 minutes or longer, and all frames of the captured video are included without editing. Short-form video content can be edited to a shorter length from 1 minute to 15 minutes, and only some frames from the frames of the captured video. Due to the recent growth of the single-person broadcasting market, the demand for short-form video content to increase viewers is increasing. Therefore, there is a need for research on content editing technology for editing and generating short-form video content. This study studies the technology to create short-form videos of main scenes by capturing images, voices, and motions. Short-form videos of key scenes use a pre-trained highlight extraction model through machine learning. An automatic video editing system and method for automatically generating a highlight video is a core technology of short-form video content. Machine learning-based automatic video editing method and system research will contribute to competitive content activities by reducing the effort and cost and time invested by single creators for video editing

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.1
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• pp.200-216
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• 2021

This article considers short-form fashion videos as distinguished from fashion films, defines the concept, details the expressive characteristics of short-form fashion video, and reveals the method of producing it. For the methodology, a literature review was conducted to derive the concept and expression techniques. A case study was also performed to define the expressive characteristics. Five short-form fashion videos were also produced based on the results. The final results are as follows. First, short-form fashion video was defined as a fashion medium on the purpose of fashion communication within 60 seconds and classified by three digital image formats. Second, the result of analyzing the expression of the short-form fashion video shows the simplicity and reconstitution, characterization and remediation, borderless and expansion, and synesthesia trigger of the fashion image. Third, five short-form fashion videos were produced based on the theme of the digital garden. It shows that the short-form fashion video intensively expresses the content as a medium whose sensational expression is more prominent than the composition of the story by the short running time that reflects the taste of digital mainstream.

• The Journal of Economics, Marketing and Management
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• v.12 no.6
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• pp.27-39
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• 2024

Purpose: Short-form travel video plays a significant role in promoting the development of the global tourism industry and the recovery of tourism after prolonged health crises. However, only a limited number of studies have explored the specific influence of short-form video tourism content on individuals' travel behavioral intentions particularly from the perspectives of mental imagery formation and information processing fluency. This study bridges this gap by integrating the theory of mental imagery with processing fluency, applying these concepts to the domains of tourism and short-form video research. Research design, data and methodology: Data were gathered using a web-based survey method with Chinese short-form video users (N=390). Structural Equation Modelling (SEM), and Analysis of Variance (ANOVA) were employed to assess the research model and test the hypotheses. Results: This study examines the structural influence of comprehension fluency and imagery fluency, which act as both direct and indirect antecedents to mental imagery elaboration, ultimately shaping individuals' intentions to visit a destination. Conclusions: This study delves deeper into the role of processing fluency in mental imagery, addressing the gaps in existing research on the "processing fluency-mental imagery" framework. The findings provide both theoretical and practical insights into how individuals process short-form travel video and how this processing influences their intentions regarding travel behavior.

• The Korean Fashion and Textile Research Journal
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• v.25 no.6
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• pp.690-703
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• 2023

With the emergence of digitalization and environmental changes, such as those caused by COVID-19 and high-speed networks, online video platforms have changed how people communicate and created new marketing opportunities. The unique characteristics of mobile short-form videos are causing more people to consume and produce diverse content in the digital environment. The study focuses on two story types (product essential and relative information) to examine the effectiveness of short-form videos for fashion marketing. This study verified the influence of the common traits of short-form video content (informativeness, expertise, familiarity, and playfulness) on fun, e-WOM, and purchase intention and the mediation effect of fun using video samples categorized by story type. In this study, 300 Gen Z men and women responded to a survey after watching a 30-second short-form video sample. All the traits of short-form video content were found to have a positive effect on fun. Moreover, all the traits excluding playfulness had a positive effect on e-WOM and purchase intention as well. Fun had a positive effect on both e-WOM and purchase intention as well as a partial mediating effect. These findings are expected to provide insight and reference for planning short-form video marketing from the perspective of the fashion industry.

• International Journal of Computer Science & Network Security
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• v.23 no.3
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• pp.81-93
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• 2023

The popularity of short-form video platforms like TikTok has increased recently. Short-form videos are significantly shorter than traditional videos, and viewers regularly switch between different types of content to watch. Therefore, a successful prefetching strategy is essential for this novel type of video. This study provides a resource-effective prefetching technique for streaming short-form videos. The suggested solution dynamically adjusts the quantity of prefetched video data based on user viewing habits and network traffic conditions. The results of the experiments demonstrate that, in comparison to baseline approaches, our method may reduce data waste by 21% to 83%, start-up latency by 50% to 99%, and the total time of Re-buffering by 90% to 99%.

• The Korean Journal of Coaching Psychology
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• v.9 no.1
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• pp.1-36
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• 2025

This study examines the influence of meaning in life on short-form video addiction among university students, focusing on the mediating role of self-control and the moderating role of sensation seeking. Specifically, it investigates whether self-control mediates the relationship between meaning in life and overdependence on short-form video content, and whether sensation seeking moderates the relationship between self-control and short-form video overdependence. Additionally, the study explores the moderated mediation effect of sensation seeking within the pathways linking meaning in life, self-control, and short-form video overdependence. A survey was conducted with 271 university students in South Korea, and the data were analyzed using SPSS 28 and Process Macro 4.2. Results indicated that self-control significantly mediated the relationship between meaning in life and overdependence on short-form content. Furthermore, sensation seeking significantly moderated both the direct relationship between self-control and short-form overdependence, as well as the indirect pathway through self-control. Individuals with a strong sense of life meaning demonstrated higher levels of self-control, suggesting that meaning in life may function as a psychological resource that enhances resistance to the immediate reward mechanisms of short-form video content. However, a higher tendency toward sensation seeking weakened the negative association between self-control and short-form content overdependence. Sensation seeking attenuated the indirect effect of meaning in life on short-form overdependence via self-control, functioning as a moderator in the overall mediation model. Taken together, these findings suggest that strengthening meaning in life and enhancing self-control through educational and psychological interventions may be effective in preventing digital content overdependence among university students, thereby offering practical guidance for psychological interventions targeting short-form video overuse.

• International Journal of Contents
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• v.18 no.1
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• pp.27-39
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• 2022

Short videos are becoming more popular in mobile Internet age. Not only people's media consumption patterns have been changed by the rise of this new media form, but also it has posed challenges to public psychological well-being. For many netizens, their entertainment needs have been met by watching short videos. However, many side effects, such as addiction and anxiety, reduce users' subjective well-being instead of satisfying the entertainment motivation after watching short videos. Therefore, it has become a significant research problem in short videos to figure out how to get audiences to watch short videos on a regular basis while avoiding side effects like anxiety and addiction and improving audiences' subjective well-being. Based on the theory of Internet addiction, this study analyzed short video users using the 2×2×2 research method and explored the relationship between the length of use, addiction, anxiety, and subjective well-being of short video users. The results showed that short video users with different usage lengths showed significant differences in addiction, anxiety, subjective well-being, and online social support; innovative different short video users showed significant differences in addiction and anxiety, as well as a triadic relational interaction of short video users' anxiety under the interaction with self-efficacy and online social support. This study contributes to the advancement of internet addiction theory research and application, assisting short video users in avoiding addiction and anxiety, and improving the subjective well-being of short video users, thereby promoting the growth of the short video industry.

• The Research Journal of the Costume Culture
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• v.33 no.4
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• pp.524-541
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• 2025

The development of digital media has fundamentally transformed modes of visual expression and mechanisms of emotional communication, redefining the identity and performative function of fashion illustration, particularly within short-form content. This study thus aims to analyze the emotional performance strategies used in short-form video fashion illustration content and to interpret these strategies through an integrated framework combining performative image and emotional design theories. As a methodology, five actively operating English-language YouTube channels were selected, each recognized for producing fashion illustration content in short-form videos and holding a subscriber base of over 50,000. The study conducted a qualitative analysis of short-form videos from these channels, examining how they engage viewers emotionally across Norman's three levels: visceral, behavioral, and reflective. The results revealed that short-form video fashion illustration content employs multi-layered emotional strategies: immediate aesthetic stimulation through visceral visual impact, behavioral immersion via sharing of the drawing process, and reflective meaning-making through storytelling and socio-cultural messages. Notably, these strategies extend beyond the mere display of images, positioning the illustration as an active agent that performs and elicits sensory, emotional, and social engagement from audiences. The study concludes that the convergence of performative image theory and emotional design offers a comprehensive lens to decode how fashion illustration short-form videos function both as visual art and as performative acts. These findings contribute theoretical and practical insights for future digital fashion content creation and research in the visual arts, highlighting how emotional experiences are strategically constructed in contemporary digital media contexts.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.273-277
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• 2021

As society gradually enters a virtual, non-face-to-face society, the use of online content is increasing as well. In particular, as smartphones are thoroughly established in our daily life, the platforms of webtoons, mobile broadcasting, and education are shifting from personal computers to smartphones. Recently, the development of the Over-The-Top media service (OTT service) enabled streaming services of various media contents through the internet and activation of IPTV. Therefore, the rapid increase of popularity of short-form content is a natural phenomenon with smartphone platforms with fast, improvised, and endless communication. Lately, TikTok became the favored platform with prosumers, defined as people who are both producers and consumers. In this study, I studied the experiential response of YouTube and TikTok users as representative examples of a short-form content platform developed after the 2000s, the flourishing years of digital content with a length of 30 seconds.

• Cartoon and Animation Studies
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• s.38
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• pp.29-51
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• 2015

With the progress in high speed internet networks, mobile devices and social networking, the eco-system of the media has shifted from that where the flow of content was one-way from the producer to the consumer. A so-called 'prosumer' culture has taken root where the consumer himself produces media content. Along with these trends, various video-sharing platforms such as youtube has a method of allocating advertisement profit to the content producer, offering a win-win platform for content pro-sumers. This allows the channels to attract several tens of millions of subscribers and raise an annual income of over 10 billion Won, marking a revolutionary change in the content industry. This paper seeks to analyze video distribution channels and short-form media content that are showing continuous growth to identify new markets where animated content can make progress in an era of online video media platforms, as well as provide a future direction for small teams of creators of animated films to survive and thrive in this environment.