• Title/Summary/Keyword: Social Application

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A Comparative Study of the Usability differences in accordance with Information Architecture in the Social commerce app (소셜커머스 앱에서 정보구조(IA)의 차이에 따른 사용성 비교연구 -쿠팡, 티몬, 위메프 앱을 중심으로-)

  • Oh, Moonseok;Won, Jongwook;Lee, Boyong;Han, Gyuhoon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.3
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    • pp.113-124
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    • 2015
  • As the development of new media and smart phone, more and more people are using social commerce application to shop on-line. Comfort and easiness of the UX design of the application directly affect the social commerce user's searching and buying the merchandise. This study analyzes the effect of social commerce application, especially focusing on the lay-out of the GUI, on the consumer's interest and we suggest an attractive application design of the UX. The material of this study is the lay-out of the GUI of 3 major social commerce - Wemakeprice, Coupan and Ticket monster. We asked questions to the university students who are skillful smart phone users to select frequent on-line shoppers and performed in-depth interview with them to draw a conclusion. As a result of study, differences of main screen layout and information architecture of each social commerce applications has confirmed that indicates a significant difference in usability.

The Differences in Factors Influencing Portal News and News Site Application Usages on Smartphones: Focusing on Political Discussion Networks, News Media Use and News Genre Consumption

  • Lee, Hyunjoo;Ahn, Jungah
    • International Journal of Contents
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    • v.13 no.1
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    • pp.1-8
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    • 2017
  • The study aims to reveal the differences in the factors influencing portal news and news site application usages on smartphones in regard to political discussion networks, news use across multiple media platforms and news genre consumption. The results demonstrate that those factors affected both types of application usages in a different manner when controlling for demographics. The more participants conversed politics with homogeneous networks, the more they used portal news on smartphones. Conversely, the more political discussion with heterogeneous networks, the more they used news site application on smartphones. The more frequently Internet and mobile phone were employed for news source and the more soft news genre was consumed, the more the portal news application was used. However, the more frequently traditional and social media were employed for news source and the more hard news consumed, the more news site application was used. The findings imply that portal news application users may increase their likelihood of soft news consumption using Internet and mobile phones for political discussion with close social relations, while news site application users may increase their likelihood of hard news consumption using traditional and social media for political discussion with distant social relations.

Impacts of Small and Medium Enterprises' Recognition of Social Media on Their Behavioral Intention and Use Behavior (중소기업의 소셜미디어에 대한 인식이 활용의도 및 실제 활용에 미치는 영향 - 기업특성의 조절효과를 중심으로 -)

  • Lee, Jung Woo;Kim, Eun Hong
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.195-215
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    • 2015
  • Recently, as the number of smart-phone users has been rapidly increased, enterprise managers have a keen interest in business application of social media. Most previous studies have focused on perspective of the individual unit of analysis instead of enterprise level unit. The study is focused on the relationship between the enterprises' recognition and behavioral intention (and use) about social media application. The purpose of this study is to develop the model of small and medium enterprises' social media application, and to find the factors affecting their behavioral intention or use behavior. The moderating effects of four corporate characteristics on the relationship between the enterprises' recognition and behavioral intention are also examined. We surveyed 900 corporate staffs and received 203 responses. After questionnaires with unreliable responses had been excluded, 182 effective samples were used in the final analysis. The findings suggest that Performance Expectation, Social Influence, Facilitating Conditions significantly affect Behavioral Intention of social medea, and Behavioral Intention affects USE. Furthermore, some corporate characteristics have moderating effect on the relationship between recognition of social media and Behavioral Intention.

Analysis and Design on Mobile Application Based Social Dating Contents (모바일 앱 기반 소셜 데이팅 콘텐츠의 분석과 설계)

  • Lee, Hyo-Jung;Choi, Yoon-Ho;Lee, Byoung Yup;Lee, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.14 no.4
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    • pp.336-345
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    • 2014
  • Social dating contents that transformed from online dating service needs understanding about the market status, magnitude, business concept and related area, and its development process. Nowadays the field of dating service had expanded from off-line to on-line, and then started to be changed to social dating services with the development of the highest smart phone penetration rate. Therefore, we investigated about the market, business concept and its functions of social dating application, and then classified the typology of those social dating applications according to feature with utilization rate of user. We had described about its partial deficits and improvements on the social dating application through comparative analysis and business model analysis about successful case. As conclusions, we suggested future strategies of competition and directivity with an improving way about concrete plan for industry development of social dating application.

A study on physical activities by applying a social cognitive theory (사회인지이론을 적용한 신체활동에 관한 문헌고찰)

  • Han, Eun-Ok;Moon, In-Ok
    • The Journal of Korean Society for School & Community Health Education
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    • v.6
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    • pp.117-126
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    • 2005
  • This study attempted to extract a suggestive point to help the design of a program, which is used to promote physical activities, by applying a social cognitive theory based on literature review on the physical activity based on a social cognitive theory. This study considers 10 journal articles that used a social cognitive theory, physical activity, and exercise as the major variable using the EBSCOhost Academic Search Premier and Educator's Reference Desk (ERIC). The type of papers was analyzed using a certain criterion, which can be configured according to the number of each year's papers, characteristics of research subjects, application type of a social cognitive theory, and classification of the application of objects in a social cognitive theory. The characteristics of each year's papers presented no specific characteristics for each year's papers, but the study in 2004 especially presented a high level. The characteristics of research subjects presented four highest cases in the case of the college student, and there were zero cases for children. The application type of studies on physical activities using a social cognitive theory can be largely classified as three types. The results of the measurement using a sectional investigation for SCT objects were 2 cases, the application of SCT for promoting physical activities was 1 case, and the demonstration of evaluation for the effect of SCT objects presented 8 highest cases. Although the social cognitive theory in the characteristics of the classification of object applications can be classified as 10 objects, there were no cases that used 10 all objects, partial applications of the object were measured in 8 studies, and two cases presented no detailed considerations on the object. Most of studies used a part of the object where the application of self-efficacy were measured by 8 highest cases. In addition, there were no measurements on the situation, observation learning, answer and response, and self-management. The elements of attitude, cognitive activity, self-efficacy, and handicaps among the SCT object were commonly used, and studies that the self-efficacy largely affects on the promotion of physical activities presented the main current.

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Social Costs Estimation to Evaluate Urban Trip Activity - An application of student housing and social costs analysis for urban planning - (사회적 비용을 이용한 이동 행위 평가 모델 - 기숙사의 위치와 사회적 비용의 상관관계 분석을 통한 도시 계획으로의 활용방안 고찰 -)

  • Shin, Dongyoun;Song, Yu-Mi;Kim, Sung-Ah
    • Journal of KIBIM
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    • v.6 no.2
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    • pp.19-28
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    • 2016
  • Social costs analysis seeks to reveal the environmental effects of transportation policy. It delivers a sense of the effects of the public's daily travel and the costs that are or would be incurred from individual trips. Moreover, the accumulated total number of trips will uncover the effects of travel on society. This article shows the quantitative analysis of the economic outcomes of travel using social costs estimation methods. In order to support urban planning tasks, this research implemented analysis tool for social costs estimation by travel behavior. For a case study, a jave based application which can convert people's trip data into social costs is developed. the application used for simulating student-housing effects by estimating social costs changes. The analysis included the attributes, building scale and locational changes of the student housing as well as transforms of the students' trips.

Traffic Offloading Algorithm Using Social Context in MEC Environment (MEC 환경에서의 Social Context를 이용한 트래픽 오프로딩 알고리즘)

  • Cheon, Hye-Rim;Lee, Seung-Que;Kim, Jae-Hyun
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.42 no.2
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    • pp.514-522
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    • 2017
  • Traffic offloading is a promising solution to solve the explosive growth of mobile traffic. One of offloading schemes, in LIPA/SIPTO(Local IP Access and Selected IP Traffic Offload) offloading, we can offload mobile traffic that can satisfy QoS requirement for application. In addition, it is necessary for traffic offloading using social context due to large traffic from SNS. Thus, we propose the LIPA/SIPTO offloading algorithm using social context. We define the application selection probability using social context, the application popularity. Then, we find the optimal offloading weighting factor to maximize the QoS(Quality of Service) of small cell users in term of effective data rate. Finally, we determine the offloading ratio by this application selection probability and optimal offloading weighting factor. By performance analysis, the effective data rate achievement ratio of the proposed algorithm is similar with the conventional one although the total offloading ratio of the proposed algorithm is about 46 percent of the conventional one.

Utilities and Application of Action Research in Korean Social Welfare Research (사회복지학에서의 실행연구(Action research) 적용과 유용성)

  • Kim, Mi-Ok
    • Korean Journal of Social Welfare
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    • v.61 no.3
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    • pp.179-204
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    • 2009
  • This paper attempts to explain the effect and application of action research in Korean social welfare research and discusses utilities of action research in the broadening and deepening social welfare body of knowledge within Korea. First, this paper examines the concepts, characteristics, and relevant literatures of action research. Second, this paper attempts to explain the effect, meanings, and application of action research in Korean social welfare research with examples from study on development of user involvement manuals for the disabled residential facilities for the first time in Korea. Third, this paper discusses utilities of action research in broadening and deepening social welfare knowledge body in Korea. In discussing the utilities, this paper maintains that action research can be more properly utilized for research methods to decrease the gab of research and social work practice. Finally, this paper highlights that 'many ways of knowing' exist in social science and it should be considered more sincerely in the arena of Korean social welfare research in order to more solidly develop the knowledge body of social welfare and practice in Korea.

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