• Title/Summary/Keyword: Social benefit

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Effects of Store Density and Perceived Price Benefit of Sale on Perceived Crowding (점포 밀도와 세일의 가격혜택이 혼잡성 지각에 미치는 영향)

  • Park, Kyungae;Heo, Soonim
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.4
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    • pp.613-624
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    • 2015
  • This study examined: 1) the effect of store density on perceived crowding 2) the difference of perceived price benefit of sale by store density 3) the effect of perceived price benefit and store density on perceived crowding and 4) the effect of perceived crowding and price benefit on shopping behaviors. Store density and perceived crowding were categorized into social and spatial dimensions. Data were collected with 6 (high, medium, and low social and spatial densities) * 2 (sale and no-sale) between-subjects experimental designs. A total of 395 responses were analyzed. The results revealed that social density affected social crowding, but spatial density had no effect on perceived crowding. Price benefit of sale was not different by store density. The sale itself did not affect perceived crowding. Under the social density situation, perceived price benefit reduced spatial crowding and social crowding showed a positive effect on purchase behavior while spatial crowding had a negative effect. However, the most important effect on purchase behavior was price benefit. The study implies that social density (not spatial density) is important for consumer behavior and retail strategies.

The Effect of Appeal Type of Advertisement on Consumer's Prosocial Behavior: Focusing on the Moderating Effect of Social Exclusion (메시지 소구유형이 친사회적 행동에 미치는 영향: 사회적 배제의 조절효과를 중심으로)

  • PARK, Eun-Young
    • The Journal of Industrial Distribution & Business
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    • v.10 no.7
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    • pp.49-58
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    • 2019
  • Purpose - Previous studies on the influence of appeal types of advertising messages on pro-social behavior have shown inconsistent results. The purpose of this study is to examine whether the appeal type of advertising affects consumer's prosocial behavior. In particular, the authors investigated whether the social exclusion moderates the relationship between the appeal type of advertising and prosocial behavior. Research design, data and Methodology - To verify the hypothesis, two experimental study were conducted. The experimental study was 2(appeal type : self-benefit vs. other-benefit) by 2(social exclusion : being ignored vs. being rejected) between-subject design. Participants were randomly assigned to one of four conditions. The experiment was conducted using a computer. First, the participants was exposed to the advertising image used in the social campaign, and then responded to questions about social behavior. The participants completed the experiment after further responding to the item for manipulation check and demographic measure. The experiment took about 10 minutes in total. Results - In Study 1, a global warming campaign with participation intention variable, other-benefit ads rather than self-benefit ads drive consumers who feel socially rejected to be more willing and likely to participate, but consumers who feel socially ignored are more likely to participate the campaign in self-benefit ad than other-benefit ad. Study 2 replicates the findings, a child poverty relief campaign with an amount-to-donate variable: consumers who feel explicitly rejected allocate more dollars to the charity in response to other-benefit rather than self-benefit ads, but consumers who being ignored are willing to donate more money. Conclusion - This study has theoretical contribution in that it expands existing theories by explaining the existing inconsistent results of the message appeal influence on pro-social behavior through new control variables. In addition, the results have important managerial implications, suggesting marketers should tailor their marketing message to match the consumer situation.

Does Customer Relationship Management for VIP Customers Affect Repurchase and Positive WOM in Premium Hotels? (특급호텔 서비스를 이용하는 VIP 고객 관점에서의 CRM 관계편익에 관한 연구 : 일반 고객과의 비교를 중심으로)

  • Shim, Byung-Hui;Kim, Min-Cheol;Ko, Jae-Yong;Kim, Sang-Yong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.36 no.4
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    • pp.185-206
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    • 2011
  • "Does CRM benefit affect repurchase or WOM? What is difference between VIP customers and non-VIP customers on CRM benefit?" is the interesting issue on premium industry such as a hotel business. This study examines how social benefit, psychological benefits, economic benefits and customization benefits affect repurchase and positive WOM in premium hotel. Only three of the four benefits showed significant results in repurchase and positive WOM. Also interactions between customer type and benefits were different in repurchase and WOM. The results figure out that VIP customers depend on psychological benefits and customization benefits on repurchase, whereas VIP customers depend on only social benefit on WOM. This finding suggests that hotels need to develop VIP program and approach differently to increase the repurchase volume or positive WOM effect.

Fashion Luxury Products in Social Commerce -The Effects of Price Discount on Perceived Benefit and Purchase Intention- (소셜커머스의 패션명품 가격할인율이 혜택지각과 구매의도에 미치는 영향 -신뢰, 선호, 경험에 따른 차이-)

  • Kim, Seung-Hee;Park, Kyungae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.1
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    • pp.30-42
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    • 2015
  • This study examined: 1) the effects of fashion luxury product price discounts in social commerce on perceived benefit and purchase intention, and 2) differences in such effects by social commerce trust, brand and design preferences for luxury products as well as social commerce and online luxury product purchase experiences. Three discount rates representing high, mid, and low for a luxury product sold in social commerce were manipulated and tested on female consumers and 486 online responses were analyzed. The results revealed that the price discount affected perceived benefit but did not affect purchase intention. Benefits were highly perceived at high and mid discount rates compared to the low rate. Social commerce trust, brand preference, and design preference affected perceived benefit and purchase intention, but the interaction effect with price discount was observed only in the design preference to perceived benefit. The purchase experience of online luxury products also affected purchase intention. Implications from the results were also discussed.

The Cost-benefit Analysis of the Community Care Service Centers for the Elderly (재가노인복지사업의 비용편익 분석)

  • Won, Jong-Wook;Han, Hye-Kyung;Hwang, Sung-Chul;Kim, Jung-Hee
    • Korean Journal of Social Welfare
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    • v.43
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    • pp.270-298
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    • 2000
  • Government provides financial support to the 74 Home help service centers, 36 Day care service centers, and 18 Short stay service centers for the elderly. The number of service centers that receive financial support from the government is far less to meet the potential demand for the community care services. This paper applies cost-benefit analysis to evaluate the net social benefit of the services provided by the 3 types of the community care service centers sponsored by the government to justify the expansion of the government support. The benefit is calculated as community care services are provided privately in the market without financial support from the government. The potential market price is regarded as the benefit or value provided to the elderly. The price levels that potential users are willing to pay for these services are surveyed in the Census for the Elderly by the KIHASA, 1998. The market prices for the community services are generated by equating limited amount of service supply, as in number of users in one year in 3 types of community care service centers, and potential demand for the services. Market prices are multiplied to the number of users of 3 types of community centers to get the total benefit. Total operating cost of the community care service centers is regarded as cost. According to the cost-benefit analysis, Home-help service centers generated net social benefit of 137 billion Won, Day Care service centers generated 15 billion Won, and Short stay service centers generated 6 billion Won. Significant amount of net social benefit indicates that government should increase level of financial support to these service centers.

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Principles and Conceptual Framework for the Introduction of Korean Sickness Benefit (한국형 상병수당 도입을 위한 제도 설계의 원칙과 개념적 틀)

  • Kang, Hee-Chung
    • Health Policy and Management
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    • v.31 no.1
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    • pp.5-16
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    • 2021
  • Both access to healthcare services and income security in case of personal illness are being needed to achieve universal health coverage, which is enshrined in the human rights to health and social security and international standards on social protection. Income security acts on both the social determinants and the adverse consequences of ill health and thus would break the vicious disease-poverty cycle. The government is supposed to implement a demonstration project of sickness benefit in 2022 and to publicize its more specific blueprint for all workers. This study is to suggest basic principles and a framework to design a new sickness benefit for universal health coverage, which is based on reviews on previous studies, related issues, and institutional conditions. This is to provide a theoretical basis to promote further discussion and to support its decision-making.

The Effect of Relationship Benefit, Trust and Commitment on Relationship Continuity Intention Between Apparel Purchaser and Salesperson (의류상품 구매고객과 판매원간 관계효익과 신뢰 및 관계몰입이 관계지속의도에 미치는 영향)

  • Hong, Byung-Sook
    • Journal of the Korean Home Economics Association
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    • v.46 no.4
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    • pp.37-45
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    • 2008
  • The purpose of this study is to investigate how relationship benefit affect trust and commitment, and how trust and commitment affect relationship continuity intention between apparel purchaser and salesperson. For the research, it was surveyed to 230 females in their 20's, who lives in Seoul and Kyeonggi on Feb 10th to 15th in 2007. With SPSS 11.0 program, the data was analysed by frequency analysis, reliability analysis, factor analysis and multiple regression analysis. The results are as follows: First, regarding to the results of factor analysis on relationship benefit, trust and commitment, the relationship benefit factor was divided into the social, psychological and economic benefits. The trust factor was divided into the professional and considerable trust, and the commitment factor was divided into the emotional and calculative commitment. Second, as investigating how relationship benefit affect trust and commitment during purchasing apparel, social and psychological benefits affected professional trust. The psychological benefit only affected to considerable trust. Also social and psychological benefit were statically affected to emotional commitment, economic benefit and psychological benefit were affected to calculative commitment. Third, relationship continuity intention was affected to professional and considerable trust, and emotional commitment.

Factors that Influence the Sharing Intention of Vehicle and Sharing Behavior in China (중국에서의 자동차 공유의도 요인과 공유 행동에 관한 연구)

  • Zhang, Ji-Yun;Lee, Sang-Joon;Choi, Eun-Bok
    • Journal of Convergence for Information Technology
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    • v.7 no.4
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    • pp.195-203
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    • 2017
  • Sharing economy which is sharing and borrowing goods, space, and services as a social and economic activity based on the Internet and smart phones is a new research topic in convergence area. The most representative areas of shared economy are space sharing and vehicle sharing. This paper aims to explore the factors affecting sharing intention of vehicle. We have identified the independent variables which include economic benefit, social benefit, social influence, psychological benefit and perceived risk. We also have done how these variables affect on sharing intention. Unlike Korea, in China vehicle sharing is legally allowed and has a large scale economy. To prove the hypothesis, we performed questionnaire investigation in China and analyzed with SPSS program. The result of hypothesis is the followings: The economic benefit, psychological benefit, social influence and perceived risk are affects sharing intention, and social benefit is not affect sharing intention and sharing intention is affect sharing behavior.

The Effects of Social Norms and Perceived Benefits on Purchase Intention for the Fashion Products of Social Enterprises (사회적 규범과 지각된 혜택이 사회적 기업 패션제품 구매의도에 미치는 영향)

  • Seo, Min Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.699-710
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    • 2019
  • This study focuses on social norms and perceived benefits that are expected to lead to purchase fashion goods selling by social enterprises that can help guide the establishment of effective sales strategies for social enterprises. The relationships among two social norms (injunctive norms and descriptive norms), three perceived benefits (cause benefits, psychological benefits, and social image benefits), and purchase intention were investigated respectively. Data were collected via an online web survey and 11 hypotheses were statistically tested by using PLS-SEM analysis. Purchase intention toward the fashion products of social enterprises was influenced by four antecedent variables (injunctive and descriptive norms, cause and psychological benefits) excluding only social image benefits. However, descriptive norms only affected psychological benefits while injunctive norms only affected social image benefits. The findings suggest that the owners or marketers of social enterprises need to create a social atmosphere in which more consumers buy the fashion goods for social enterprises and emphasize consumers' psychological benefits that they feel mentally more comfortable by purchasing the fashion goods of social enterprises.

Study on Mutual Relation Between the User Benefit and the User's Characteristics in the Children's Library (어린이도서관의 이용자편익과 이용자특성간의 상호관계에 관한 연구)

  • Kang, Mi-Hee;Hong, Hyun-Jin
    • Journal of Korean Library and Information Science Society
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    • v.43 no.1
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    • pp.261-285
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    • 2012
  • The purpose of this study is to confirm that the user benefit criteria can be applied as the user benefit criteria of children's libraries by examining the theoretical validity of the user benefit criteria and furthermore, by clarifying and verifying the mutual relation between the user benefit criteria and the child development area. For such a purpose, this study collected data from 247 users of children's libraries in the country and collected data was analyzed using the structural equation modeling. The result of analysis is as follows. First, the relation between physical development and behavioral facilitation, emotional development and physiological maintenance, cognitive development and perceptual maintenance, and the development of social skills and social facilitation was appropriate. Second, usability, safety and diversity was valid as an index of behavioral facilitation, self-esteem, amenity and peacefulness was valid as an index of physiological maintenance, esthetic sense, dynamics and flexibility was valid as an index of perceptual maintenance, and leisure, communication and territoriality was valid as an index of social facilitation. Third, children who prefer physical development prefer the benefit of behavioral facilitation, children who prefer emotional development prefer the benefit of physiological maintenance, children who prefer cognitive development prefer the benefit of perceptual maintenance and children who prefer the development of social skills prefer the benefit of social facilitation.