• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.555-575
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• 2022

Recently, dating violence has emerged as a serious social problem, but there is not enough research on controlling behavior among the subtypes of dating violence. Thise study explored the relationship between psychological entitlement and controlling behavior, and the mediation effect of social dominance orientation and social comparison orientation. Furthermore, the study examined if the mediation effect of social dominance orientation between psychological entitlement and controlling behavior differed by gender. As a result, the higher the level of psychological entitlement, the stronger the level of social dominance orientation, social comparison orientation, and the controlling behavior. In addition, the stronger the level of social dominance orientation and social comparison orientation, the more frequently was the occurance of the controlling behavior committed. The level of social dominance orientation mediated the relationship between psychological entitlement and controlling behavior. The level of ability comparison orientation mediated the relationship between psychological entitlement and controlling behavior. The mediation effect of social dominance orientation between psychological entitlement and controlling behavior was moderated by gender. In other words, the mediation effect of social dominance orientation between psychological entitlement and controlling behavior was significant for the male, but not for the female. The limitations of the study and suggestions for further research were discussed.

• Industry Promotion Research
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• v.9 no.1
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• pp.1-11
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• 2024

This study sought to verify the impact of marketing capabilities on social performance through market orientation targeting social economy enterprises. Accordingly, the marketing capabilities of social economy enterprises were classified into price competitiveness and distribution competitiveness, and market orientation was divided into customer orientation, competitor orientation, and interdepartmental cooperation. In addition, in line with the characteristics of social economy enterprises, performance verification consisted of social performance. A survey was conducted with a total of 216 executives and employees of social economy enterprises to collect data and conduct empirical analysis. The results of the analysis showed that marketing capabilities had a significant impact on market orientation, and that market orientation had a significant impact on social performance. In addition, market orientation was found to have a mediating effect on marketing capabilities. The results of this study suggest that strengthening the marketing capabilities of social economy enterprises is an important factor in creating social performance. Social economy enterprises are expected to be able to increase their market orientation by strengthening their marketing capabilities and thereby create social value.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.355-366
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• 2014

The purpose of this study is to examine the factors influencing social performance of entrepreneurial orientation, market orientation, and CSR activities. This model tests various theoretical research hypotheses relating to social enterprise, entrepreneurial orientation, market orientation, and CSR activities. Entrepreneurial orientation have been classified as innovativeness, proactiveness, and risk-taking. And CSR activities have been classified as community responsibility and environmental responsibility. The proposed model is analyzed to target social entrepreneurs. Valid 115 questionnaires have been collected within three months of 2013. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, innovativeness and proactiveness positively influence market orientation. But risk-taking does not influence market orientation. Second, market orientation positively influence community responsibility and environmental responsibility. Finally, community responsibility and environmental responsibility positively influence social performance. The results of this study will provide various implications to improve social performance and entrepreneurial orientation, market orientation, and CSR activities.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.332-346
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• 2014

The study supports not only the implicative results and strategic implication to social media staff and managers, but also extended the marketing studies in Korean financial institutions. This paper examined the effect of market orientation on social media marketing performance in the Korean financial institituions. Narver and Slater's market orientation theory was employed for the structural equation model framework. Indirect and direct implication on the social media marketing performance were analyzed. This study conducted online survey social media marketing staff and managers in 230 Korean financial institutions such as banks, securities, asset management, credit card, insurance companies. 102 responses were collected and analyzed. The results revealed that financial institutions' customer orientation, competitor orientation and inter-functional coordination have a positive impact on marketing communications execution degree but not direct effect on social media marketing performance except competitor orientation. Although it does not appear to have a statistically significant association between market orientation two concepts such as customer orientation and inter-functional coordination, and social media marketing performance directly, the competitive orientation has statistically positive impact.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.9
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• pp.67-77
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• 2021

The importance of Entrepreneurship has been widely acknowledged by researchers and practitioners worldwide, however, the idea of Social Entrepreneurship is still considered to be an emerging area. Entrepreneurship is vital not only because of its economic impacts but also because it helps to address issues of poverty and welfare, where it can act as a catalyst for change. The importance of social entrepreneurship is that it serves to turn a profit and find success while helping others throughout the world. They know the power of social enterprise and are eager to serve the societal and economic benefits. This study aims to identify the level of orientation of youth towards social entrepreneurship in Pakistan. The study identifies the role of various factors that affect Social Entrepreneurial Orientation and is conducted following a quantitative research strategy and survey research design where data is collected from 302 individuals. Structural Equation Modelling was used to analyze the data and to test the hypotheses. The main finding of this research is that there is an increasing trend in the orientation towards social entrepreneurship. The exogenous variables namely Perceived Educational Support, Perceived Structural Support, and Perceived Relational Support were found to have positive and significant effects on the endogenous construct of Social Entrepreneurial Orientation.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.83-93
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• 2021

This study is to verify the components of social entrepreneurship, market orientation and the causal relationship by examining the impact of each factor on the performance of social enterprises. The survey was conducted on certified social enterprises and the sample of 142 copies was demonstrated with SPSS 22.0. The analysis of the impact on the economic and social performance of social enterprises is as follows. First, the social value orientation and risk sensitivity showed significant results indicating that the social enterprise had a significant impact in part on the economic performance. The social value orientation of the spirit of social entrepreneurs showed significant results on the social performance. Second, market orientation has been shown to have a significant positive influence on both the economic and social performance. This study empirically assessed the impact of Social Entrepreneurship and Market Orientation on the Social and Economic Performance the re-recognition of the importance of social enterprise requires. Next, more active research on market orientation is required in the future in order to strengthen the competitiveness of social enterprises.

• Human Ecology Research
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• v.57 no.2
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• pp.295-305
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• 2019

This study examined the effects of social comparison orientation and stress coping styles on job-seeking stress experienced by university students. The participants of this study were 324 junior and senior students (151 males and 173 females) from six universities located in Seoul who were preparing for employment. They were asked to respond to a written questionnaire to measure research variables for the Job-Seeking Stress Scale, the Social Comparison Orientation Scale, and the Ways of Coping Checklist. The data were analyzed by means of descriptive statistics and a hierarchical multiple regression. The major findings of this study were as follows. First, social comparison orientation had a positive effect on job-seeking stress of university students, revealing that students with a high level of social comparison orientation were more likely to experience job-seeking stress. Second, both emotion-alleviation coping style and wishful thinking coping style increased level of job-seeking stress. In addition, problem-focused coping style had a negative influence on job-seeking stress, whereas social support seeking coping style had no significant effect on it. The results suggested that it would be possible to reduce job-seeking stress of university students by changing either social comparison or stress coping style.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.2
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• pp.145-157
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• 2017

This study aimed to investigate the relationship between values orientation and fashion image orientation with a focus on the new senior generation. The study conducted data analysis by using the SPSS 17.0 program for the final 397 copies excluding incomplete questionnaires. The results of this study are as follows. First, values orientation was drawn as the four factors of social orientation, dependent orientation, family-like orientation, and individual orientation. The fashion image orientation was compartmentalized as three factors: urban image, individual image, and feminine image. Second, social orientation had a significant effect on feminine image as shown in Photo 1, while only individual orientation exerted a significant influence on individual image (Photo 2). Social orientation and family-like orientation respectively exercised a significant influence on individual image and feminine image, and feminine image (Photo 3). Third, the four groups did not show a significant difference in the relationship with the sub-elements of fashion image orientation. It appeared that all four groups were felt as a complex image in which modern, feminine, and individual images were mixed. Fourth, the four groups showed a significant difference in the unusual, elegant, refined, youthful, feminine, and modern images among the factors of fashion image orientation.

• Korean Journal of Social Welfare
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• v.61 no.1
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• pp.5-32
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• 2009

The purpose of this study is to examine the effects of organizational culture types (rational culture, developmental culture, group culture, and hierarchical culture) on Community-Centered Social Inclusion Orientation(COSI) among social service organizations for people with disabilities. More specifically, this study developed and empirically tested two theoretical models where each of organizational culture types were hypothesized to affect COSI either directly or indirectly through market orientation. For data collection, self-administered type questionnaires were mailed to 416 social service organizations for people with disabilities across the nation and 293 responded (response rate: 70.4%) from June 1 to September 22, 2006. For analysis, however, only 263 respondents were used, excluding Independent living centers due to their small size and short history. Structural Equation Modeling was employed for analysis and Full Information Maximum Likelihood was used for estimation. Findings indicated that market orientation had a significant effect on COSI. In addition, developmental culture and hierarchical culture were found to affect COSI directly while rational culture and group culture were found to affect COSI indirectly through market orientation. These findings imply that market orientation needs to be emphasized as a strategy in order to enhance social inclusion orientation for those organizations. Given that all the four types of organizational culture have direct or indirect impacts on COSI, those organizations are also advised to develop the four types of organizational culture harmoniously rather than one single type of organizational culture.

• Knowledge Management Research
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• v.17 no.4
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• pp.77-104
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• 2016

The effective management of R&D employees is critical for a small or medium sized firm's sustainable growth. R&D employees have professional skills and choose expertise-oriented or management-oriented careers in the process of organizational socialization. This study synthetically verifies the direct and indirect effects of R&D employees' social network and self-esteem on their career orientation by organizational commitment based on social network theory and social recognition theory. The research model has been analyzed through structural equation modeling using survey responses from 220 R&D employees at small- and medium-sized firms in Korea. The analysis results show that internal network activities have direct and indirect impacts on organizational commitment and career orientation, but external network activities do not have significant effects on self-esteem, organizational commitment, or career orientation. There is no consensus in prior studies on whether expert orientation and management orientation are distinct concepts. In this study, these two types of orientation are verified as distinct concepts. It is also found that R&D employees' internal network activities are significant factors for a company's growth. A company should implement an educational system of roles and duties using which individuals can pursue career progression. In addition, it is necessary to provide career development programs such as job rotation, mentoring, and career counseling.