• The Journal of Society for e-Business Studies
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• v.3 no.1
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• pp.95-115
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• 1998

The growth of the internet shopping mall has led to a critical mass of consumers and firms participating in a global online marketplace. This study is devoted to providing a conceptual framework for describing and analyzing the characteristics of internet shopping mall. We proposed a model which classifies internet shopping mall into four types, including (1) general intermediary (2) general direct-sales (3) specialized intermediary (4) specialized direct-sales. Our framework facilitates greater understanding of the internet shopping mall as commercial medium and allows examination of internet shopping mall in terms of the opportunities and challenges firms facing online business.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.2
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• pp.292-302
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• 2002

The purpose of this study was to research on Characteristic of Consumer and Clothing Purchase Orientations according to Internet Shopping Mall Type. The results were as follows; First, the clothing purchase orientations consisted of 5 dimension; product recondition, consumer service, shopping experience, risk of functional recognition, and of economical recognition. Second, the analysis of items of 5 dimension on clothing purchase orientations according to Internet shopping mall type produced as follows; 1. Product recognition - Variety of products appeared to be important elements and the average of specialized shopping mall was higher than that of general shopping mall. 2. Consumer service - Reliability of product information appeared to be more critical than others and the average of specialized shopping mall was bigger than that of others 3. Shopping experience - The item of convenience over time and space, the hard sell and over-service were found critical elements. Especially convenience over time of Mall of Malls, the convenience a far from hard sell element of department style shopping mall, and convenience over space of specialized mall were higher than that of others. 4. Risk element of functional recognition - No specific distinction appeared according to shopping mall type. 5. Risk element of economical recognition - Mending and additional cost arising from bad choice were found being critical element.

• Information Systems Review
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• v.8 no.1
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• pp.101-123
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• 2006

The main purpose of this study is to conceptualize and investigate the relationship between customer satisfaction and the linking variables of customer loyalty in internet shopping mall including general merchandise and specialized online mall. To achieve this objective, the study tries to validate the structural equation model and causal relationships among the model's elements involving customer satisfaction, customer trust, customer attitude, relationship involvement, and customer loyalty. The same research model was used in analysing general merchandise and specialized internet shopping mall to reveal and compare the casual path constructs. Empirical findings are as follows: First, all the hypothesis concerned with internet merchandise shopping mall were accepted but the direct effects between satisfaction $\Rightarrow$ loyalty and satisfaction $\Rightarrow$ attitude rejected in case of specialized internet shopping mall. Second, I found out that there were direct or indirect relationships between the mediating variables(satisfaction, attitude, involvement) and site trust and customer loyalty irrespective of internet shopping site patterns. In Particular, the direct effects of on customer loyalty showed the difference each other, but the indirect effects through satisfaction, attitude, or relationship involvement were all accepted. This means that the proper management concerned with indirect path is probably more important for the success of all kinds of internet shopping mall. The implications of this research may be summarized as follows. First, click and mortar companies should clearly understand and articulate the key requirements of shopping mall trust and satisfaction. Second, online companies are encouraged to establish linkage including trust, positive attitude, relationship involvement in order to foster customer loyalty. Third, companies are not only required to differentiate the internet marketing strategy adapting to the patterns of internet shopping mall but also to customize the interaction strategy in the formation process of customer loyalty.

• Journal of Korea Multimedia Society
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• v.12 no.12
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• pp.1809-1818
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• 2009

In order to correctly understand the Internet fashion shopping mall, which is expected to continuously grow up, and to strengthen marketing activities in cyber space, a more scientific and systematic research is necessary. Most of the early researches of the Internet fashion shopping mall were focused on technical parts so they studied the environmental and physical characteristics of the Internet fashion shopping mall, but recently, the Internet fashion shopping mall is activated and accordingly, the interest in Internet shopping users is going up. Under this circumstance, the research to understand the characteristics of Internet shopping consumers becomes necessary. Therefore, the research was conducted by a survey, focusing on college students who use Internet a lot. The survey covered the experience and the type of using the Internet fashion shopping mall, the extent of satisfaction, strengths, and weaknesses of the Internet fashion shopping mall, the use of a cyber fitting system, and the possibility of the development of the Internet fashion shopping mall having a cyber fitting system. As a result of the study, it was found that: most of the students used the Internet fashion shopping mall; they used a fashion-specialized mall most; they pointed out economy of time as the biggest strength of using the Internet fashion shopping mall; they thought the biggest weakness of the Internet fashion shopping mall is that they can not try on clothes so they can not check whether clothes go well with them or not; and regarding the intention to use a cyber fitting system if available and the possibility of the development of the Internet fashion shopping mall, they replied that they would use it and the malls with the system would be developed. Based on the results, this study proposes a cyber fitting system as an improvement of the Internet fashion shopping mall.

• Management & Information Systems Review
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• v.32 no.4
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• pp.155-187
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• 2013

This study is the one trying to examine the relationship between relationship benefit, customer satisfaction and customer loyalty perceived by the internet shopping mall customers. It will try to extend and apply the concept of relationship benefit mainly dealt with in the existing study to the online environment The specific purposes of study are presented as follows. First, this study will present five dimensions of relationship benefit levels as customization benefit, information benefit, psychological benefit, social benefit and economic benefit to clarify their relationship with customer satisfaction. Second, the relationship between customer satisfaction and loyalty will be examined. Third, a comparative analysis will be performed according to the type of internet shopping mall, in other words, between general shopping mall and specialized shopping mall. As a result, the remaining relationship benefit dimensions (customization benefit, psychological benefit, social benefit and economic benefit) except for information benefit among the five types of relationship benefit levels perceived by internet shopping mall customers have been shown as having significant positive effect on customer satisfaction. Finally, as a result of verifying the result on the difference between specialized shopping mall and general shopping mall, the difference between each group was shown as not being statistically significant. However, as a result of applying the study model by classifying into specialized shopping mall and general shopping mall, only the information benefit was shown as not having significant positive effect which is identical to the overall result.

• Korean Journal of Human Ecology
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• v.20 no.2
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• pp.391-400
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• 2011

Internet shopping malls for fashion products(e.g., apparel, cosmetics and accessory) may become a major player with a promising future because of its tremendous growth in e-commerce. In addition, the fashion market has been segmented by various types of shopping malls on the internet. For many types of internet shopping malls, literatures give us numerous types, such as general mall, specialty mall, open-market, mall-in-mall, department-mall, brand-mall, and a specialized category mall, etc. Although each mall specializes in different activities, a unified categorization with managerially meaningful implications has not been made. This paper aims to explore criteria of internet shopping malls based on previous research related to shopping mall types for fashion products. The results found that internet shopping malls for fashion products were classified based on physical space, openness of the mall, number of companies, method of profit, specialization of products, number of product categories, and brand products dealt with. Internet shopping mall for fashion products was classified into online malls versus online malls versus offline mall, open mall versus closed mall, single mall versus multi mall, retail-trade mall versus syndicated mall, general mall vs specialize mall, one-product category mall versus multi-product category mall, and brand mall versus non-brand mall. These findings could offer an important contribution in research and practice, and an insight into developing appropriate strategies for effective fashion shopping mall management related products.

• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.23-49
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• 2007

The purpose of this study is to investigate the relationships among customer satisfaction, trust, and loyalty and examine the differences and similarities between specialized and general merchandise internet shopping malls concerning the relationships of these key success factors. The structural model is tested with each of the sub-samples(i.e., specialized and general merchandise shopping customers taken separately) and the data from entire data samples(i.e., specialized and general merchandise shopping customers pooled together). The same research model was used in analysing general merchandise, specialized, and integrated internet shopping mall to reveal and compare the casual path constructs. In the analysis of path coefficients composed of separated taken sample, all research hypothesis is accepted and the model's goodness of fit also shows all high. In the basis of the previous empirical test, multiple sample method was used. Properties of the causal paths, including standardized path coefficients, the significance of difference, latent correlations and variance explained for satisfaction, trust and loyalty in the hypothesized model, have similarities in general. This means that the proper structural management concerned with customer satisfaction, trust and loyalty is very crucial for the success of all kinds of internet shopping malls. Following the model test, I conduct a test of integrated model's path coefficients. Statistical results show that all the hypothesis concerned with internet shopping malls were accepted like the separated sample test. Click and mortar companies should clearly understand and articulate the key requirements of shopping mall satisfaction, trust and loyalty and encourage to establish linkage and interactive relationship among the research variables. In addition, internet marketers are required to customize the interaction considering and adapting the patterns of internet shopping malls. Other interesting results concerning the strategies in internet shopping malls strategy are also presented.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.7
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• pp.1205-1219
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• 2010

This study analyzes the conditions and products of internet shopping malls that sell natural dyeing products. In this study, 98 natural dyeing internet shopping malls were selected. The results of this study are as follows. The locations of the internet shopping malls were Gyeonggi-do, Seoul, Jeollanam-do, Gyeongsangbuk-do, Gwang-ju (city), Daegu (city), Busan (city), Gyeongsangnam-do, and Jeju-do. The most frequent dyes of the natural dyeing products were loess, followed by charcoal, indigo, and persimmon. Indigo was most frequently used in Seoul, with loess and charcoal most frequent in Gyeonggi-do. Persimmon, indigo, loess, and charcoal were mainly used in Jeollanam-do, with persimmon and loess in the Gyeongsangbuk-do, and persimmon in Jeju-do. The highest ordered product categories were accessories, followed by adult clothing, interior decoration products, and bedding. The most frequent products were bedclothes, followed by scarves, female shirts, blouses, pillows, female jackets, and vests. Regarding the price of products, 150,000-200,000 won was the highest for the Saenghwal Hanbok, with 10,000-30,000 won for underwear, 30,000-60,000 won for accessories, and 100,000-150,000 won for bedding. Concerning product information, 58.2% of internet shopping malls offer the product size and almost half of them did not show the properties or directions for handling the product. Based on the research results, the problems of the conditions and products of natural dyeing internet shopping mall were derived. The results show that the natural dyes of internet shopping malls lacked regional symbolism, the products were not specialized, and product information was not fully offered to consumers. To solve these problems, the strategies for marketing the promotion of the natural dyeing internet shopping mall were, ‘Using natural dyes from local resources’, ‘Market oriented and specialized item design’, and ‘Offer right product information’.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.763-776
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• 2013

This study investigated the uncertainty, regret experience, and negative behavior intention of fashion consumers according to the types of internet shopping malls. The data was obtained from internet fashion consumers, and 394 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test, ANOVA, and regression analysis. As results, the uncertainty of internet fashion consumers was composed of two factors; information uncertainty and preference uncertainty. The regret experience was composed of function or service regret, suitability regret, and product regret. Also, the negative behavior intention was composed of purchase switching intention and purchase deferral intention. The information uncertainty of fashion consumers positively affected the negative behavior intention in all types of internet shopping malls (e.g., open market, integrated shopping mall, and fashion specialized shopping mall). In open market, the preference uncertainty negatively affected the purchase switching intention; however, the preference uncertainty positively affected the purchase deferral intention. In open market and fashion specialized shopping mall, the product regret of internet fashion consumers positively affected the negative behavior intention. In addition, there were partially significant differences in the factors of uncertainty, regret experience, and negative behavior intention by gender and marital status of demographic characteristics. The results of this study will provide useful information to the marketing strategies considering fashion consumer's negative emotion and behaviors according to the types of internet shopping malls.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.195-207
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• 2012

In South Korea, the growth of online shopping malls that are overtaking traditional offline distributors in sales requires the latter to concentrate on developing a variety of contents amidst the ever-changing and competitive market environment. First of all, attention should be paid to information on fashion item materials. This study examined the current status of online shopping malls with a focus on their three different types-specialized malls, general malls, and open markets-and investigated consumers' hedonic shopping motives and influence on fashion materials in terms of purchasing behavior. In doing so, this study surveyed men and women in their 20s-30s residing in Seoul or its surrounding cities and used a total of 255 questionnaires for statistical analysis. The statistical software program SPSS 15.0 was used to conduct frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The study results showed that in general and specialized shopping malls, consumers granted greater reliability and importance to fashion materials when their interest in shopping or attention to fashion items/brands was high and when they wanted rare items. In open markets, the more interest consumers had in shopping and the more sensitive they were to fashion information, the more dependent they were on prices; in other words, prices were found to have a greater influence on their purchase decisions than the quality of fashion materials. The findings of this study would be useful to marketers and distributors who are trying to develop their marketing strategies based on fashion material information, according to the different types of online shopping malls.