• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.241-246
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• 2020

In this paper, we propose a user matching app based on hybrid app and a utilization plan to promote sports tourism in line with the growing trend of sports industry scale. The proposed app categorizes sports facilities across the country into regional, sports, private and public sports facilities to support reservations and matching. The proposed app applied a matching system in which matching scores were given according to the preference of events, places, and users by user net matching algorithm. Users can enjoy sports as a team or individual through the suggestion app even if they do not have any clubs or friends to which they belong. It can be used to improve tourism content services and establish tourism industry policies by analyzing data generated while using a user matching system.

• Journal of Smart Tourism
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• 제3권1호
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• pp.9-21
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• 2023

This study investigated whether the Point of attachment (POA) theory can be used to measure the consumption intention on go and watch offline eSports games. The admiration for players, social interaction, and on-site consumption requirements for viewing offline eSports competitions are prioritized. In addition, eSports fans in various regions may have distinct consumption concepts and consumption patterns. Thus, this study surveyed China (n = 156) and South Korea (n = 127) eSports fans who subjectively perceive themselves to be fans of eSports player(s) and who have observed at least one offline eSports game. The results demonstrate that player attraction and socialization have positive and significant effects on offline consumption factors. There is no correlation between previous consumption behavior and satisfaction, but dining shows a significant positive effect on satisfaction. Moreover, there is a strong relationship between satisfaction and future attendance intention. In addition, effect of eSports fan attachment on future visit intentions are measured and there is no correlation between the two variables. The front end of the path in the new model's varied between Chinese and Korean supporters. Finally, theoretical and practical implications of this study are discussed.

• 한국엔터테인먼트산업학회논문지
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• 제15권7호
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• pp.17-32
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• 2021

본 연구는 지역 특화 스포츠관광 발굴을 위한 환경 분석으로 국내·외 스포츠관광 현황 분석과 해외 사례를 제시함으로써 춘천 지역의 스포츠관광 산업 발전을 위한 시사점을 제공하는데 목적을 두고 있다. 따라서 SWOT 분석과 2차 자료조사를 통해 시설과 프로그램, 그리고 마케팅 부분에 따른 발전방안의 시사점을 도출하였다. 스포츠관광은 스포츠 참여나 관람을 중심으로 지역의 관광과 융합되어 지역경제 활성화에 기여하기 때문에 해당 지역의 특성을 고려하여 차별화된 상품으로 구성해야 한다. 국내·외 스포츠관광에서 중심이 되는 것을 찾아보면 메가 스포츠이벤트나 지역 특화 레저스포츠를 관광 자원과 연계하여 상품화하는 것을 볼 수 있다. 국내에서도 지역 특화 스포츠관광 육성사업을 통해 매년 3~4개 지역을 발굴하여 지원하고 있다. 본 연구에서는 춘천 스포투어 프로그램의 성과에 대한 평가와 분석을 통해 발전방안을 제시하고자 한다. 시설 부분에서는 자연환경과 어우러지는 숙박시설의 구축과 송암스포츠타운 연계 프로그램 개발, 장비의 보강이 이뤄져야 한다. 프로그램 부분에서는 의암호를 활용한 카누와 카약의 물길 코스 개발, 프로그램 운영 전문인력 양성, 참여 대상별 수준, 계절별 특색을 고려한 프로그램 개발이 이뤄져야 한다. 마케팅 부분에서는 ICT 활용과 장소의 인지도 상승 노력, 합리적인 가격 정책을 통해 경쟁력을 갖춰야 한다. 이와 같은 보완과 노력으로 지역에 특화된 스포츠관광 상품으로 발전시킨다면 지역경제 활성화에 기여할 수 있을 것이다.

• 한국산학기술학회논문지
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• 제18권2호
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• pp.456-464
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• 2017

스포츠가 활성화되면서 관련 산업이 빠르게 성장하는 추세이다. 더불어 관광분야에서도 스포츠와 관광이 동시에 이루어지는 상품이 등장하고 있다. 이에 따라 스포츠 관람객은 경기가 열리는 지역으로 이동하여 스포츠 활동에 참여함은 물론 관광 행위도 겸하고 있다. 스포츠 관광과 관련된 분야는 스포츠 관람이외 스포츠 활동에 참여, 스포츠 스타와 만남, 스포츠 박물관을 방문 등이 포함된다. 이 연구에서는 스포츠 관람에 참여한 관람객이 방문지역에서 이루어지고 있는 관광행동과 어떠한 관계가 있는가를 밝히기 위해서 시도되었다. 연구결과 스포츠 관람요인과 스포츠 팀 연상이 관광행동에 영향을 미치는 것으로 조사되었으나 그 영향은 제한적이었다. 그 원인은 무엇보다도 아직까지 스포츠 팀에서 스포츠 관람객의 욕구를 충분히 반영하지 못하고 있기 때문이다. 앞으로 이와 같은 문제점을 극복하고 스포츠 관광을 활성화하기 위해서 첫째, 스포츠 구단이 팀의 승리에 관심을 갖는 것 뿐 아니라 경기장 시설 혹은 스타선수 등과 관련된 마케팅 요인을 개발해야 한다. 둘째 스포츠와 지역관광을 묶는 연계프로그램의 개발해야 한다. 특히 방문지역의 숙박, 쇼핑, 유흥과 오락 등이 결합된 상품을 개발에 힘써야 한다. 스포츠 관람만을 위해 방문한 관람객일지라도 스포츠 스타를 만날 수 있거나 스포츠 관련시설이 전시해 있다면 다양한 스포츠 관광산업이 발전할 것으로 기대된다.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.355-360
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• 2022

The Yellow River, one of the longest rivers in the world and the second longest river in the north of China, enjoys the reputation of "Mother River". In recent years, more and more researches have pointed to the traditional culture of the Yellow River Basin. The traditional sports of the Yellow River basin belong to the ancient culture of the Yellow River basin. We assume the responsibility in protection and inheritance. This paper from the coupling of tourism and traditional sports to unfold the study by using the methods of literature and data, logical analysis, expert interview methods and so on: 1. The development of tourism leads to the development of Chinese traditional sports. 2. Tourism can make traditional sports get around and promote them as a kind of culture. 3. Let more people know, understand and learn traditional sports culture in a comfortable way, so as to pave the way for the inheritance of traditional sports. The research results of this paper can provide theoretical basis for more research on the development and inheritance of traditional culture in the Yellow River Basin.

• Journal of Smart Tourism
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• 제3권4호
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• pp.33-41
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• 2023

This study examines the factors influencing e-sports product consumption among Chinese e-sports game players. We focus on the popular game "King of Glory" and use surveys to collect player data. Our findings show that e-sports product characteristics significantly impact consumption experiences, while incentive factors also influence consumption willingness. External factors have minimal impact. Additionally, souvenir products and festival events are key in driving e-sports consumption. This research explores the consumption willingness of Chinese e-sports players, the world's largest consumer market. Understanding their needs can help companies develop targeted marketing strategies, unlocking the commercial potential of e-sports and promoting industry growth.

• Journal of Sport and Applied Science
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• 제4권1호
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• pp.17-30
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• 2020

Moving sport tourism refers to travel that combines sport activity and tours to a particular destination. Although moving sport tourism is one of the fastest growing segments of the sport tourism industry, it is still lack of related-knowledge and academic studies. Hence, this study is conducted to explore the characteristics of moving sport tourism and to provide implications for sport tourism industry and future research. For this, ten participants who regularly participated in bicycle tours for the last 10 years were recruited for this study. The sample consisted of 9 males and 1 female. The average age of the participants was 44.6 years of which all but 2 had a full-time job. The average period of participating in bicycle tour was 7.9 years. For analysing data, content analysis approach was used. Interviews were tape recoded and data were multiple reviewed to identify the similar themes and to categorize them into conceptual constructs. Results suggest two requirements of moving sport tourism(moving and concurrent), three characteristics of moving sport tourism(self-directed, exploring, non-linear, purposive-riding, partial competitive, cultural touring) and two categories of moving sport tourism(full moving sport tourism and partial moving sport tourism). Implications for sport tourism industry and future studies were discussed.

• Journal of Sport and Applied Science
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• 제2권1호
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• pp.25-38
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• 2018

One of the largest and fastest growing segments of the tourism industry, sport tourism refers to travel to play sports, watch sports, or to visit a sport attraction including both competitive and non-competitive activities. In this respect, cycling can be considered as not only a form of physical exercise but also a form of tourism in which cycling is a usual tourism-related activity, heading to a particular destination. The purpose of this study is to examine how demographical differences of cycle tourists are related to the quality of their life. An online survey was conducted and data was analyzed using frequency, reliability, and one - way ANOVA using SPSS 22.0. First, we found that there was no significant difference on the quality of physical life based on demographical characteristics. Second, the analysis of the relationship between demographical characteristics and the quality of mental life showed that income level affects their quality of mental life. Third, the analysis of the relationship between socio demographic characteristics and the quality of social life showed that marital status affects the quality of social life. Fourth, no statistically significant difference was found between the demographical characteristics and the quality of environmental life. Further implications were discussed.

• 통합자연과학논문집
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• 제14권3호
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• pp.130-138
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• 2021

The outbreak of COVID-19 has had a huge impact on human life. The World Bank group (WBG) has stated that 2020 is the worst year since World War II for economic growth. An epidemic of an infectious disease such as COVID-19 is classified as a "social disaster" by law. The social disaster caused by COVID-19 puts certain industries, occupations and vulnerable groups at risk of exclusion and isolation. This paper intends to examine the fluctuations in the consumer price index in the cultural, sports and tourism sector before and after the onset of COVID-19. In addition, it predicts the consumer price index by sector until December 2021 and reveals its implications.

• International Journal of Contents
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• 제16권2호
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• pp.92-101
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• 2020

Industrial integration is the innovative embodiment of regional economic theory. The promotion of industrial integration is conducive to improving the scale effect and spillover effect of the industry. Also, it has the power to radiate, drive, and lead the innovation and development of the whole industrial cluster. The purpose of this paper was to identify the most suitable development pattern of the ice-snow sports tourism industry in Zhangjiakou, one of the host cities of the 2022 Winter Olympics. This study combs the characteristics of the development of the ice-snow sports industry, and analyzes the current situation of the industry in Zhangjiakou based on the SWOT-AHP method. This paper argues that the integrated industry is the most suitable development pattern for the promotion of the ice-snow culture industry in Zhangjiakou. The following content will present effective countermeasures to accelerate the development of the ice-snow culture industry integration in Zhangjiakou from three aspects: industrial resource integration, industrial chain layout, and scientific and technological innovation. The IT live simulation technique facilitates identifying some vital elements during the data collection.