• 디지털융복합연구
• /
• 제16권6호
• /
• pp.449-462
• /
• 2018

이 연구는 스포츠산업 분야 인재인 스포츠마케터 양성을 위한 역량기반 융합형 교육과정을 개발하는데 있다. 이를 위해 문헌조사, 심층인터뷰 및 직무분석을 실시하여 스포츠마케터가 되기 위한 필요 역량을 도출하고 역량 프로파일을 작성한 다음 전문가 검증을 거쳐 역량모델을 개발하였다. 스포츠마케터 역량모델은 경력유형별로 스포츠마케팅/PR과 스포츠이벤트로 구분하였으며 공통기본역량은 스포츠마인드 등 6개, 전문역량은 스포츠스폰서십 등 12개로 나타났다. 역량모델을 기반으로 개발된 스포츠마케터 교육과정은 스포츠산업의 이해, 스포츠마케팅커뮤니케이션, 스포츠관련 법률, 스포츠시설의 이해, 스포츠시설의 경영, 스포츠스폰서십, 스포츠미디어, 스포츠라이선싱, 스포츠에이전트, 이벤트 기획, 이벤트 운영, 제안서 작성법, 스포츠이벤트 현장실습으로 구성되었다. 개발된 스포츠마케터 양성 교육과정은 스포츠산업 관련 대학, 민간교육 기관에 활용되어 스포츠산업 인재 양성 및 보급에 기여할 것이다.

• International Journal of Advanced Culture Technology
• /
• 제8권3호
• /
• pp.241-246
• /
• 2020

In this paper, we propose a user matching app based on hybrid app and a utilization plan to promote sports tourism in line with the growing trend of sports industry scale. The proposed app categorizes sports facilities across the country into regional, sports, private and public sports facilities to support reservations and matching. The proposed app applied a matching system in which matching scores were given according to the preference of events, places, and users by user net matching algorithm. Users can enjoy sports as a team or individual through the suggestion app even if they do not have any clubs or friends to which they belong. It can be used to improve tourism content services and establish tourism industry policies by analyzing data generated while using a user matching system.

• 유통과학연구
• /
• 제18권12호
• /
• pp.5-13
• /
• 2020

Purpose: The objective of this study is to explore and prioritize strategic factors for revitalization of the sports contents distribution industry. Research design, data and methodology: To this end, strategic factors for revitalization of the sports contents distribution industry were explored based on literature review, and 14 experts were consulted to prioritize the factors. Results: Major conclusions deduced are the following: First, the factors were prioritized in order of legal policy factors, contents factors, and technical infrastructure factors. Second, subdomains of legal policy factors were prioritized in order of policy process factors, legislation enactment and revision factors, budget factors, business model factors focusing on sports contents. Third, subdomains of contents factors were prioritized in order of humanware contents factors, sports contents diversification factors, and high-quality sports contents production factors. Fourth, subdomains of technical infrastructure factors were prioritized in order of sports contents service platform factors, technical development and standardization, global distribution channel provision, and distribution metadata standardization. Conclusions: Findings of this study are of significance given that this study stratifies factors of sports contents distribution industry revitalization-about which there have been very few previous studies- analyzed mainly in terms of justifiability and timeliness, and presents preferential business strategies.

• 디지털융복합연구
• /
• 제13권9호
• /
• pp.505-513
• /
• 2015

본 연구는 스포츠 산업융합을 주도할 수 있는 스포츠 융합기업의 활성화를 위한 제언을 목적으로 한다. 연구방법은 융합기업에 대한 문헌연구를 채택하였고 관련 법령 분석을 통해 향후 개선점에 대해 논의하였다. 분석결과 현재 스포츠 융합기업은 다양한 문제 상황에 직면하고 있다. 스포츠 산업의 융합 용이성에도 불구하고 실제로 스포츠 융합기업에 필요한 전문 인력부족, 전담 조직기구의 부재, R&D 지원 부족, 법제도적 미비 등을 제시할 수 있다. 이러한 문제점을 해결하기 위해서 다양한 지식과 창의력을 갖춘 전문 인력을 육성하고 스포츠 융합기업을 집중적으로 지원할 수 있는 기구의 설치 등이 요구된다. 결론적으로 스포츠 산업은 다른 산업에 비해 부가가치가 높고 융합 활동에 따른 경제적 파급효과도 유발할 수 있으므로 스포츠 융합기업 활성화를 위한 풍토를 적극적으로 조성해야 한다.

• 한국체육학회지인문사회과학편
• /
• 제56권4호
• /
• pp.397-413
• /
• 2017

본 연구의 목적은 4차 산업혁명의 스포츠 현장 적용을 위한 탐색적 연구를 통하여 스포츠 업계 종사자들이 소셜 빅데이터를 직접 다루고 활용하기 위한 사례를 소개하고, 관련 정보를 제공하는 것이다. 수집된 문헌은 국내 외 학술 DB로부터 '소셜 빅데이터', '스포츠'와 관련된 문헌 302편이며, 분석된 문헌은 86편(국내 28편, 국외 58편)이다. 연구 결과, 스포츠산업 분야에 적용 가능한 소셜 빅데이터 분석 연구는 1) 스포츠 팬들의 관심사 및 스포츠 이벤트에 대한 주요 이슈 분석, 2) 미디어스포츠 인게이지먼트 연구, 3) 사용자 감성을 이용한 경기 승패 예측, 4) 프로선수 연봉 산정 모델 개발, 5) 연구동향 분석 등이 될 수 있다. 결론적으로, 스포츠산업 경영 분야에서 소셜 빅데이터 분석 기술은 다양하게 활용될 수 있기 때문에, 스포츠 업계 종사자들이 소셜 빅데이터 분석 기술을 직접 다루고 이를 활용하기 위해서는 IT기술에 대한 선행 학습, 연구수행을 통한 노하우 습득, 그리고 융합적인 사고의 전환이 필요하다.

• 한국정보통신학회:학술대회논문집
• /
• 한국정보통신학회 2014년도 추계학술대회
• /
• pp.492-495
• /
• 2014

본 논문에서는 IT와 스포츠서비스 융합을 위한 R&D 전략에 대한 연구를 진행하였다. 국민소득의 증대와 여가시간의 증가 등으로 인하여 스포츠 참여인구가 증가함에 따라 스포츠산업의 소비기반이 지속적으로 확대되고 있다. 1인당 국민소득 2만달러 시대에 차별화 및 첨단화된 스포츠 소비가 확대될 것으로 예상되고 있으며 선진국 및 신흥발전국에서는 보다 다양화되고 첨단화된 스포츠상품 소비에 적극적이며, 고부가가치의 오감만족감을 느낄 수 있는 융합적 스포츠소비가 급속히 확대되어가고 있는 추세이다. 따라서 본 논문에서는 스포츠산업의 발전을 위하여 IT기술과 스포츠서비스의 융합을 위한 R&D 전략 연구를 시행하였다. 본 연구를 통하여 영세한 국내 스포츠산업의 발전을 이루고 스포츠 정책 개발 및 국내 스포츠산업의 해외시장 진출 등에 도움을 줄 것으로 기대된다.

• 산경연구논집
• /
• 제11권11호
• /
• pp.39-53
• /
• 2020

Purpose: With a rapid advance of communication technology, distributional systems of sport contents continue to show improvements. In particular, a traditional framework in creating sport cartoon has been influenced by the environment of the communication industry. Despite the development of distributional systems, the current sport cartoon industry still lacks in advancement. To this day, various research about sport contents have been conducted; yet, not many studies of the interaction between sport cartoons and communication technology have been done. In this respect, this study is to review the distributional environment of the sport cartoon industry and provide distributional strategies for developing sport cartoon industry. Research design, data, and methodology: In addition to in-depth interviews with five practitioners in sport cartoon industry, the study employed case study methodology. Interview data were analyzed by qualitative content analysis. Results: With new environments allowing anyone allowing to create and share webtoons, various genres including sports webtoons appear, and this became amotive to the growth of sports webtoons. Today, sports comics acted as a sports advertisement platform which not only created additional profit but also became an opportunity as a marketing method. On the contrary, the formal attributes of webtoons cause hardship in consistently creating sports webtoons. Hence, it is needed that supporting policies need to be established to nurture sport webtoon expertise. For example, Korea Creative Content Agency allows future webtoon authors to have an opportunity to be educated and equipped in producing creative sport webtoon contents. Moreover, revenue systems should be developed for motivating webtoon authors to involve in sport contents in their works. Conclusions: In order to promote the sports cartoon industry based on the findings, it is first necessary to create sports comics that reflect the formal characteristics of webtoons and the changing consumer environment. Second, it is important to acknowledge the industrial value of sports comics and it is necessary to promote policies regarding sports webtoon production and distribution from a national level. Third, by diversifying profits through OSMU and sports advertisements, it is possible to enhance the work environment and the treatment of authors. Implications and future directions were discussed.

• 한국정보시스템학회지:정보시스템연구
• /
• 제20권2호
• /
• pp.109-134
• /
• 2011

The purpose of this paper is to present an overview of the characteristics of the e-sports business at a crucial point in the era of information and knowledge. That is, an investigation was conducted surrounding the key success factors of e-sports as a newly growing industry, and the relationship between the key success factors and the usage effect. In order to do this, the key success factors were extracted from interviews with e-sports experts in conjunction with a survey that was conducted to gather empirical data. The key points of the statistical analysis of the survey are as follows. First, the success factors of a policy do not have a significant effect on the usage. Second, some administrative success factors of the e-sports business include the distribution of e-sports in the form of franchise chain, the establishment of policies to prevent the excellent members of e-sports from seceding, making a good impression as a high-class sport, the frequent notice of the break-even point, and educating people on how to use the e-sports machine. Third, the development and distribution of excellent e-sports software was analyzed as a technical success factor of the e-sports business. Finally, there is no doubt that results of this study can be used to facilitate the growth of the e-sports business as a new industry related to the IT industry.

• 유통과학연구
• /
• 제19권5호
• /
• pp.13-21
• /
• 2021

Purpose: The sports leadership theories are crucial in ensuring the success of corporations. This study shall discuss the various leadership theories employed in the sports industry and how they can be incorporated within the retailing sector to enhance the service quality and promote substantial customer value towards all the consumers visiting the retailing stores. Research design, data and methodology: The present researcher gathered textual data on potential solutions for coding of development through web searching method and coded and produced various topics as solution providers. Methods were then established to enhance quality on customer value by the leadership within their businesses, and the researcher subsequently presented the findings. Results: This study provides a total of nine solutions which are helpful systemically for practitioners in the retailer service sector. These numerous solutions can be incorporated within the retail industry through the sports leadership theories employed in the sports industry to help achieve a full and strong customer value. Conclusions: Finally, the present study concludes that the retail industry and management need to ensure that a substantial customer value is built through high-quality services rendered towards the clientele base, employing sports leadership theories such as path-goal, authentic leadership, transformation, situational and leader-member exchange theories.

• 한국디지털정책학회:학술대회논문집
• /
• 한국디지털정책학회 2004년도 International Conference on Digital Policy & Management
• /
• pp.129-144
• /
• 2004

The purpose of this paper is to identify current trends in the sport industry in Korea, U.S. and Japan and to also analyze the potential of the sport industry in the 21st Century. This paper analyzes the current sport related index of Korea, U.S. and Japan and the effect of scientific development. Scientific development has provided prosperity to modern societies and has thus increased the personal disposable income and leisure time available to people living in these societies, Many people spend their?leisure time on sports related activities and the number is growing day by day and this situation makes the sports market a very attractive and important business sector in the world. Considering the increase of household income and leisure time and the introduction of a five-day working week system, the sports market potential growth will be considerable and it is certain the demand for sports related activities, services and products will also show increases in the 21st Century. This paper estimates that sports expenditures could be estimated at $10 billion in Korea, $150 billion in U.S and 4.3 billion yen in Japan. The general trends currently in action in the sport industry estimate that these numbers are growing rapidly and the relative importance of the sport industry among all industries is becoming one of the most important new emerging markets in the world.