• International Journal of Contents
• /
• 제14권4호
• /
• pp.10-17
• /
• 2018

China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

• Journal of Information Technology Applications and Management
• /
• 제18권1호
• /
• pp.41-53
• /
• 2011

The rapid development and widespread application of Internet has provided a platform for people to participate and discuss social hotspot events. In the meantime, social events may be spread throughout the Internet more quickly and widely than they did ever before, and possibly lead to serious social problems due to opinion violence or seditious rumour. This paper analyzed the Internet spread of social events, and presented a five-stage model to describe the evolution process of that spread. Furthermore, the improved IBF algorithm was applied to extract a pruned connected graph aiming to find the key nodes and the shortest spread path for the control of that spread. After analyzing the different factors that may cause the netizens' attention, this paper concluded BBS type, the visit quantity and the opinion leader are key factors which affect the Internet spread. Based on those researches, a life-cycle emergency management methodology and the related strategies were proposed for the achievement of healthy spreading environment on Internet.

• International Journal of Advanced Culture Technology
• /
• 제11권3호
• /
• pp.1-8
• /
• 2023

International public opinion on King Sejong Institute (KSI) is one of the most important factors influencing its overseas development as a worldwide non-profit educational service organization. China is one of the overseas strategic regions for KSI to spread the Korean Language. This paper intends to assess KSI's current public opinion environment in China. With content analysis of 87 news reports related to KSI in WeChat Official Accounts from 2014 to 2022, this paper attempts to assess the public opinion environment of KSI in China. In this paper, we show that the Chinese media' s current attention to KSI is generally lacking. The current reports focus more on activity narrations, and the main report factors come from local media and universities' oncampus news, which have relatively weak dissemination power and limited influences. On one side, the reasons are related to the characteristics of Chinese media, while the KSI establishment method in China also accounts for a lot. Therefore, it is necessary for the KSI to timely adjust the cooperation mode and publicity strategies according to the Chinese political and cultural characteristics to promote the sustainable development of KSI in China by continuously improving the public opinion environment.

• Asian Journal for Public Opinion Research
• /
• 제8권3호
• /
• pp.324-350
• /
• 2020

COVID-19 has challenged the pandemic response capability of many countries. Many governments around the world have imposed strict quarantine measures and border control to slow the spread of the virus. In the Philippines, the longest community quarantine has been imposed in the National Capital Region (NCR). However, the effectiveness of such measures is dependent on the cooperation of the public. The objective of this study was to gain an understanding of the knowledge, attitudes, and practices (KAP) of selected employees in the NCR. An online survey was conducted June 4-18, 2020, with 100 employed people living in the NCR. Frequencies and percentages were computed to describe the respondents' answers, and the Kruskal-Wallis test was used to determine the differences in the respondents' KAP levels according to selected demographic characteristics. Of those surveyed, 92% have a high knowledge of COVID-19. The respondents have a positive attitude toward the need for health education and the seriousness of COVID-19, as well as stricter measures against the pandemic, but are less positive in terms of how the government is responding to the pandemic. They also follow strict measures that will prevent the further spread of the virus. The results highlight the respondents' favorability of stricter government measures to control the spread of COVID-19, including the reimposition of an enhanced community quarantine in the NCR.

• Asian Journal for Public Opinion Research
• /
• 제8권3호
• /
• pp.222-245
• /
• 2020

In the pandemic crisis, many governments implemented harsh interventions that might contradict democratic values and civil liberties. In Taiwan, the debate over whether or not to reveal personal information of infected persons to limit the coronavirus's spread poses the democratic dilemma between public health and civil liberties. This study examines whether and explains how Taiwan's people respond to the choice between individual privacy and collective security. We used survey data gathered in May 2020 to show that, first, the democratic values did not deter the pursuit of collective safety at the cost of civil liberty; rather, people with higher social trust were more likely to give up their civil liberties in exchange for public safety. Second, people who support democratic values and pursue collective security tend to avoid violating privacy by opposing the release of personal information. This study proves that democratic values do not necessarily threaten collective safety and that the pursuit of common good can co-exist with personal privacy.

• 한국콘텐츠학회논문지
• /
• 제22권7호
• /
• pp.116-125
• /
• 2022

본 연구는 여론 확산을 실증적으로 분석하기 위한 사례 연구로 19대 대선에 출마했던 문재인 대통령의 지지도 데이터를 활용해 여론의 크기(특정 후보자에 대한 지지도)와 여론 확산 크기(특정 후보자에 대한 지지도 상승률)의 관계에 주목했다. 구체적으로 여론이 급속하게 확산하여 '다수의 의견'이라 지칭할 수 있는 정확한 지점이 어디인지, 또 여론이 확산하는 규모가 어느 정도인지 조사했다. 연구 결과, 19대 대선 당시 문재인 후보자의 경우, 후보자에 대한 지지도 수준과 지지도 상승률은 선형관계가 아닌 비선형 관계로 나타났으며, 지지도 상승률이 높아지는 시점은 지지도 27-8%로, 기존 대비 1.4배 높은 상승률을 보였다. 이 결과는 사례 연구로 도출되어 일반화하기는 어렵지만, 여론이 언제, 얼마나 확산하는지 구체적인 수치화를 시도한 점과 이를 분석하는 방법론을 제안한다는 점에서 연구의 학문적 의의가 있다.

• Asian Journal for Public Opinion Research
• /
• 제8권3호
• /
• pp.297-323
• /
• 2020

The relationship between compliance with behaviors recommended to prevent the spread of COVID-19 and media exposure, negative emotions, and risk perception was examined using regression analyses of data from KAMOS, a nationally representative survey of South Korean adults. The strongest predictor of preventive behaviors in general was negative emotions, which had the largest βh (.22) among the independent variables considered. The eight negative emotions, identified using factor analysis of a series of 11 emotions, were anger, annoyance, fear, sadness, anxiety, insomnia, helplessness, and stress. Negative emotions themselves were influenced most strongly by the respondent's anxiety over social safety (βe=.286), followed by prediction of COVID-10 spread (β=.121, p<.001) and perceived risk of COVID-19 infection (β=.70, p=.023). Females (β=-.134) and those who felt less healthy (βo=-.097) experienced more negative emotions. Media exposure and increased media exposure both have significant relationships with negative emotions and both a direct and indirect impact on the adoption of preventive measures. Women, older people, and healthier people perceived greater risks and engaged in more preventive behaviors than their counterparts.

• 한국주거학회논문집
• /
• 제27권4호
• /
• pp.59-66
• /
• 2016

The purpose of this study is to examine the necessity of 'emergency plumbing equipment for preventing the spread of water leakage'. It reviews social and economic costs when there is spread of water leakage and finds out that those are enormous. Expansion of water leakage causes conflicts between neighbors, economic loss and inconvenience from damages on facilities like elevator and power failure. Next, it examines the inability of existing plumbing equipment when it comes to spread of water leakage. Newly defined 'Surface Leakage' means rapid leak in the surface, and 'Internal Leakage' means seeping out slowly and gradually buried in the pipeline. It will also be analyzed by separating the concept of a leak in the two concepts of a 'Surface Leakage' and 'Internal Leakage'. It proposes emergency plumbing equipment for preventing the spread of water leakage as a solution for the expansion of water leakage. It explains general concepts of emergency plumbing equipment for preventing the spread of water leakage. It will also examine the effectiveness of the user by performing a survey of 420 multi-level building their opinion on the effects of an emergency plumbing equipments to prevent the spread of water leakage.

• Journal of Public Diplomacy
• /
• 제1권2호
• /
• pp.49-74
• /
• 2021

In this paper, I applied grounded theory in exploring how Twitter became the battlefield for China's public diplomacy campaign. China's new move to global social media platforms, such as Twitter and Facebook, has been a controversial strategy in public diplomacy. This study analyzes Chinese Foreign Spokesperson Zhao Lijian's Twitter posts and comments. It models China's recent diplomatic move to Twitter as a "war of words" model, with features including "leadership," "polarization," and "aggression," while exerting possible effects as "resistance," "hatred," and "sarcasm" to the global community. Our findings show that by failing to gage public opinion and promote the country's positive image, China's current digital diplomacy strategy reflected by Zhao Lijian's tweets has instead constructed a polarized political public sphere, contradictory to the country's promoted "shared human destiny." The "war of words" model extends our understanding of China's new digital diplomacy move as a hybrid of state propaganda and self-performance. Such a strategy could spread hate speech and accelerate political polarization in cyberspace, despite improvements to China's homogenous network building on Twitter.

• Journal of Preventive Medicine and Public Health
• /
• 제54권4호
• /
• pp.221-229
• /
• 2021

Objectives: The Indonesian government issued large-scale social restrictions (called Pembatasan Sosial Berskala Besar, or PSBB) at the beginning of the coronavirus disease 2019 (COVID-19) pandemic to control the spread of COVID-19 in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Greater Jakarta). Public compliance poses a challenge when implementing large-scale social restrictions, and various factors have contributed to public non-compliance with the regulation. This study aimed to determine the degree of non-compliance and identify the factors that contributed to public non-compliance with the PSBB in Greater Jakarta, Indonesia. Methods: This was a quantitative study with a cross-sectional design. A total of 839 residents of Greater Jakarta participated in this study. Data were collected online using a Google Form, and convenience sampling was undertaken. Univariate and multivariate analyses were performed to explore the relationships between public non-compliance with the PSBB regulation and socio-demographic variables, respondents' opinion of the PSBB, and social capital. Results: A total of 22.6% of subjects reported participating in activities that did not comply with the PSBB. The variables that most affected non-compliance with the PSBB were age, gender, income, opinion of the PSBB, and social capital. Conclusions: Strengthening social capital and providing information about COVID-19 prevention measures, such as washing one's hands with soap, wearing masks properly, and maintaining social distancing, is essential. Robust public understanding will foster trust and cooperation with regard to COVID-19 prevention efforts and provide a basis for mutual agreement regarding rules/penalties.