• Title/Summary/Keyword: Start-up Consulting

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The Effect of Start-up Education and Consulting on Start-up Intentions: Focused on the Mediating Effects Start-up Competency (창업교육 및 창업 컨설팅 프로그램이 창업의지에 미치는 영향: 창업역량의 매개효과를 중심으로)

  • Hwang, Gyun Jeong;Qing, Cheng-lin
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.23-28
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    • 2021
  • This research analyzed the effects of entrepreneurship education and consulting programs on entrepreneurial intentions of pre-founders and verified the mediating effects of entrepreneurship competence in these influence relationships. This study conducted an empirical analysis of pre-founders in Gwangju and Jeonnam areas for empirical analysis. As a result of the actual analysis, entrepreneurship education and entrepreneurship consulting showed a positive (+) effect on entrepreneurship competency, and entrepreneurship education and entrepreneurship consulting showed a statistical significance as a parameter in the relationship between entrepreneurship will. The results of this study are meaningful in that it provides basic data for effective start-up education and consulting programs, thereby improving the entrepreneurial will of pre-founders and forming a good start-up culture. Finally, this study also presented limitations and future research directions.

Proposals for the Development Direction of Universities' Start-up Support Centering on Customized Start-up Education: Focusing on In-Depth Interviews of D University Students Who Received On-Campus Business Consulting (맞춤형 창업교육을 중심으로 한 대학창업지원의 발전방향 제언: 교내비즈니스 컨설팅을 받은 D대학교 대학생들의 심층인터뷰를 중심으로)

  • An, Hye-Jin;Lee, Seung-Ha
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.6
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    • pp.51-70
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    • 2022
  • This study examined whether learner-customized start-up education, such as business consulting, functions effectively as part of universities' start-up support and whether business consulting positively strengthened start-up capabilities compared to consulting from other institutions. Furthermore, it explored the direction of universities' start-up support development by harnessing customized education, such as business consulting. The results of the study are as follows. First, business consulting had a positive impact. It informed the shortcomings of individual founders (teams) and identified the direction for improvement. Second, compared to consulting from other institutions, the fact that it formed a relationship between the consultant and the student beyond the business relationship and that it was conducted for free on campus have a relative advantage. Such business consulting enabled university students to see the world more maturely. Third, this study argues that customized start-up businesses can generate synergy with school curriculum and other non-curricular subjects. Based on this perception, it designed a method to build a co-curriculum education system. This study is significant because it investigated satisfaction and the possibility of a customized start-up business with business consulting as a representative case, exploring the direction of support for start-up education students want.

Peer Network Based Shopping Mall Supporting platform with Metaverse Technique

  • Kim, Sea Woo
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.222-229
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    • 2022
  • Through this technology development, companies that operate online shopping malls and prospective startups will support education, consulting and expert group matching so that they can solve various issues that may arise in the course of the entire business life cycle, from startups to closures. It is expected that differentiated consulting programs will be designed for companies that currently operate shopping malls and start ups, and customized consulting programs will be provided to improve the effectiveness of consulting while improving customer satisfaction. It is planning to develop a "successful start-up and operation helper" that helps successful start-ups. It is a system that primarily diagnoses problems of prospective entrepreneurs and operators through an automation system at the start-up and operation stage, and professional consultants participate to derive and solve problems, and takes care of all stages of shopping mall birth and growth. In this paper Metaverse based shopping mall Creation is also discussed. Through Big Data creation these accumulated data, we intend to help operators start and operate shopping malls through accurate information by managing all knowledge of shopping malls as a system in the long run.

A Study on Development of SMEs Start-up Consulting Course by Convergence subject STEAM (융합인재교육(STEAM)에 의한 융복합 교과목 중소기업 창업컨설팅 개발)

  • Yim, Heon-Wook
    • Journal of Convergence for Information Technology
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    • v.8 no.6
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    • pp.381-387
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    • 2018
  • The purpose of this study is to make a lot of efforts for student employment in government or university. therefore We have developed Start-up Consulting courses that include easy to find jobs, convergence and multidisciplinary knowledge. The results of the comparison between university and graduate school, management consulting, and start-up consulting curriculum were reviewed according to STEAM 's rules. The results were divided into 5 main classes and 15 sub classes according to the 15 week subject. As a result of the study, we divided into 5 main classes and 15 sub classes in accordance with the 15 week subject. We were able to apply the understanding to the 1st stage company understanding(Arts), 2 stage consulting ability(Technology) 3 stage entrepreneurship strategy(Technology) 4 stage sub consulting(STEAM) 5 stage management case analysis(Arts).

A Study on the Effects of Intrinsic Motivation, Extrinsic Motivation and Pre-knowledge of Office Workers on the Hybrid Start-up Intention (직장인의 내재적 동기, 외재적 동기와 사전지식이 Hybrid 창업의도에 미치는 영향 연구)

  • Yun, Kyung-Ho;You, Yen-Yoo;Park, In-Chae;Park, Hyun-Sung
    • Journal of Convergence for Information Technology
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    • v.11 no.6
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    • pp.83-98
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    • 2021
  • This study identified the influence of employees' hybrid start-up intention (intention to start a business while maintaining a job) on the employees' self-determination motivation (intrinsic motivation, extrinsic motivation) and prior knowledge through the Model of Goal-directed Behavior (MGB). We used a PLS-SEM called SmartPLS 3.0 for 126 valid samples collected by judgement extraction for office workers throughout June 13, 2020 to July 3, 2020, and empirically evaluated the measurement model (internal consistency reliability, convergent and discriminant validity) and the structural model (multicollinearity, determination coefficient, effect size, predictive relevance, etc.). Only the intrinsic motivation for realizing the hybrid start-up goal of office workers had a significant impact on the hybrid start-up attitude and subjective norms, and the prior knowledge of hybrid start-up had a significant impact on the hybrid start-up desire and the hybrid start-up intention. In order to induce hybrid start-ups for workers with unstable employment, we need systems and programs that can inspire employees with intrinsic motivation and knowledge about hybrid start-up, so follow-up researches are necessary to analyze about government systems and consulting support that can promote hybrid start-up.

Effects of Startup Motivation, Startup Competence, and Startup Support Policy on Startup Satisfaction in Early Startup Companies : Moderating Effect of Social Support (창업동기, 창업역량 및 창업지원 정책이 창업 초기기업의 창업 만족도에 미치는 영향 : 사회적지지의 조절효과)

  • Kang, Young-chul;Ha, Kyu-soo
    • Journal of Venture Innovation
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    • v.5 no.4
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    • pp.1-21
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    • 2022
  • Entrepreneurship has been emphasized in social and national importance. However, survival rate of domestic startups is relatively low. Therefore, it is urgent to come up with a plan to increase the survival rate by improving the satisfaction level of early start-ups. In this study, we investigated the effect of start-up motivation, start-up competence, and start-up support policies of early start-up companies on start-up satisfaction and the moderating effect of social support. Startup motivation were divided into economic motivation and self-actualization motivation in detail. Start-up competence was divided into experience competency and marketing competency in detail. The start-up support policy was divided into start-up fund support and start-up consulting support. An empirical analysis was conducted by receiving online and offline questionnaires from 250 managers of early start-up companies within 7 years of founding. As a result, economic motivation, self-actualization motivation, experience competency, marketing competency, and start-up fund support had a significant positive (+) effect on start-up satisfaction. However, start-up consulting support did not have a significant effect. In addition, the size of the influence on startup Satisfaction was in the order of self-actualization motivation, experience competency, marketing competency, startup fund support, and economic motivation. The moderating effect of social support was found in economic motivation, self-actualization motivation, and experience competency. However, the moderating effect of marketing competency, start-up fund support, and start-up consulting support was not tested. Through the research results, the academic implications that self-actualization motivation and experience competency are key factors in enhancing start-up satisfaction were suggested. In addition, practical implications were suggested that it is necessary to improve the effectiveness of entrepreneurship education programs and entrepreneurship consulting support systems that can maximize the self-realization and experience capabilities of early entrepreneurs.

A Case Study on the Advancement of Uni. Start-up Education (대학 창업교육 고도화를 위한 사례분석 -10개 대학 창업교육 컨설팅을 중심으로-)

  • Kim, Jae-Hyun;Lee, Sung-Ho;Nam, Jung-Min
    • Journal of Convergence for Information Technology
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    • v.10 no.6
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    • pp.96-108
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    • 2020
  • Through the case analysis of the college start-up education consulting operated by the Center for Start-up Education, this study presented the direction of Uni. start-up education, such as regular subjects, comparative studies, commercialization of start-up businesses, and supporting infrastructure, and understood the meaning of start-up education. This study was conducted in three stages of literature research at 10 universities, pre-diagnosis questionnaire for practitioners, and visiting consulting, and presented design direction by separating universities (four-year colleges) and colleges of specialties. Universities (four-year colleges) need to make continuous efforts to create a specialized start-up valley for universities and start-up businesses using infrastructure with existing quantitative growth, and colleges need to establish professional and infrastructure for start-up education to suit the characteristics of their departments. In addition, it was urgent to introduce differentiated evaluation indicators for universities (four-year colleges) and colleges.

Effects of the Characteristics of Founders and Governmental Support on Start-up Performance through Entrepreneurship and Network

  • PARK, Hee-Sang;SEO, Young-Wook;KIM, Gyu-Bae
    • The Journal of Economics, Marketing and Management
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    • v.7 no.4
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    • pp.20-32
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    • 2019
  • Purpose - There have been many studies regarding the preceding factors required for success of start-up. The purpose of this study is to verify one of the paths by which the individual characteristics of founders and governmental support lead to enhanced start-up performance, via entrepreneurship and network building. Research design, data, methodology - Data for this study was collected from surveys of 332 founders throughout South Korea, and statistical analyses of this data were performed using SPSS 22.0 and Smart PLS 2.0. To verify our hypothesis, path analysis was performed using a structural equation model. Results -The variables, entrepreneurial self-esteem and experience were found to have positive effects on the entrepreneurship and networks. Secondly, governmental support did not have significant positive effect on entrepreneurship, but it did have positive effect on networking. Thirdly, entrepreneurship and networking were confirmed to have positive effects on both the utilization of opportunities and financial performance, which are variables indicating start-up performance. Conclusion - Although founder's characteristics are important for success of start-up, it is also critically important to actively utilize governmental support. Notably, many founders suffer from inadequate networks. They would be able to enhance their start-up performance by utilizing various governmental support programs to reinforce their network capabilities.

A Case Study on the Lean Start-up in a Small Business Industry For Small Business Start-up Consulting (소상공인의 창업 경영진단과 컨설팅을 위한 린 스타트업의 활용 사례연구)

  • Kim, Jae hyun;Nam, jung min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.4
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    • pp.183-196
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    • 2018
  • In this study, we conducted in - depth interviews of young entrepreneurs who are currently in the process of establishing new entrepreneurs management diagnosis and consulting for young entrepreneurs, and found the common difficulties experienced in young entrepreneurs' perception of entrepreneurship, In addition, through a case study, we verified product suitability through customer issue / solution suitability, idea marketability verification and MVP (Minimum Viable Product) using Lean Canvas according to the structure of Lean Start-up It is aimed at voluntary management diagnosis and consulting of small business owners, activation of young entrepreneurs' entrepreneurship, and reduction of startup failure rate. The purpose of this study is to examine the items of five young entrepreneurs from the perspective of the customer for about 10 months, focusing on the case of small entrepreneurs in the small entrepreneurs support project. Or we could provide the customer's problem or solution based on Lean Start-up. This study was conducted as a case - based qualitative study due to the limited sample and it is hoped that this study will be used as a basic research to verify the effectiveness of the lean start-up methodology for small business owners through quantitative research.

Proposed a consulting chatbot service for restaurant start-ups using social media big data

  • Jong-Hyun Park;Yang-Ja Bae;Jun-Ho Park;Ki-Hwan Ryu
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.3
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    • pp.1-7
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    • 2023
  • Since the first outbreak of COVID-19 in 2019, it has caused a huge blow to the restaurant industry. However, as social distancing was lifted as of April 2022, the restaurant industry gradually recovered, and as a result, interest in restaurant start-ups increased. Therefore, in this paper, big data analysis was conducted by selecting "restaurant start-up" as a key keyword through social media big data analysis using Textom and then conducting word frequency and CONCOR analysis. The collection period of keywords was selected from May 1, 2022 to May 23, 2023, after the lifting of social distancing due to COVID-19, and based on the analysis, the development of a restaurant start-up consulting chatbot service is proposed.