• Title/Summary/Keyword: TV

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스마트TV 이용행태와 시장 전망

  • Kim, Seong-Min;Go, Sun-Ju
    • Information and Communications Magazine
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    • v.29 no.10
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    • pp.9-14
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    • 2012
  • 스마트기기의 확산에 따라 TV 이용 시간, 장소, 단말이 많아지면서 TV에 대한 기능의 확장 및 고품질화에 대한 기대도 높아지고 있다. 스마트폰의 경우 많은 이용자들이 더 이상 전화의 수단이 아닌 업무, 일상생활, 여가 활용의 필수적 수단으로 자리잡아가고 있다. 스마트TV 단말의 확산은 제조사들이 스마트TV 기능을 TV 단말에 탑재하는 비율을 증가시킴으로써 TV의 교체시장을 따라 확대될 것으로 보인다. TV 구매자들 중 특히, 신기술 수용의향이 높고 TV에 대한 관여도가 높은 소비자들을 선두로 스마트TV 시장은 확대될 것으로 보인다. 스마트TV 이용자들에 대한 조사 결과, 스마트TV에 대해 이런 기대를 하고 다양한 서비스를 이용하여 전반적인 만족도는 양호하게 나타났으나, 개별 서비스에 대한 만족도, 특히 스마트TV 앱스토어 이용 등 새로운 스마트TV 기능에 대한 만족도는 낮게 나타났다. 스마트TV 서비스 시장을 활성화하기 위해서는 이용자들의 기대를 충족시킬 수 있도록 기능과 서비스 품질을 높여야 하며 기존 방송서비스 사업자들과의 전략적인 협력 관계 조성이 필요할 것이다.

Design and Implementation of Channel Filtering System Based on TV Watching Patterns (TV 시청 패턴을 고려한 채널 필터링 시스템 설계 및 구현)

  • Park, Woo-Ram;Park, Tae-Keun
    • Journal of Korea Multimedia Society
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    • v.13 no.10
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    • pp.1413-1422
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    • 2010
  • With the emergence of digital TV broadcasting, various channels are provided to a TV audience. But it is getting hard for the audience to find his or her preferred TV programs due to the huge number of TV channels. In order to mitigate the difficulty, TV broadcasting companies provide an electronic program guide (EPG), which is a digital guide to scheduled broadcast TV programs. However, it results in the information overload problem and the time-consuming problem since the number of TV channels and programs is gradually on the increase. In this paper, we design and develop a channel filtering system, which recommends a small number of channels by filtering TV channels based on the watching pattern of the TV audience. The channel filtering system does not require the replacement or upgrade of existing TV or set-top box. In addition, it increases usability by skipping the channels that broadcast the audience's non-preferred TV programs while the TV audience presses the channel up/down button.

A Study on Factors Affecting Innovation Resistance and Intention of Use of Social TV Non-Users: Focused on Innovation Diffusion Theory and Innovation Resistance Model (소셜TV 비이용자의 혁신저항과 이용의도에 관한 연구: 혁신확산 이론과 혁신저항모델을 중심으로)

  • Lee, Byung-Hye
    • Journal of Internet Computing and Services
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    • v.18 no.6
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    • pp.101-112
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    • 2017
  • The purpose of this study was to examine the factors affecting innovation resistance and intention of use of social TV non-users focused on innovation diffusion theory and innovation resistance model. The results were as follows: First, compatibility among perceived innovation characteristics by social TV non-users influenced negatively on innovation resistance, and complexity among perceived innovation characteristics by social TV non-users influenced positively on innovation resistance. Second, perceived risk by social TV non-users influenced positively on innovation resistance. Third, compatibility among perceived innovation characteristics by social TV non-users influenced positively on social TV intention to use. And complexity among perceived innovation characteristics by social TV non-users influenced negatively on social TV intention to use. Fourth, perceived risk by social TV non-users influenced not significantly on social TV intention to use. Fifth, innovation resistance by social TV non-users influenced negatively on social TV intention to use.

Case Study of Model-Based Test with Smart TV (모델 기반 스마트 TV 테스트 사례)

  • Lee, Seonyeol;Bae, Jung Ho;Chae, Heung-Seok
    • KIPS Transactions on Software and Data Engineering
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    • v.4 no.1
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    • pp.19-30
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    • 2015
  • Smart TV manufacturers have constructed automatic Smart TV execution environment for reducing cost of Smart TV testing. However, the conventional test methods still require high cost because of manual test script written by testers. Test scripts manully written have less reusability, and then less reusable scripts cannot be used for new TV models. In this paper, we propose constructing reusable test models for Smart TV and present a model-based Smart TV test script generation method using the modes. And we apply the method to NetCast Smart TV to confirm the effectiveness of enhancing reusability.

A Study on Family Family Communication Pattern Influencing adolescent TV use (가족의 커뮤니케이션 패턴이 아동의 TV 시청에 미치는 영향에 대한 연구)

  • Kim, Ae-Jung;Nam, Chong-Hoon
    • Journal of Advanced Navigation Technology
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    • v.15 no.6
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    • pp.1163-1172
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    • 2011
  • This study attempted to analyze between TV and family. While almost research has focused on the TV influencing family, this study has tried to contemplate family type and family communication pattern influencing TV use. Especially, this research focused on adolescent TV use. The result and conclusion are as follow: There are different children's TV watching styles based on family communication pattern(conversation-orientation and conformity-orientation). The amount of TV watching is high in conformity-orientation family pattern, and the amount of TV watching is low in conversation-orientation family pattern. In addition, conformity-orientation family pattern more prefer entertainment program, while conversation-orientation family pattern prefer informational program.

Effects of Thinness Promoting Message from TV Media on College Women's Appearance Distortion

  • Mun, Mi-Ra;Kim, Yong-Sook
    • The International Journal of Costume Culture
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    • v.13 no.1
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    • pp.26-36
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    • 2010
  • The purpose of this study was to identify effects of thinness promoting message from TV media on college women's appearance distortion. The subjects were 408 college women and survey was done from Aug 10 to 30. 2009. Most college women wanted their height to be taller and weight to be lighter than their actual height and weight, and preferred slimmer figures. Over half of college women enjoyed fashion related TV programs more than diet or plastic surgery related TV programs. College women were classified into 3 groups of TV heavy watcher, TV medium watcher, and TV light watcher according to TV watching time. TV heavy watchers wanted their figures to be slimmer and weight to be lighter than other groups, and were affected by thinness promoting message from TV media more. TV heavy watchers of thinness promoting message related programs showed a tendency of distorting their body more and tried to agree with those TV programs more. Especially, college women agreed with plastic surgery related TV programs more than fashion or diet related TV programs. TV media producers should keep in mind those side-effects and try to show more universal and diverse figures to TV watchers.

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Method for Selecting a Smart Television Product Model Using AHP (AHP를 이용한 스마트TV 제품모델 선정 방법)

  • Byun, Dae-Ho
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.69-77
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    • 2014
  • Because smart televisions (TVs) have various and innovative functions that are different from traditional TVs, consumers are front with a complex decision-making problem when they want to buy a best TV among alternatives made by many TV makers. TV manufactures have developed and announced different types of smart TV models and they need a comparative study for evaluating their characteristics. In this paper, we suggest the Analytic Hierarchy Process(AHP) method for deciding the best smart TVs regarding many selection criteria. The method provides a decision support for consumers who like to purchase a smart TV. We describe criteria affecting the smart TV selection through a literature review and suggest a user testing method in order to derive accurate judgments from consumers. Using the Expert Choice software package, we show a an numerical example how the priority of smart TVs are computed.

스마트 TV 서비스 전망

  • Jeong, Gwang-Su
    • Information and Communications Magazine
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    • v.28 no.3
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    • pp.3-7
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    • 2011
  • 본고에서는 스마트폰에 이어 최근 출시된 스마트 TV 서비스에 관한 전망을 알아본다. 먼저 스마트TV의 개념을 소개하고 구글 TV 등 현재 서비스되고 있는 스마트 TV의 특징을 분석한다. 또한, 스마트 TV의 미래와 발전 전망을 논의하고 스마트TV 산업 발전을 위해 출범된 국내 스마트TV 포럼의 현황을 알아본다.

A Study on user experience design for efficient control of Smart TV (효율적인 스마트TV조작을 위한 사용자 경험 디자인 설계)

  • Lee, Hye-Ran;Lee, Won-Hyung
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.1
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    • pp.43-53
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    • 2013
  • In this paper research covers a study on the need for smart TV according to smart TV 'smart' of issues, consider the changing elements of paradigm, according to the evolution of TV, from the point of view of the user experience analyze the Applications of Smart TV UX. Through analysis of user behavior from the current viewpoint of the TV and Future TV, reflected in the design of Smart TV UX. Ultimately for efficiently operating the contents, screen proposed a prototype for personalized intelligent user based on UX design. Ultimately, to satisfy the playfulness for the course of using the TV as the primary goal and content through the TV content easily to the desired goal to be reached quickly and easily at the point of how to approach the user's destination, shorten the access path is proposed in this study.

Modify of extended API for Smart-TV security (스마트TV 보안을 위한 확장 API 수정에 관한 연구)

  • Moon, Jeong-Kyung;Kim, Jin-Mook
    • Journal of the Korea Convergence Society
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    • v.5 no.2
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    • pp.1-6
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    • 2014
  • Latest Smart TV is rapidly increasing in prevalence. Smart-TV can provide reserve-service, training-service, and game service to user. Smart-TV need standard API for user requested app to run it. In this case, the cracker can run Malicious apps or user-request contents to modify it by analysis of the vulnerability of the smart-TV platform. Therefore, we modify the extension API on Smart-TV to prevent hacking. Our proposed research method can support that device is illegal in Smart-TV device can prevent unauthorized access.