• Smart Media Journal
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• v.1 no.4
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• pp.35-43
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• 2012

In this paper, we consider the current status of smart TV and propose a business model established on the smart TV ecosystem. There are two views on the outlook of the smart TV market, one of which takes optimistic prospect and the other one is pessimistic. However, mostly it is believed that the innovation will continue in smart TV technology and the market will expand. In this paper, we proposes a two-way, active and consumer oriented business model for smart TV using subtitle information. Finally, we expect to contributing to reduce the gap of information between countries to spread the Han-Wave.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.24 no.5
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• pp.851-860
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• 2014

With an increasing demand of powerful electronic goods, smart TV containing network module with digital TV gets more popular. These change are meaningful from a digital forensics perspective because smart TV store more user's data than digital TV. In this paper, we suggest smart TV forensics as a branch of digital forensics. With smart TV forensics, investigator can trace more wide age group's activities than existing digital forensics analysis.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.368-371
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• 2012

Smart TV is approaching as a new media service to integrate the broadcasting and the internet according to the technology evaluation of convergence to broadcasting, telecommunication, and computing. Therefore, This paper looks out the next generation smart TV(Smart TV 2.0) technology based on CPNT which supports those services such as the broadcasting, telecommunication, a convergence of broadcasting & communication, and computer service through multi-screen.

• Journal of Contemporary Eastern Asia
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• v.16 no.2
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• pp.59-81
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• 2017

The emergence of the new audiences floating across multimedia platforms and engaging in TV production and distribution have forced producers and broadcasters to think of not only the fragmented distribution of their content but also the development of a new format beyond the frame of traditional TV production. A Korean entertainment TV show My Little Television combining the form of live webcasting and traditional TV show reflects such a trend. Because of the distinct format, My Little Television carries out a unique strategy in managing the two screens - Internet and TV. The dualistic production requires all players to understand not only online subculture and communication styles and methods, but also implicit and explicit rules of traditional TV production. Through text and visual image analysis on the show, this study discusses how MLT negotiates with the original Internet text, the producers' paratext, and the supertext of the national TV network in the context of the transitory screen culture.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.811-817
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• 2009

In this paper, we present the results of two studies on Social TV. In one study, meaning and possibility of TV as social media was theoretically studied and based on this meaning, we reviewed existing social TV systems and literatures. By doing this, we could extract the conditions and issues raised by designing Social TV's user experience. Based on our analysis, we could conclude with elements which are (1) channel communication, (2) Co-viewing experience, (3) Interaction Devices and elements, (4) Personalized contents browsing and selecting, (5) Accessibility and usability (6) User interface design.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.284-298
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• 2021

In addition to awareness building, TV media creates search behavior for the brand and the search result may link to a brand homepage and/or an e-commerce site. This study analyzed the impact of TV advertisements on a search volume at NAVER, a leading Korean search platform, in order to verify the impact of TV advertisements on brand-related search behavior. Results are as follows. TV advertisement exposure was significantly related to the amount of Korean search, English search, and total search. In addition, changes in TV advertising exposure also had a significant static influence on changes in search volume. The increase in the number of brand search was different by industries that carried out TV advertisements, and it was verified that the frequency of English searches increased faster than the frequency of Korean search as the exposure of TV advertisements increased. Therefore, domestic TV advertising volume has been verified to affect NAVER search volume, and the advertising industry and brand search language that conducted TV advertisements have been verified to be moderating variables. TV advertisements can be interpreted to cause brand search behavior in English even though it is not a native language for Koreans.

• The Journal of Society for e-Business Studies
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• v.21 no.2
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• pp.61-79
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• 2016

Recently, digital broadcasting service is growing as a TV-based commerce market spread. However, in previous studies, many researchers studied TV home shopping and T-Commerce separately each other, and there is little research on the attribute to increase the satisfaction of consumers. In this study, we analyzed the attribute to increase satisfaction of consumer using TV-based commerce, and we propose to the direction to move forward. We selected characteristics of TV home shopping and T-Commerce through previous studies, and analyzed satisfaction of customers with quality attributes of TV-based commerce using KANO model and ASC(Average Satisfaction Coefficient).

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1001-1008
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• 2009

Newsweek 가 2007 년을 '위젯의 해'라고 선언할 정도로 IT산업에서 위젯에 대한 관심이 커져가고 있다. 위젯은 인터넷으로부터 정보를 전달 받아 화면에 표시하는 작은 그래픽 사용자 인터페이스 도구의 일종을 뜻한다. 위젯은 웹 사이트와 연동하여 제 기능을 다할 뿐 아니라 데스크톱, 모바일, 심지어 TV로까지 연동될 채비까지 갖추어 가고 있다. 그러나 현재 TV 환경에서는 TV용 위젯 그래픽 가이드라인이 없는 실정이다. 본 연구의 목적은 TV 시청 환경에 적합한 위젯 가이드라인을 제안함에 있다. TV와 PC의 사용 환경은 서로 다르며 크게 세 가지 측면으로 볼 수 있다. 첫째는 목적적 측면이다. PC는 주로 작업, 검색의 목적을 가지고 있는 반면, TV는 즐기고, 쉬기 위한 목적을 가지고 있다. 둘째는 조작적 측면이다. PC는 키보드, 마우스와 같은 다양한 입력 도구를 사용하여 문자와 위치 등을 쉽게 입력하고 다양한 조작을 할 수 있는 반면, TV는 리모컨으로 제한적인 조작을 한다. 셋째는 시청 환경적 측면이다. TV의 시청거리는 PC나 모바일 보다 멀다. 그리고 보편적으로 가족이 공유하는 미디어라는 점을 알 수 있다. 본 연구를 위하여 세 가지 선행연구를 종합하였다. 첫째, 위젯의 정의와 유형에 대해서 연구하였다. 둘째, TV와 PC환경의 차이를 연구하였다. 셋째, 위젯과 TV의 가이드라인을 분석하였다. 이와 같은 선행연구를 종합하여 TV 환경에 적합한 위젯 디자인 가이드라인을 도출하였다. 연구자는 가이드라인을 콘텐츠, 그래픽, 인터랙션 세 부분으로 나누어 각각에 대한 가이드라인을 제안한다. 또한 연구자가 제안하는 가이드라인의 적합성을 검증하기 위하여 이 가이드라인에 토대로 한 TV 용 위젯을 제안한다. 연구의 범위는 국내의 40 인치 HDTV를 중심으로 제한한다. PC 에서처럼 TV 에서 위젯이 정착하기 까지 많은 시행착오가 있을 것이라 예상된다. 본 연구가 TV 환경에 적합한 위젯에 관한 연구의 시작이 되기를 기대한다.

• Korean Journal of Child Studies
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• v.15 no.2
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• pp.21-35
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• 1994

Two hundred and sixty-six mothers with preschool and primary school children filled out TV diaries for three days around the TV turning-off campaign day initiated by YMCA. TV diaries were designed to record the TV programs watched by family members as well as the focused child's activities every 15 min. 121 families participated in the campaign voluntarily and 145 families served as the control group. The campaign group watched less than the control group even before the campaign day and differed in several family backgrounds primarily due to the difference of family members' ages in both groups. Despite participating in the campaign, 53.9％ of the families among the campaign group watched TV and 35.5％ of the children in these families watched TV on the campaign day. TV watching time measured by the questionnaire was significantly higher than the estimates by diary method. Participating children in the campaign increased in activities such as reading, indoor play, as well as video watching. In the campaign group, TV watching time on the next day of the campaign increased slightly than the day before it. Preschool and primary school children's activities as well as the watched TV programs were analyzed separately for two groups. In addition, total TV on-time and coviewing patterns by the focused child with the family members were analyzed in relation to the child's other TV watching patterns as well as their related variables.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2003.11a
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• pp.87-100
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• 2003

본 연구는 마케팅 분야에서 주로 사용되는 신제품확산모델(new product diffusion model)들이 기본적인 배스 모형(Bass model)에 기반하여 개별 소비자의 이질성(heterogeneity)을 반영하지 못하고, 제품이 시장에 출시되기 이전 단계에 시장수요를 예측하지 못하는 한계를 극복하기 위한 방법론을 제시하기 위해 진행되었다. 연구에 사용된 방법론을 살펴보면, 먼저 컨조인트(Conjoint) 분석을 통해 제품의 개별 속성들에 대한 소비자의 선호 구조를 파악하고, 이를 통해 추정된 정적(static)인 소비자 효용함수를 시장 및 기술 환경의 변화에 대한 적절한 예측자료와 결합하여 동적(dynamic)인 효용함수로 전환함으로써 시간에 따른 동적(dynamic) 시장 점유율(market share)을 예측하고, 그 결과를 신제품확산모델로부터 도출된 잠재시장(market potential) 추정치와 결합함으로써 신제품의 판매량을 예측한다. 또한 본 연구에서 제시하는 모델을 한국의 30인치 이상 대형TV 시장에 대해 실증적으로 분석하였으며, CRT TV, Projection TV, LCD TV, PDP TV에 대한 시장수요를 예측하였다. 분석 결과, 소비자들은 TV 선택시 화질과 가격에 민감한 반응을 보이는 것을 알 수 있으며, 이를 바탕으로 한 시장 예측 결과, 단기적으로는 가격 경쟁력이 있는 Projection TV가 높은 시장 점유율을 보이지만, 50인치 이상 LCD TV가 상용화될 경우, LCD TV가 다른 TV들보다 상대적으로 많은 판매량을 보일 것으로 예측되었다. 또한 TV 크기에 따른 소비자들의 선택을 살펴본 결과 50∼60인치대에 비해 40인치대 크기의 TV가 많이 판매될 것으로 예상된다.