• Korean journal of communication and information
• /
• v.18
• /
• pp.63-97
• /
• 2002

Public debate is an essential communication process of our society and now it's carried out generally by television. The purpose of this study is to discuss on the potentialities and limits of TV debate as a public space. First, we examine the way of television's construction of public debate to discover the conventions of the genre. Second, examine its limitation and potentials as an public sphere. We analyse four TV debate programs during one month(June, 2001) using text analysis: format construction, nature of agenda, characteristics of panels and chairman, participation of audience, type of knowledge. The result shows that although numbers of programs are increased, many TV debates not differentiated each other in their format, panel, and contents, and merely reproduce genre conventions. Especially in policy debates, abstract agenda, male-dominated panel, limited participation of audience, and elitism and authoritative are prevailing. The genre's preconceived formulae and fixed convention restrict its own possibility of a participant and democratic public sphere. So, in order for TV debates to function as a open public sphere, to be flexible and re-examinate the proper frame for mass media public sphere.

• Journal of Broadcast Engineering
• /
• v.25 no.1
• /
• pp.67-82
• /
• 2020

This study is based on the screen composition(shot size, split screen, candidate placement, lighting, stage) that fits the discussion process (round table, sitting, standing method) adopted from the 19th presidential candidates' TV joint discussion to analyze the adequacy and limitations of the methodology(design, candidate background, etc.). In addition, the progress and screen composition of the 45th US Presidential Candidates Debate in 2016 and the 25th Presidential Candidates of France TV Joint Debate in 2017 have been analyzed to compare and contrast the methods used in Korea. Through this, we apply the screening method to the 20th Presidential Candidate TV Joint Debate, which will be held in 2022, to fit the fixed discussion process that can fully identify candidates' qualities, policies, and vision.

• Journal of Digital Contents Society
• /
• v.14 no.2
• /
• pp.207-214
• /
• 2013

It was the 18th presidential election TV debate Twitter participation of SNS. Began to diverge as the era of social media, combined with SNS through in the mass media, media web 2.0. Search tweets, retweets, while the formation of policy issues, the agenda of Twitter users to listen to the statements of the candidates using the Internet or a smartphone. The highest number of tweets immediately issue statements were made. Content during the progressive tweets core keywords you do not often discussed, followed by the negative information increases the number of tweets has become a policy issue. Top retweets was to evaluate the process of debate, regardless of the issue. Tweeter complements the TV so Twitter has made public opinion. Smart phones and SNS Twitter, combined with the TV and the participation and direct democracy, voters vote one instrument was realized. Should forward approval ratings, real-time Twitter subtitles on the TV screen in TV debate Twitter influence in the election will be greatly expanded.

• Korean journal of communication and information
• /
• v.22
• /
• pp.107-130
• /
• 2003

This study evaluated the debate formats adopted in the 2002 Televised Presidential Debates. Presidential Debate Committee have sponsored Televised Presidential Debates during the official campaign period. However, it is not easy task for the Committee to coordinate each party's different interests, such as voters, candidates, and broadcasters. Presidential candidates tries to use the debates as one of their campaign strategies. Broadcasters argued limitations in programming and production process. Regardless of the obstacles, voters expect that the committee makes ideal debate formats. The committee adopted two new forms in the 2002 Debates. The committee allowed direct exchange between candidates as well as advance question preparation by candidate. The committee intends that candidates focus on discussing policy issues. Some studies found that the debate format to allow direct exchange between candidates makes candidates focus on image issues rather than policy issues. The findings of this study are similar to the previous studies'. The new debate formats adopted in 2002 televised presidential debates did not guarantee policy issue oriented discussion. The committee or scholars should evaluate the debate formats used in the presidential debates in order to establish ideal debate formats that gives important information for votes to determine their choice. It is necessary to systematically evaluate the debate formats of former presidential campaign for developing right debate formats.

• The Journal of the Korea Contents Association
• /
• v.14 no.1
• /
• pp.139-149
• /
• 2014

This study attempts to explore the inter-media agenda setting effect between television and Twitter based on the framework of the two-step flow theory. Twitter's increasingly important role in political communication can be effectively addressed by examining the process by which Twitter users form their opinions on television debate program. Content analyses of Twitter discussions after television debate of the Korean presidential candidates provided interesting insights into how Twitter's opinion leaders reflect on the televised debates. The results show that Twitter mentions rather focus on personality traits of the candidates while television debates emphasize the candiates' policy issues. Specifically, Twitter users mainly concentrated on the political ideology and morality of the candidates. In sum, Twitter seems to have its own way of influencing the public opinion separately from the television.

• Korean journal of communication and information
• /
• v.59
• /
• pp.138-161
• /
• 2012

This study is designed to explore the function of Twitter as a campaign platform during election campaign. For exploring the function of Twitter the form of tweet, the type of information on tweet and the way of opinion expression via Twitter were discussed by content analysis. This study finds, first, that, netizens express their opoinion of candidates without foundation and with emotional reactions. Second, they showed somewhat conflictive reactions according to their supporting candidates. This study conceptualized various kinds of public as 'blindly support public,' and 'blindly opposition public' in case of Park's supporters, 'rational support public,' and 'critical opposition public' in case of Na's supporters. Third, Park's supporters debated Na candidate's attitude of debate and her appearance blindly without foundation. Na's supporters argued Park's attitude of debate and his ignorance of Seoul Metropolitan government's policy blindly without foundation. Finally, this study discussed the relationship between the political discourse according to netizens' supporting via Twitter and the results of election. Park whose supporters attacked the opposing candidate by blaming her appearance and her attitude of debate won the election. Na didn't overcome her negative images. For her Twitter functioned as a media which is spreading negative factors about her. In conclusion, Twitter as a campaign platform during election times plays a key role in discussing candidates. However, netizens need to express their opinions with foundation and the candidates have to consider negative issue management. This study highlights the importance of peripheral factors which have a decisive effect on the results of election. The results of this study is useful for building political campaign strategy by candidates.

• Journal of Contemporary Eastern Asia
• /
• v.11 no.1
• /
• pp.1-20
• /
• 2012

This study analyzes messages from Korean TV debates on the conflict over U.S. beef imports and the process of negotiations over the imports in 2008. The authors have conducted a content analysis and a semantic network analysis by using KrKwic and CONCOR. The data was drawn from nine TV debates aired by three major TV networks in Korea (MBC, KBS, and SBS) from 27 April 27 2008 to 6 July 2008. The results indicate substantial differences in the semantic structure between arguments by the government and those by civic groups. We also investigated the relationship between the terms frequently used by both sides (i.e., the government and civic groups), and the terms used exclusively by one side. There was a gradual increase in the number of terms frequently used by both sides over time, from the formation of the conflict to its escalation to its resolution. The results indicate the possibility of general agreement in conflict situations.

• Korean journal of communication and information
• /
• v.45
• /
• pp.187-219
• /
• 2009

Under the pressure of the selection of topics and the presentation rules of mass media, politics in media society increasingly resort to professionalized forms of theatrical staging as a means of self-portrayal. Although these staging methods are not contradictory to what is actually going on in politics, they strongly advantage the tendency to focus exclusively on the staging of an event. Through their competition for public attention, politicians have been developing sophistication regarding placement and staging of events as well as regarding factual information. In the process of this transformation, politics that are issue-related and based on binding decisions are being gradually transformed into symbolic politics. Moreover, through their appearance on TV, politicians first of all need to possess presentational skills which are not necessarily related to their political achievements. Still, presentational skills decide over the success in politics of those politicians. The reason is that a politician who possesses presentational skills is still being perceived as being successful even if his political achievements notedly lag behind. On the other hand, political achievements are being underrated if a politician lacks the talent to present himself in front of the media. “The staging of politics, “politainment”, on the stage of mass media is evolving into a key structure which is responsible for a new coinage of politics in all different kinds of dimensions: the selection of staff, the role of action programs and their impact for the legitimation of political acting, even in relation to therole of pivotal political institutions such as parties and parliaments in the political process. The TV debates during the Bundestag elections of the year 2002 and 2005 are being analyzed and judged as “staging of politics”(politainment). Self-dramatization in media society concerning media discourses about politics and political self-portrayal has become a basic principle of political communication. Self-dramatization is a vital challenge for adequate political communication and content-based orientation in our present media democracies.

• The Journal of the Korea Contents Association
• /
• v.15 no.6
• /
• pp.81-90
• /
• 2015

During the last 25 years, independent TV production programing quota policy has been actively evaluated in various aspects except in the field of production personnel. This study focuses on production personnel who has been neglected among the debate of independent TV production programing policy. Especially, this study tries to explore the effect that the policy has brought to production personnel's motivation. After in-depth interviews with 4 professionals and 6 media major senior college students, this study finds that both broadcasting and independent company professionals evaluated the policy performance in negative way. They insist the policy constricts their motivation for production. College students agreed they become unwilling to entering the production filed. The policy should be reconsidered and turn to positive incentives and rewards to motivate production personnel.

• The Journal of the Korea Contents Association
• /
• v.18 no.6
• /
• pp.385-398
• /
• 2018

This study aims to explore implications by analyzing voters' behaviors and attitudes of political campaigns & political advertising audience in the 19th presidential election. For this purpose, in-depth interviews with 59 voters who voted in the last election were conducted, and interviewees were allocated by their gender and age. As a result, the motivation to ballot for a candidate was based on the candidates' political affiliations to a party, political inclinations, and election pledges. Voters also determined whom they would vote for after watching the final TV debate. The biggest issue of this election was to create jobs in the public sector, an economical issue. TV was the most trusted medium among the voters, and TV debates had the greatest influence in changing the minds of the voters. Voters thought that Shim, Sang Jung was the best on TV debates and that An, Chul Soo was the worst. Also, voters recalled An, Chul Soo the most among all election posters, but they recalled Moon, Jae In the most out of other political advertisement methods. Therefore, the results elucidated the voters' behaviors and the audience's attitudes in political advertising, and this study provided theoretical and practical implications to be utilized in future presidential election campaigns and political advertising endeavors.