• Asia Marketing Journal
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• v.23 no.1
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• pp.5-27
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• 2021

This paper seeks to suggest user satisfaction model of digital signage to see how new in-store technology can effectively lead to customers' shopping satisfaction in fashion retails. Authors in particular focus on technological complexity, which is expected to serve a subtle role in using digital signage. This study employed a scenario-based online survey. Interactive digital signage with virtual try-on and video-captures functions was used as stimuli. Data were collected from 320 respondents and 307 useable responses were analyzed to examine a proposed model. Research model compares dual paths of motivators: the extrinsic motivation route that leads from usefulness to shopping outcome satisfaction and intrinsic motivation route that leads from enjoyment to shopping process satisfaction. Technological complexity of digital signage indirectly and negatively influences shopping outcome and process satisfaction, mediated by usefulness and enjoyment, but directly and positively affects shopping process satisfaction. In omni-channel environments, the findings have implications for fashion retail managers in using digital signage to maximize customer satisfaction and to counterbalance the advantages and disadvantages of technological complexity.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.7
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• pp.3433-3446
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• 2019

Aiming at the high complexity of traditional single-channel demodulation algorithm for PCMA signals, a new demodulation algorithm based on neural network is proposed to reduce the complexity of demodulation in the system of non-cooperative PCMA communication. The demodulation network is trained in this paper, which combines the preprocessing module and decision module. Firstly, the preprocessing module is used to estimate the initial parameters, and the auxiliary signals are obtained by using the information of frequency offset estimation. Then, the time-frequency characteristic data of auxiliary signals are obtained, which is taken as the input data of the neural network to be trained. Finally, the decision module is used to output the demodulated bit sequence. Compared with traditional single-channel demodulation algorithms, the proposed algorithm does not need to go through all the possible values of transmit symbol pairs, which greatly reduces the complexity of demodulation. The simulation results show that the trained neural network can greatly extract the time-frequency characteristics of PCMA signals. The performance of the proposed algorithm is similar to that of PSP algorithm, but the complexity of demodulation can be greatly reduced through the proposed algorithm.

• Journal of the Institute of Electronics Engineers of Korea SD
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• v.38 no.6
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• pp.436-445
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• 2001

In this paper, we introduce modulo ( 2$^n$-1) parallel-processing residue multipliers, using Op Amp circuits, and their technological application to designing binary multipliers. The limit of multiplying speed in computational processing is a serious harrier in the advances of VLSI technology. To solve this problem, we implement a class of modulo ( 2$^n$-1) parallel multipliers having superior time complexity to O( log$_2$( log$_2$( log$_2$$^n$))) by applying Op Amp circuits, while investigating their technological application to binary multipliers. Since they have excellent time & area complexity compared with previous parallel multipliers, and are applicable to designing binary multipliers of the same efficiency, such parallel multipliers possess high academic value. Indexing Terms Modular Multipliers. Binary Multipliers. Parallel Processing, Operational Amplifiers, Mersenne Numbers.

• Journal of The Korean Association For Science Education
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• v.28 no.8
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• pp.890-900
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• 2008

The purpose of this study was to investigate students' awareness on the scientific and/or technological workplaces and relevant professions in terms of accuracy, diversity and complexity. Participants were 185 7th-, 192 9th-, and 198 10th-graders in Seoul, Daegu, and Gwangju. The results revealed that students' ideas about scientific and/or technological workplaces were general in nature and were stereotyped as certain workplaces such as a laboratory, factory and garage. Their ideas did not differ significantly by grade in view of complexity. Many students also answered that the main factors affecting their ideas about scientific and/or technological workplaces were mass media and/or school education. The students' examples of scientific and/or technological professions were stereotyped as some professions, and the number of examples were very small. Students perceive the scientific professions accurately, but they have a vague perception of the technological professions. Educational implications of these findings are discussed.

• Journal of Korean Elementary Science Education
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• v.28 no.2
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• pp.121-131
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• 2009

In this study, we investigated the elementary school students' perceptions toward scientific and/or technological professions in the views of accuracy, complexity, and diversity, and compared them by the students' grades and their science-related career aspiration levels. We also studied the relationships among the students' perceptions toward scientific and/or technological professions and their cognitive (science achievement), affective (enjoyment of science lessons, attitude to scientific inquiry, self-efficacy), and behavioral (participation in science-related activity) characteristics. The subjects were 369 students of 4th and 6th grades at three elementary schools in Seoul. The results revealed that the students were relatively well aware of what works and professions in science and/or technology were, but they did not have good understanding of them in the views of complexity and diversity. The 6th graders had better perceptions toward science and/or technological professions than 4th graders, although they showed the lower scores of attitude to scientific inquiry. Moreover, the higher science-related career aspirations were, the higher scores in all tests of the perceptions and the personal characteristics were. The students' perceptions toward scientific and/or technological professions were found to have relationships with their cognitive, affective, and behavioral characteristics. The multiple regression analysis of the personal characteristics on the perceptions toward scientific and/or technological professions indicated that science-related activity, science achievement, and self-efficacy were significant predictors. Educational implications are discussed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.6
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• pp.2908-2924
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• 2019

Multiple input multiple output orthogonal frequency division multiplexing (MIMO-OFDM) is widely applied in wireless communication by virtue of its excellent properties in data transmission rate and transmission accuracy. However, as a major drawback of MIMO-OFDM systems, the high peak-to-average power ratio (PAPR) complicates the design of the power amplifier at the receiver end. Some available PAPR reduction methods such as selective mapping (SLM) suffer from high computational complexity. In this paper, a low-complexity SLM method based on active constellation extension (ACE) and joint space-time selective mapping (AST-SLM) for reducing PAPR in Alamouti STBC MIMO-OFDM systems is proposed. In SLM scheme, two IFFT operations are required for obtaining each transmission sequence pair, and the selected phase vector is transmitted as side information(SI). However, in the proposed AST-SLM method, only a few IFFT operations are required for generating all the transmission sequence pairs. The complexity of AST-SLM is at least 86% less than SLM. In addition, the SI needed in AST-SLM is at least 92.1% less than SLM by using the presented blind detection scheme to estimate SI. We show, analytically and with simulations, that AST-SLM can achieve significant performance of PAPR reduction and close performance of bit error rate (BER) compared to SLM scheme.

• Journal of the Korea Convergence Society
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• v.8 no.3
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• pp.1-13
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• 2017

The aim of this study is to investigate the demographical differences in technostressors(cause technological stresses). Although previous studies have been conducted to investigate the factors that affect technostress, little studies have examined the differences in demographic factors. Therefore, this study empirically attempts to investigate how level of technostressors differ by demographic factors. Independent sample t-test was used to identify differences after dividing sample into two groups. The technostressors used in this work are work overload, life invasion, complexity of technology, job insecurity, pace of technological change. We found that, sex and position show a significant difference in pace of technological change. In the educational level, there is a difference between work overload. Work overload, life invasion, complexity of technology, and pace of change show differences in age group. In computer knowledge, there are differences in complexity technology, job insecurity, and pace of change. On the other hand, there is no difference in computer using hours. Conclusions and implications are discussed in final section.

• Journal of the Korean Regional Science Association
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• v.37 no.3
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• pp.3-18
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• 2021

The fourth Industrial Revolution is transforming the industrial structure of the region, and it is necessary to develop new industries and technologies that reflect regional characteristics. The purpose of this study is to measure the knowledge relatedness and technological complexity in Busan, Ulsan, and Gyeongnam, and to identify technologies with potential for regional industrial differentiation strategies. Using patent data from 2015 to 2019, co-occurrence matrices were derived from 652 IPC codes, and the knowledge relatedness density and technology complexity index were calculated. Network analysis was performed using the knowledge relatedness density. As a result of analysis, it was found that mechanical engineering occupied a large proportion, followed by chemistry and electrical engineering. As a result of applying the risk-benefit framework to derive technologies with the potential to differentiate local industries, the technological capabilities of low-risk-high-benefit were different. Among mechanical engineering, technologies such as engine, machine operation, and transportation were included in Busan. In Ulsan, environmental technology in chemical and materials, and heat treatment technology in mechanical engineering were technologies with low-risk and high-benefit capabilities. Gyeongnam showed competence in mechanical engineering, chemistry, and electrical engineering in some areas such as Gimhae, Yangsan, and Changwon. The results of this study are meaningful in that they identified technologies with potential for selecting and deriving strategic industries for regional growth based on latent knowledge in the region.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.5
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• pp.2454-2468
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• 2019

The existing direct position determinations(DPD) for coherently distributed(CD) sources are mostly applicable for uniform linear array(ULA), which result in a low degree of freedom(DOF), and it is difficult for them to realize the effective positioning in underdetermined condition. In this paper, a novel DPD algorithm for coherently distributed sources based on compressed sensing with a moving nested array is present. In this algorithm, the nested array is introduced to DPD firstly, and a positioning model of signal moving station based on nested array is constructed. Owing to the features of coherently distributed sources, the cost function of compressed sensing is established based on vectorization. For the sake of convenience, unconstrained transformation and convex transformation of cost functions are carried out. Finally, the position coordinates of the distribution source signals are obtained according to the theory of optimization. At the same time, the complexity is analyzed, and the simulation results show that, in comparison with two-step positioning algorithms and subspace-based algorithms, the proposed algorithm effectively solves the positioning problem in underdetermined condition with the same physical element number.

• Asia Marketing Journal
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• v.7 no.3
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• pp.53-76
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• 2005

With rapid technological and market change, new product development (NPD) complexity is a significant issue that organizations continually face in their development projects. There are numerous factors, which cause development projects to become increasingly costly & complex. A product is more likely to be successfully developed and marketed when the complexity inherent in NPD projects is clearly understood and carefully managed. Based upon the previous studies, this study examines the nature and importance of complexity in developing new products and then identifies several issues in managing complexity. Issues considered include: definition of complexity : consequences of complexity; and methods for managing complexity in NPD projects. To achieve high performance in managing complexity in development projects, these issues need to be addressed, for example: A. Complexity inherent in NPD projects is multi-faceted and multidimensional. What factors need to be considered in defining and/or measuring complexity in a development project? For example, is it sufficient if complexity is defined only from a technological perspective, or is it more desirable to consider the entire array of complexity sources which NPD teams with different functions (e.g., marketing, R&D, manufacturing, etc.) face in the development process? Moreover, is it sufficient if complexity is measured only once during a development project, or is it more effective and useful to trace complexity changes over the entire development life cycle? B. Complexity inherent in a project can have negative as well as positive influences on NPD performance. Thus, which complexity impacts are usually considered negative and which are positive? Project complexity also can affect the entire organization. Any complexity could be better assessed in broader and longer perspective. What are some ways in which the long-term impact of complexity on an organization can be assessed and managed? C. Based upon previous studies, several approaches for managing complexity are derived. What are the weaknesses & strengths of each approach? Is there a desirable hierarchy or order among these approaches when more than one approach is used? Are there differences in the outcomes according to industry and product types (incremental or radical)? Answers to these and other questions can help organizations effectively manage the complexity inherent in most development projects. Complexity is worthy of additional attention from researchers and practitioners alike. Large-scale empirical investigations, jointly conducted by researchers and practitioners, will help gain useful insights into understanding and managing complexity. Those organizations that can accurately identify, assess, and manage the complexity inherent in projects are likely to gain important competitive advantages.