• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.125-132
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• 2021

This study deals with the influencing factors on flow and addiction perceived by users of Tiktok service, an SFV service platform that is expanding the market in the middle area between social media and OTT. As the number of Tiktok users increases, researchers thought that research on the cause of addiction would be necessary. Since media users lack media consumption time, they produce and share SFVs rather than long videos, and are affected by exogenous variables. In addition, attachment is divided into interpersonal relationships and attachment to services, and the path of attachment was confirmed to be connected to flow and addiction. Through this study, the researchers considered that there were theoretical and practical contributions in that the path leading to addiction of video media services was set and verified as self-exposure and attachment, flow and addiction. These research results can be applied to more diversified video-centered media services, and can be expected to be used for new media emerging in the future.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.107-115
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• 2020

This study verified the motivation to use Tiktok for Chinese teenagers. This paper investigated the influence of adolescents'use motivation on use satisfaction and continuous use intention. In addition, this study was to grasp the relationship between use motivation and sustained use intention as a mediating effect of use satisfaction. The survey was conducted online and offline, 315 adolescents were selected for analysis. For the data, factor analysis, multiple regression analysis, and effect analysis of parameters were conducted using the SPSS 25 program. As a result of the study, information/entertainment pursuit, communication, and self-expression were derived as motivation for use. Among these motivations, information/enterprise pursuit and communication were found to have a significant effect on use satisfaction and continued use intention. In addition, it was confirmed that use satisfaction has a mediating effect on intention to use continuously. But it is found that the self-expression factor handled as reuse intention have no significant influence on the use satisfaction and continuous use intention of Tiktok.

• International Journal of Contents
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• v.17 no.1
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• pp.37-53
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• 2021

With the advent of the 5G era, smart phones and communications network technology have progressed, and mobile short video of people's life can be made, Of the new tools of communication, at present, China's social short video industry has shown rapid development, and the most representative of the short video app is Douyin (international version: Tiktok). Under the background of Uses and Gratifications Theory, this study discusse the relationship between Douyin users' preference degree, use motivation, use satisfaction and attention intention. This study divides the content of Douyin video into 10 categories, selects the form of an online questionnaire survey, uses SPSS software to conduct quantitative analysis of 202 questionnaires after screening, and finally draws the following conclusions: (1) The content preference degree of Douyin short video (the high group and low group) is different in users' use motivation, users' satisfaction degree and users' attention intention. ALL results are within the range of statistical significance.(2) Douyin users' video content preference degree has a positive impact on users' use motivation, users' satisfaction degree, and users' attention intention. (3) Douyin users' motivation has a positive impact on users' satisfaction and user' attention intention. (4) Douyin users' satisfaction degree has a positive impact on users' attention intention. Based on the research results, we suggest that Douyin platform pushes videos according to users' preferences. In addition, as the preference degree has an impact on users' motivation, satisfaction degree and attention intention of using the platform, it is important that the platform's focus should to pay attention to the preference degree of users. Collecting users' preferences at the early stage of users' entering the platform is a good way to learn from, and doing a good job of big data collection and management in the later operation.

• Journal of the Korea Society of Computer and Information
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• v.27 no.3
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• pp.183-199
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• 2022

With the consumption of smart phone content increasing rapidly, the short clip market in China is rapidly growing. TikTok, a short clip platform, has achieved great business success. However, there is not much research done on TikTok platform from the customers' perspective. To this end, this study aimed to verify the relationship between the social network characteristics on the TikTok platform, attachment toward the TikTok platform, user participation, social identity, psychological distance and reuse intention through an empirical investigation. In August 2021, a survey was conducted on consumers on the subject of TikTok platform in China. The results of the study are as follows. First, the social network characteristics significantly affected the user participation and the attachment. Second, both the attachment and the user participation had a significant impact on reuse intention. Third, user participation had a significant impact on attachment. Fourth, social identity played a significant moderating role in the relationship between social network characteristics and user participation. Fifth, Psychological distance played a significant moderating role in the relationship between social network characteristics and attachment. The results of this study are expected to provide theoretical and practical implications for research on TikTok platform.

• The Journal of Information Systems
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• v.23 no.3
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• pp.25-46
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• 2014

As the use of smartphone has rapidly spread into the current society, the mobile instant messenger applications such as Kakaotalk, Tiktok, and Line have become an indispensable part of our daily lives. While, the mobile instant messenger has brought us many positive changes, social problems stemming from the dependency on the mobile instant messenger has been occurred. The dependency of the mobile instant messenger can negatively affect daily lives and lead to stress or addiction. Therefore, it is very important to examine how we can prevent such dependency and addiction. In this respect, the purpose of this study is to investigate determinants impacting on the mobile instant messenger dependency, barrier of living, and intention to digital break. The statistical analysis of survey results shows that enjoyment, identity, relationship commitment, critical mass and ease of use are significantly related to mobile instant messenger dependency, while media richness is not significantly related. Mobile instant messenger dependency have a positive effect on barrier of living, which then has a positive effect on digital break. Lastly, the moderating effect of perceived risk is significant. This research suggests theoretical and business implications to prevent mobile instant messenger dependency.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.77-89
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• 2020

This study examined how the quality of TikTok service affects user satisfaction and continuance intention. This study classified the quality of Tiktok service as service quality, information quality, and system quality, and examined the effect of each dimension on user satisfaction and continuous intention. In addition, the role of perceived commercial viability was also examined. In this study, we conduced an online survey on 237 Chinese TikTok users and analyzed the data with the SEM and a moderated regression analysis. Results are as follows. First, information quality and system quality are positively associated with user satisfaction. Second, information quality is positively associated with continuance intention. Third, user satisfaction fully mediates system quality and continuance intention, and it partially mediates information quality and continuance intention. Fourth, although user satisfaction is positively associated with continuance intention, commercial viability does not function as a moderating variable.

• Industry Promotion Research
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• v.6 no.4
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• pp.11-21
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• 2021

This study tried to analyze the factors of corporate growth potential of CJ E&M, a representative company in the content industry. First, in order to analyze CJ E&M's growth Engine, Michael Porter's diamond model was used to review key factors, and then, based on the 4P model, directions for future corporate growth were suggested. As a Result, Factors behind corporate growth included "Media content of various genres" and "recruitment of star-class human resources", in terms of Production Conditions, and "Gratification Chinese market demand" in terms of Demand Conditions. In addition, "Korean wave industry aiming at K-Culture" in terms of Related Industry and "Two track strategy: global·glocal strategy" and "Media commerce strategy" in terms of business environment: strategy, structure, and competition was able to analyze. For the direction of development, there are "various products through collaboration of affiliated companies" in terms of Product and "TVING Benchmarked Netflix" in terms of Price. In addition, "global expansion through OTT platform TVING" in terms of place and "challenge marketing utilizing the Tiktok platform" in terms of promotion must be carried out.

• Journal of the Korea Convergence Society
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• v.13 no.3
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• pp.173-184
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• 2022

Focusing on the TikTok, this paper studies the factors that influence the use intention, flow and addiction of the elderly in short videos from three aspects of media attraction, perceived usefulness and user characteristics through quantitative research methods. In recent years, influenced by various factors, more and more seniors have begun to indulge in short form videos, which will do harm to their physical and mental health. Therefore, the researchers believe it is necessary to identify the behavioral intention of seniors and the path to addiction. According to the research results, the attractiveness of TikTok and the characteristics of seniors have a positive impact on the usefulness of media. In addition, the study confirms that media usefulness has an impact on use intention and use behavior, which may develop into immersion and addiction. This study not only supplements the classical TAM theory, but also provides a reference for helping seniors to use the Internet in a healthy way. The researchers look forward to expanding the research on the various Internet platforms used by seniors in different countries and regions.